Brief Organization Overview or Profile of the Organization
Product/service offering Segmentation & Target Market Analysis Competition analysis name & brief business overview on the competitors Promotion strategy Market positioning & branding strategy (current promotional activities of the
company) Proposed promotional campaign for the Brand (here the group will design a promotional outdoor
campaign for the brand)
Public Relation strategy (examples of current & possible PR Strategies) Future market offerings from the brand/Company/modifying the existing product with new features Findings & recommendations (here the group will highlight their observation & personal experience while working on the topic, recommend possible solutions to overcome the problems related
company/brand) Conclusion References (source of information collection)
Assignment cover page: AIUB Assignment cover
sheet Font style of the text body: Times new roman 12, spacing 1.5 Page length: 12 - 20 pages Total marks - 10 To be submitted on or before 15th April.