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Report format for Strategic Marketing

Cover Page - AIUB Assignment Cover Sheet

Brief Organization Overview or Profile of the Organization


Product/service offering
Segmentation & Target Market Analysis
Competition analysis name & brief business overview on the competitors
Promotion strategy Market positioning & branding strategy (current promotional activities of the

company)
Proposed promotional campaign for the Brand (here the group will design a promotional outdoor

campaign for the brand)


Public Relation strategy (examples of current & possible PR Strategies)
Future market offerings from the brand/Company/modifying the existing product with new features
Findings & recommendations (here the group will highlight their observation & personal experience
while working on the topic, recommend possible solutions to overcome the problems related

company/brand)
Conclusion
References (source of information collection)

Assignment cover page: AIUB Assignment cover


sheet
Font style of the text body: Times new roman 12,
spacing 1.5
Page length: 12 - 20 pages
Total marks - 10
To be submitted on or before 15th April.

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