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SMK ECO riding contest

Period : January15 ~ June15

Concept Activity
Theme :

ECO meter Riding Competitions


Winner Reward : CASH BACK voucher for buying New Mio M3 125 unit
1st = Rp. 2.000.000,2nd = Rp. 1.000.000,3rd = Rp. 500.000,-

Strong Activity with :


1. New Mio M3 125 Product Knowledge Seminar.
2. Test riding for 400 person (4.5 minute/person)

400 persons X 601 SMK = 240.400 participants


[6 unit x 67 = 402]

3. Eco meter riding competitions

20 persons X 601 SMK = 12.020 participants


[5 unit x 4 = 20]

How To Do

Seminar New Model

ECO Competition

Test Ride

1st STEP (Product Knowledge Explanation) :


Implemented in the field of SMK.
Branding 5 sales point of New Mio M3 125 around the field of SMK.
Massive explanation about 5 sales point of New Mio M3 125 (duration : 60 minutes).
Choosing the best 20 for Eco Riding Competition.

2nd STEP (Test Ride & Eco Riding Competition) :


400 persons do Test Ride.
20 students do Eco Riding Competition.
Top 3 of Eco Riding Competition, are given Cash back voucher

1. Seminar
Blue Core
Transferring knowledge Blue Core technology to Student

Time Schedule : (each session)


1. Explanation
30
2. Question and answer
15
3. Chose for 20 rider Eco Riding 15
competition by test

Layout

Material Explanation
5 Sales Point

2. Eco Meter Riding


Competition
Target
Method

Show off Efisien


Mio
125
Fastest Finish, Eco Duration
Timer,& Fuel consumption

Rule :
1. Registration max 40 persons (They have to Riding License (SIM)
2. Just for 20 participant @event
Participant have been chose from Seminar Blue Core by test

SIMULATION
Eco Meter
Variable

Fuel
Consumptio
n

Economi
cal
Non
economi
cal

Long
Time

Short Time

SIMULATION
Time

Item Activity

07.00 08.00

Registration Eco Riding

08.00 09.00

Seminar & Selection Eco


Riding Participant

09.00 10.00

Session 1

10.00 11.00

Session 2

11.00 12.00

Session 3

12.00 13.00

Break

13.00 14.00

Session 4

14.00 15.00

Session 5

15.00 15.30

Final Result and


Rewarding

Note : each session 4 participants

3. TEST RIDE

Paranet

Layout test ride (tentative)


Layout YRA Standard

AREA
TEST RIDE

FLOW TEST RIDE

Registration

Waiting Test Ride

Fishbowl

Test Ride