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Big Data & Analytics

The Big Picture
Insights into Initiatives and Strategies
Driving Data Investments

125
Since

2014

%

increase in the number of
organizations that have
implemented or deployed
data-driven projects

42

% are still planning

Their implementations

Increased Deployment,
Decreased Hesitation

Significant Adoption Seen Across All Organizations

80 63

%

%

have
deployed
or plan
to deploy
Data-Driven
projects

SMB

Enterprise
organizations

Timeline for Big Data Plans
We have plans over
the next 12 months

14%

12%

We are considering
projects within the
next 13-24 months

We are in the
process of
implementing
or pilot testing
projects

8%
27%

8%

We are likely to
implement projects
in the future but
have no specific
timeframe in place

Already
implemented

30%

We have no plans

Today’s Most Common Sources of Data
Up from

Up from

%
49
in 2014

%
33
in 2014

63%

61%

Customer
databases

53%

Email

51%

Transactional
data

48%
Word
documents

Worksheets

Data-Driven Investment Growth
How Will Big
Data Budgets
Change in
the Future?

41

36

%

%

expect budget
allocation to
Remain the Same

expect budget
allocation to
increase

Over the next year, companies will spend an average of

$7.4M

Enterprise

SMB

$

$

13.8M

on data-related
initiatives

Top 3
Investments

1.6M

1. Data Analytics
58%
2. Visual Dashboards 42%
3. Data Mining
38%

Business Goals Driving Investments

61

%

Improving the quality
of decision-making

57
%
51

%

Improving planning
and forecasting
Increasing the speed
of decision-making

Managing Different Types of Data
Structured
data initiatives

Unstructured
data initiatives

83 43
%

%

32

organizations who View as
a critical or high priority

Who’s in
Control?

%

organizations who View as
a critical or high priority

do not have
managing
unstructured
data on their
‘short list’
of to do’s

Individuals INVOLVED IN
data decision-making

1

Cold Data
Enterprise 18%
SMB 12%

Individuals in charge of
data decision-making

1

CIO

CIO

2 CEO

2 CEO

3 IT/networking staff

3 IT steering committee

Challenges and Security Expectations
Top Big Data Challenges for 2015

48 47 40
%

%

Limited
Availability of
Skilled Employees

Legacy
Issues

Limited
Budget

77
%
66
%

Challenges
Don’t Mean
Weakened
Security

%

of organizations say data security
rarely/never has been compromised
due to an influx of data
of organizations feel confident
that their security solutions
protect their company’s data

Organizations Still Take Precautions

76

%

53

%

Restrict access
to sensitive
data to limited
individuals

Encrypt
sensitive
data

Overcoming Challenges
with IT Staff and Vendors
Employees Making
Data Initiatives
Possible

Current Big Data Skillsets

Desired Future Skillsets

Business analyst

59%

Business analyst

23%

Database programmer

55%

Data architect

23%

Data analyst

48%

Data analyst

20%

Engineer

41%

Data visualizer

19%

Data architect

41%

Database programmer

18%

How Vendors Can Help Pave the Way for Big Data Adoption
Top criteria during vendor evaluation
Important Enterprise
Vendor Criteria
Integration into existing infrastructure

51%

Ability to meet security requirements

40%

Appropriate level of scalability
Ease of use

Vendors Fall
Short When
it Comes to...

SMB
Ease of use

51%

35%

Integration into existing
infrastructure

45%

35%

Support and services

39%

1

2

3

Easy to understand
pricing model

Experience in
organization’s industry

Ease
of use

2015 Big Data and Analytics Survey
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