Demand Signal Management

Industry

Business Context
Sense and respond real-time to the growing dynamics of a customer-driven supply chain. In-memory computing will
enable a single repository of shipment, Point-of-Sales and syndicated data as well as other influencing demand data
points in order to rapidly analyze demand data and improve supply chain, sales, marketing, product development and
other business processes.

Challenges

Process
Supply Chain Planning
Supply Chain execution

Data

Due to large amounts of consumer data, visibility for sensing,

analysis and planning data is often possible only on aggregated
levels with limited functions in real-time on a granular level.

gering

Volumen
Latenz
Komplexitt

Best Practice Process

Antwortzeit

Store large amounts of shipment, POS and syndicated data as well

as other influencing demand data points, combined with unique
modeling capabilities to plan and manage demand and category
performance

Contribution of In-Memory Technology

Greatly improve responsiveness and performance to customer and

end consumer demand with low latency

Value Potential

Value Driver
Reduce out-of-stock in stores / Increase
sales
Increase forecast accuracy and reduce
inventor levels

Feasibility

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