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Element Project Name Project Sponsor(s) Project Manager Web Site Project Team Problem Statement Project Benefits Constraints Specific Objectives PROJECT DEFINITION Description Re-branding Korean Air’S logo Korean Air http://mm. projects. Stephane Project Manager Korean Air’s Logo is getting out of dated Gain new customers The logo is going to be updated but we will keep the 2 main strong colors Red and Blue. Design and creation of a new modern logo Specific Deliverables The company will be reorganized and a new marketing campaign will be put in place to communicate the changes to consumer. Start Date: 15th of September 2007. mn and development.