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Amber

Dalton
(801) 803-8265 | a.e.nance@gmail.com

Education

Bachelor of Science, Communications, Public Relations Emphasis Apr 2015


Business Management Minor; Editing Minor
Brigham Young University, Provo, UT
! Completed courses in public relations strategy, social media, event
planning, media writing, editing and research

Professional Experience

Field Marketing and Events Intern Sep 2014 Dec 2014


Needle, Inc, Bluffdale, UT
! Creating an internal public relations campaign to improve employee
promotion of company content on social media
! Collaborate on content for company blog
! Assist in planning and execution of trade shows, including National
Retail Federation and eTail West


Social Media Strategist Sep 2014 Dec 2014
NUVI, Lindon, UT
! Wrote original content for company blog
! Developed social media strategies for agencies based on research of
opinion leaders in the industry
! Managed social media for 4 clients and created Twitter and Facebook
content for up to 32 posts per week


Program Assistant Jan 2013 Jan 2015
Brigham Young University Conferences & Workshops, Provo, UT
! Helped grow French Camp from 45 enrollments in 2013 to 72
enrollments in 2014 and increased after expense income from $6,860
to $17,336
! Managed conference logistics including facility reservation, food and
beverage, entertainment, and transportation
! Solicited, analyzed, and applied participant feedback to improve
future programs

Additional Experience
Mormon Insights Public Relations Director
Brigham Young University, Provo, UT

Jan 2014 Present

! Oversee and direct 3-person team in developing and deploying a


public relations campaign to increase awareness of and visitation to
brand new website, mormoninsights.byu.edu
! Research and appeal to audiences and influential publics
! Strategically design, print, and distribute materials to entice
website visitors