Entrepreneurial Motivation

Guided By – Vishal Rana. (Lecturer)
SAGAR KOTECHA MBA - I

What is Motivation?
 Motivation  Motivation

derived from the word ‘motive’.

is an inner spirit that activates and directs our behaviour towards our goals. is an ongoing process.

 It

Basic elements of the process of Motivation :
are – 1) Motive 2) Behaviour & 3) Goal.

Process of Motivation

Motivation Theories :
 Maslow’s

Need Hierarchy Theory -

Work itself is the motivation Self respect, achievemt Affection, friendship Job & family security protection. food, clothing, air, shelter, water,

Motivation Theories :
 David 

McClelland’s Acquired Needs Theory -

According to him - 3 Types of needs.

3. Need for Affiliation 5. Need for Power 7. Need for Achievement

Motivation Theories :
 David

McClelland’s Acquired Needs Theory -

1. Need for Affiliation : – A desire to belong to a Group. – A desire to interact with others. – A desire to be liked by others. – A desire to live & work together. – A desire to make routine jobs more bearable.

Motivation Theories :
 David

McClelland’s Acquired Needs Theory -

2. Need for Power : – A desire to control others. – A desire to manipulate others. – Political orientation. – Leadership to influence others.

Motivation Theories :
 David

McClelland’s Acquired Needs Theory -

3. Need for Achievement : – High desire for achievement. – Moderate risks. – Pre-occupation with the task. – Satisfaction of accomplishment. – Need for immediate feedback.

Motivating Factors :
A. Internal Factors : – Desire to do something new. – Educational background. – Occupational background or experience.

Motivating Factors :
B. External Factors : – Government assistance and support. – Availability of labour and raw material. – Encouragement from big business houses. – Promising demand for the product.

THANK YOU

GHR’s
Global Business School