Unit 36: Interview Techniques

Research Document
Order of contents:
Topic Research for item 1:
Guest Research for item 1:
Topic Research for item 2:
Guest Research for item 2:
Topic Research for item 3:
Guest Research for item 3:
Topic Research for item 4 (If used):
Guest Research for item 4 (If used):
Each student takes a topic and researches it extensively. Share your
finding with your team members so they can input your findings
into their booklet

Interviewee: Grace Crowley
Research of topic: Street Style
Key Facts: street style/fashion is more commonly associated with
youth culture and is popular in urban areas such as London, New
York, Paris etc. it allows individuals to share their style with others
on many platforms such as blogs and Instagram. Magazines like Elle
and Company have ‘street style’ features in their magazines with
the intention to give their readers inspiration from what they have
found on the ‘street’. With a mass audience each with different likes
and dislikes each of these styles need to be slightly different to suit
everyone. Street style has always been around but it is only in
recent years that it has become popular.
“Street style is an incredibly viral, incredibly instant, incredibly
addictive facet of fashion that's changed lots of the ways in which
fashion gets made and consumed.”
It can be said that street style became so big because of
photographers who would document what they saw;
photojournalists. For example; Bill Cunningham who photographed
“candid photographs of people on the street and found trends
among them. Old and young, thin and fat, tall and short, rich and
poor… his subjects were as diverse as the city he shot them in, and
truly representative of the fashions of the time.”
Some would say that street style has evolved into something that
lacks inspiration, these people whose style was different and once
exciting has become a way of top designers to get their products
out there by gifting these street style stars with expensive pieces
from their collection. "what we call street style isn't actually street
style at all, it's fashion week style." - Garance Dore (street-style
But now peep style has been introduced as the new kid on the
block; “Meet Peep Style, a sort of street-style photography that
focuses on capturing everyday flair rather than the outre looks
wheeled out during the international fashion weeks. Sure, the
heightened sartorial stakes we've come to know and love during the
shows in New York, London, Paris and Milan will always be an
important part of the equation - we all need to get our fix of new
season Celine and whatever crazy get-up Anna Dello Russo has on but with peep style, the focus has shifted back into the realms of
reality.” https://au.lifestyle.yahoo.com/marieclaire/fashion/news/a/24706562/everything-you-need-to-know-

Peep Style is closely linked to social media. The idea is to share the
images straight away to social media, specifically: Instagram, Twitter
and Facebook.
Potential areas of interest: How street style has changed, why it
has changed. Then talk about the new style of street style; peep
style. Talk about peep style and how it is a stripping street style of
all the big designers and fashion week becoming more organic and
allowing people to express themselves and others to capture their
everyday flair through photographs that aren’t staged or made to
look more glamorous than they are.
Areas of concern:
Personal opinions on this topic

Research of Guest: Magnus Ronning
Primary Research: (Interviews with guest to find out what they
know; interviews with friends of guest to find out about guest) Insert
voice recordings /notes
Magnus Ronning is seventeen years old and has been modelling for
eight months properly, on a professional level, In those eight
months he has worked for a few agencies including STORM and is
currently working with premier models. He has always felt that
modelling was something that he would like to do but doesn’t know
if it’s something that he will make his full – time career because at
the moment he is studying at The HENLEY College and right now he
wants to focus on his studying but says that this could be a
possibility in the future, he wouldn’t draw a line under it.
Secondary Research: (Internet /books)
No secondary research can be found on this guest apart from his
specifications on the agency that he works for website, this consists
of his body specifications, eye colour etc.
None of this information is useful to us for our live show.

Interviewee: Abbey Fletcher

Research of topic: Make-up and Fashion
Key Facts: make-up in the fashion industry. What makeup styles will
change and what will always stay unique.
Make up is a very large part of the fashion industry and determines
women’s look. There is always a style per season that is changed
each year however prints always come back around. At this current
date, street style has increased in popularity. Ripped jeans and
trainers with oversized shirts have become a new look. The makeup
to tie in with this clothes style in the evening time is mainly a black
eyeliner and bolder, deep coloured lips such as a plum or deep
blood red. During the day the eyes stay the same but more women
tend to have a nude lip to subtle it down a bit.
All of this has been explained to me by professional makeup artist
Michelle Fletcher, having a diploma for both brands Lancôme and
Chanel. She also completed a selling techniques and customer care
training course for Estee Lauder.
Potential areas of interest:
I will be interested to ask her what it was like working for such
impressive brands and what her favourite was. I will also be asking
what brands she personally feels had the best products for herself
and her clients. I will also bring in questions to do with street style
and what is the most popular makeup style this season; also what
she find sis the best look for herself. What is her everyday look,
compared to her night outs looks?

Research of Guest
Primary Research: (Interviews with guest to find out what they
know; interviews with friends of guest to find out about guest) Insert
voice recordings /notes
Michelle Fletcher is a 47 year old ex-make-up artist. In her make-up
career, she has worked for three very impressive make-up brands,
Lancôme, Chanel and Estee Lauder. She enjoyed working with
Chanel the most as she was invited to parties and shows as they
have their own clothes design as well. She enjoyed the fact now that
she can used her skills and has taught her daughters to do their own
make-up as well now they are older.
Secondary Research: (Internet /books)
I found information of her certificates and all of her train books. I

have read through them all and found many of her practise looks for
Chanel and pictures of her working on the floor. There are images
and drawings of designs she has practise and set for herself. There
is also samples of the different products she would have to work
with and written essays on what they are used for and the
differences between them all.

Interviewee: Francesca Shaw
Research of topic: Fashion Retail Academy
Key Facts:
Your career in fashion retail starts here
With University tuition fees now up to £9,000 per annum, more students wanting to further their
education are set with the difficult task of finding alternative routes to career entry and success.
The Fashion Retail Academy offers the perfect solution – it is where your career gets off to a flying start.
Not only will you enjoy an inspirational atmosphere where interactive learning is encouraged using the
very latest facilities, we'll also make sure that you have the chance to meet the people who matter in the
industry so you can see just how relevant your studies are to the real world of high street fashion. It's a
great opportunity to gain the skills and experience needed to make you ‘job ready’ for an exciting career
in the sector.
The FRA was the first National Skills Academy to be opened in the UK in September 2006 (funded by a
public-private partnership) to educate and train people for the modern workplace. Many FRA students
have now benefitted from this exciting new venture and successfully developed the skills required for
today's fashion retail industry.

Learning Resources

Learning Resources
Classrooms, Seminar Rooms and Tutorial Rooms
With 45,000 square feet of teaching space spread over 6 floors, the classrooms, seminar rooms and
tutorial rooms at the Academy provide exactly the right type of environment in which to learn. We use
state of the art facilities including IT suites and interactive whiteboards to help focus your studies with
four fully equipped IT suites using a wide range of computer software including specialist packages for
visual merchandising and range planning. You’ll also be able to relax and interact with your fellow

students in the student common rooms and other social spaces.

The Library stocks an extensive range of specialised books, periodicals and DVD’s that relate to your
specific area of study. It has a quiet study area, as well as space for group work. With our wireless
Internet access and PCs, you’ll be able to source information from the Library catalogue with its huge
range of electronic resources and databases.

Social Spaces
At the Café you’ll be provided with a choice of meals and snacks in a sophisticated but relaxed café
environment that has the latest plasma screens as well as outdoor space. The student common room is
another great area in which to meet friends and socialise, do things like watch MTV or the video
jukebox, use the games table, or simply check your e–mails.

Virtual and Electronic Resources
Moodle is a virtual learning environment (VLE) that enables you to access course materials wherever
you are. All students have an email account and access to an e–portfolio where they can store and
display their work. We’ll tell you more about Moodle at the Academy.

Conference and Lecture Facilities
The Fashion Retail Academy has a high tech lecture theatre that includes a media wall and catwalk
facility, with break–out rooms for group work and seminars.


The full time courses they have on offer

Full Time Courses
The curriculum we've developed for you at the Fashion Retail Academy is fully accredited and mapped
to national standards. We work with various awarding bodies for our FE course provision, depending on
the subject area.
For our Higher Education course provision we work in collaboration with University of the Arts (London),
London College of Fashion delivering a Foundation degree (2 year undergraduate course).
We offer courses, each with rewarding programmes where your hard work and dedication will be

professionally recognised.
Lecturing staff at the FRA have diverse retail experience, offering a wealth of knowledge about the
As well as your classroom studies, most courses involve work placement or a simulated experience of
work in a relevant field, where you'll gain valuable experience. Students undergo their studies through a
blend of work based learning including:

Inspirational Master classes and lectures by highly regarded industry leaders, including
Sir Philip Green (Arcadia), Belinda Earl (Jaeger), Geoff Quinn (TM Lewis) and Alexandra
Shulman (Vogue).

Bespoke workshops or seminars with specialist practitioners from industry, these might
include: garment technologists, shopping psychologists, designers, buyers, graphics and
computer assisted technology.

Simulated or live projects in a related field, e.g. Fashion retail/garment construction/
graphics/ business.

Visits to related businesses, galleries, exhibitions, museums.

As a full time student, you will be expected to study Monday to Friday. A formal timetable
is given to you to show both class time and independent study time. High levels of
punctuality and attendance will always be expected and we have a strong work ethos to
prepare you for employment.

You will also need to set aside a few hours per week, depending on the course and level at which you
are studying, for research and to create your assignments.
Where work placements are required, we organise them for you using our extensive network with many
high street and some luxury brands. If this applies to your course you will be working hours applicable to
the business to which you have been allocated. However you will have advanced notice of these
arrangements in order to change any regular part time hours you work.
We work closely at all times with a wide range of relevant employers, especially from the fashion retail
industry. This ensures our courses address their needs and we prepare you to meet those needs. We
therefore hope to make employment for our graduates more likely.


Potential areas of interest:
I am interested in finding out what she does in her everyday tasks at
the London fashion retail academy and what she has learnt there
since she had left Henley college. I will be asking her about her style

and whether studying at the retail fashion academy will maybe lead
to her working in the fashion industry as a career.

Areas of concern:

Research of Guest
Primary Research: (Interviews with guest to find out what they
know; interviews with friends of guest to find out about guest) Insert
voice recordings /notes
Francesca Shaw is an 18 year old student who used to study
Creative Media at the Henley College. She ended up with
distinctions grades and instead of continuing in creative media she
decided to start a career in fashion and is now studying at the FRA
(Fashion Retail Academy) which is situated in Oxford Circus. She
loves the courses that they have on offer and she’s also interested
in the clothes that you get in the retail fashion stores today.