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D&A BI-WEEKLY

THURSDAY, FEBRUARY 5 2015

D&A TODAY
RECAPPING AN OUTSTANDING YEAR

D&A TODAY

WHAT A DIFFERENCE A YEAR MAKES

1. INCREASED HEADCOUNT 71%

2. INCREASED THE VOLUME OF CLIENT ENGAGEMENTS BY 89%

3. MADE SOME IMPORTANT COURSE-CORRECTIONS

4. SCORED SOME HUGE WINS

5. RECEIVED SOME HIGH PRAISE

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D&A TODAY
WHAT CLIENTS AND PARTNERS HAVE BEEN SAYING ABOUT YOU GUYS RECENTLY...

Were working with the Dream Team...

This is exactly what Im looking for!

Meredith Feiner, primary client, GS social

Kari Janavitz, lead client, TE Brand

Whenever we work with you guys,

The discussion was precisely what we were looking


for -- it was very well received, and whetted
everyone's appetite for whats around the corner.

our work gets smarter.

You show up with decks that answer all of our


questions and solve all our problems.

Kevin Laughlin, Consumer Insights group, Vanguard Retail

Mike Dory, Spies & Assassins

The [Blueprint] clients were impressed with all we


were able to pull together this was a big win!
Katie Klumper

...the best part of the meeting was when Jeanne


Smith blurted out, This is exactly what I wanted!!!
and repeated that about 4 more times!
Diana Harkins, primary client, Vanguard IIG

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D&A IN 2015
WHERE DO WE GO FROM HERE?

D&A IN 2015

THE LONG-TERM VISION HASNT CHANGED, ONLY EVOLVED...

1. SET THE STAGE TO MEET FUTURE DEMAND FOR AGENCIES AS STRATEGY CONSULTANTS

2. BECOME THE MOST INTEGRAL, CANT-DO-WITHOUT DEPARTMENT IN KBS+

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D&A IN 2015

GOALS FOR THIS YEAR

1. GROW REVENUE FROM D&A WORK

2. EXPAND OUR SET OF CAPABILITIES

3. STRENGTHEN OUR PRESENCE WITHIN KBS+

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D&A IN 2015
GOALS FOR THIS YEAR
1.

GROW REVENUE FROM D&A WORK

Up-sell within existing engagements

Cross-sell to other clients

Proactively hunt for opportunities

Merchandise D&A within kbs+ to create more pull opportunities

Develop internal partnerships

Spies & Assassins (underway)

CRM (rich territory)

Groups we have the least contact with - Creative? Other?

Win new business

Pitches were pulled into

Work we source ourselves

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D&A IN 2015
GOALS FOR THIS YEAR
2.

EXPAND OUR CAPABILITIES

Evolve Existing Capabilities

Data Storytelling and presentation skills

Leadership skills

Communication and client services skills

Develop new capabilities

Data Science (kicking off now)

New opportunity areas things we identify ourselves or discover through stakeholder interviews

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D&A IN 2015
GOALS FOR THIS YEAR
3.

STRENGTHEN OUR PRESENCE WITHIN KBS+

Overcome the occasional perception of being aloof or disconnected

Peer-to-peer networking within the office (lunches, coffee, etc.)

Creating / suggesting more team-building opportunities

More active participation in agency social events

Share knowledge across agency departments

Lunch-and-learn sessions

Publishing of D&A content

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GROUP
DISCUSSION