LG Electronics

INTRODUCTION: LGElectronics (Korea
n:LG, KRX: 066570, LSE: LGLD ) is the world's second largest manufacturer of televisions and thirdlargest producer of mobile phones. With its headquarters in the LG Twin Towers in Yeouido, Seoul, South Korea, LG Electronics is the flagship company of LG Group, one of the world's largest electronic conglomerate s.
Type
Public Korean: LG 전자 KRX: 066570 LSE: LGLD

Founded Headquarters Area served Key people Industry

1958 Seoul, South Korea Worldwide Yong Nam, (Vice Chairman &CEO) Mobile Communication Digital Display Digital Appliance Digital Media

The company has 75 subsidiaries Employees 82,772 (29,948 in Korea/ 52,824 overseas) worldwide that design as of 2006 and manufacture televisions, home Parent LG Group appliances, and telecommunications Website LG Electronics Worldwide devices. LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display. LG has been able to craft out in ten years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment.

Summary:
By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%.Now the world's largest plasma panel manufacturer, its affiliate, LG Display, is one of the largest manufacturers of liquid crystal displays. Also in 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's image of the maker of thick 3G phones. It now focuses on the design and marketing of phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, the company was picked as "The Design Team of the Year" by the red dot design award in 2006~2007 and is often called the "New Apple" in the industry and online communities.

COMPANY HISTORY:
The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners.The LG Group was a merger of two Korean companies, Lucky (from the Korean "Lakhui") and GoldStar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar (Hangul:). In January 2009 LG was able to buy the domain name, LG.com, placing it among the companies who own their two letter brand's domain name. In 1994 GoldStar gained sponsorship from The 3DO Company to make the first 3DO Interactive Multiplayer. In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of solar cells.

In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in October 2004. Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant. LG has produced camcorders called ARTCAM and DSLRs.

VISION:
LG Electronics is pursuing the vision of becoming a true global digital leader, attracting customers worldwide through its innovative products and design. The company’s goal is to rank among the top 3 consumer electronics and telecommunications companies in the world by 2010. To achieve this, we have embraced the idea of “Great Company, Great People,” recognizing that only great people can create a great company.

CORPORATE IDENTITY:
   BRAND IDENTITY SLOGAN SYMBOL

BRAND IDENTITY:
THE LG BRAND COMPRISES FOUR BASIC ELEMENTS: VALUES, INNOVATION, PEOPLE, AND PASSION.

SLOGAN:

"LIFE'S GOOD" REPRESENTS LG'S DETERMINATION TO PROVIDE DELIGHTFULLY SMART PRODUCTS THAT WILL MAKE YOUR LIFE GOOD. 'Life's Good' best expresses our brand's values, promises, benefits and personality. It is an ultimate expression for what our brand stands for and what we strive to deliver continuously. LG's delightfully smart products will make your life good.

The LG Electronics Life's Good signature consists of the LG logo, seal, and the slogan, "Life's Good" set in Charlotte Sans typeface curved around the LG symbol. The curving of the slogan reinforces LG's personality and uniqueness. The consistent usage of this signature clearly establishes the unique identity of the company and unifies every division and product from LG Electronics across the globe.

SYMBOL:
The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.

YOUNG NAM(Vice Chairman and CEO, LG Electronics ):

Biography,
Yong Nam was appointed Vice Chairman and CEO of LG Electronics effective January 1,2007. His appointment signifies LG's desire to achieve the status of a highly profitable, technological leader with strong brand power. Mr. Nam honed his strong business insight during his 30 years of experience with LG Electronics, LG Corporate and LG Telecom. He is well-known in the industry for his strategic outlook, in-depth IT experience and global perspective. Prior to his appointment, Mr. Nam served as Head of Strategic Business for LG Corporation and was responsible for overall strategic business initiatives. He directly supported the LG Group chairman on a variety of business issues, including telecommunications. Mr. Nam served as the President and CEO of LG Telecom from 1998 until 2006. Under his leadership, the company's revenue increased fivefold from $560 million to $2.6 billion;subscribers tripled from 2.1 million to nearly 7 million;and profits grew to around $250 million in 2005. He was instrumental in introducing the world first mobile internet service,ez-i,and in commercializing mobile banking service Bank ON,now the number one convergence service in Korea. In 1997, he assumed additional responsibilities, overseeing the Executive Office for Strategic Projects, LG's corporate-level new business development arm. Later that year, he led the Multimedia Division of LG Electronics as Vice President and transformed the division into a profitable business within just one year. Mr. Nam joined the LG Chairman's Office in 1986. As a Special Assistant to the Group Chairman, he ran the inhouse team that drove change management. He also led

corporate-wide efforts to achieve operational excellence and redefine LG's strategic direction.

Mr. Nam's career at LG began in 1976 when he joined LG Electronics in the overseas business planning division. As part of this role, he spent seven years in the U.S. in several management positions centered on marketing and sales, which helped him develop a global perspective on LG's business. Mr. Nam is a graduate of Seoul National University, and is fluent in English and Japanese in addition to his native Korean. He and enjoys golf, reading and hiking during his leisure time. AWARDS AND ACCOLADES: In 2008, LG won 11 red dot design awards, 11 iF product design awards, and 13 Innovation Awards at CES, where the 50inch PG6000 1080p Plasma HDTV was “Best of Video Display.” In 2009 LG has won 15 Design & Technology honors at CES including the CES 'Best of Innovations' in the Wireless Communications Category for LG Dare(VX9700) and Home Appliances Category for Steam Laundry Pair:SteamWasher with Allergiene Cycle and SteamDryer(WM3001H). Seven 2009 products have been awarded with iF product design awards and another seven received red dot design awards. Two LG washing machines have also achieved Asthma and Allergy Friendly Certification based on the Allergiene Steam cycle. The Asthma and Allergy Friendly Certification Program is a science based Certification mark that is awarded to products that are proven to be more suitable for those suffering from asthma and allergies. The Allergiene cycle of the LG washing machines has been proven to be capable of reaching thermal killing temperatures for the house dust mite, and also that any allergen present will be removed following washing.

BUSINESS DIVISIONS:
Mobile communications:
LG Electronics is the world's third largest handset maker.

Digital appliance: The home appliance division makes products like refrigerators, air conditioners and washing machines. Its 2007 sales totaled KRW 11.8 trillion, accounting for 29% of the company's total revenue. The division's profit was KRW 717.1 billion. About 35% of the company's home appliance revenue comes from the North American market. Digital display: PlasmaTVs, LCDTV s,Micro`Display`Panel`TVs,Monitors,PDPModules, OLED Panels, USB Memory,Flat Panel Computer Monitors. Digital media: Home Theater Systems, Blu-ray Disc players, DVD Recorders, Super Multi DVD Rewriters, CD±RW, Notebook PCs, Desktop PCs, PDAs, PDA Phones, MP3 Players, New Karaoke Systems, Car Infotainment LG mobile devices are made for GSM networks as well as for CDMA networks worldwide. LG phones are available also in unlocked versions that can be used on any GSM network worldwide and not just for a specific carrier's network

R&D:
From mobile innovations to digital media technology, LG is leading the electronics industry and bringing technology into your home. The LG Institute of Technology was founded to nurture ongoing innovation

like improving energy devices, multimedia processing, and wireless networks around the world.

PRODUCT RECYCLE:
Takeback policy: Though telecommunication service providers, mobile phone retail shops and some supermarket chains offer the possibility of returning used mobile phones and their accessories for reuse or recycling, it is not a common practice in today's society. LG Electronics plans to make it much easier for consumers to return their end-of-life or used phones. In India, the draft rules for E-waste (Management and Handling) Rules 2008 have been notified by the Central Government. Though the said rules have not been finalized as yet, But since 5th June 2009, we have voluntarily and pro-actively made available 50 mobile phone drop-off points and are expanding the Country level accessibility of takeback channels to all of our customers. To maximize resource efficiency through mobile phone recycling, LG Electronics works closely with all mobile phone supply chains including telecommunication service providers, distributors, merchandiser’s customers, and the recycling industry.

OTHER:
LG Electronics is also one of the largest providers of hotel televisions. These sets are equipped with Pro:Idiom DRM technology that allows for the hotel guest to enjoy HD programming in a hotel room. ................................................................................................ .........................