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Visa Social Media

Process

Content Pillars: Campaign, Offers, Festivals, Important Days,


based on Brand Strategy. Number of posts under each pillar.
Referencing & Competition Tracking

BRIEF

(1st day of previous month)

(2 hrs)

Account Management
briefs Creative Team

Day 2

CT creates Social Media deck

Day 6

CT/AM vets the deck


(-)

Day 7
Day 10

(+)

AM sends deck for legal approval (Safir)

(Safir) Legal sends feedback


(-)

Day 13

Checking for guidelines,


content pillars, offers

(+)

AM sends deck for legal/CR approvals to clients

Day 15 Client shares legal/CR Feedback


Rework on
posts

(-)

(+)

Day 17 AM buys images/shoots images if any

Day 18

AM checks for rights


and existing images

CT tempaltizes posts

Day 20 AM sends final deck of posts to clients & media team


Day 23 Media team begins testing process & shares feedback
(-)

(+)

AM/CT checks for SM guidelines, offers, copy check

AM sends daily posts for clients approval


Post client approval, AM team goes LIVE with the posts

What creatives have


worked & what not