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ig oy ¥ iO 4 Pp; Pon ane Oakwood Preschool AND CHILD DEVELOPMENT CENTER Branding Design for Oakwood Preschool by Lauren A. Carlisle Preschool AND CHILD DEVELOPMENT CENTER Horizontal: f.., Oakwood iO ) # Preschool “wane AND CHILD DEVELOPMENT CENTER Branding Design for Oakwood Preschool © 2015 Lauren A. Carlisle From this: Oakwood Preschool & Child Development Center MAKING A DIFFERENCE, ONE CHILD AT A TIME, office: 864-225-8499 www.oakwood.cc 2 Cute but no consistency, hard to reuse in multiple applications, no major “icon” or “branding concept”, color scheme, or font family To this: ? Preschool AND CHILD DEVELOPMENT CENTER A logo and graphic that can be resused over and over for recognition in the community, clean professional look, font family that can e applied to all digital applications, clean graphic that can be printed on virtually any surface (shirts, hats, cups, bags, business cards, letterhead, etc.) Branding Design for Oakwood Preschool © 2015 Lauren A. Carlisle FONTS Odkwood Preschool AND CHILD DEVELOPMENT CENTER Growing Acorns into Oak Trees o Helvetica Neue Bold Condensed AaBbCcDdEeFfGgHhliJjKkLIMmNnOoPpQqRrSs TtUuVvWwXxYyZz0123456789!@#$%&*().;, The quick brown fox jumped over the lazy dog. Headings: Text: Helvetica Neue Medium Condensed AaBbCcDdEeFfGgHhliJjKkLIMmNnOoPpQqRrSs TtUuVvWwXxYyZz0123456789!@#$%&*().;, The quick brown fox jumped over the lazy dog. Subheadings Helvetica Neue Medium Condensed Oblique AaBbCcDdEeFfGgHhliJjKkLIMmNnOoPpQgRrSs TtUuVvWwXxYyZz0123456789!@#$%&*().;, The quick brown fox jumped over the lazy dog. Branding Design for Oakwood Preschool ® 2015 Lauren A. Carlisle COLORS Primary: PMS 3005 (PMS - Pantone Matching System) C100 RO M34 G:132 Y.0 B:201 K21 rgb: #0084c9 Secondary: PMS 376 C31 R127 MO G86 y:100 BO K27 rgb: #7fbaO0 PMS 7726 C100 RO M0 G23 Y:93 B75 K29 rgb: #007b4b Branding Design for Oakwood Preschool ® 2015 Lauren A. Carlisle LOGOS, cont. Graphic Only: ee" For screen printing - one color will be a cheaper option than the three color “original” logo Branding Design for Oakwood Preschool ® 2015 Lauren A. Carlisle SAMPLE DOCUMENTS Op) ‘The quick owe fox jumped ove than dog, The quick bow os jumped over he las dog The uc brow oe je oe the lc dog The uk row Jumped ver the ay dg Te uch owe ox jumped oe ee ly og The {tbo ox jue oer ay dg The ua ro fos ape nh Ty og Month. YY Alerson, 29631, he uck bow ox jumped ove the ay deg, the uk brown os jumped over hear dog The uk brow oe jp oe the cy do The ck row Fed ns yoy The gu jmp ery iy oe Letterhead. he uk brow ox jumped ove the ay de, The uk own fos jumped over {head the qui bro oe jp oe the lis J The qk row Fo emp ve tay dag Tae ack bo ox jumped oe they og The Tey aon sir rence awilookwoodministiecom Day Rod» (aot) 225 208 Fae (04) 20-008, Renee Trawick Director Business Card 04 Pearman Day Rat Preschool rene Gat 25008 ‘Mo CHUD DEVELOPMENT CENTER rene. {awich@oakwoodmnistres.com Branding Design for Oakwood Preschool © 2015 Lauren A. Carlisle