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business & finance
Every Busy Woman in the workplace can use the resources, tips and information in this section to get and stay ahead in her career including: - ecommend Businesses & Service Providers R - rofessional & Networking Groups…page 15 - 17 P -Women’s Interest Groups & Charitable Organizations…page 8, 9 This section is available at EveryBusyWoman.com for download. Sign up for the Every Busy Woman Buzz eNewsletter to receive exclusive content.
Work it ladies!
the little black book for every GuiDe woman : name of finance : 3 betty’s busy to business anD section
the little black book for every GuiDe woman : name of finance : 4 betty’s busy to business anD section
advertising, marketing & pr
Limelight Custom sign Company
A one stop shop for signs, banners, retail and fleet lettering. Call Gregg Pavone to talk about putting your company in the Limelight.
tel 843.697.7873 email: firstname.lastname@example.org powerspeak Communications LLC Claire a. gibbons, president
Powerspeak specializes in customized communications training services, including strategic planning, spokesperson and executive presentation skills, organizational development, public relations, and crisis communication strategies.
241 Howle Avenue, Suite G, Charleston 29412 tel 562.208.6500 email: email@example.com
A community bank is one that steps in... when other banks walk out! • Totally Free Checking – both business and personal • Free online banking and bill pay • A full line of consumer, business, and commercial services • Friendly and knowledgeable staff • Locally-owned and operated – all decisions made locally • Talk to a person – not a “press 1-for-this-2-for-that” recording – when you call It will be my pleasure to be your banker! - Richard Pierce, Branch Manager
FDIC/Equal Housing Lender 288 Meeting Street, Downtown tel 843.723.7700 www.commfirstbank.com
Carol a.Coronis - shaklee distributor “Creating Healthier Lives”
Is improving your health and increasing wealth important to you? For over 50 years, Shaklee scientists have worked to create the best natural health products in the world and pioneer products that are naturally safe and proven effective. Shaklee is one of the first companies to leverage the benefits of social marketing. Contact Carol to find out more about Tru-Infinity and how you can be part of this exciting product line.
tel 843.216.3297 CONTINUED...
betty buzz: PR & MaRketing toP 10
We asked Claire Gibbons, president of Powerspeak Communications LLC, to share her top 10 list for marketing and promoting your business. How are you doing on the checklist?
1. plan Your strategy. to be successful in business you’ve got to know where you’re headed. Writing and consistently updating your business plan can help you clarify your business model, targets and marketing strategies. 2. Know Your brand. What message are you putting out there from how you talk, what you wear, to how you conduct yourself in business? how do you want others to perceive you and your business? 3. Know Your customer. take the time to really get to know your target customers. Do your market research. Listen to them and ask questions. 4. talk Your Walk. You and your employees are the best ambassadors for your brand. be sure everyone can articulate concisely and persuasively about the business or product anywhere at anytime. 5. Get personal. send handwritten notes on stationery to clients, as well as business leads. Let people know you’re thinking about them, their business and their needs. 6. Get it Write. invest in an ap style guide. all communications from marketing materials to news releases, ad copy and media kits should conform to the accepted standard for business communications. Make sure emails are punctuated and spell checked. these are all extensions of your brand. 7. tell a story. how has your business affected people, made their lives better? sharing a third party account of an experience with your business is great pr and word of mouth is the best for growing your business. 8. shop around. talk to a variety of vendors when you ask for estimates, and make sure they understand your needs for the project at hand. ask them to recommend another way to accomplish your goals; often their solutions may be less expensive, more efficient or effective. 9. see and be seen. in addition to networking and building relationships, extend your business’ reach online as well. get familiar with social media technologies such as twitter and facebook as tactics for extending your brand and reaching your market segments. 10. Mix it up! to effectively support your business you must have a mix of marketing strategies incorporating public relations, advertising, partnerships and promotions. evaluate those strategies regularly to measure and gauge their effectiveness and roi.
the little black book for every GuiDe woman : name of finance : 5 betty’s busy to business anD section
the little black book for every GuiDe woman : name of finance : 6 betty’s busy to business anD section
busy woman tips
BUSINESS OPPORTUNITIES CONTINUED... makeover magic w/beautiControl
As a BeautiControl Independent Spa Consultant, you can call the shots. Your income, your rewards, your commitment - part time, full-time or anything in between - it’s up to you. This nationally known company based in Dallas, TX, is new to the Charleston area and WE’RE HIRING!! Call Beverly Murphy for more information.
What Job Do I Want?
Nella Barkley of Crystal-Barkley Corp. (www.careerlife.com) has helped people find their personal career and life paths for over 20 years, and has shared this “starter” for every busy woman on her own journey. But, what sort of job do I want? If you don’t want to find yourself wandering like an Alice in Wonderland, you might try asking yourself a few direct and personal questions – 1) If I could change one thing about the world, it would be: 2)My best skills are: 3) I want to live in a community which: 4) The traits I most want in a boss are: 5) Or, do I want to be my own boss? In which case, what is my risk tolerance? 6) I really want to learn how to: 7) Who do I know dealing with any of the above? Who do I know who might know someone who does? 8) What do I recall doing with the most pleasure? 9) What do I believe is my top accomplishment in life to date? 10) In 2020 what do I want my top accomplishment to have been? Now, put your answers together and go out and start talking with people about their view of the needs in the areas that you know are right for you. Nothing is as attractive as the power of your genuine interest!
tel 803.599.3169 email: firstname.lastname@example.org www.beautipage.com/bevsmakeovermagic See our ad page 33
Originators of Life\Work Design. For more than 20 years, we have helped thousands of men and women learn how to create their own successes — their own jobs. Crystal-Barkley’s disciplined approach helps you find and grow your innate strengths. You will discover - or rediscover - what you care about the most. We will help you craft that into real work. The result: success. On your terms.
tel: 843.727.7990 email: email@example.com www.careerlife.com
CoLLeges & universities
Lowcountry graduate Center
Expanding opportunities for graduate education, with collaboration among the College of Charleston, The Citadel, MUSC, Clemson and USC. Designed for the convenience of working adults, classes are held in the evenings and weekends. Graduate degrees and certificates are offered in the following areas: Social Work • Communication • Computer and Information Sciences • Project Management • Urban and Regional Planning • Business • Education • Financial Planning and more.
5300 International Boulevard, Building B, Suite 100, North Charleston, 29418 tel 843.953.GRAD  www.lowcountrygradcenter.org
geeks in transit
Portable Computer Geeks with People Skills On-site repair, maintenance plans, upgrades, retail computer systems, components and software Gift certificates available for your favorite geek
tel 843.814.0858 See our ad page 4
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the little black book for every GuiDe woman : name of finance : 8 betty’s busy to business anD section
WoMen’S inteReSt gRouPS & chaRitable oRganizationS
crisis Ministries: meets the immediate needs of those who are hungry and homeless, striving to break those cycles. www.charlestonhomeless.org fLorence crittenton prograMs of sc: provides and promotes medical, educational and support services for single parents and their children. www.florencecrittentonsc.org froM Darkness to Light: creates a public awareness about childhood sexual abuse. www.darkness2light.com girL scouts of eastern south caroLina: helping girls to develop self-potential and values, relate to others and contribute to society. www.girlscoutsesc.org gooDWiLL inDustries of LoWer sc: offering job training, career coaching and more to help people achieve their full potential. www.palmettogoodwill.org habitat for huManitY: bringing an end to substandard housing. www.charlestonhabitat.org haLos: helping and Lending outreach support to abused or neglected children and their caregivers through faith-based partnerships. www.charlestonhalos.org historic charLeston founDation: preserving and protecting the historical, architectural and cultural heritage of charleston. www.historiccharleston.org huManities founDation: providing affordable housing and critical assistance to our neighbors most in need. www.humanitiesfoundation.org Jenkins institute for chiLDren: promoting selfsufficiency, productivity and the well being of children and families. www.jenkinsinstitute.org John ancruM spca: the society for the prevention of cruelty to animals. www.jaspca.com the League of WoMen Voters of the charLeston area: a non-partisan political group encouraging citizens to play an informed and active role in politics. www.lwv.org Louies’s kiDs: helping economically disadvantaged kids fight obesity. www.louieskids.org
aMerican cancer societY: dedicated to eliminating cancer by preventing it; saving lives and diminishing suffering through research, education, advocacy & service. www.cancer.org aMerican heart association: heart disease is the #1 killer of women, but it can largely be prevented. Join the go red movement! www.goredforwomen.org aMerican reD cross: providing relief to victims of disasters and helping people prevent, prepare for and respond to emergencies. www.lowcountryredcross.org caroLina chiLDren’s charitY: fighting birth defects and the effects of childhood diseases. www.carolinachildren.org caroLina Youth DeVeLopMent: caring for young people suffering from physical/sexual abuse, neglect, abandonment and severe emotional disorders. www.CYDC.org center for WoMen: making personal and professional success an everyday event for women. www.c4women.org charLeston breast center: non-profit providing breast care from screenings to biopsies. www.charlestonbreastcenter.com charLeston horticuLturaL societY: horticultural resource center nurturing and inspiring excellence. www.charlestonhorticulturalsociety.org charLeston noW: an organization of feminist activists with a goal of bringing about equality for all women. www.now.org charLeston parks conserVancY: preserving and respecting local parks and the beautification of charleston. www.charlestonparksconservancy.org coastaL coMMunitY founDation: a public grantmaking foundation that fosters philanthropy for the lasting good of the community. www.CCFgives.org coMMunities in schooLs of charLeston: dedicated to keeping kids in school by providing the tools and resources they need. www.cischarleston.org
LoWcountrY chiLDren’s center: committed to reducing the incidence of child abuse and its impact on the child, family and community. www.dnlcc.org LoWcountrY fooD bank: fighting hunger by distributing healthy food and educating the public. www.lowcountryfoodbank.org LoWcountrY orphan reLief: helping children removed from their home due to abuse or neglect with donations of goods and services. http://lowcountryorphanrelief.org/ MY sister’s house: provides a state shelter to victims of domestic violence and their children throughout the tri-county area. www.mysistershouse.org nationaL association for continence: the world’s largest consumer advocacy organization dedicated to helping people who struggle with incontinence. www.nafc.org paLMetto proJect: partnering with governments, businesses and local organizations to bring innovative solutions to community challenges. www.palmettoproject.org peopLe against rape: provides counseling and support for sexual assault victims, their family and friends. www.peopleagainstrape.org pet heLpers: an adoption shelter dedicated to making a difference in saving lives and stopping pet overpopulation. www.pethelpers.org pLanneD parenthooD heaLth sYsteMs, inc.: offers professional, personal reproductive health care that allows you to make informed decisions. www.planned parenthood.org saLVation arMY: meets human needs without discrimination, especially in areas of poverty. www. salvationarmy.org sophia institute: transforming self and society through the integration of the sacred feminine and the search for oneness, sustainability, peace and wisdom. www.thesophiainstitute.org
sc association of coMMunitY DeVeLopMent: using community development to raise the quality of life for low-wealth families. www.communitydevelopmentsc.org speciaL oLYMpics sc: improving the lives of people with mental disabilities through sports training and competition. http://so-sc.org susan g. koMen for the cure: dedicated to eradicating breast cancer disease by advancing research, education, screening and treatment. www.komenlowcountry.org teachers’ suppLY cLoset: serving the children of the Lowcountry by providing the school supplies needed for success. www.teacherssupplycloset.org triDent uniteD WaY: invests millions into programs that change lives and improve our community. www.tuw.org Wings for kiDs inc: using after school programs to foster social and emotional intelligence in kids. www.wingsforkids.org WoMen Making a Difference: maintains a permanent endowment fund and provides grants to institutions that advance the well-being of women and children. www.womenmakingadifference.com Yo art inc: mentoring inner-city youth and building self-esteem and job skills through art. www.yoartproject.org Youth eMpoWerMent serVices inc: empowering youth and families to embrace a productive and healthy lifestyle. www.yescouncil.org
the little black book for every GuiDe woman : name of finance : 9 betty’s busy to business anD section
the little black book for every GuiDe woman : name of finance : 10 betty’s busy to business anD section
grapHiC & web designers
kendra Haskins design, LLC
Take your business to the next level! KHD provides website development, graphic design and brand identity solutions with a unique look that will get your organization noticed. Flexible options to fit your requirements and budget. Visit our website to view our online portfolio.
76 Spring Street, Suite B, Charleston, 29403 tel 843.475.2607 email: firstname.lastname@example.org www.kendrahaskins.com
the american Heart association
Heart disease is the No. 1 killer of women, but it can largely be prevented. Join the Go Red Movement to receive a free red dress pin and life-saving information. Take the Heart CheckUp for a free, personalized risk assessment today.
tel 1.888.MY.HEART www.goredforwomen.org the Center for women
The Center for Women is a nonprofit organization dedicated to providing resources to help all women find what they need to be successful every day. The Center offers support groups, individual counseling, referral and information and educational outreach programs. For a current schedule of events contact the Center at:
129 Cannon Street, Downtown, 29403 tel 843.763.7333 email: email@example.com www.c4women.org Lowcountry Local First
The vision of Lowcountry Local First is to see every resident of the Lowcountry shift an additional 10% of their purchasing to local independent businesses and farms, and in doing so transform our local economy!
1345 Avenue G #AA, North Charleston, 29405 tel 843.740.5444 www.lowcountrylocalfirst.org Lowcountry affiliate of susan g. komen for the Cure®
The Susan G. Komen for the Cure promise: to save lives and end breast cancer by empowering people, ensuring quality care for all and energizing science to find the cures.
For breast health information please call tel 843.556.8011 or Race for the Cure® office 843.556.3343 or visit us at www.komenlowcountry.org
web development ^ graphic design ^ brand identity solutions 843.475.2607 visit our online portfolio at kendrahaskins.com
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the little black book for every GuiDe woman : name of finance : 12 betty’s busy to business anD section
busy woman tips
advice at the drop of a Hat archie burkel – event speaker
What is Your “Extra”?
Repeat business makes up over 60% of most company’s total sales. Go the extra mile to ensure customer satisfaction by offering something special to your clients. Free coffee, coupons, home delivery or a card on their birthday are all ways you can do something extra to say thank you.
Ever feel like hanging up your hat? Don’t! Inspiration can be pulled out of that hat. With Archie Burkel, Top Hat of The Hat Ladies of Charleston, as speaker at your next event, everyone will leave with something to hang her hat on.
email: firstname.lastname@example.org www.hatladies.org Charleston metro Chamber of Commerce
. . .where business and community meet Wouldn’t it be nice if there was an organization that was there for your business – you know, really there when you needed it? Well, you’re in luck. The Charleston Metro Chamber of Commerce is a membership organization that has what it takes to build a strong business community. Your Chamber membership delivers business resources, community leadership, professional development, networking opportunities, and so much more! Find out what we can do for you.
2750 Speissegger Drive, Suite 100, North Charleston, 29405 tel 843.577.2510 www.charlestonchamber.net production design associates
PDA is one company with many solutions. Whether you need a video profile for your company’s Web site, an A/V upgrade in your corporate conference room or technical equipment for your next board meeting, we specialize in state of the art productions and installations and providing lighting, audio, and sound equipment for any business need. Charitable Events • Conferences & Conventions Grand Openings • Any Event or Occasion Call today to begin planning your next event.
2799 Three Lakes Road, North Charleston, 29418 tel 843.554.3466 email: email@example.com www.pdastage.com See our ad page 10
Charles Foster dottie karst, owner and operator
Serving prestigious companies throughout the Lowcountry and nationwide since 1969. Our industry specific recruiters can help with your executive search, contract assignments or on-going employment needs. 100% Woman Owned.
3436 Rivers Avenue, North Charleston, 29405 tel 843.572.8100 or 800.919.9808 www.charlesfoster.net
betty buzz: SMall buSineSS loan Packaging
securing a business loan means being prepared with the necessary paperwork. busy woman, cindi rourk, Loan officer with the charleston Local Development corporation, shares advice for putting together the materials you need before applying for a loan. • Start with an updated business plan. any “dust” could signal the business owners’ lack of interest (or worse, dedication!) • Include the financial numbers – a set of projections, broken out monthly for the 1st year and annually for years 2 & 3. • Show how much the entire project costs, and include how much the owners are investing and exactly how much is needed to borrow. Lenders typically like to see owners invest 20% or more of the project cost. • Gather personal information. A current personal financial statement and tax returns for 3 years for every business owner with 20% or more ownership. • If you haven’t checked your credit report lately, it’s time. Try www.annualcreditreport.com. Dispute any inaccuracies before submitting, or explain the information in the application. • Describe the collateral offered to secure the loan in detail. • Be prepared for any questions the lender may have for you. • Don’t take rejection personally! Business loans are not personal loans – banks can decline because of issues related to their bottom line, not yours. • Don’t go it alone. Contact your closest SCORE office or the Small Business Development Center for free business consultation (www.smallbusinesscharleston.org). • If declined by traditional banks, try an alternative lender like the Charleston Local Development corporation (www.charlestonldc.com).
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the little black book for every GuiDe woman : name of finance : 14 betty’s busy to business anD section
betty buzz: PRofeSSional & netWoRking gRouPS
aDVocates for agricuLture: a non-profit that assists the sc agriculture industry.
charLeston countY DeMocratic WoMen: a group for Democratic women that meets for dinner, speakers and networking.
charLeston DigitaL corriDor: providing support for knowledge-based companies. alliance for full acceptance: charleston’s gLbt group promoting equality and acceptance for gay, lesbian, bisexual, transgender and heterosexual people.
843.883.0343; www.affa-sc.org www.charlestondigitalcorridor.com
charLeston fine arts DeaLers’ association: for gallery owners and artists dedicated to making the charleston market a fine art destination.
aMerican business WoMens association suMMerViLLe chapter: professional women who support one another’s business and personal objectives.
charLeston JaYcees: for those aged 21-39 looking to expand their circle of friends and give back to the community. www.charlestonjaycees.org
aMerican institute of architects, sc: resources and professional knowledge in the field of architecture.
AMERICAN MARKETING ASSOCIATION – CHARLESTON: for individuals and organizations involved marketing.
AMERICAN PSYCHIATRIC NURSES ASSOCIATION – SC: knowledge and support for all nurses, friends and family in the community.
cHarleston Metro cHaMber of coMMerce: the largest business and professional organization in the region with resources, networking and learning opportunities for members.
association of inforMation technoLogY professionaLs: 53-year-old leading organization of the it business.
charLeston restaurant association: a chapter of the hospitality association of sc and the national restaurant association.
charLeston WoMen in internationaL traDe: promoting professional growth and education within the field of international trade.
center for WoMen: the only comprehensive women’s development center in sc, the center for Women’s mission is to make personal and professional success an everyday event for women in the Lowcountry.
charLeston angeL partners: professionals working to invest in and support local start-ups and economic development.
cHarleston YounG professionals: connect and build relationships with other young professionals and business leaders (ages 22-39).
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the little black book for every GuiDe woman : name of finance : 16 betty’s busy to business anD section
PRofeSSional & netWoRking gRouPS
citiZens for sounD conserVation: a group dedicated to protecting the environment while supporting the economy.
creW charleston: commercial real estate Women connects women in the commercial real estate business.
loWcountrY local first: providing help and support to locally owned businesses and farmers.
D.r.e.a.M: Downtown restoration, enhancement and Management focusing on Downtown summerville.
Mount pLeasant business & professionaL association: education, advocacy and networking.
east cooper entreprenueriaL WoMen (eceW): networking group developing the talents, skills and leadership of female entrepreneurs.
nationaL association of WoMen business oWners: support for female entrepreneurs.
green Drinks charLeston: brings together people who are living, learning, and practicing the principles of sustainability and those seeking to find out more.
paLMetto bio: an organization in support of south carolina’s life science industry.
hoMe buiLDers association of south caroLina: pool information and efforts with other home building industry professionals.
paLMetto fiber arts guiLD: a group of handcrafters interested in learning more.
PUBLIC RELATIONS SOCIETY OF AMERICA – sc: get in touch with other members of the public relations and communications field.
institute of ManageMent accountants: resources for professionals involved in management accounting and financial management.
score: “counselors to america’s small business,” dedicated to educating entrepreneurs and the formation, growth and success of small businesses.
internationaL association of aDMinistratiVe professionaLs: education, community building and development resources for administrative professionals.
sMaLL business aDMinistration: an independent agency of the federal government aiding and protecting small businesses.
internationaL association of business coMMunicators: connections and resources for those in business communication services.
sc feDeration of repubLican WoMen: bringing like-minded women together to gain political access and participation.
sc internationaL association of Workforce professionaLs: continuing education, networking and recognition for those interested in workforce development.
sc press association: for journalists and newspaperrelated businesses.
sc seafooD aLLiance: promoting local seafood, aquaculture and mariculture industry.
WoMen at WorK: a forum for women dedicated to networking, education, service, mentoring and collegiality.
sc state eMpLoYees association: discounts, access and information for state workers.
the counciL of sc professionaL archaeoLogists: archaeological-related networking and quarterly meetings.
Zonta: an international organization of executives and professionals working to advance the status of women worldwide through service and advocacy.
the proJect ManageMent institute: advancing the practice, science and profession of project management.
the sc eDucation association: professional association for educators. www.thescea.org traVeL counciL: private sector marketing fund for the charleston cVb’s promotional programs supported by businesses that benefit from local tourism.
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the little black book for every GuiDe woman : name of finance : 17 betty’s busy to business anD section
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