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Moh Spa

Love Yourself

Brand Plan of Action


for year 2015-16

INDEX
SR.
No.

TOPIC

1.

STAFF REQUISITION

2.

PROPOSED CTC CHART

3.

STATIONARY & INFRA

4.

OFFICE OPEX

5.

BRAND BUILDING ACTIVITIES

6.

FRANCHISE MARKETING ACTIVITIES

7.

BUDGET

8.

MONTHLY SALES & REVENUE FORECASTING

STAFF REQUISITION CHART


LIST OF DEPARTMENTS

DESIGNATION

NUMBER OF POSITIONS

FRANCHISE BRAND MANAGER

FRANCHISE SALES MANAGER

TELESALES

DATA GENERATOR

FRANCHISE SALES

CTC CHART
LIST OF
DEPARTMENTS

DESIGNATION

MONTHLY
CTC

YEARLY CTC

FRANCHISE SALES

FRANCHISE BRAND
MANAGER
FRANCHISE SALES
MANAGER

75,000

9,00,000

50,000

6,00,000

TELESALES

20,000

2,40,000

DATA GENERATOR

15,000

1,80,000

TOTAL

1,60,000

19,20,000

STATIONARY & INFRA


ASSET COST

PARTICULARS

AMOUNT

LAPTOPS (4 No's)

1,20,000

MOBILE PHONE (4 No's)

24,000

DONGLES (4 Nos)

4,000

PENDRIVE (4 No's)

2,000

STATIONARY

10,000

TOTAL

1,60,000

OFFICE OPEX
OFFICE OPEX COST
MONTHLY

YEARLY

PARTICULARS

AMOUNT

AMOUNT

OFFICE EXPENSES

60,000

7,20,000

MOBILE BILLS

10,000

1,20,000

PETTY CASH

10,000

1,20,000

TOTAL

80,000

9,60,000

SUMMARY
PROPOSED - CTC CHART & ESTIMATED - OFFICE OPEX / ASSET
COST

REGION

MUMBAI

MONTHLY
CTC

1,60,000

YEARLY
CTC

MONTHLY
OFFICE
OPEX COST

YEARLY
OFFICE
OPEX
COST

MONTHLY
TOTAL
COST

19,20,000

80,000

9,60,000

2,40,000

REGION

INFRA COST

TOTAL

MUMBAI

1,60,000

1,60,000

YEARLY
TOTAL
COST

28,80,000

BRAND BUILDING & LEAD GENERATION


CAMPAIGN
PARTICULARS

MONTHLY COST

YEARLY COST

REMARKS

ONLINE PORTALS

75,000

9,00,000

LEAD GENERATION

EMAILERS

75,000

9,00,000

LEAD GENERATION

MAGAZINE ADS

75,000

9,00,000

BRAND BUILDING &


LEAD GENERATION

GOOGLE ADS

10,000

1,20,000

BRAND BUILDING &


LEAD GENERATION

PR AGENCY

60,000

7,20,000

BRAND BUILDING

FRANCHISE INDIA
BRANDS

10% Commission on
franchise fees

10% Commission on
franchise fees

LEAD GENERATION

FRANCHISE
CONSULTANT /
FREELANCERS

10% Commission on
franchise fees

10% Commission on
franchise fees

LEAD GENERATION

GRAND TOTAL

2,95,000

35,40,000

FRANCHISE MARKETING PLAN


FRO PARTICIPATION
CITY

APPROX. STALL
COST

APPROX.
SET-UP COST

OTHER COST

TOTAL
COST

CHENNAI

75,000

1,00,000

1,00,000

2,75,000

KOLKATA

75,000

1,00,000

1,00,000

2,75,000

HYDERABAD

75,000

1,00,000

1,00,000

2,75,000

AHMEDABAD

75,000

1,00,000

1,00,000

2,75,000

MUMBAI

1,00,000

1,50,000

1,00,000

3,50,000

PUNE

75,000

1,00,000

1,00,000

2,75,000

BANGALORE

75,000

1,00,000

1,00,000

2,75,000

GRAND TOTAL

5,50,000

7,50,000

7,00,000

20,00,000

BOS PARTICIPATION
City
Mangalore / Mysore / Bangalore
Dehradun/ Lucknow / Kanpur
Ghaziabad / Noida / Delhi /Gurgoan / Japiur
Vijaywada
Vishakhapatnam / Hyderabad
Pondicherry / Chennai
Jammu / Jalandhar / Amritsar / Chandigarh / Rohtak
Guwahati / Bhubaneshwar
Ahmedabad / Vadodara / Surat
Nashik / Thane / Andheri / Colaba / Navi Mumbai /Pune /
Kolhapur / Goa
Total cost

Cost
90,000
60,000
120,000
25,000
50,000
60,000
120,000
40,000
150,000
240,000
9,55,000

FRANCHISE MARKETING PLAN


MODE

FRO PLAN

BOS PLAN

TOTAL

AMOUNT

20,00,000

9,55,000

29,55,000

MONTHLY SALES &


REVENUE FORECASTING

SALES FORCASTING
LEADS GIVEN BY LG - 5 / DAY:LEADS PER DAY 5 FOR 26 WORKING DAYS
I.E. 5*26= 130
EXPECTED HOT 10%
I.E. 13
EXPECTED CLOSURE 1
LEADS FROM OTHER SOURCE OF MARKETING :ESTIMATE LEADS
EXPECTED DAILY 3
I.E. 3*26= 78
EXPECTED HOT 10%
I.E. 8
EXPECTED CLOSURE - 1

SALES FORCAST
QUARTE
R

APR-JUN

JUL-SEP

OCT-DEC

JAN-MAR

TOTAL

SALES

18

CUMULATIVE EXPENSE -CHART


ONE TIME INVESTMENT

FIXED COST
PARTICULARS

MONTHLY

YEARLY
PARTICULARS

SALARY
1,60,000

19,20,000

(MUMBAI)
OFFICE OPEX COST

INFRA COST
80,000

9,60,000

BRAND BUILDING COST

2,95,000

35,40,000

GRAND TOTAL

5,35,000

64,20,000

(MUMBAI )

COST

VARIABLE COST
10% COMMISSION ON TOTAL FRANCHIE FEES TO
SALES STAFF / FRANCHISE CONSULTANTS

1,60,000

(MUMBAI)

TOTAL

1,60,000

FRO & BOS


PARTICIPATION
PARTICULARS
TOTAL YEARLY

COST
29,55,000

P & L FORECAST

FRANCHISE FIXED
VARIABLE
NO.OF UNITS
FEES TO BE
PLANNED
GENERATED EXPENSES EXPENSES
18

1,80,00,000

64,20,000

18,00,000

FRO & BOS


PATICIPATION
EXPENSE

ONE TIME
INVESTMENT

29,55,000

1,60,000

YEAR 2015

YEAR 2016

PROFITS GENERATED FROM


FF COLLECTION LESS EXPENSES
INCURRED

PROFITS GENERATED FROM ROYALTY


COLLECTION @ 15% ON GROSS SALE (AVG.
SALE OF 4 LACS MONTHLY * 18 UNITS* 12
MONTHS)

66,65,000

1,29,60,000

Thank you