2010 Rate CaRd

peoplemediakit.Com

Rate Base 3,450,000
#45 EFFECTIVE JANUARY 1, 2010

Rate Card #45 Effective January 1, 2010 Rate Base: 3,450,000 www.peoplemediakit.com

Contents
Rates and Discounts PEOPLE Audience Profile/Additional Information Split PEOPLE Split-Run Editions PEOPLE Top 10 PEOPLE Top 20 Feature Issues Special Editorial Features Special Advertising Sections Special Opportunities Calendar State Rate Bases Metro/Spot Market Rate Bases Production Specifications Closing Dates and Issue Cycles Terms and Conditions Issue-by-lssue Tally (IBIT) Advertising Sales Offices 1 1 2 2 2 2 3 3 3 3 4 4 5 6 7 8 9

PAGE 1

RATES AND DISCOUNTS/AUDIENCE PROFILE
National Editions
PEOPLE REgULAR Rate Base 4-Color Rates: Full Page
2 1 1

PEOPLE FEATURE I*† 3,600,000 $287,960 $246,050 $194,670 $131,940 $359,950 $316,760 $388,750 $201,570 $171,960 $136,270 $92,470 $230,370 $287,960

PEOPLE FEATURE II**† 3,700,000 $296,170 $253,500 $200,080 $135,780 $370,200 $325,780 $399,840 $207,330 $177,370 $140,060 $95,020 $236,940 $296,170

PEOPLE WMB† 3,800,000 $303,650 $259,990 $205,490 $139,510 $379,590 $334,030 $409,950 $212,570 $181,690 $143,300 $97,340 $242,920 $303,650

PEOPLE YEDI† 4,200,000 $335,050 $286,600 $226,580 $153,570 $418,820 $368,550 $452,350 $234,530 $200,080 $158,440 $107,500 $268,040 $335,050

COUNTRY/ NS SPECIALS 350,000 $40,000 $34,000 $32,400 $20,175 $48,000 $44,000 $52,000 $34,000 N/A N/A N/A $32,000 $40,000

3,450,000 $274,800 $234,150 $185,510 $125,970 $343,480 $302,260 $370,950 $192,350 $164,390 $129,780 $88,150 $219,840 $274,800

⁄3 Page ⁄2 Page ⁄3 Page

Cover 2 Cover 3 Cover 4 Black & White Rates: Full Page
2 1 1

⁄3 Page ⁄2 Page ⁄3 Page

BRC Insert Cards: Reg - Supplied Reg - We-Print

Additional Information

1) Insert Cards. Standard size, 6" x 41⁄4". Price and space requirements on request. A 5% margin must be allowed in the circulation of insert cards. 2) Supplied Inserts. Supplied 4-page signatures, as well as specially designed inserts such as die cuts, etc., are acceptable. Rates, specifications and availabilities on request. 3) Premium Charges. Special advertising production premiums are noncommissionable and do not earn any discounts. Rebates received on space charges may not be applied to premium charges. 4) Non-Standard Colors. All run-of-book ads that use non-convertible PMS colors or 5 colors will incur $7,000 non-commissionable production premium. If PMS Metallic or Day Glo inks are used, $8,500 non-commissionable production charge will be incurred.

Audience Profile
Adult Reader Age 18–24 Age 18–34 Age 18–49 Age 25–54 Age 35–44 Age 45–54 Age 55+ Baby Boomers (40-54) Generation X (25-39) Attended/Graduated College+ Dual-lncome Households Adults with Children in Household $60,000+ Household Income Live in A or B Counties Own Home Working Women (of women readers) Total Adults Total Women Percentage Total Men Percentage Median Age (Adult) Median Household Income % of comp. 17.1 37.3 69.7 62.2 21.5 20.4 20.8 31.2 31.0 62.2 31.4 48.1 57.7 77.3 68.0 64.7 45,117,000 31,389,000 69.6% 13,728,000 30.4% 40.9 $69,922

Discounts

1) Under-the-Card Discount. In lieu of all other discounts and credits, national full-size advertisements ordered to appear under a publisher insert card earn a 35% discount. Space is limited and subject to availability. 2) Maximum Discount. With the exception of the under-the-card discount, an advertiser may not earn more than a 30% discount.

PEOPLE Country Special Issues
The #1 magazine for Country fans offering access to the lives and lifestyles of Country’s hottest stars. Six 2010 Country Specials: March, May, July, September, November, December On sale for 4 weeks Rate base: 350,000 Page rate: $40,000 (gross) Contact your PEOPLE print representative for more information.

Source: MRI Fall 2009 Note: Above audience profile does not reflect special feature issues that deliver increased rate base.

*Feature Issues I: Half Their Size, Bachelors, Best & Worst Dressed

** Feature Issues II: Oscars, Sexiest Man Alive

On newsstand for two weeks

PAGE 2

SPLIT EDITIONS, TOP 10 & TOP 20, AND METRO EDITIONS
Split PEOPLE (Perfect A-B Split)
With Split PEOPLE, an advertiser can purchase one half of PEOPLE’s circulation—a perfect A-B split—so that every other national copy contains the ad message. With a reach of over 21 million readers across the country, Split PEOPLE delivers an audience that’s larger than that of most other national magazines for approximately half of the regular out-of-pocket expense. NATIONAL ISSUES Rate Base 4-Color 1,725,000 $178,620 FEATURE ISSUES I* 1,800,000 $187,174 Split PEOPLE is the right choice for advertisers who want to build frequency on a budget, as well as advertisers who want to test the marketing might of America’s most popular weekly magazine. Split PEOPLE is limited to full-size run-of-book pages. WORLD’S MOST BEAUTIFUL † 1,900,000 $197,373 YEAR END † 2,100,00 $217,783

FEATURE ISSUES II** 1,850,000 $192,511

Closing dates are seven weeks prior to issue dates. Normal discounts apply.

Split-Run Editions
An advertiser buying the national circulation may split copy along State, Metro or Spot market lines (see page 4). Split PEOPLE is limited to full-size run-of-book pages. Premum: 2-Way Split (2 versions) Each additional version Single Page & Fractional Page Units $4,000 $2,000 Spreads $8,000 $4,000

Closing dates are seven weeks prior to issue dates, regardless of coloration. A 5% margin must be allowed in the circulations of split runs. Split-Run Premiums are noncommissionable and do not earn discounts/credits or contribute to commitment levels.

Top 10 & Top 20 Metro Markets
Advertisers looking to target select areas can take advantage of PEOPLE’s Top 10 and Top 20 Metro Markets. These media options target key areas to maximize consumer awareness during critical launch periods. These editions are available in full-page units only, and aIl discounts apply. Contact your sales representative for information.

PEOPLE Top 10
NATIONAL ISSUES Rate Base 4-Color Black & White 1,441,000 $154,951 $108,460 FEATURE ISSUES I* 1,504,000 $162,409 $113,685 FEATURE ISSUES II** 1,545,000 $166,956 $116,875 WORLD’S MOST BEAUTIFUL † 1,587,000 $171,199 $119,848 YEAR END † 1,754,000 $188,896 $132,225

Markets: New York, Los Angeles, Chicago, Philadelphia, Boston, Washington, DC/Baltimore, San Francisco, Orlando/Daytona/Jacksonville/Tampa, Detroit, Dallas/Ft. Worth

PEOPLE Top 20
NATIONAL ISSUES Rate Base 4-Color Black & White 2,010,000 $200,126 $140,081 FEATURE ISSUES I* 2,097,000 $209,671 $146,768 FEATURE ISSUES II** 2,156,000 $215,724 $151,015 WORLD’S MOST BEAUTIFUL † 2,214,000 $221,145 $154,812 YEAR END † 2,447,000 $244,008 $170,802

Markets: New York, Los Angeles, Chicago, Philadelphia, Boston, Washington, DC/Baltimore, San Francisco, Orlando/Daytona/Jacksonville/Tampa, Detroit, Dallas/Ft. Worth, Houston/Austin, Minneapolis/St. Paul, Charlotte/Greensboro/High Point, Seattle/Tacoma, Denver, Hartford/New Haven, Knoxville/Nashville, Raleigh Durham/Richmond, Sacramento/Modesto, Cincinnati/Dayton

These editions are available in full-page units only, and aIl discounts apply. *Feature Issues I: Half Their Size, Bachelors, Best & Worst Dressed **Feature Issues II: Oscars, Sexiest Man Alive

†On newsstand for two weeks

PAGE 3

SPECIAL OPPORTUNITIES
Feature Issues
PEOPLE’s seven special feature issues are the media powerplays of the year, delivering the biggest audiences anywhere, driving huge impact for your brand. Half Their Size Rate Base: 3.6 million Audience: 45.5 million Put your brand on the resolution lists of 45.5 million consumers in an environment of diet, fitness and healthy weight-loss. Issue Date: January 11 On Sale: January 1 Oscar® Rate Base: 3.7 million Audience: 46.8 million No one brings readers access to Hollywood’s biggest night like PEOPLE. And our Oscar special is a bigger must-see than the broadcast itself, with an unmatched audience of more than 45 million. Issue Date: March 22 On Sale: March 12 World’s Most Beautiful Rate Base: 3.8 million Audience: 48 million PEOPLE celebrates a world of beauties, inside and out, in our most gorgeous package, filled with stunning photography plus the stars’ beauty secrets, personal perspectives and more. Issue Date: May 10 On Sale: April 30 Hottest Bachelors Rate Base: 3.6 million Audience: 45.5 million PEOPLE’s annual roundup of gorgeous single guys creates immediate attraction for your brand. Issue Date: June 28 On Sale: June 18 Best & Worst Dressed Rate Base: 3.6 million Audience: 45.5 million Wrap your message in the biggest fashion event of the year, filled with head-to-toe coverage of Hollywood’s fashion highs and lows. Issue Date: September 27 On Sale: September 17 Sexiest Man Alive Rate Base: 3.7 million Audience: 46.8 million The cultural phenomenon that defines hot. Make a date with the most debated and anticipated franchise of the year and reach an audience in a passionate mood. Issue Date: November 29 On Sale: November 19 Best of 2010 Rate Base: 4.2 million Audience: 53 million Be part of the last word on a memorable year, PEOPLE’s final celebration of unforgettable moments and newsmakers, plus special features including year-end celebrity quizzes and more. Issue Date: December 27 On Sale: December 17
Source: MRI Spring 2009

Special Advertising Sections

Showcase your brand in these special-focus environments featuring compatible adjacencies for your ad page. Screen Actors guild Awards Put your brand center stage during awards-show season in a compelling celebrity environment celebrating the only awards show where actors honor actors. Emmy Awards Be part of the excitement of television’s biggest night with the official entertainment magazine of the Emmy Awards and The Television Academy. Family Fun & games Make your brand a family favorite just in time for back-to-school shopping in this targeted environment for parents, full of great ideas for fun family activities and entertainment.

Special Opportunities Calendar
Feature Half Their Size Golden Globes Walkup* Golden Globes*/SAG section** SAG* GRAMMY Insider GRAMMYs* Oscar® Mother’s Day Gift Guide* World’s Most Beautiful Moms Feature* Father’s Day Gift Guide* Bachelors Fall TV Preview* Family Fun and Games** Fall Movie Preview* Best & Worst Dressed Emmys section** Sexiest Man Alive Holiday Gift Guide* Style Gift Guide* Best of 2010/Year End Double

Special Editorial Features

Position your brand within these engaging special-coverage features in 2010. golden globes Kick off red-carpet season as part of PEOPLE’s inside coverage of the 67th annual Golden Globes. Screen Actors guild Awards The excitement of the season continues with full coverage of the SAG Awards and the post-awards gala—co-hosted by PEOPLE. gRAMMY® Awards All-access coverage of music’s biggest night—the 52nd Annual GRAMMY Awards— from the exclusive magazine partner of the GRAMMYs and The Recording Academy. Emmy Awards The official entertainment magazine of the Emmy Awards and the Television Academy brings readers inside the excitement of television’s biggest night. Heroes Among Us Be a part of the heart of PEOPLE in our ongoing coverage celebrating real-life heroes and their inspiring stories. gift guides PEOPLE editors’ picks for “it” gifts for 45.1 million readers, perfectly timed for the year’s biggest gift-giving seasons.
Source: MRI Fall 2009

Issue Jan. 11 Jan. 18 Jan. 25 Feb. 8 Feb. 8 Feb. 15 March 22 May 3 May 10 May 17 June 21 June 28 Sept. 6 Sept. 6 Sept. 13 Sept. 27 Oct. 14 Nov. 29 Dec. 6 Dec. 13 Dec. 27

Ad Close Dec. 7, ’09 Dec. 14, ’09 Dec. 21, ’09 Jan. 4 Jan. 4 Jan. 5 Feb. 15 March 29 April 5 April 12 May 17 May 24 Aug. 2 Aug. 2 Aug. 9 Aug. 23 Aug. 30 Oct. 25 Nov. 1 Nov. 8 Nov. 22

Friday On Sale Jan. 1, ’10 Jan. 8 Jan. 15 Jan. 29 Jan. 29 Feb. 13 March 12 April 23 April 30 May 7 June 11 June 18 Aug. 27 Aug. 27 Sept. 3 Sept. 17 Sept. 24 Nov. 19 Nov. 26 Dec. 3 Dec. 17

All dates subject to change. Feature Double Issues shaded in blue. *Special Editorial Features with no increase in rate base.

**Special Advertising Sections

PAGE 4

REgULAR ISSUE STATE RATE BASES
State 2010 Rate Base Alaska 8,000 Arizona 68,000 Arkansas 20,000 California 420,000 Colorado 62,000 Georgia / Alabama 130,000 Hawaii 15,000 Idaho 12,000 Illinois 170,000 Indiana 56,000 Iowa 37,000 Kansas 35,000 Kentucky 25,000 Louisiana 30,000 Maine 15,000 Michigan 115,000 Minnesota 75,000 Mississippi 17,000 Missouri 65,000 Montana 11,000 Nebraska 15,000 Nevada 34,000 New Mexico 16,000 North Carolina/South Carolina 105,000 North Dakota 9,000 Ohio 120,000 Oklahoma 30,000 Oregon 42,000 South Dakota 9,000 Tennessee 62,000 Texas 205,000 Utah 21,000 Washington 82,000 West Virginia 12,000 Wisconsin 70,000 Wyoming 4,000

REgULAR ISSUE METRO & SPOT MARKET RATE BASES
State Connecticut New York Metro Delaware Philadelphia Metro District of Columbia Washington, DC/Baltimore Metro Maryland Washington, DC/Baltimore Metro Massachusetts Boston Metro Balance Massachusetts Massachusetts Total New Hampshire Boston Metro New Jersey New York Metro Philadelphia Metro New Jersey State New York New York Metro Balance New York New York State 2010 Rate Base 295,000 135,000 115,000 115,000 120,000 6,000 126,000 120,000 295,000 135,000 430,000 295,000 67,000 362,000 Metro/Spot 2010 Rate Base New York Metro 295,000 Los Angeles Metro 230,000 Chicago Metro 150,000 Philadelphia Metro 135,000 Boston Metro 120,000 Washington, DC/Baltimore Metro 115,000 San Francisco Metro 110,000 Orlando/Daytona/Jacksonville/Tampa 106,000 Detroit Metro 100,000 Dallas-Ft. Worth 80,000 Houston/Austin 70,000 Minneapolis/St. Paul 70,000 Charlotte/Greensboro/High Point 65,000 Seattle/Tacoma 65,000 Denver 54,000 Hartford/New Haven 54,000 Knoxville/Nashville 52,000 Raleigh Durham/Richmond 50,000 Sacramento/Modesto 45,000 Cincinnati/Dayton 44,000 Portland, OR 41,000 St. Louis 41,000 Cleveland 40,000 Indianapolis/Bloomington 40,000 Miami/Ft. Lauderdale 40,000 Harrisburg 39,000 San Diego 37,000 Rochester/Syracuse/Binghamton 34,000 Pittsburgh 31,000 West Palm 25,000 Milwaukee 26,000 San Antonio 26,000 Grand Rapids 24,000 Las Vegas 24,000 Columbus, OH 22,000 Albany-Schenectady-Troy 17,000 Buffalo 16,000 Memphis 15,000 Green Bay 13,000 Madison 13,000 Des Moines 12,000 Greenville/Spartanburg 7,000
Note: BehaviorScan® markets also available. Ask your PEOPLE sales representative for details.

Florida Orlando/Daytona/Jacksonville/Tampa 106,000 Miami/Ft. Lauderdale 40,000 West Palm 25,000 Balance of Florida 20,000 Florida State 191,000 Pennsylvania Philadelphia Metro Balance Pennsylvania Pennsylvania State Rhode Island Boston Metro Vermont Boston Metro Balance Vermont Vermont State Virginia Washington, DC/Baltimore Metro Balance Virginia Virginia State 135,000 48,000 183,000 120,000 120,000 5,000 125,000 115,000 40,000 155,000

Note: Minimum circulation buy = 450,000. Certain exclusions/exceptions may apply.

PAGE 5

PRODUCTION SPECIFICATIONS
1) All Web Offset. PEOPLE subscribes to the SWOP (Specifications for Web Offset Publications) standards. For complete mechanical requirements, visit our Web site at direct2.time.com or write to PEOPLE Production, 1271 Avenue of the Americas, 27th floor, NY, NY 10020, or call (212) 522-0785. Fax (212) 522-0536. For supplied-unit specifications, call (212) 522-0785. 2) File Submission. All files must be submitted via the Ad Portal. For instructions on how to register and download the client application, please visit our website at direct2.time.com. Preferred digital file format is PDF/X1a. No application files such as QuarkXPress documents will be accepted. All digital files must confirm to SWOP specifications. • Maximum single files size, including all marks, identification and agency information (image size) is 11” wide by 17” high. • Maximum spread file size, including all marks, identification and agency information (image size) is 22” wide by 17” high. • Right-reading, portrait mode, 100% size, no rotations. • Standard trim, bleed and center marks in all separations must be located 1⁄2” outside trim size. Desktop File Format Desktop applications (QuarkXPress and others) must be saved as PostScript (Print to File) and converted to PDF. The DDAP PPD and DDAP Distiller settings must be used when creating PostScript and PDF files. These may be downloaded from our Web site at direct2.time.com. We accept PDF/X1a files as well. Only one ad per file. All of the high-resolution images and fonts must be included when the PostScript file is saved. Use only Type 1 fonts—No True Type fonts or font substitutions are allowed. Do not apply style attributes to fonts. Images must be SWOP (CMYK or Grayscale, no RGB colors and no spot colors accepted) TIFF or EPS format (no JPEG or JPEG filter) between 200 and 400 dpi. Do not embed ICC Profiles within files. Total area density should not exceed SWOP standard 300% TAC. Do not nest EPS files within other EPS files. All required image trapping must be included in the file. The file must be right-reading, portrait mode, 100% size, no rotations. In addition, please call or send test files when updating software. 3) Proofing. PEOPLE Magazine is 100% Virtual Proofing at all of our printing plants. If you own a Virtual Proofing System: Virtual proofing, also known as monitor based softproof, is a process that does not require the use of hard proofs. The virtual proofing system must be a SWOP certified system and recently calibrated to the manufacturer’s Application Data Sheet (ADS). We require the use of TR005 as the output profile. In addition, the type of system and profile used must be communicated in the file as part of the information slug (please refer to direct2.time.com for instructions on downloading a sample slug). For a complete list of SWOP certified virtual proofing systems, please visit www.swop.org. If you DO NOT own a Virtual Proofing System: If you opt to use a hard proofing system, please calibrate your hard proofing device to TR005. The use of hard proofs is for internal approvals only. We no longer require hard proofs. Type Reproduction Fine lettering (thin lines, serifs) should be restricted to one (1) color. Reverse lettering: Dominant color should be used for shape of letters with subordinate colors spread slightly to reduce register problems. Surprinting: When type is to be surprinted, the background should be no heavier than 30% in any color, and no more than 90% in all four colors. 4) Trim Size is 77⁄8” x 101⁄2”. Supply a separate proof ruled to final trim size to position on page. All ads will be centered otherwise. 5) Unit Sizes Available Page Spread 1 ⁄2 Page Vertical 1 ⁄6 Page Vertical (Half Column) 1 ⁄3 Page Vertical (One Column) 2 ⁄3 Page Vertical (Two Columns) 1 ⁄3 Page Horizontal 1 ⁄2 Page Horizontal 1 ⁄2 Spread Horizontal 1 ⁄3 Spread Horizontal 1 ⁄3 Square Unit Size 81⁄8” x 103⁄4” 16” x 103⁄4” 41⁄8” x 103⁄4” 21⁄4” x 45⁄8” 3” x 103⁄4” 51⁄4” x 103⁄4” 81⁄8” x 33⁄4” 81⁄8” x 51⁄4” 16” x 51⁄4” 16” x 33⁄4” 51⁄4” x 51⁄4” Live/Safety 7” x 10” 15” x 10” 33⁄8” x 10” N/A 21⁄8” x 10” 41⁄4” x 10” 7” x 31⁄8” 7” x 41⁄2” 15” x 41⁄2” 15” x 31⁄8” 45⁄8” x 45⁄8” Trim 77⁄8” x 101⁄2” 153⁄4” x 101⁄2” 37⁄8” x 101⁄2” N/A 23⁄4” x 101⁄2” 41⁄2” x 103⁄4” 77⁄8” x 35⁄8” 77⁄8” x 5” 153⁄4” x 5” 153⁄4” x 35⁄8” 5” x 5”

6) Live matter intended to print must be positioned in accordance with the live/ safety spec of the ad, for both full and partial page ads. Live area is 1⁄4” from top and bottom and 3⁄8” on either side (based on trim size). Spreads and half horizontal units: Type crossing the gutter should be positioned 1⁄16” from center fold on each page to provide 1⁄8” total separation. Safety for live area is 1⁄4” from top and bottom. Safety for face sides is 3⁄8”. Safety dimensions are noted above. Engraver must keep all crop and register marks 1⁄2” outside the trim of the magazine for full-page and spread ads. 7) general Information. PEOPLE assumes no responsibility for advertising materials submitted other than as expressly agreed in writing and, in the absence of disposition instructions, such materials will be discarded four months after issue date. Queries concerning printed reproduction should be submitted within three weeks of issue date. Please call PEOPLE Production for all questions and material extensions: Joe gesslein joe_gesslein@timeinc.com 212-522-9301 Lauren Pilon lauren_pilon@timeinc.com 212-522-8607 Eddy Orellana eddy_orellana@timeinc.com 212-522-2488 Jackie Valencia jackie_valencia@timeinc.com 212-522-8818 Or go to our website at direct2.time.com

PAGE 6

CLOSINg DATES & ISSUE CYCLES
PEOPLE is published weekly, except one issue at year end. It is dated Monday, on sale two Fridays preceding. Friday On-Sale: PEOPLE’s pre-weekend delivery reaches consumers for peak weekend shopping. Closing Dates: All ad closings are seven weeks before issue date. However, if the closing date falls on a national holiday, the closing date will be the working day immediately following the holiday. Printing material and insertion orders are due to PEOPLE Production on the appropriate closing date. Monday Ad Issue Close Date (7 weeks) January 04 11 18 25 01 08 15 22 01 08 15 22 29 05 12 19 26 03 10 17 24 31 07 14 21 28 No Issue 12/07/09 12/14 12/21 12/28 01/04 01/11 01/18 01/25 02/01 02/08 02/15 02/22 03/01 03/08 03/15 03/22 03/29 04/05 04/12 04/19 04/26 05/03 05/10 05/17 05/24 Friday On-Sale Date 01/01 01/08 01/15 01/22 01/29 02/05 02/12 02/19 02/26 03/05 03/12 03/19 03/26 04/02 04/09 04/16 04/23 04/30 05/07 05/14 05/21 05/28 06/04 06/11 06/18 Covers Issue & Inserts Cycles Due Date Available N, M, M10, M20, S, SP B , N, SEL N, M, M10, M20, S, SP N N, M, M10, M20, S, SP B , N, SEL N, M, M10, M20, S, SP N N, M, M10, M20, S, SP N, SEL N, M, M10, M20, S, SP B , N, SP N, SEL N, M, M10, M20, S, SP B , N N, M, M10, M20, S, SP N N, M, M10, M20, S, SP B , N, SEL N, M, M10, M20, S, SP B , N N, SP N, M, M10, M20, S, SP B , N, SEL N, M, M10, M20, S, SP B , Extensions for receipt of material may be requested by contacting the PEOPLE Production Department: (212) 522-0785. Material received after the regular closing date, whether on extension or not, does not go through the pre-press inspection process, and reproduction quality is at the advertiser’s risk.

February

March

April

May

June

Monday Issue Date July 05 12 19 26 August 02 09 16 23 30 September 06 13 20 27 October 04 11 18 25 November 01 08 15 22 29 December 06 14 20 27

Ad Close (7 weeks) 05/31 06/07 06/14 06/21 06/28 07/05 07/12 07/19 07/26 08/02 08/09 08/16 08/23 08/30 09/06 09/13 09/20 09/27 10/04 10/11 10/18 10/25 11/01 11/08 11/15 11/22

Friday On-Sale Date 06/25 07/02 07/09 07/16 07/23 07/30 08/06 08/13 08/20 08/27 09/03 09/10 09/17 09/24 10/01 10/08 10/15 10/22 10/29 11/05 11/12 11/19 11/26 12/03 12/10 12/17

Covers Issue & Inserts Cycles Due Date Available N N, M, M10, M20, S, SP B , N, SEL N, M, M10, M20, S, SP N N, M, M10, M20, S, SP N, SEL, SP N, M, M10, M20, S, SP B , N, SP N, M, M10, M20, S, SP N, M, M10, M20, S, SP B , N, SEL N, M, M10, M20, S, SP N N, M, M10, M20, S, SP N, SEL N, M, M10, M20, S, SP B , N N, SP N, M, M10, M20, S, SP N, SEL N, M, M10, M20, S, SP B , N N, M, M10, M20, S, SP N, SEL N, M, M10, M20, S, SP B ,

Feature Issue Dates Half Their Size*: January 11 Oscars®**: March 22 World’s Most Beautiful***: May 10 Bachelors*: June 28 Best & Worst Dressed*: September 27 Sexiest Man Alive**: November 29 Best of 2009/Year-End Double Issue****: December 27

Key:

M: Metro Editions M20: Top 20 S: State and Spot Markets M10: Top 10 N: National B: Behavior Scan Availability SEL: Selective — Inkjet SP: Split PEOPLE SEL: All inkjet and selective binding insertions require issue flexibility. Feature issues on sale for two weeks. Cover feature not guaranteed due to breaking news. *Feature Issues I: 3.6 million rate base **Feature Issues II: 3.7 million rate base ***World’s Most Beautiful Issue: 3.8 million rate base ****Year End: 4.2 million rate base

PAGE 7

2010 Magazine Advertising Terms and Conditions
The following are certain general terms and conditions governing advertising published in the U.S. edition of PEOPLE Magazine (the “Magazine”) published by Time Inc. (the “Publisher”). 1. Rates are based on average total audited circulation, effective with the issue dated January 4, 2010. Announcement of any change in rates and/or circulation rate base will be made in advance of the Magazine’s advertising sales close date of the first issue to which such rates and/or circulation rate base will be applicable. The Magazine Rate Card specifies the publication schedule of the Magazine, and its respective on-sale dates. 2. The Magazine is a member of the Audit Bureau of Circulations (ABC). Total audited circulation is reported on an issue-by-issue basis in publisher’s statements audited by the ABC. Total audited circulation for the Magazine is comprised of paid plus verified. 3. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. 4. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. 5. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable. 6. All advertisements, including without limitation those for which Publisher has provided creative services, are accepted and published in the Magazine upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof in all applicable editions of the Magazine and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in all applicable editions of the Magazine, including, without limitation, those arising from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity, or from any and all claims now known or hereafter devised or created (collectively “Claims”). In the event the Publisher has agreed to provide contest or sweepstakes management services, email design or distribution or other promotional services in connection with an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or distribution of any materials, products (including, without limitation, prizes) or services provided by or on behalf of the agency or advertiser, their agents and employees, including, without limitation, those arising from any Claims. 7. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in each instance. 8. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these Terms and Conditions or the provisions of the Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. 9. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising. 10. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher. 11. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts. 12. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine. 13. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned. 14. Special advertising production premiums do not earn any discounts or agency commissions. 15. The Magazine is subject to Time Inc.’s standard 2010 issue-by-issue tally (IBIT) pricing system.

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2010 ISSUE-BY-ISSUE TALLY (IBIT) PRICINg SYSTEM
1. Magazine circulation delivery of the U.S. and North American editions of magazines published by Time Inc. and its affiliates (collectively, referred to herein as the “Publisher”) is measured on an issue-by-issue tally (IBIT) pricing system for full-run circulation advertising only. The IBIT pricing system is administered by comparing, for each issue of a magazine in which an advertiser books space and remits a cash payment for such advertisement, the issue’s total audited circulation as reported in the magazine’s publisher’s statement (issued by the Audit Bureau of Circulations (ABC) or BPA Worldwide (BPA) for the first or second half of the 2010 calendar year) and the published total circulation rate base as set forth in the applicable magazine’s rate card. 2. In order to permit advertisers to apply earned IBIT credit in a timely manner, ABC Publisher’s Statements and BPA Circulation Statements are used to calculate IBIT credit. The calculation may only be made following the issuance of the Publisher’s Statements or Circulation Statements for second half of the 2010 calendar year (July – December) and will be based on final billed earned advertising rates. 3. Total audited circulation for magazines audited by the ABC is comprised of paid plus verified (plus analyzed non-paid for those magazines who count analyzed nonpaid in their rate base). Total audited circulation for magazines audited by BPA is comprised of qualified paid plus qualified non-paid. 4. IBIT credits will be calculated on an individual insertion basis and will only be credited to an advertiser if the total audited circulation of the issue booked by the advertiser is lower by more than two percent (2%) than its published circulation rate base. 5. If the total audited circulation of the issue booked by an advertiser is lower by more than two percent (2%) than its published circulation rate base, the advertiser’s IBIT credit will be calculated by multiplying the net cost after agency commissions (excluding production premiums) (“Net Cost”) of the advertiser’s insertion in that issue by the difference between two percent and the actual percentage by which the total audited circulation is less than its published circulation rate base. By way of example, if the “Net Cost” of the advertiser’s insertion is $100,000 and the total audited circulation of an issue is three percent lower than its published circulation rate base, the IBIT credit would be calculated as follows: $100,000 x (3% - 2%) = $1,000. 6. IBIT credit must be used against future insertions, must be applied at the magazine at which it was earned and must be used within 12 months after the issuance of the Publisher’s Statements or Circulation Statements for the second half (July – December) ABC/BPA reporting period and calculation of the 2010 IBIT credit.. An advertiser may apply IBIT credit to any brand, product or division within the same advertiser parent company. 7. IBIT credit will be issued net of agency commissions and must be applied to invoices net of agency commissions. No agency commissions will be paid by the magazine on IBIT credit. 8. IBIT credit may be applied to production charges. 9. The magazine will not refund IBIT credit as cash. 10. Only full-run circulation advertising in regular issues as reported in Paragraph 3 of the Publisher’s Statements issued by ABC and Paragraph 2 of the Circulation Statements issued by BPA are eligible for IBIT credit. The following are not eligible for IBIT credit: (a) special issues published in addition to the normal frequency of a magazine (including those listed in Paragraphs 3 and 2 of the ABC Publisher’s Statements and BPA Circulation Statements, respectively) and (b) any issues specifically excluded from being eligible for IBIT per the applicable magazine’s rate card. 11. No barter (whether cash paid or trade), standby or remnant advertising is eligible for IBIT credit. 12. IBIT credit will only be issued against eligible insertions that have been paid in full at the final earned and billed (pre-IBIT) rate.

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ADVERTISINg SALES OFFICES
NEW YORK President and Group Publisher, Time Inc. Style & Entertainment Group: Paul Caine (212) 522-3520 paul_caine@timeinc.com Associate Publisher: Karen Kovacs (212) 522-7528 karen_kovacs@timeinc.com Executive Sales Director—Eastern Region: Andrew Meyerson (212) 522-6542 andrew_meyerson@timeinc.com Executive Beauty Director: Evan Chodos (212) 522-1970 evan_chodos@timeinc.com Eastern Advertising Directors: Rich Rennie (212) 522-4124 rich_rennie@timeinc.com Cece Ryan (212) 522-7130 cece_ryan@timeinc.com Time & Life Building, 28th Floor Rockefeller Center New York, NY 10020 (212) 522-3347 Fax: (212) 522-0883 ATLANTA Southeast Account Manager: Kevin Blechman 3399 Peachtree Road, NE Suite 1600 Atlanta, GA 30326 (404) 364-4000 Fax: (404) 364-4006 kevin_blechman@timeinc.com CHICAgO Chicago Sales Manager: Julie Trotter 303 East Ohio Street Suite 2200 Chicago, IL 60611 (312) 321-7896 Fax: (312) 321-7935 julie_trotter@timeinc.com SOUTHWEST REgION Southwest Account Manager: Shea Cashion 4809 Cole Avenue Suite 300 Dallas, TX 75205 (214) 523-4013 Fax: (214) 523-4021 shea_cashion@timeinc.com DETROIT Detroit Advertising Director: Dan Riley 39577 Woodward Avenue Suite 200 Bloomfield Hills, MI 48304 (248) 988-7757 Fax: (248) 988-7905 dan_riley@timeinc.com LOS ANgELES West Coast Advertising Director: Ellie Duque 11766 Wilshire Boulevard Suite 1700 Los Angeles, CA 90025 (310) 268-7206 Fax: (310) 268-7361 ellie_duque@timeinc.com SAN FRANCISCO San Francisco Account Managers: Megan Bauer (415) 434-5227 megan_bauer@timeinc.com Mariam Murray (415) 434-5214 mariam_murray@timeinc.com 2 Embarcadero Center Suite 1900 San Francisco, CA 94111 Fax: (415) 434-5272 FLORIDA Account Manager: Betsy Henao 2332 Galiano Street Suite 109 Coral Gables, FL 33134 (305) 728-7189 Fax: (305) 728-7190 betsy_henao@timeinc.com