Evaluation Question 3: What

Have You Learned From Your

Audience Feedback?

Target Audience
The target audience this promotional package
is trying to reach out to is mainly females in
the age range of 16-19 because from research
of the genre and similar artists, this is the
predominant demographic attracted to this
music. However, it is not just dedicated to this
target audience as it can appeal to a wider
range of demographic who have experienced
problems in their lives which they cannot
change and relate themselves with the
characters in my production. I conducted a
case study of my target audience which I
believe it to be a specific audience to be
targeted at with the ability to go further

Audience Feedback
Audience feedback is essential in identifying loopholes
which can alter the audience we are mainly targeting to,
or more importantly, support our current demographic
which strengthens our points. To get this feedback,
questionnaires were used. I handed a questionnaire to
other people in my media class and a few others around
sixth form and asked them to watch my music video
and fill out the questionnaire honestly and accurately to
their opinions alone. Then I asked them to take a look at
my digipak and magazine advert and fill out another
questionnaire. I got a range of males and females to fill
out each questionnaire with their age added so that I
could compare my findings.

 The first four questions:

Music Video

1) How much did you enjoy the music video?

2) Did it hold your attention?
3) How do you rate the camera work and editing
4) How do you rate the standard of mise-en-scene?
These questions allowed the reviewer to circle between 1- 5, 5 being the best
quality. From both genders, 4 was the most common number circled which is
a really positive response considering there was still tweaking needed to be
done on the music video. This is why doing this is so important because
people can offer constructive criticism so you can make your music video
that bit better. In fact, there wasnt any one question which went below 4, for
any of the first four questions. However, I did identify from this that some of
the ones marked 5 mainly came from the male gender which I didnt think
would target them as much as the female. This is a positive as it shows the
music video to be quite diverse so both genders are enjoying this.
All but 1 of the questionnaires were filled out by 17-18 year olds which was
done because our target audience has already been established due to
research so it is backing this up which has been done successfully and
everybody enjoyed it to a good extent.
Most believed the music video was the correct length but some thought it
was too short. At the time in was about 15-20 seconds shorter than it is now
but thanks to the feedback, I was able to extend to music video to improve it
and also add in the titles appropriately.
Everyone said that they would watch the music video again which again, is a
really positive piece of feedback as it shows that our target audience has
been met and they would happily sit down and watch it again.

Music Video
Then the questionnaire moved on to the more critical part which can be the
most beneficial, which it was. It asked for suggestions to improve the
appeal, if they found anything offensive and if there was anything they
didnt understand or found confusing.
There was a similar comment from two different females suggesting that the
diegetic sound was good, but overlaps the song a little much as it was too
noisy. I looked back over my music video and identified which parts this
occurred in and so I turned down the volume so the song was the dominant
sound. I agreed with the two females about this and was able to edit to
adjust this.
No one found anything offensive which was a good thing.
Some people found a couple of things hard to understand. One comment
said the narrative was quite confusing. This was purposely done because
mystery is a theme use in my music video which allows audiences to decode
the text (Stuart Hall) and come up with their own interpretations. However,
as two people said about the narrative, I did go through my music video
again and make changes to clearly show the female is haunting the male
and the scenes of her are flashbacks. Also the use of the sirens suggests an
accident has happened which is now used more frequently for emphasis.
The one older person who did a questionnaire said the beginning sounded
more like traffic noise than a siren. Taking this into account, I changed the
shot and made the siren a recurring sound 3 times in the beginning so it no
longer sounded like traffic noise.
However the females found the narrative understandable and not confusing
so our predominant target audience didnt have to much criticism, just the
diegetic sounds which that issue was resolved, like the others.

Music Video

The final part of the questionnaire is more summing up the overall quality of the
music video. It asks:
What the best part of the production is, does the video reflect the style of the
music, does it successfully promote the band/artist, on overall mark out of 5 for
the music video and finally and further comments to help improve the music
video.
There were a variety of comments for the best part of the production varying
form the editing which puts together the video and makes the product a
success to the use of camera angles used. Most comments were complimenting
our editing techniques which shows the hard work put into the finishing product
and the efforts. The majority of the females said the editing was the best part
whereas the males were a little more diverse.
Only the 71 year old said that she didnt know if the video reflects the style of
the music. I thought about how to adjust the edit to make it reflect the music
more but she seemed happy with everything else and my main target audience
thought it reflected so I was happy that it reflected the style of music.
Two people put undecided when answering if the video successfully promotes
the artist/band? However I still needed to add the credits and the end a tweak
the rest of the edit so afterwards, I believe it promoted the band successfully
and the majority of others agreed, especially in the prime demographic.
In asking for an overall score out of 5, a couple of people put 5 out of 5 and the
rest of the people put 4 out of 5 which is really great. My target audience were
satisfied while reaching out to males as well who also enjoyed the music video.
There was another improvement stated in the comments part at the bottom
which stated the track should be cut to match the edit. After I completed the
edit, I made sure the track cut so that it didnt cut off half way through a lyric.

Music
Video
Questionnaires
3 completed questionnaires

Print Productions

To collect feedback data for my print productions, I used a questionnaire

which other media students in my year filled out to see what they thought of
the overall production.
The start this questionnaire asked them 5 questions which were:
1) Does the package successfully reflect the genre of music?
2) Does the package successfully promote the band/artist?
3) How do you rate the standard of graphics, text, print finish of digipak?
4) How do you rate the standard of graphics, print finish of advert?

5) How successfully is the Britishness of the package established?

)Most of the answers provided were very positive from both genders,
especially males which is showing the these print productions can widen the
audience appeal because before receiving feedback on these, it was females
who were my prime target. Females still are but the audience appeal has
attracted more males from my print productions which is a positive.
)The most common circled number for each were 4s, along with quite a few
5s. There were a couple of 5s given for the second question, however, there
was a 3 given by a female that was stated for a very good issue. On my
poster, the name of the track was not on there which I had missed out. This
enabled me to add it on to the poster and hand it in as my completed poster.
This is an issue I have talked about to stress the importance of audience
feedback because anything vital that has been missed or need improving
can be identified which was clearly done in my poster.

Print Productions
There was one piece of feedback for the first 5 questions which stood out
as an oddity because it was much lower than all of the other pieces of
feedback. They gave me two 2s and three 3s. Although it isnt disastrous,
it is not particularly the sort feedback I was hoping for. This can be good
in improving my production though but there was no indication of what
was wrong with it, no comments to suggest so or improvements. This was
done by a 17 year old male so as I have identified males were attracted
by print productions more, this may not always be the case.
It started to become clearer to me from the first 5 questions that my
magazine advert was of top quality, whereas my digipak was slightly
weaker but still effective. This was then backed up by the next two
questions which were:
Would the covers encourage you to buy the digipak?
Would the advert encourage you to go to an event by this artist?
Most people answered yes from both genders which is good feedback.
This shows that they are identifying with the music video to the print
productions and realising the similarities, thus using genre characteristics
of the genre to attract the target audience of females 16-19. Again, the
feedback which gained criticism said no to the digipak and undecided for
the advert. All females said yes to the poster and most said yes to the
digipak so the positives outweighed the negatives well with little
revisions needed from feedback.
Nobody found aspects which were offensive which is positive in keeping
the target audience happy.

Print Productions
The next question asked was what were the 3 strongest features
of the ancillary tasks?
Many comments stated that the positioning of texts and images
were the strongest features, my poster is very professional and
that my panels were effective in relation to each other. This
shows that from feedback, audiences will be attracted to a
professional look which will encourage them to listen to Scarlett
Parade. My poster has been complimented more than my
digipak.
Rating the package overall was to be marked out of 5. I received
mainly 4s, a 5 and a 3. This rating of feedback shows that my
ancillary texts are of good quality and effective to the target
audience.
The final part asks for any further comments which suggests
what can be improved or taken into consideration. One comment
said that the front panel should only have the hair in colour, not
the scenery behind her. This was in fact looked at and after
adding in the tint on green behind her, it looked much better
than just the hair as it adds more character to the front panel. A
positive said it was appealing and the use of social media was a
good promotion for my poster.

Print
Production
Questionnaires
3 completed: