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Slogans

Slogans

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Graphics for presenting an overview of the article, "Slogans in Education" , also available from NewFoundations. Presents a process for generating and evaluating slogans for their ability to be implemented.
Graphics for presenting an overview of the article, "Slogans in Education" , also available from NewFoundations. Presents a process for generating and evaluating slogans for their ability to be implemented.

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Published by: NFPress on Jan 17, 2010
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slogans

SLOGANS
Obscuring Dissensus, Dodging Hard Problems

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adapted from

UNDERSTANDING SCHOOLS
G. K. Clabaugh & E.G. Rozycki Harper-Collins 1991

© 2010 NewFoundations

battle cry. phrase. distinctive note. Consensus Slogans Promote Consensus. cry.slogans Etymology The Oxford English Dictionary tells us that ## SLOGAN comes from Gaelic slaugh host + gairm cry = battle cry It gives its definitions as: 1. of any person or body of persons. But at what Cost ? © 2010 NewFoundations . etc. war-cry. or 2.

slogans

Characteristics of Slogans
In Promoting Consensus
6 Slogans tend to preempt discussion of options 6 Slogans obscure dissensus by vagueness
© 2010 NewFoundations

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slogans

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Example 1

Every School, a Good School!
Discussion of Options may be suppressed.

Must every school be equally good in the same way?
Vagueness may obscure dissensus.

Whose ideas of good are to count?
© 2010 NewFoundations

Should we send them cards and letters or bring them home? © 2010 NewFoundations upport Our Troops! .slogans ## Example 2 Discussion of Options may be suppressed. Must we also support the policies that send them into battle? Vagueness may obscure dissensus.

slogans Slogans and Consensus Slogans and Consensus narrow shallow BREADTH OF CONSENSUS broad SLANG ## SLOGANS DEPTH OF CONSENSUS deep TECHNICAL LANGUAGE EVERYDAY LANGUAGE Slogans achieve breadth of consensus at the cost of depth of consensus. © 2010 NewFoundations .

slogans

Two Problems with Slogans

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1. they may support a false presumption of common criteria 2. they may support a false claim of causation
© 2010 NewFoundations

This may be achieved by covering over important differences in specific criteria among those who agree with the slogan. © 2010 NewFoundations ## .slogans Presuming Common Criteria The point of generating slogans is to broaden consensus.

slogans From Slogan to Practice Translating Public to Actual Goals narrow shallow BREADTH OF CONSENSUS broad PUBLIC GOALS (SLOGANS) ## DEPTH OF CONSENSUS ACTUAL GOALS (TECHNICAL LANGUAGE) deep The actual goals of the practitioner may lack the breadth of consensus of the slogan that generated them. © 2010 NewFoundations .

slogans

False Causation
Pseudo-Solutions give as a solution to a problem the very same problem restated in a negative manner. Let’s see how. . Example:

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Problem

Funds are wasted.

Increase efficiency!
“Solution”
© 2010 NewFoundations

” Step 2: Find a synonym for the negative terms. e.g.Generate a command.” Step 4: Solution -. “successful.g.slogans The Basic Technique Step 1: Negate the original.” © 2010 NewFoundations . “MAKE THE SCHOOLS SUCCESSFUL. e. “The schools are successful.” Step 3: Substitute. ## Original “Problem: THE SCHOOLS ARE FAILING. “The schools are not failing.

“Make the schools successful. “successful.” e.” Step 6: Find synonyms for the new term.” © 2010 NewFoundations ## Original “Problem: THE SCHOOLS ARE FAILING .slogans Advanced Technique Step 5: Take the results from step 4 earlier. “achieve high standards” Step 7: Substitute it.g. and reformulate “ALL SCHOOLS SHOULD ACHIEVE HIGH STANDARDS.

slogans The "Can-It-Fail?"-Rule Ask of any solution-proposal. • “Yes” identifies a practical option. © 2010 NewFoundations . ## Can it fail? • “No” identifies pseudosolutions . semantic tricks. (which could possibly fail).

6. 5.. Solutions 1. 3. 5..3 and 5 cannot fail. Hire “real” teachers. They are pseudo-solutions. Motivate them to do it. Feed them Wheaties. 4. 2. . Kids don't learn. Kids are noisy. No homework is done.slogans Some Examples PROBLEM 1. Kids don't learn.. 6. Quiet them down 2. Threaten detentions. 4. © 2010 NewFoundations . SOLUTION? 1. Kids are noisy. No homework is done. Make them copy text ## 3.

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