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Marketing Internship Portfolio

Michelle Bateman
Fall2014

Internship Sponsor

AMERICAN
LUNG
ASSOCIATION®
Fighting for Air

Table of Contents
Section 1: Paperwork
Learning Agreen1ent ...................................................................................................... 2
Bi-Weekly Reports ................. .. ........ . ................... ..... ......... ... ...... . ............ ........ 3
End of Semester Evaluation ........................ ..... . ........... . ... . .......... . ... .. .............. 7

Section 2: Essay Questions
What Grade Do You Think You Earned? ................................................................... 11
Essay Question l .. .. ......... ... .......... . .............. ..... ...... .. .... . .. ........ .. ................. 12
Essay Question 2 .. . ........................................................... . ......................... 14
Essay Question 3 ................. .. ... .............. ..... . ....... ........... .. . ..... ..... ............... 15
Essay Question 4 ........................................................................................ 16
Essay Question 5 .. . ............... ................. ............... ... ... ....... ..... ................... . 17
Essay Question 6 .......................................................................... . ............. 18
Essay Question 7 ................ ... ..................... .................................... ............ 19
Essay Question 8 ........ . . .. . .... . ......... .................... . . .. ..................................... 20

Section 3: Sample Work
Events
Sample IA . ............................... . .. ............ ... .......... ........ .... ..... ........ 2l
Sample I B ... ..................... .... .. .. . . ... ...... .. .......... .. ............................ 22
Sample lB ..................................................................................... 23
Fight for Air Climb
Sample 2 ...................................... ... .............................................. 24
Satnple 3 ..................... ... ................................... . ........................... 25
San1ple 4 ....................................................................................... 26
Fight for Air Climb Kick Off
Satnple 5 .. . ... . ................ . ........... . ................................................... 27
Sample 6 ....................................................................................... 29
Sample 7 .................... ... ................................................................ 31
Other Materials
San1ple 8 ....................................................................................... 33
Sample 9 ....................................... .. ............................................... 35
Sarnple 10 ...................................... ....................................... .......... 37
References Page .............. ...... ...................................................................... 39

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Intern-Supervisor Learning Agreement
Enrollment in a marketin g internship requires tht! completion of this form.
Intern Name

Michelle Bateman

companyAm~rican
I.

Intern Supervisor Janelle

Middents

Lung Association (Florida- Central Area)

Brief description of proposed internship (include semester, year. and descripcion of work):

The Development Intern for Fall 2014 will focus on multiple areas of business development,
including the following :
Developing and distributing press releases; Grassroots marketing for cause campaigns and special
fundraising events; Team and volunteer recruitment for special events; Some event logistics for the
Fight for Air Climb 2015; Corporate development through sponsorships, underwriting, and in-kind
solicitation; Individual donor campaigns.
2. Learning objec.tives and expectations of proposed imernsl1ip:

Learning objectives include a thorough understanding of how a non-profit organization functions in
terms of marketing and development, a better understanding of various HR and recruitment
elements in relation to fundraising events, and a comprehensive understanding of the American
Lung Association's mission and objectives.
Interns are expected to work 300 hours during the fall semester for the purposes of receiving credit.
Interns will be professional in dress and manner at all times . Interns can expect the internship to be
a worthwhile educational experience.
3. Indicate lto'vv propo:.ed internship will help develop specific skills in each of the following competencies:
a. Teamwork:
The intern will wori< with the development coordinators and volunteers to reach monthly fundraising and recruitment goals.

b. Communication:
By reaching out to local and national organizations for support of our events, the intern willleam which communicative
techniques are most effective for acquiring donors in aural, written , and digital environments .

c. Creati ve thinking:
The intern will contribute to campaigns to achieve monthly goals for the ALA events, which will encourage creative and
original thought.
d . Adapting co change :
The intem will be invited to attend a variety of meetings , health fairs , and events that may not occur in their originally scheduled hours, whidl
may prompt them to alter prior plans if necessary. The intem may also be worong with a va riety of different volunteers at any given point.

Re(tuired Signatures:
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DEPARTMENT OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA

Bi-Weekly Report #1 of 8

Dates: July 18- August 27, 2014
Due: August 29, 2014 by 5:00p.m.
Fax: 407.823.3891
Email: marketinginternships@bus.ucf.edu
or
Upload to Webcourses

Intern Name :

Michelle Bateman

Intern Supervisor's Email:
Name of Sponsor:

Intern Supervisor:

Janelle Mid dents

janelle.middents@lungse.org

Phone :

(407) 425-5864

American Lung Association (Florida - Central Area)

(m mpany or organization)

Please record the number of hours you worked each day
"'May include up to 4() hours worked one month before August 19th (July 19- August 18, 2013}
MON
SAT
SUN
MON
TVE
W£0
THU
FRI
SAT
SUN
MON
TUE
W£0
' -- · - r-2f._l8

7/19

7/20

7/2_1___ . 7/2!__

7/23

7/24

MON
8/4

WEO
8/6

FRI
8/1

SAT

SUN

.J/31

8/2

8/3

THU
8/14

FRI
8/15

SAT

SIJN

8/16

8/17

8.5

5.5

3

THU

TU£

8/S

7/27

7/28

~AT

SIJN

8/9

8/10

7/25

7/26

THU

FRI

8/7

8/8

7/29

7/30

MON

TUE

WED

8/11'

8/12

8/13

7.5

---

MON
8/18

TVE

8/19

7.5

WED
8/20

8/21

FRI
8/22

7.5

3.5

TltU

SAT

8/23

SUN
8/24

MON

TV£

W£0

8/25

8/26

8/27

7.5
BW#1
Total

50.5
EDUCATIONAL REWARD: Brieny describe your job duties over the last two weeks and explain how your job
duties are related to your UCF Marketing coursework. Please relate to specific principles, classes, or coursework.

My duties pertained to advertising the 2015 Fight for Air Climb event. During the past two
weeks, I individually addressed over 1400 Fight for Air Climb·post cards, sat in on a
meeting with event committee members, contacted around 100 online community calendar
sites and news outlets about the event; and updated and contributed to a prospect list that
contained businesses to ask for in-kind donations for the event. These tasks gave me
insight into the logistics behind major events. Direct mail, e-mail, and free online forums
are relatively inexpensive ways to reach a target audience.
In order to further publicize the event and American Lung Association's overall mission, I
also prepared materials for and attended two health fairs - one at the grand re-opening of
the Sanford Sports Authority and another at Seminole State College. These events
allowed me to hone my networking skills, which are essential in marketing .
D

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0£6 &ro

Date

Contact : lin a Pabon, Internship Coordinator, 407-823·1438, marketinginternships@bus .ucf.edu

~

DEPARTMENT OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA

Bi-Weekly Report #2 of 8
Dates: August 28- September 10, 2014
Fax: 407.823.3891

Due: September 12, 2014 by 5:00p.m.

Email: marketinginternships@bus.ucf.edu

or

Upload to Webcourses

Intern Name: Michelle Bateman Intern Supervisor: Betsy Sheffield (immediate supervisor; Janelle out of town)
Intern Supervisor' s Email : Betsy.Sheffield@lungse.org Phone: (407) 425-5864
Name of Sponsor: American Lung Association in Florida- Central Area
(company or organization)

Please record the number of hours you worked each day
THU
8/28

8/29

7.5

3.5

FRI

SAT
8/30

SUN

8/31

MON
9/1

TUE
9/2

7.5

WED
9/3

THU
9/4

9/5

8

5.5

FRI

SAT
9/6

SUN
9/7

MON

9/8

TUE
9/9

9.5

WED
9/10

BW#2
Total

41.5

EDUCATIONAL REWARD:
Briefly describe your job duties over the last two weeks and explain how your job duties are related to your UCF
Marketing coursework. Please relate to specific principles, classes, or coursework.
In the past two weeks, my primary task has been to secure in-kind donations for the upcoming "Fight for Air Climb"
event. While this would usually happen through mail, technology now allows us to submit a request and receive a
response in a matter of hours. We have been able to secure multiple donations bye-mailing the request on
letterhead as an attachment. I believe that this relates to marketing in that it is important in sales to reach your
potential clients in a manner that would find them most open to hearing pitches. I believe that e-mail in this
instance is effective since it allows recipients to address the request at their convenience, as opposed to
interrupting their work day with a call or in person and risking receiving a negative response due to being
preoccupied . Of course, I will have to follow up on these e-mails by calling, but the initial e-mail adds legitimacy to
the cau se and a reason to call outside of asking for a donation (or for their business).
A few companies, however, still required a mailed request or online proposal form. The latter allowed me to select
various information at my disposal to answer questions and frame each response to the specific goals of each
potential donator to increase their susceptibility to our request.
When a donation was received, I wrote a hand written "Thank you" note to mail to each company. The ALA
believes that there is much merit to mailed correspondence in this situation . I agree that hand written materials
are unique in our technology driven culture and can serve as a way to stand out amongst competitors.
I have also helped edit and proof read various marketing materials, including an article in a local magazine and an
event invitation . I have also created several fliers via Microsoft Publisher, Microsoft PowerPoint, and free editing
site Pic Monkey.

9/t~l//f
Date
Contact: Lina Pabon, Internship Coordinator, 407-823-1438, marketinginternships@bus. ucf.edu

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UNIVERSITY OF CENTRAL FLORIDA
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Bi-Weekly Report #3 of 8

.

Due: September 26, 2014 by 5:00p.m.

Dates: September 11- 24, 2014
Fax: 407.823.3891

Email: marketinginternships@bus.ucf.edu

or

Upload to Webcourses

Intern Name: Michelle Bateman Intern Supervisor: Janelle Middents
Intern Supervisor's Email : Janelle.middent2.@.ill~e.org Phone: 407-425-58§.1
Name of Sponsor: American Lung Association in Florida -Central Area
(company or organization)

Please record the number of hours you worked each day
THU
9/11

FRI
9/12

9.5

5.5

s.~l'

!SUN

MON

TUE

WED

THU

9/13

9/14

9/lS

9/16

9/17

9/18

FRI
9/19

7.5

5.5

6.5

SAT

SUN

MON

TUE

WED

8Wil3

9/20

9/21

9/22

9/23

9/24

Total

7.5

42

' - - -·

EDUCATIONAl REWARD:
Briefly describe your job duties over the last two weeks ano explain how your job duties are related to your UCF
Marketing coursework. Please relate to specific principles, classes, or coursework.
Over the past two weeks, I started recruiting for new participants for the "Fight for Air Climb" by targeting
companies recognized in the Orlando Business Journal for a variety of accomplishments. The logic behind this is
that those companies would have the capital to participate and the desire to reach out to the community, which
are both commonly associated with successful businesses. Some lists from the journal listed e-m ails of the CEOs,
which I used to contact them personally. For others, I simply reached out to the companies through the "Contact
Page" on the company websites. Both required a carefully written invitation, which was written by my supervisor
and proofed and edited by myself.
I also continued securing in-kind donations for the Climb by starting my follow up calls. I realized the necessity of
this task a few calls in . Some companies hadn't received our e-mail, but were interested in donating. For others,
we simply had dated contact information that the phone call helped to update.

As I do every week, I created a Facebook post advertising the Climb.
As a side project, 1 helped the Programs side of ALA by creating multiple flyers for the "Better Breathers Club"
through the use of Microsoft Publisher and PowerPoint. These efforts contributed to updating the ALA website
with accurate club location information.
I dropped off several marketing packets for the Lung Force Expo to pulmonary offices. I also helped with mail
campaigns for this and the ALA RunWalk .
I went to several events during the past two weeks for a variety of reasons . A Climb committee member happened
to go to the grand opening of a Wawa on Orange Avenue and managed to get permission for the ALA to have a
table there. I did not know this until moments before I left to set up the table. Adapting to sudden changes is
important in any situation, and I was glad for the opportunity to use grassroots marketing to promote the Climb . I
al so represented ALA at the Volunteer Summit at UCF, which gave me some experience with recruiting volunteers.
Finally, I helped with a lung cancer support group, which gave me further perspective into the ALA objectives.

q\QS

IQOI£1

Date
Contact : Una Pabon, Intern ship Coordinator, 407-823 -1438, marketinginternships@bus.ucf.edu

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Bi-Weekly Report #4 of 8

Dates: September 25 - October 8, 2014
fb~ 407.81l.'~S91

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OE?ARTMENT Of MARl<ETlNG
UNIVERSITY OF CENTRAL FLORIDA

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Due: October 10, 2014 by 5:00 p.m.

£mall~ mar\ltetlns\ntemsnms@bus.utf.~lt.Y

or

Up\oad to Webc:ourses

lntem Name: MiQ\~ f)ateman Intern Supervisor: Jan~lle Mlddents
l\\t~n S\.V';\~N\w~~ E.maU·. iaM.Ut.Mkl4e\\tS.@N"SW·S.I"Z, 9Mne:. 4.91425-$§4 {~y.t. 1~\

Name of Sponsor: Amerlcanl.yng AssOciation in Florida- C~ntral Area
~Wi ()t ~11\U.\i,Gt\\

Please r~rd the number of hours you worked •ach day

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EDUCATIONAL REWARD:
Brief!-; describe your job duties over the last two weeks and explain how your job duties are related to your UCF
Marlcetlng coursework. Please relate to specific principles, classes, or coursework.

Over the past two weeks, I have finished up the follow up calls for the in-kind donation prospect list for the "Fight
for Air Climb." As 1mentioned, the follow up calls were necessary since many of the companies that were
Interested did not receive my initial form of contact for a variety of reasons.

I also used some of the skills that I learned In Professional Selling to convince a confirmed donor to double what
they had Intended to donate In order to become an In-kind sponsor for the event, which comes with marketing
pilvileges. This occurred In person, so a professional appearance and demeanor were essential. By offering a lowpressure p!tch, I was able to persuade the restaurant manager to double the amount of gift cards that he had
cxlglnally intended on donating.
Given my success with an In-person approach, I ended up bringing in-kind donation request letters to 4 restaurants
while I was out to pick up the prior donations. Two re!>iaurants have already agreed to donate, and we are still
waiting to hear back from the other two.
I also used these Interpersonal skills to persuade nurses and secretaries at doctors' offices in Ocoee to tell doctors
and patients about the AlA's "lung Force Expo," which Is a health fair that occurs this November.! believe that the
physical presence of an AlA representative made a huge difference in this endeavor.
For the social media side of my internship, I suggested a marketing strategy to Increase exposure of "Climb" posts
that Involved offering a free prize at random to those that like and share "Climb" posts throughout the month of
October. Whether or not this strategy will be utilized has yet to be determined, but It was received well by my
manager. ! hope to come up with innovative social media tactics in the future, since digital marketing and social
media are primary Interests of mine.
Finally, I started sorting out a pre-existing media list on Excel In c,ategorles of media type for more efficient
searc.hlng In the future. Thls should be helpful when we start looking for advertising channels for the "Climb."

~-~-!L-'-f-_ _
Contact: Una Pabon, Internship Coordinator, 407-823-1438, markeljnginternshlps@b;.as.ud.edu

---- - ---

i

e
End of Semester Evaluation
STUDENT INFORMATION
Name Michelle Bateman
Current Address

Date

737 Mills Estate Place

11/4/2014

Apt. _ _ _ _ __

Chuluota
Phone( 407
) 583-9742

City

FL
Zip _
3_2_7_6_
6 _ _ __
mbateman.92@knights.ucf.edu

state
Email

SPONSORING COMPANY INFORMATION
Company Name American Lung Association in Florida - Central Area
Name of your supervisor Janelle
Supervisor's Title
Phone( 407

Middents

Area Director
) 425-5864

Email

Janelle.Middents@lungse.org

INTERNSHIP INFORMATION
Date internship started:

8/12/2014

Compensation:

How many hours per week did you normally work? _
2_0_

$300 stipend

-_2_2________

How many credit hours of course work did you complete this semester (including internship course)?

_1_5______

What courses did you complete this semester? (Please list)

ENC 3250H-0201

FRE 1120C-0001

MAR 4941-0003

MUN 3343L-0001

MUS 1010-0001

MVV 4441-0003

7

Grading Your Employer
Please use the following page to give your employer a grade for the semester. The Marketing Department will use your grade of the employer as a guideline
in evaluating the value of the internship to future students. This page DOES NOT affect your grade, so be honest You may include a separate sheet of
comments if you wish.
QUALITY OF LIFE

Rate the level of comfort and happiness you have experienced working for this organization: (check one box)

Poor

Below Avera~:e

Avera~:e

Above Avera~:e

Excellent

X

Comfort Level

BUSYWORK

Rate the level of daily busywork expected of you. Busywork includes menial tasks (stuffmg envelopes, filing, clipping newspapers, etc.) that offer little
educational reward and are typically performed for one's supervisor or other employees.

Low

Avera~:e

HiJ:h

X

Amount of Busy Work

---

- - - ---

-----

RELEVANCE TO MARKETING COURSES

Rate how relevant your daily activities were to the marketing courses provided by UCF.

Irrelevant

Somewhat
Irrelevant

Avera~:e

Somewhat
Relevant

HiJ:hly Relevant

X

Level of Relevance

----

OVERALL VALUE

Rate the overall value of the internship.

Worthless

Needs Some
lml!rovement

Avera~:e

Overall Value

The Best
lnternshil! Ever

Good Value

X

GRADE

What grade would you give your employer for the quality of the internship provided (circle one)?

A® C

D

F

Grading the Marketing Internship Program and the Department of Marketing
Please use the following page to give the internship program a grade for the semester. The Marketing Department will use your grade of the internship
program as a guideline in evaluating the value of the internship program to future students. This page DOES NOT affect your grade, so be honest You may
include a separate sheet of comments if you wish.
CAREER PREPARATION

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is preparing its students for careers in marketing?
Si~:;nificantl:~:

Below

Avera~:;e

Below Avera~:;e

Avera~:;e

Above Avera~:;e

Si~:;nificantl:~:

Above

Avera~:;e

X
MARKETING KNOWLEDGE

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is doing in terms of teaching its students basic
marketing knowledge?
Si~:;nificantl:~:

Below

Avera~:;e

Below Avera~:;e

Avera~:;e

Above Avera~:;e

Si~:;nificantl:~:

Above

Avera~:;e

X
ANAL Yfi CAL SKILLS

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is doing in terms of teaching its students analytical
skills associated with marketing?
Si~:;nificantl:~:

Below

Avera~:;e

Below Avera~:;e

Avera~:;e

Above Avera~:;e

Si~:;nificantl:~:

Above

Avera~:;e

X
TEAMWORK

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is teaching its students to effectively work as a
member of a work team?
Si~:;nificantl:~:

Below

Avera~:;e

Below Avera~:;e

Avera~:;e

Above Avera~:;e

Si~:;nificantl:~:

Above

Avera~:;e

X
MARKETING PROGRAMS AND STRATEGIES

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is teaching its students about the planning and
implementation of marketing programs and strategies?
Si~:;nificantl:~:

Below

Avera~:;e

Below Avera~:;e

Avera~:;e

Above Avera~:;e

Si~:;nificantl:~:

Above

Avera~:;e

X

q

INFORMATION TECHNOLOGY

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is teaching its students about the use of technology
as it applies to marketing?
Significantly Below
Average

Below Average

Average

Above Average

Significantly Above
Average

X
ORAL COMMUNICATION

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is teaching its students to speak effectively in a
professional setting?
Significantly Below
Average

Below Average

Average

Above Average

Significantly Above
Average

X
WRIITEN COMMUNICATION

Based on your experiences in your UCF internship, how well do you believe the Department of Marketing is teaching its students to write effectively in a
professional setting?
Significantly Below
Average

Below Average

Average

Above Average

Significantly Above
Average

X
GRADE

What grade would you give the internship program that the Department ofMarketing has provided (circle one)?

A @

C

D

F

Comments (optional)

10

What Grade Do You Think You Earned For This Internship?

I believe that I earned an A for this internship. I tried to go "above and beyond," and I've
been described as such by staff members that I don't even directly report to since I made efforts
to help the whole office with a variety responsibilities and events. Since I started a week early
and volunteered to attend as many outside events as I could, I was always ahead in my hours for
the program. Even when I knew that I wasn't comfortable with certain tasks, such as calling to
follow up with regard to donation request e-mails, I never complained and made sure that the
tasks were completed due to their importance.
During a mid-semester evaluation, I talked about my strengths and weaknesses with my
supervisor and the Area Director. They complimented me for my professionalism and
willingness to help, and said that most of my stated weaknesses, such as the feeling that I asked
too many questions, were completely unfounded. We also discussed what I would like to learn
during the remainder of my internship, which was a question that excited me. In fact, I was so
eager to learn that the Area Director gave me tasks that I hadn't received before, such as drafting
a press release for the LUNG FORCE Expo, as a result of that meeting.
As a whole, I believe that I made the most out of the internship, which is what the UCF
Marketing Internship Program would like for its students. I am glad that I took this course, and I
intend to recommend it to fellow Marketing majors.

II

Essay Question 1: "What Type of Work Did You Do?"
As the Development Intern for the American Ltmg Association (ALA), I performed tasks
that contributed to the development of the organization. The primary focuses of development
were to increase awareness of the ALA and its events in the community, to acquire in-kind
donations and sponsorships, and to supplement ALA programs and events.
By implementing various elements of direct grassroots, and digital marketing, I was able
to raise community awareness of the ALA and its fundraising events. I helped with major direct
mail campaigns, which had over 300 recipients in each round of mailing, by individually
addressing post cards and sorting them by zip code. In a combination of direct and grassroots
marketing, I often asked local businesses and doctors' offices to help advertise the "Fight for Air
Climb" and "LUNG FORCE Expo" respectively by posting collateral in their staff rooms and
lobbies. As an ALA representative, I discussed our events with attendees of local health expos,
voltmteer fairs, and corporate events. In addition, pieces of collateral that I developed with
Microsoft Office Suite programs were commonly given out at these events. These flyers were
also used in social media and targeted e-mail campaigns in order to advertise the events, reaching
hundreds of potential fundraisers and participants. Finally, I developed weekly Facebook posts
for the "Climb," posted about the "Climb'' in free online calendars. and recommended various
social media strategies. Although a couple of the strategies, such as the development of a
regional ALA T\v:itter and Instagram, were turned clown clue to corporate reasons, others were
encouraged and are likely to see fruition as the event approaches.
Perhaps my most development-related duty, I was responsible for the acquisition of inkind donations and in-kind sponsors for the "Climb." This involved prospecting for potential
donors, which typically were local businesses within a certain radius to the event Location. For

12.

initial contact, I contributed to the development of an official request e-mail that had an official
request on letterhead, an IRS tax exemption letter, and donation form attached. This method was
pretty successful due to its convenience, garnering the majority of the donations that I acquired. I
followed up via call with businesses that weren' t responsive. For others, I found that an inperson approach was better. For example, by meeting with the manager of The Capital Grille in
person in to explain the benefits of sponsorship, I was able to convince him to double his
intended gift card donation in order to become an in-kind sponsor at a value of$300. In total, my
efforts contributed a value of over $1,000 in prizes for the "Climb" fundraisers.
Finally, I helped with the management and implementation of ALA events, such as
monthly lung cancer support groups. An additional person helping with such programs made the
groups run much more smoothly. For the signature Better Breather' s Club, I created collateral
that is now used by every Central Florida region location. This aided development by
contributing to the existence of such programs, which are essential to the ALA mission.

Essay Question 2: "Were You Exposed to Situations Where Learning Occurred?"
Yes, I was exposed to situations where learning occurred. The nature of grassroots
marketing for non-profit organizations requires that the organizations be present at a variety of
different events and venues. I patticipated in events that ranged from volunteer events at UCF
and SSC to the grand opening of a local Wawa gas station. The latter event, tor example, was
completely impromptu. We were only present at the event, which had dozens of participants,
because the "Climb" co-chair happened to get gas there and asked the Wawa manager if the
ALA could put up a table. Not only did the manager agree, but she also offered to become a
sponsor of the event. This taught me the value of seizing an opportunity when it presents itself.
Since I was told to attend the event the moment I got to the office, it also taught me the
importance of being flexible and embracing change in your routine.
The office itself also provided situations where learning occurred. In the office, one of
my primary tasks was following up via phone for donations. To be honest, I did not like this task
one bit. but it showed me that sometimes people have to get out of their comfort zones to be
successfuL Throughout the calling process, I tweaked my approach to increase my success. For
example, most of the managers I spoke with were too busy for small talk. Although my instincts
made me feel that it was rude to do so, skipping over pleasantries and getting to the meat of the
matter often resulted in more productive discussions. Later in my internship, I was given the
opportunity to manage volunteers. I noticed that one volunteer in particular had a natural
presence on the phone. By delegating that task to him, I was able to focus on other tasks that I
excelled in, such a.-; online communications. data input, and collateral development. This
situation taught me that while it is important to experience as much as you can in such an
environment, it can be more productive to stick to your strengths and delegate appropriately.

Essay Question 3: "What Did You Do that You Consider Creative'?"
My internship gave me plenty of opportunities to be creative since I was the only intern
responsible for marketing the "Fight for Air Climb." As such, I had creative tasks for promoting
the "Climb" on a weekly ba<>is. For example, I developed weekly ·'Climb" Facebook posts,
which were designed to increase awareness through likes and shares. Although I already knew
this from past experience, I found that asking Facebook fans questions resulted in more post
interaction than general advertisements, which was a fact that I tried to utilize in creative ways
each week. With that being said, I still played a significant hand in the development of collateral,
particularly for the "Climb'' kickoff event. After reading the extensive ALA branding guide,
which designated which fonts and color palates were preferr-ed by the organization, I developed
several flyers with Microsoft Publisher, Microsoft PowerPoint, and free editing website Pic
Monkey. In the end, one was selected by the "Climb" committee. As the official flyer for the
kickoff~

it is used in all ALA communication, including e-mail campaigns, social media, events,

and donation request packages. I' ve also created supplemental collateral, such as a mass e-mail
flyer for the "Fast 25 Club," which contains the fastest climbers ti-om the previous Climb event.
Although most of creative duties were "Climb" related, my supervisor allowed me branch
out and help other a<>pects of the organization. For example, I helped the Progt·anlS Manager with
a handful of materials, which included an infonnational flyer about air pollution for a Girl Scout
event and promotional materials for the Better Breather's Club locations in Central Florida. For
the LUNG FORCE's '·Turquoise Takeover" initiative, I developed a one pager and drafted a
press relea<;e called "Turquoise Takeover Comes to SeaWorld," which discussed the "LUNG
FORCE Expo." I had never developed a press release before, but I knew that I had to make it
compelling enough for news outlets to print, which required my creative abilities.

\5

Essay 4: "What Is Your Overall Assessment of this Internship Opportunity, and Do You
Think It Was a Worthwhile Learning Experience? Why or Why Not?"
I would say that this is a great internship for someone who is pursuing their first
marketing internship. It exposed me to multiple types of marketing, including direct, grassroots,
and digital. Within those types of marketing, it gave me opportunities to develop skills in
collateral creation, sales and solicitation, and event management. By being present at several
events and meetings, I got a good grasp of the company and its ideals. I believe that I had
opportunities to network in the community and make a quantitative impact in the organization,
making the internship a more significant role than what it could have been.
With that being said, there were certain elements that I wish were present. Since it wasn't
my first marketing internship, I already had experience with most of the responsibilities that I
had. I would have loved to learn more about digital marketing (such as SEO and website
development), but those factors aren' t handled locally in a nationaL organization.
In a similar issue, a Lot of the strategies that I had suggested weren't pennissible by
nationaL headquarters. When making collateral, I was expected to stick to certain fonts and color
pallets. Working in a regional office of a national organization was definitely a unique
experience, even if it felt somewhat limiting at times.
Overall, I would say that the internship was a worthwhile learning experience. I honed
the skills that I already had from past experience. In addition, I developed new skills and
received opportunities in the community that I probably wouldn' t have had with for-profit
organizations. It provided comprehensive experience in a variety of marketing functions, which
is 1.mique when compared to an exclusively "digitaL marketing" internship or "sales" internship.
As such, I believe that this is a particularly good opportunity for those in need of experience.

Essay 5: "\Vould You Recommend This Internship to a Close Friend Who Was a
Marketing Major at UCF? Why or Why Not?"
I believe that my recommendation would be based on the context of the friend ' s situation.
If my friend did not have any experience, I would recommend this internship in a heartbeat since
it provides a little bit of experience in several aspects of marketing while working for a reputable
and nationally recognized organization. I would also recommend this internship to a friend with
more experience if they had a particular interest in healthcare or non-profit organization
marketing since this position would give you opportunities to work with several hospitals and
non-profit organizations in the community. For example, since Florida Hospital was a presenting
sponsor for the "Climb," I was already very familiar with the hospital. When I interviewed for a
marketing internship with the hospital for the spring, it was a very enjoyable experience since the
person who interviewed me knew about the ALA and the event, which made the questioning
process easy for her. As a result of this pleasant interview, I received an offer within the day
since I had ''highly relevant experience" that she was sure would be useful to Florida Hospital.
With that being said, there are situations in which I would not recommend this internship.
If my friend already had several internships and was looking for specific experience, such as
with SEO or sales, I wouldn' t recommend this internship. In a way, some of the experience that I
received was not universally applicable. For example, while I feel that it was worthwhile to learn
the best ways to ask for donations, it isn't directly applicable to sales and solicitation since the
context is different. As such, if my friend doesn ' t have an interest in healthcare or non-profit
marketing, I probably wouldn't recommend that this internship be their first choice. Finally, if
my friend has a critical financial need, I couldn' t recommend with internship with good
conscious since there is only a relatively small stipend at the end of the internship.

Essay 6: "Explain the Organizational Structure of the Organization and Explain How the
Marketing Department Fits Into that Structure"
The American Lung Association is a national non-profit organization with several
regional divisions, including the American Lung Association in the Southeast. The American
Lung Association in Florida is a pmt of the ALA in the SE. The Central Florida office is one of
many in the ALA in Florida, as well

a<;

one of many offices in the ALA in the SE. Although they

have separate names, the titles are worded to convey that the regions are still part of the unified
whoLe that is the American Lung Association (as opposed to, for example, the "ALA of theSE,"
which implies that it is independent).
The Central Florida office is very smalL There are two salaried employees - the Area
Director and Programs Manager, and two hourly empLoyees, who are the Development
Coordinators. CutTentLy, each Development Coordinator and the Area Director are responsible
for a specific event. I am the intern for one of the coordinators, whose event is the "Fight for Air
Climb." Although I have helped each staff member with their projects at one point or another, I
an1 typically refetTed to as the "Climb" intern.
Nationally, there are people responsible for nationaL marketing efforts, which include
acquiring nationaL sponsors and dictating the national taglines, fonts, and color palates. With that
being said, each employee in the Central Florida offic.e perfonns a variety of functions, including
marketing, development, recnritment, and event management. A mm·keting depmtment does not
really exist on an individuaL office level. Instead, each employee is responsible for marketing
their specific event, which means that they often enroll the help of interns and volunteers.
Because of this, marketing tends to be very grassroots and community oriented in the local
offices since they don't have much say on etiorts that fall under national jurisdiction.

1<6

Essay 7: "If You Could Change One Thing About This Organization With Respect to
Marketing, What Would It Be? Explain."
If I could change one thing about this organization with respect to marketing, it would be
to enhance their digital presence. The American Lung Association has a website, but I personally
feel that it comes off as a little dated in terms of text and layout. The American Lung Association
in Florida- Central Area has event websites that actually look nicer than the national webpage.
which is a fact that I find odd.
The American Lung Association could also increase their social media presence. I
believe that the national ALA only has a Facebook and Linkedin profile. As far as I am aware,
the ALA in Florida -Central Area only has a Facebook. Given how social media marketing is a
relatively inexpensive method for advetiising, I am surprised that they don't utilize other social
media sites in their online presence. Admittedly, their target audience is comprised of older
people that don' t necessarily use social media. However, the ALA also wants lung cancer to be
as nationally knovm as breast cancer, which can only happen if they expand their audience.
During my internship, I made multiple suggestions with regard to social media, including
the development of Twitter and Instagram accounts for the ALA in Florida- Central Area, that
were turned down due to national reasons. I also suggested social media strategies that included a
contest involving sharing and liking "Climb" posts for a chance to be randomly chosen for a
prize. While my supervisor agreed that this would be a good away to increase the reach of the
posts, which was needed, she didn't feel comfortable implementing such a strategy without
national approval. While I understand the importance of national w1ity for the ALA brand, I feel
that such regulations could be stifling in a fast-paced digital environment.

Essay 8: "Describe One Difficult Situation You Encountered at Your Internship and
Explain How You Overcame This Situation"
In order to obtain a better grasp of what the ALA does for the community, I volunteered
to help out with multiple lung cancer support groups that were held at the Central Florida oftice.
This often involved me letting support group members in the building since the door is locked
from the outside and requires a code to get in. One time, an elderly cancer patient and her dog
came to the door. She asked if the dog was allowed to stay for the meeting, otherwise she
wouldn't be able to stay. I told her that I personally had no qualm with it, but I wanted to ask the
Programs Manager on site if it was ok before saying that it was.
It turned out that it was not acceptable due to the fact that lung cancer patients and people
suffering from intense asthma frequented the oftice. The one time the manager had brought in
support group dogs for the group, she received several angry calls about it in the following days.
Although I was not the one to have to teU the elderly patient this, it was still difficult watching
her leave since her demean.o r became sour. For example, when we told her that we would love to
see her at the next meeting without her dog, she said that she doubted that she would be alive by
then. When we assured her that she would, she yelled, "You don' t know!"
It was very unsettling, but I tried to make the best of the situation. I offered to walk her
dog for her while she was in the meeting, but she refused to part from him. (The Programs
Manager later told me she would have prefe1Ted that I didn't do that due to liability issues
anyway.) Even though she knew that we explicitly said "no" about the dog, she still tried to slip
in with it multiple times when I was distracted by other group members, which forced me to
politely ask her to leave more than once. In the end, I stuck to protocol for the safety of the other
support group members and visitors of the office, despite how difficult it was to do so.

<..0

Sample Work #lA

As part of the ALA, I attended several different types of events. The first type was a
health fair. At health fairs, we focus on lungs and lung related ailments. As such, I learned a little
about a variety of diseases, including lung cancer, COPD, asthma, and pulmonary fibrosis. This
picture is from the Physician' s Associates/Orlando Health Resources Fair, which took place on
November 4, 2014.

Zl

Sample Work #lB

American Lung Association of Florida - Central Area
September 29

It's Volunteer Recognition Monday! We love our VoLUNGteers! The ALA would
like to recognize our Intern Michelle Bateman and Event Chair Diana Robbins
for their support of the Fight for Air Climb. They both represented ALA at Wawa
Store 51 57's Grand Opening! They enjoyed spreading awareness about the
#CiimbOrlando, as well as watching the local fire and police departments
compete in Wawa's "Hoagies for Heroes" contest! For more information on the
Climb visit www.CiimgOrlando.Org

Another type of event that I attended was a community event. These ranged from grand
openings of local businesses to town festivals. Since these events weren't exclusively health
related, we were able to advertise ALA fundraising events. This event took place on September
11 , 2014 at the grand opening of the Wawa on Orange Avenue.

22.

Sample Work #1 C

Michelle Bateman
September 16

..,

I'm on campus today with the American Lung Association for the Volunteer
Summit in the Student Union, room 218 . Come visit us!

The last type of event that I helped with involved recruiting for volunteers. These events
often occurred on college campuses, including UCF, SSC, and Valencia. These events included
both health and ALA event information. This picture is from the UCF Volunteer Summit on
September 16, 2014 at the Student Union.

<.s

Sample Work #2

American Lung Association of Florida - Central Area
Septem.::er 24

Fall officially started this week, which means that there will soon be perfect
weather for training for the Climb in Florida! Join us in the 2015 Fight for Air
#CiimbOrlando on March 7, 2015 at the Bank of America Center. Register
before September 30th to be entered for a chance to win a $25 gift card to
FIT2RUN and a 4 week boot camp with Camp Gladiator ! For more info and to
register, visit ClimbOrlando.org. See You at the Top!

Li ke Comm ent Share

One of my weekly tasks included making at least one Facebook post about the "Fight for
Air Climb" for the ALA in Florida - Central Area Facebook page. These messages were meant
to entice potential climbers to register for the event. As such, they usually featured an incentive
of some sort, such as a gift card or the free Kick Off event. These posts were critical in engaging
the already receptive audience of the ALA in Florida - Central Area Facebook page' s fans.

z.4-

Sample Work #3

From: Betsy Sheffield
Sent: ThtrSday, September 4, 201411:22 AM
To: Janelle Middents; Lynn Penya~ Keishan Mooce; 'ddtrans~dl.rr.com'
Cc: CentraiArealnterns
SUbject: ~anet Smoothie

Specialthanks to Mkhellefor helping secure P~net Smoothie as an 'In-Kind' Sponsor forthe Fight for
Air dimb. They wl11 be providing samplesize smoothies for allat theirtent on event day. Way to go
Michelle!
Betsy Sheffield IDevelopment Coordinator

American lung Association in FlorK!a
Serving Central Florida

" Please note updated emailaddress: Betsy.Sheffield@lungse.org

One of my major tasks involved acquiring in-kind donations and sponsorships for the
"Fight for Air Climb," which often involved e-mail, call, and in-person solicitation. These prizes
will be used to reward the top fundraisers and fastest climbers at the event. I personally secured a
value of over $1,000 in gift cards, food, and other in-kind donations. This amount includes two
in-kind sponsors, Smoothie King and The Capital Grille, who each donated items totaling in a
value of $300 for the event.

25

Sample Work #4

When a donation was officially in the office, I sent out hand-written "thank you" cards to
each company that made a donation. In addition to putting the ALA at the forefront of readers'
minds, the cards expressed the appreciation that the ALA has for its corporate sponsors and
donations, which are essential to the success of the ALA' s fundraising programs. The ALA
believes that this personal touch helps ensure repeated partnerships throughout the years.

2..fo

Sample Work #5
One of my most publically distributed pieces of collateral was the flyer for the "Fight for
Air Climb Kick Off." After creating several flyers that maintained ALA branding standards with
Microsoft Publisher, Microsoft PowerPoint, and free website PicMonkey, this sample was the
flyer that was ultimately chosen by the "Fight for Air Climb" committee. It has since been sent to
hundreds of e-mails, featured on the ALA in Florida -Central Area Facebook and Facebook
event pages, and distributed at a variety of events in the community.
Please see the next page for the sample.

<..7

- IGH

-

I

FOR A IR
T AMERICAN

See You at the Top Kick Off
Thursday, November 20, 2014
4:00 PM -

7:00 PM

Bank of America Center
390 N. Orange Avenue
Orlando, FL 32801

Help us kick off the 8th Annual Fight for Air Climb



Free drinks and appetizers
Door prizes and silent auction
Complimentary parking
Entertainment and more

Enjoy the beautiful high-rise view of downtown Orlando.
Check out the tower you're going to Climb
and bring a friend who might want to Climb with you!
P by November 14th to
Betsy.Sheffield@lungse.org or
call (407) 425-5864.

See You at the Top!

#Cii~bOrlando

resenting
Sponsor

fLORIDA
HOSPITAL

Building
Sponsor

PJlRJCVVJ\l:

Sample Work #6
As mentioned, several e-mail blasts were sent out to advertise various elements of the
"Fight for Air Climb Kick Off." A lot of these e-mails featured supplementary graphics and
flyers that I developed to increase the visual appeal of these e-mails. The sample e-mail includes
a Microsoft PowerPoint slide that I created for the "Fast 25 Club," whose members were the
fastest climbers in the prior " Fight for Air Climb."
Please see the next page for the sample.

Fight for Air Climb - Fast 25 Club - Michelle Bateman

Page 1 of2

Fight for Air Climb - Fast 25 Club
Centraldevelopment <Centraldevelopment@lungse.org >
Fri 10/31/2014 11:06 AM

In box
To:m bateman.92@ kn ights.ucf.edu < mbateman.92@knights.ucf.edu >;

Were you one of the 25 fastest climbers in the previous Climb Orlando?
Find out at the Fight for Air Climb Kickoff on November 20, 2014 at the Bank
of America Center in downtown Orlando from 4:00-7:00pm. In addition to
free appetizers and entertainment for all attendees, the Fast 25 Club will be
announced and recognized . The members of the Fast 25 Club will receive the
opportunity to be the first participants to climb 25 flights of stairs at the Fight
for Air Climb on March 7, 2015 in the General Climb. No stairwell congestion,
no long lines waiting, just a clear path to the top!

...........................
.._......,.,.,,.,.
0-ICidlUll FWoclorAira...

-

too _ _ _ .,..

So mark you calendar and bring your friends, coworkers, and family to join us on November 20, 2014! Your
RSVP will be greatly appreciated in helping to plan for food and beverage. Parking will be complimentary for
Kickoff attendees! Come learn more about the Fight for Air Climb presented by Florida Hospital and prepare to
conquer the 25 Flights/512 steps on March 7, 2015.
Please send your Kickoff RSVP to betsy.sheffield@lungse.org or call407-425-5864 by November 14, 2014 so
we can plan accordingly.
For more information and to register for the 2015 #CiimbOrlando. visit ClimbOrlando.org. Thanks.

,.....,...

__

. . . Y- at tM To, IDdo Off

,..........,. ............ z.o. 2014
....... - llM . .
_.,
__ c)Mit,Or_.._

....

,..~ ,

..~·".,. ... .--..RIM,.,Nl Clllo4l

·---.. .....................
....--

r.,., ... _. ~
_ _ _ ., _ _
~

... .::;::::.==..-:t:.o:....

.,._..., .....
""'::.....,r. -- ..
IIC.-o,.,.,.
. . . y.., . . . . , ...

:::::··

f'loR.o\

liO!iriW.

Betsy Sheffield

I Development Coordinator

https://pod51038.outlook.com/owa/

1113/2014

Sample Work #7
Large scale events such as the "Fight for Air Climb Kick Off' often have logistics that
require creative output. As such, I developed visually appealing parking passes, name tags, drink
tickets, and signs for various activities at the event. These pieces will be given out to over 200
guests or displayed at the "Fight for Air Climb Kick Off' on November 20th.
Please see the next page for the sample.

:<I

~b~ ~~kCLIMB

~b~ ~~kCLIMB

f AHEIUCAN LUNG ASSOCIATION.

f AHEIUCAN LUNG ASSOCIATION.

Parking Pass
Fight for Air Kickoff Event

Parking Pass
Fight for Air Kickoff Event

11/20/2014

11/20/2014

Bank of America Center
390 North Orange Ave, Orlando FL 32801

Bank of America Center
390 North Orange Ave, Orlando FL 32801

~b~ ~~kCLIMB

~b~ ~~kCLIMB

f AHEIUCAN LUNG ASSOCIATION.

f AHEIUCAN LUNG ASSOCIATION.

Parking Pass
Fight for Air Kickoff Event

Parking Pass
Fight for Air Kickoff Event

11/20/2014

11/20/2014

Bank of America Center
390 North Orange Ave, Orlando FL 32801

Bank of America Center
390 North Orange Ave, Orlando FL 32801

~b~ ~~kCLIMB

~b~ ~~kCLIMB

f AHEIUCAN LUNG ASSOCIATION.

f AI1£1UCAN LUNG ASSOCIATION.

Parking Pass
Fight for Air Kickoff Event

Parking Pass
Fight for Air Kickoff Event

11/20/2014

11/20/2014

Bank of America Center
390 North Orange Ave, Orlando FL 32801

Bank of America Center
390 North Orange Ave, Orlando FL 32801

~b~ ~~kCLIMB
f AH£1UCAN LUNG ASSOCIATION.

TCLI'MB

FIG
FOR H
AIR

f A11£1UCAN LUNG ASSOCIATION.

Parking Pass
Fight for Air Kickoff Event

Parking Pass
Fight for Air Kickoff Event

11/20/2014

11/20/2014

Bank of America Center
390 North Orange Ave, Orlando FL 32801

Bank of America Center
390 North Orange Ave, Orlando FL 32801

Sample Work #8
Occasionally, the Programs Manager would ask me to help her with creating one pagers
of lung health infom1ation or marketing a variety of ALA programs. By using software such as
Microsoft Publisher, I helped her create clean and simple flyers that would attract readers. This is
an ex<mlple of a Publisher flyer that I made for the signature ·'Better Breathers Club," which was
used in over a dozen club locations throughout the Central Florida region.
Please see the next page for the sample.

~;>

AMERICAN
LUNG
ASSOCIATION.
Aghting for Air

Better
Breathers

Club
Helping You Breathe Better
By Discussing the Challenges of Lung Disease
Florida Hospital, East Orlando- 3rd Floor Conference Room
7727 Lake Underhill Road
Orlando, FL 3282
Meets the second Wednesday of the month
From 2:00PM-3:30PM.

Please feel free to bring a family member or friend to enjoy light
refreshments, socialization, and a great learning experience!
Please RSVP with Gina Siberon at {407) 303-8656.

Sample Work #9
At our mid-semester evaluation meeting, I expressed interest in learning how to develop
press releases. The Area Director asked me to write a piece about the LUNG FORCE Expo,
which will take place on November 14th at Sea World Orlando. Knowing how press relea<;es
generally need to be interesting or surprising in order to get published, I tried to feature little
known facts about lung cancer, such as the fact that it kills more people than breast, colon, and
prostate cancers combined. The press release has since been published on the Florida Hospital
Cancer Institute website, and will be distributed to media outlets throughout the region.
Please see the next page for the sample.

35

T

AMERICAN
LUNG
ASSOCIATIO

PRESS RELEASE
Contact: Janelle Middents
Area Director
407-425-5864
Janelle.Middents@lungse.org

Proudly Presented By

E.

FLORIDA

HosPITAL

FOR IMMEDIATE RELEASE:

TURQUOISE TAKEOVER COMES TO SEAWORLD
LUNG FORCE's Initiative to Raise Awareness of Nation's Deadliest Cancer

Orlando, FL (November 2014)- Did you know that November is National Lung Cancer
Awareness Month? If you don't, you're not alone. Lung cancer is the number 1 cancer killer
of men and women in the nation -taking more lives than colon, breast, and prostate cancer
combined! Since awareness of these facts is limited, the American Lung Association's LUNG
FORCE Presented by Florida Hospital will be turning Central Florida turquoise to draw
attention to the hold that lung cancer has upon local communities by hosting the LUNG
FORCE Expo at SeaWorld.
The Expo is an open forum to learn about treatments, resources, and the latest research to
help those living with lung disease lead healthier, active lives. Open to patients, caregivers,
and healthcare providers, the Expo has two specific tracks to address the needs of
participants- the Patient Education Program and the Professional Education Program. Also,
Continuing Education Credits will be available for respiratory care and registered nurses.
LUNG FORCE is bringing awareness to lung cancer with the campaign's signature color,
turquoise, in order to bring more attention to the top cancer killer of women since 1987.
According to Area Director Janelle Middents, bringing the Turquoise Takeover to an event
dedicated to lung health is fitting. "Lung cancer is the leading cancer killer of women in
America, but alarmingly few women see lung cancer as a threat to them. This has to
change! This Expo is an opportunity to educate our friends, neighbors and health care
providers to raise our voices against lung cancer-and for lung health for everyone"
The LUNG FORCE Expo, Presented by Florida Hospital, will take place on November 14, 2014
at SeaWorld Orlando. The Patient Education Program occurs from 8:00AM - 2:00 PM and
costs $10. The Professional Education Program occurs from 8:00AM - 4:00 PM and costs
$75, although students can receive a $50 discount by entering code STUDENT14 when
registering. Registration includes event parking, breakfast, and lunch. Visit
LUNGFORCE.org/Expo or call 407-425-5864 for more information and to register.

###
About the American Lung Association in Florida
NOW IN ITS SECOND CENTURY, THE AMERICAN LUNG AsSOCIATION IN FLORIDA IS THE LEADING ORGANIZATION IN THE STATE WORKING TO
SAVE LIVES BY IMPROVING LUNG HEALTH AND PREVENTING LUNG DISEASE. WITH YOUR GENEROUS SUPPORT, THE AMERICAN LUNG
AsSOCIATION IS "FIGHTING FOR A IR" THROUGH RESEARCH, EDUCATION AND ADVOCACY. FOR MORE INFORMATION ABOUT THE AMERICAN
LUNG AsSOCIATION IN FLORIDA, OR TO SUPPORTTHE WORK IT DOES, CALL 1-800-LUNGUSA (1-800-586-4872) OR VISIT
WWW .LUNGFLA.ORG.

Sample Work #10
My final sample of work involves Turquoise Takeover, which is an initiative by the ALA
LUNG FORCE to raise awareness oflung cancer. Following LUNG FORCE specific branding
guidelines, I created a variety of infonnational one pagers for this initiative, as well as referenced

it in the prior sample. There is reason to believe that this will be distributed tlu·oughout the
community when it is closer to National Women' s Health Week, which occurs during the second
weekofMay.
Please see the next page for sample.

3.1

THE AMERICAN LUNG ASSOCIATION'S

TURQUOISE TAKEOVER
About LUNG FORCE
LUNG FORCE is a new national movement led by the American Lung Association to unite v.ornen in the
fight against lung cancer and for lung health. A strong, healthy breath is critical to ensure women
can speak out and raise their voices. LUNG FORCE combines the po~r of celebrities and
influencers 'v'Jith the strength of families, friends and communities to stand together 'v'Jith the collective
voice and determination needed to make lung cancer history.

The Problem
We are facing a crisis in v.omen's health. Every 8 minutes, a v.oman in the United States dies of lung
cancer. Lung cancer is the #1 cancer killer of v.omen in the United States- and it has been since 1987.
On average, less than half of all v.omen diagnosed 'v'Jith lung cancer 'v'Jill be alive one year after diagnosis.
Anyone can get lung cancer. Due to a lack of patient awareness, a lack of understanding among primary
care physicians and an often debilitating social stigma, lung cancer in v.omen is underdiagnosed and
frequently untreated.
We need everyone to take notice and take action .

The Solution
LUNG FORCE is educating v.omen across the country about lung cancer and the need to join our force .
One of the ways~ do this is through our Turquoise Takeover.

• During National Women's Lung Health Week- the second week in May -we use our
LUNG FORCE Turquoise Takeover to turn the country turquoise, lighting landmarks and
turning social media profiles the color of women's lung health. This week sounds the call for
women to raise their voices in the fight against lung cancer.

Make Lung Cancer a Cause that People Care About - and Act On
We invite you to join us in the LUNG FORCE Turquoise Takeover - to stand up
and fight for every v.oman 's right to breathe.
Together,~

can :

Increase awareness of lung cancer and its hold upon our communities.

Provide support to lung cancer patients and clinicians to
improve treatment and care.

Increase the number of v.omen diagnosed in the early stages of lung cancer.

Increase federal funding for lung cancer research .

By banding together as one LUNG FORCE, we will reverse the course of
lung disease, improve the lung health of millions and, ultimately, save lives.

:1: ~~~~CAN
T ASSOCIATION.

I WHG~

LUNGFORCE.org

References
American Lung Association in Florida - Central Area. (n.d.). Retrieved from Facebook:

http:/ /www.facebook.com/alafcentral
Bateman, M. (2014, November 3). Event: Nov. 14- LUNG FORCE Expo. Retrieved from Florida Hospital
Cancer Institute: http://www.floridahospitalcancer.com/news/event-nov-14-lung-force-expo
Fight for Air Climb Kick Off Event. (n.d.) . Retrieved from Face book:

http://www.facebook .com/ events/761545297238199/

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