You are on page 1of 5

Consumer Buying Process

Problem Recognition
Information Search
Evaluation
Purchase Decision
Postpurchase
Behavior

Sources of Information

Personal

Commercial

Public

Experiential

Copyright 2009
Dorling Kindersley (India)
Pvt. Ltd.

Successive Sets Involved in


Consumer Decision Making

Stages between Evaluation of


Alternatives and Purchase

How Customers Use and Dispose of


Products