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Taylor Winget

Jackson Hadley

Rebecca Klemetson

Neil Davies

Dallin Morris

Evan Johnson
1

Background Information
Wasatch Mental Health was founded in 1967 and was the first
community health center in Utah (United Way, 2014). They provide
treatment to patients suffering from mental health illnesses. They are
located in Provo and Heber.
The Health center provides a variety of services, such as medication
management, psychotherapy, drug screenings, medication evaluation and
monitoring, and stress and anger management (Yellow Pages, 2014). They
also provide health education and counseling services for patients struggling
with depression, anxiety, panic and hypertension. The additional services
offered are: case management, occupational and group therapies, and
psychiatric evaluations (Yellow Pages, 2014).
Wasatch operates on a budget of $19 million with a staff of over 300
within 40 different locations (United Way, 2014). It serves those eligible for
Medicaid. Client admissions grew by 15 percent this year (Wasatch.org,
2014). Although Wasatch’s staff grew by ten people this year, it still relies
heavily on volunteer service (Wasatch.org, 2014).

2

SWOT
Strengths



Offers a variety of services
Many affiliations with other
companies
Founded 45 years ago
Utah has the highest rate of
mental illness in the United
States at 22.4%

Weaknesses


Opportunities

Gain public recognition and
increase donations for
Wasatch Mental Health

Increase public recognition of
mental health issues in the
community

Improve reputation and clear
up misunderstandings

Current negative reputation
Staff predominately medical
professionals with little
communications experience
No current marketing efforts
Low public awareness of
mental health issues in the
community

Threats

Competition from other
nonprofits
Congress could remove or
limit funding with the
passage of new restrictions

3

Situation Analysis
Wasatch Mental Health is a community mental health center, established 45 years
ago, that offers many programs and services for children, teens and adults in the Utah and
Wasatch Counties. They provide inpatient, outpatient, day treatment and crisis care to
mental health patients in cooperation with other local groups. The majority of their patients
are covered by Medicaid and they are currently filled to capacity.
The organization currently suffers from a lack of recognition in the mental health
market despite the notable rates of mental health problems in Utah. A poor website and few
marketing efforts have left the organization relatively unknown and difficult to access. A
majority of their funding goes to pay their personnel and staffing, who have little public
relations experience, while about 20% goes to clients and operating budget.
There are many non-profits in Utah that depend on donations from the public and
government funding. But with the recent passing of the Affordable Care Act by Congress,
future funding to non-profit health organizations is endangered. Competition for funds could
become a problem in the future.

Core Problem/Opportunity
Wasatch Mental Health Clinic must gain recognition and foster a positive image in the
Wasatch and Utah Counties in order to gain a larger base for donors and referrals to
prepare for possible expansion or future cuts in government funding or they will continue
to be an unknown service provider and face possible closure.

4

To increase the recognition and
referral rate of Wasatch Mental
Health



Increase the number of referrals by 15% within 6 months.



Increase recognition of Wasatch Mental Health by 35% among
key publics within 6 months.



Increase recognition of Wasatch Mental Health’s mission by
15% among professionals within 6 months.



Increase the number of monetary donations by 15% within 6
months.

5. Increase the number of new volunteers by 20% within 6
months.

5

The Big Idea
Care that Empowers

This slogan ties the idea of confidence-building and genuine care for
mental health needs to a brand which has been helping patients for
decades. In a pull towards the public’s core desire, we chose to focus
on their future and where they are going. All of our publics: medical
professionals, families of the mentally ill, local businesses and
internal publics are motivated by a altruistic feeling of bettering the
community or helping others. We want to tie Wasatch Mental
Health’s mission of helping people get their lives back on track to
feelings of comfort, hope, safety and acceptance. The theme “Care
that Empowers” joins what people want to what Wasatch Mental
Health provides through a positive emotional connection.

6

Key Public:
Families of Mentally Ill
1. Demographics
 Percentage of Population: 22.3%
 Ethnicity: Predominantly white
 Religion: 62.2 % of Utah is Mormon;
Utah county specifically is 81.2%
 In US, 22% of females have mental
illness, 14.9% of males

2. Psychographics


Family values
Community involvement
Self-sufficiency

5. Opinion Leaders


6. Objectives



3. Self-Interests



Strong support group
Clear up labels regarding mental
illness
Availability of resources to study
illnesses and effects
Providing loved ones with the best
care possible

Ecclesiastical leaders
Well-known community leaders
Current doctors and specialists

Increase company awareness with
their friends and family
Increase mission awareness with
their friends and family
Increase monetary donations by 15%
within 6 months
Increase volunteer rates among this
key public

7. Preferred Channels

Communication in-person
Email
Social Media

4. Relationship to organization



Current patient
Former patient (unsatisfied/satisfied)
Never heard of Wasatch Mental
Health
Tainted opinions based on
stereotypes

7

Primary: Wasatch Mental Health clinic has a variety of services to help your family be happier.
Secondary:

Services include crisis management, substance abuse support, adult therapy, teen therapy, family
therapy, group counseling, skills development, medicine management, recovery clinics, and
more.
 Wasatch Mental Health provided services to 8,122 individuals last year
 Wasatch Mental health accepts Medicaid
 Wasatch Mental Health has multiple payment options depending on your family’s financial state.
 Wasatch has doctors that provide care at our facilities as well as limited in-home care.
 At Wasatch there is always someone on call for whenever an issue may arise. (801-318-4016 for
Utah and Wasatch County residents, 24 hours a day, 7 days a week. )
Primary: Each year, hundreds of young students in Utah and Wasatch Counties are given support to
continue their academic careers through Wasatch Mental Health.
Secondary:
 The Stride! program helps elementary school age students who suffer from social skill deficiencies
due to mental illness and emotional challenges. This program helped 183 children last year.
 Wasatch Mental Health offers school based services to help students at school.
 During the 2006-07 school year, approximately 49 percent of Utah students living with mental
health conditions who receive special education services dropped out of high school.
 In 2006, 864 children were incarcerated in Utah’s juvenile justice system. Nationally, 70% of
youth in juvenile justice systems experience mental health disorders.
 598 youth attempted suicide in 2011.
 About 22.4 percent of the adult population in Utah experienced a mental disorder in the past
year, according to recently released statistics. Out of those people, 5.14 percent had a severe
mental disorder that interfered with their daily activities.
 One study estimated that 42.5 million people over the age of 18 in the U.S. have experienced a
mental illness in the past year, at a rate of 18.2 percent. Severe mental illness affected 9.3 million
people, at a rate of 4 percent.
 Choose a mental health doctor that is right for you. Go to your family doctor for references/
recommendations.

8

Strategy : Engage students through middle and high school presentations.
Tactics:





Distribute Wasatch Mental Health material in health classes for middle and high school students in
Utah and Wasatch Counties
In-person visits to health classes for middle and high schools in Utah and Wasatch Counties
Personal contact with guidance counselors to introduce them to Wasatch Mental Health services
and give tips on how to advise students with mental illness
Post flyers encouraging those who are struggling to talk to guidance counselors
Pass our brochures in the health classes providing information regarding mental illness
Provide teachers with materials they can use for future situations

Strategy: Motivate families of the mentally ill to engage on social media
Tactics:




Create a Facebook page
Post success stories about the mentally ill on Facebook
A series of low-cost YouTube videos with people sharing their journey of sickness to health, or the
story of how their family was affected, and post the clinic’s logo and contact info at the end of the
videos. (IMPORTANT: the videos will not be advertisements, they will just be stories to create an
emotional response.)
Create a blog that elaborates on the stories presented in the short YouTube videos
Create a Twitter account that posts motivational quotes and links to the blog
Pay for promoted tweet about Wasatch Mental Health

Strategy: Increase awareness of organization and services through traditional media.
Tactics:




Press release highlighting new campaign to increase awareness
Press release about specific Wasatch Mental Health stories and their history
Radio Public Service Announcement: “Do you feel depressed? Do you feel like you’re losing
control? Like you can’t just take it anymore? Everybody has one of those days, but for some
people it’s every day. Wasatch Mental Health is here to help.”
Post flyers across Wasatch and Utah Counties
Select a few doctors to do radio interviews about mental health problems
Select a few doctors to do local television interviews about mental health problems

9

Key Public:
Medical Professionals
1. Demographics
 Ethnicity: Predominantly white
 Education: Low number of STEM
graduates
 Income: Median salary of $42,000
 About half are married
 Religion: 62.2 % of Utah is Mormon;
Utah county specifically is 81.2%

5. Opinion Leaders



6. Objectives

2. Psychographics





Family values
Community involvement
Self-sufficiency
Determined, hard-working
Stability in unstable job market
Entry level job with high pay

Family
Friends
Business leaders
Potential employers
Increase awareness of benefits of
Wasatch Mental Health
Increase referrals

7. Preferred Channels




Communication in-person
Email
Social Media
Job search site
Company website

3. Self-Interests



Establish a career
Obtain job security
Increase income
Become entrepreneurs

4. Relationship to organization


Has heard of Wasatch Mental Health
May be associated with the
company
Not aware of Wasatch Mental Health
and their referral system

10

Primary Message: As mental health professionals, we can help patients with mental
illnesses.
Secondary Messages:
 Referring mental health patients to us can be potentially life-saving.
 Patient care doesn’t end with physical ailments.
 Wasatch Mental Health is a company that has a strong handle on the mental health of
Utah County.
 The best doctors refer to the best mental health facilities.
 Mental health professionals can have a better grasp on what your patients need
 Among 298 SP visits, 107 (36%) resulted in mental health referral. Referrals were less
likely among physicians with greater self-confidence in their ability to manage
antidepressant therapy (study by the national institute of Health)
Primary Message: Show the community that you care.
Secondary Messages
 Referrals help people with problems that they sometimes don’t know they have.
 Wasatch Mental Health is people helping people.
 Support the community and the people in it by helping to heal both body and mind.
Primary Message: Wasatch Mental Health can provide the time and care that your practice is too
busy for.
Secondary Message:
 Wasatch provides a variety of mental health care services.
 Treat the body, let us treat the mind.
 We have a variety of services for all levels of insurance and income.
 The Health center provides a variety of services, such as medication management,
psychotherapy, drug screenings, medication evaluation and monitoring, and stress and
anger management

11

Strategy One: Increase referrals from local doctors/nurses.
Tactics:






Send a representative to various local doctors to give a brief presentation about the clinic.
Distribute cards and brochures to doctor’s offices for patients to read.
Ask for doctors to do a brief volunteer visit to the clinic where they can participate, help out and
give their own insight.
Advertise in local newspapers about some of the most basic programs of the organization.
Have organization set up future seminars about mental healthcare.
Create an easy referral system online.
Set up demonstrations about mental health problems and how to diagnose them.

Strategy Two: Motivate aspiring medical professionals to volunteer at Wasatch Mental Health
Tactics:





Place brochures/flyers in local university and tech schools for nursing students
Use Facebook to contact college students/ graduates.
Offer guided tours to classes at local nursing schools
Provide options for internship opportunities
Provide flyers at job fairs at local universities
Publically recognize local doctors that volunteer in some way. (On website, newspaper ad, etc.)

12

Key Public:
Internal Publics
1. Demographics





Genders – 35% Men, 65% Women
Ages: 30 – 55
Ethnicity: White and Hispanic
Education: Smaller percentage of medical
school graduates, higher number of nursing
college graduates. All over high school and
almost all have completed college
Income: Median Salary of $55,000 for
Nurses and $85,000 for Doctors/
Professionals.
Roughly 70% are married.
Religion: 62.2% of Utah residents are
Mormon; Utah county specifically is 81.2%
Volunteers are college aged, looking for
experience or really care about mental
health

2. Psychographics





Strong desire to help others
Intelligent/Well-Educated
Very strong work ethic
Generous mindset
Focuses on the needs of others
Desire for good work environment
Patient, caring

3. Self-Interests






Job security
Stable work environment
Safe work environment
Enjoyable work environment
Increasing income
Increasing the quality of their facilities
Work finances aren’t an issue when it

comes to patient care
Bettering patient care
Bettering community

4. Relationship to organization




Works for the organization
Has referred patients to these facilities
Has worked as a nurse/doctor for more
than a year
Has a family member/friend who has used
these facilities
Potentially unaware of Wasatch’s financial
difficulties

5. Opinion Leaders





Supervisors
Family
Friends
Colleagues
Other medical professionals
Educators

6. Objectives

Decrease employee and volunteer turnover
Increase participation in marketing
strategies

7. Preferred Channels



Face-to-face communication
Office memorandums
Social Media
Radio

13

Primary Message: Your service is invaluable to the community and the people we serve.
Secondary Messages:
 You help keep the community together.
 Your service is appreciated not only by us but also by all the families that you serve.
 Volunteering at Wasatch will bless your life
 “Recent study indicates that the likelihood of mental health court graduates recidivating was
approximately 22% lower than mentally ill persons who received treatment alone…”
 "people with mental illness are falling through the cracks of this country's social safety net and
are landing in the criminal justice system at an alarming rate." -quote by Mental Health and
Justice Council
Primary Message: Wasatch is only as good as the people who work there.
Secondary Message:
 Our employees are the ones that make it all possible.
 Our services are only as amazing as the people that are responsible for them.
 Our employees and volunteers are what makes this place run.
 “Co-workers get along together pretty well and try to create a cohesive atmosphere. They allow
you to work independently, with minimal micro-managing tendencies.” -Rachel James
 According to a massive report released by Gallup, the Washington, D.C.-based polling
organization, there are twice as many “actively disengaged” workers in the world as there are
“engaged” workers who love their jobs.
 Right Management ran an online survey between April 16 and May 15, and culled responses from
411 workers in the U.S. and Canada. Only 19% said they were satisfied with their jobs. Another
16% said they were “somewhat satisfied.” But the rest, nearly two-thirds of respondents, said
they were not happy at work. Twenty-one percent said they were “somewhat unsatisfied” and
44% said they were “unsatisfied.”
Primary Message: Volunteering at Wasatch can lead to future career opportunities.
Secondary Messages:
 We take care of our employees.
 Wasatch has a reputable name that you can add to your resume.
 Promoting from within is one of our priorities.
 53 percent of the surveyed employers said they expect to hire more interns in 2013 than they did
in 2012. In addition, 36% more companies offered internships in 2012 versus 2011, and that
number is expect to continue to rise in 2013, Lander says.
 Other interesting survey findings: Thirty-three percent of employers hire virtual interns – a 20%
increase from 2011 to 2012, while 71% of students are open to the idea of completing a virtual
internship.
 The group released a study this week showing that 60% of 2012 graduates who worked a paid
internship got at least one job offer, while just 37% of those in unpaid gigs got any offers. That’s
slightly – only slightly – better than the offer rate for graduates who skipped internships entirely,
at 36%.

14

Strategy: Increase internal satisfaction to create more advocates for the organization
Tactics:




Recognize some of the doctors/nurses/volunteers in an internal newsletter.
Recognize some of the doctors/nurses/volunteers publically on your website/Facebook (employee
of the month, etc.)
Hold a very short/fun afternoon conference to praise employees and volunteers.
Show the progress (numbers, statistics, stories) that has been made during the year and make all
employees and volunteers feel involved in each part of the organization.
Letter of recognition signed by boss expressing appreciation

Strategy: Increase organizational loyalty to maintain employees and volunteers during difficult fiscal times.
Tactics:






Create a reward system/incentive program for employees.
Using a trade program with local businesses procure gift certificates and coupons for employees.
During this campaign make all promotions from within the organization; current employees/
current volunteers (not only does this improve loyalty and morale, but it is also cheaper).
Create inspirational/funny flyers and posters to provide humor for employees.
Block out certain times to have work parties/potlucks and give them time to mingle and get to
know each other.
Team building exercises that build camaraderie between employees.
Create a private Facebook group for Wasatch employees where they can receive updates and
communicate with one another.

Strategy: Motivate volunteers to continue devoting service by showing them the vital role that volunteers
can play.

Tactics:




Face to face seminar about previous “all-star” volunteers.
Seminar that shows previous patients at Wasatch and how volunteers bonded/helped them.
Emphasize the importance of the work they do at Wasatch and how important they are.
Use social media send out “thank you” messages.
Create a resume building template.
Encourage current volunteers to bring friends and family to serve.

15

Key Public:
Utah Business Owners
1. Demographics
 Middle-aged
 White
 High Income
 Married
 Children
 Mormon/Christian
 Bachelor’s Degree and Higher

2. Psychographics




Desire to serve and improve
community
Grateful for their success
Socially responsible
Conservative-minded
Find happiness in work and
education

5.Opinion Leaders


Other business leaders
Rotary Club
Lion’s Club

6. Objectives

Increase recognition of Wasatch
Mental Health’s mission
Increase frequency of monetary
donations
Increase willingness to volunteer at
Wasatch Mental Health

7. Preferred Channels



Personal contact
E-mail
Social Media
LinkedIn

3. Self-Interests


Charitable, socially-responsible
image
Tax write-offs for donations
Strengthen relationships with
employees

4. Relationship to organization

The majority of community and
business leaders have not had direct
contact with Wasatch Mental Health.
These leaders are potential donors
and advocates for Wasatch Mental
Health.

16

Primary Message: Supporting Wasatch Mental Health will highlight your concern for a growing problem in Utah
and demonstrate social responsibility and build good-will towards your business.
Secondary Messages
 Smallbusiness.chron.com says that making charitable donations to non-profit organizations builds
good will and loyalty among customers.
 Research from Indiana University concludes that businesses can do well by doing good through
product philanthropy. Donating products to charities helps corporate bottom lines, reduces waste
in landfills and provides relief for people in need.
 Supporting the cause to help the mentally ill helps create a safer and more successful business
environment.
 Wasatch Mental Health provided services to 8,122 individuals last year and many of these people
and their families are your customers.
 Companies like Costco have increased good-will, image, and business by teaming up with local
charities.
 Associating yourself with a charitable cause will create positive impressions and good publicity
 In 2006, 864 children were incarcerated in Utah’s juvenile justice system. Nationally, 70% of youth
In juvenile justice systems experience mental health disorders.
 In 2008, approx. 1500 adults with mental illnesses were incarcerated in Utah.
 Utah’s public mental health system serves only 22% of adults who live with serious mental illnesses
in the state.
 During the 2006-07 school year, approximately 49 percent of Utah students living with mental
health conditions who receive special education services dropped out of high school.
 In 2006, 362 Utahans committed suicide. Suicide is regularly the result of under-treated mental
illnesses.
Primary Message: People suffering from mental health conditions are all around you, as you help Wasatch
Mental Health you could help people that your company depends on, such as employees and customers.
Secondary Messages
 22.4 percent of Utahans suffered from a mental illness in the past year, the highest percentage in
the nation. That means about 115,710 people in Utah County and 5,270 people in Wasatch County
need help.
 Wasatch Mental Health provided services to 8,122 individuals last year.
 598 youth attempted suicide in 2011. There is a suicide every 16 hours in Utah. Suicide is regularly
the result of under-treated mental illnesses.
 Jane Sampson: “I was scared and I felt alone. I was worried I would hurt myself or someone else,
but Wasatch Mental Health gave me help.”
 Leslie Klein, a certified peer specialist with Wasatch Mental Health, knows both sides of the
picture, "I am in recovery and have been for the past 14 years," she said. She said she has been
living with her mental health disorder for 51 years. "My recovery is ongoing and will be the rest of
my life. I have a mental health disorder, but I am mentally healthy.”
 Utah has only 220 non-government inpatient psychiatric beds.

17

Strategy One: Motivate Utah Business owners to place Wasatch Mental Health on their donation list.
Tactics:





Provide a free seminar and refreshment by Wasatch for business owners and employees as a way
to identify and help employees with mental health conditions. Appropriate work behavior, and
what to expect.
Team up with the Rotary Clubs of Provo and Orem to do presentations to persuade business
owners to volunteer at and donate to Wasatch Mental Health.
Drive time radio commercial - explains the tax breaks that employers get from donating to local
medical facilities, and the help that it can provide for their employees.
Provide brochures at seminars explaining more about mental illnesses.
Spread the word on Facebook about the free seminar.
YouTube video commercial - Heartfelt commercial about trying to financially support a family
while struggling with a mental health condition and the boss steps in as the hero.

Strategy Two: Motivate local businesses to help with a charity drive.
Tactics:

Retailers like Walmart, Target, Costco, etc. solicit $1 donations with each purchase.
Purchase lunch/food for break room to motivate employees at retailers to help with awareness
efforts and solicit donations.
 Post flyers around Utah and Wasatch counties encouraging them to donate.
 IHOP/Denny’s waiters/waitresses give flyers to customers toward the end of their meal; each flyer
tells the story of someone local helped by WMH and asks for a donation with the bill.
 Drawing for $50 gift card if you donate.
Strategy: Motivate Utah businesses to engage on social media.
Tactics:
 Create a Facebook page.
 Post success stories about the mentally ill on Facebook.
 A series of low-cost YouTube videos with people sharing their journey of sickness to health, or the
story of how their family was affected, and post the clinic’s logo and contact info at the end of the
videos. (The videos will not be advertisements, they will just be stories to create an emotional
response.)
 Create a blog that elaborates on the stories presented in the short YouTube videos.
 Create a Twitter account that posts motivational quotes and links to the blog.
 Feature businesses that donate money on their website and blog.

18

Budget
Detail

Per Item
Cost

Total
Projected

Key Public Families of the Mentally Ill
Strategy
Tactics

Strategy
Tactics

Strategy
Tactics

Engage students through school
presentations
Distribute Wasatch Mental Health Material
Volunteers distributing
In-person visits (College internship) to classes
No Cost
Personal contact w/ guidance counselors
Volunteer hours
Post flyers encouraging those who struggle
Volunteer hours
Pass out brochures in health classes
Volunteer hours
Provide teachers with materials for future
Flyers & Posters
situations
Motivate families to engage on social media
Create Facebook page
No Cost
Post patient success stories
No Cost
Low-Cost YouTube videos
Production Costs
Create blog about people's stories
No Cost
Create Twitter account w/ motivational
No Cost
tweets
Pay for promoted tweets about Wasatch
Charged per favorite/follow
Increase awareness through traditional
media
Press release about new campaign
No Cost
Press release about success stories
No Cost
Radio PSA about depression
Purchasing air-time
Post flyers across Utah and Wasatch county
11000 @ .03/each
Doctors to do radio interviews
No Cost
Doctors to do television interviews
No Cost

$0.00
$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00
$0.00

$3.50

$52.50

$0.00
$0.00
$300.00
$0.00

$0.00
$0.00
$300.00
$0.00

$0.00

$0.00

$500.00

$500.00

$0.00
$0.00
$20.93
$0.30
$0.00
$0.00

$0.00
$0.00
$209.30
$330.00
$0.00
$0.00

No Cost
2000 @ .03/each
No Cost
5 @ 200/each
In-house seminars. No cost
Webbuilder - $240
Promotional Materials

$0.00
$0.03
$0.00
$200.00
$0.02
$240.00
$0.06

$0.00
$60.00
$0.00
$1,000.00
$1.00
$240.00
$30.00

10,000 @ .03/each
No Cost
No Cost
No Cost
5000 @ .03/each
No Cost

$0.03
$0.00
$0.00
$0.00
$0.03
$0.00

$300.00
$0.00
$0.00
$0.00
$150.00
$0.00

Key Public Medical Professionals
Strategy
Tactics

Increase referrals from local doctors/nurses
Brief presentations about the clinics
Distribute cards and brochures
Doctors volunteering
Advertise in local newspapers
Have organization set up future seminars
Easy referral system online
Set up demonstrations about mental health
Motivate aspiring professions to volunteer
Brochures/flyers in local universities
Facebook to contact students/graduates
Guided tours at local nursing schools
Provide options for internship opportunities
Provide flyers at job fairs at local universities
Publically recognize local volunteer doctors

19

Budget
Per Item
Cost

Detail

Key Public
Strategy
Tactics

Strategy
Tactics

Internal Publics
Increase internal satisfaction to create advocates
Recognize doctors/nurses/volunteers in newsletter
Recognize doctors/nurses/volunteers on Facebook

Existing Newsletter, No Cost
No Cost

$0.00
$0.00

$0.00
$0.00

Conferences to praise employees

In-house seminars.No cost

$0.00

$0.00

Show progress that has been made this year.
Letters of recognition by bosses

In-house seminars.No cost
50 @ .006/each

$0.00
$0.01

$0.00
$0.30

16 @ 25/ea

$25.00

$400.00

Donated gifts. No Cost

$0.00

$0.00

No Cost

$0.02

$0.00

Party Budget of $150

$150.00

$150.00

No Cost
No Cost

$0.00
$0.00

$0.00
$0.00

In-house seminars. No cost
In-house seminars. No cost
In-house seminars. No cost
No Cost
No Cost
No Cost

$0.00
$0.00
$0.00
$0.00
$0.00
$0.00

$0.00
$0.00
$0.00
$0.00
$0.00
$0.00

Lunch and Refreshments
No Cost
Airtime
400 @ .25/ea
No Cost
Production Costs & Airtime

$0.00
$0.00
$0.00
$0.25
$0.00
$0.00

$0.00
$0.00
$0.00
$100.00
$0.00
$3,000.00

No cost
Lunch and Refreshments

$0.00
$0.00
$0.00

$0.00
$0.00
$0.00

4 per sheet; 1,000 sheets
@ .10/ea
4 Gift Cards @ 50.00/ea

$0.10
$50.00

$150.00
$200.00

No Cost
No Cost
Production Costs

$0.00
$0.00
$200.00

$0.00
$0.00
$400.00

Create a blog that elaborates on the stories

No Cost

$0.00

$0.00

Create a Twitter account that posts motivational
quotes

No Cost

$0.00

$0.00

Feature businesses that donate

No Cost

$1,690.28

Increase organizational loyalty
Create reward/incentive program for employees
Gift certificates and coupons
Promote from within
Potlucks and free time

Strategy
Tactics

Key Public
Strategy
Tactics

Strategy
Tactics

Strategy
Tactics

Total
Projected

Team building exercises/build camaraderie
Private Facebook group for Wasatch employees
Motivate volunteers to continue volunteering
Face to face seminar about "all-star" volunteers
Success story seminar
Emphasize the importance of the volunteers
Social media "Thank you" messages
Create a resume building template
Encourage volunteers to bring family and friends

Utah Business Owners
Motivate businesses to put Wasatch on donation
list
Free seminar about identifying mental health
Rotary clubs and persuade business owners
Drive time radio commercial
Provide brochures at seminars
Facebook blast about seminar
YouTube commercial
Motivate local businesses to help with charity drive
Solicit $1 donations per purchase
Purchase lunch/food for employees
Post flyers around Utah encouraging donations
IHOP/Denny's give flyers to customers
Drawing for $50 gift card if you donate
Motivate Utah businesses to engage on social
media
Create a facebook page
Post success stories on Facebook
Low-cost YouTube video wth people sharing

$7,573.10
20

Calendar

21

Objective 1
Criterion: Increase the number of referrals by 15% within 6 months.
Tool: Annual report of company data.
Objective 2
Criterion: Increase recognition of Wasatch Mental Health by 35% among key
publics within 6 months.
Tool: Audit the number of applicants after three months and nine months
with quarterly company reports.
Objective 3

Criterion: Increase recognition of Wasatch Mental Health’s mission by 15%
among professionals within 6 months.
Tool: Replication of survey to recent college graduates, summer salesmen,
and middle-aged entrepreneurs nine months after campaign launch.
Objective 4:
Criterion: Increase the number of monetary donations by 15% by 6 months.
Tool: Annual report of company data.
Objective 5:
Criterion: Increase number of volunteers by 20% in 6 months.
Tool: Annual report of company data.

22