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McGraw-Hill/Irwin

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4 Chapter International Entrepreneurship Opportunities 4-2 .

Questions About International Business Different From Domestic Business? Strategic Issues? Options Available? Decision To Enter? 4-3 .

Strategic Issues Speed Of Entry Joint Venture  Competitive Advantage  Reduce Expropriation Chances Responsibility Allocation Standardization Possibilities Systems To Be Used Organizational Structure 4-4 .

International vs.Barter? Political/Legal Environment Culture Technology 4-5 . Domestic Economics Stage of Development Balance of Payments Type of System.

Strategic Issues Stage Decision Making 1 Highly Centralized 2 Complexity Forces Decentralization Conflict Forces Recentralization 3 4-6 .

Environmental Analysis of National Market Characteristics Unique Common Clustering Dimensions Operating/Planning 4-7 .

Capability 4-8 . Risk.Strategic Planning Marketing  Decisions  Target Markets Products  Needs  Benefits  Use  Ability To Buy  CompetitionStrengths & Weaknesses Program Modification Balance Of Payments & Currency Political Climate Opportunity.

Structure Achieve Objectives Skills & Resources Responsibility 4-9 .

Operational Marketing Implement Effective Plan Plan  Product  Price  Channels  Communication  Target Market  Control.Measure/Monitor 4-10 .

Country Data Analysis Market Characteristics Marketing Institutions Industry Conditions Legal Environment Resource Availability Political Environment 4-11 .

International Market Entry  Exporting  Indirect  Direct  Nonequity  Licensing  Turn-Key  Management Contracts  Partnering Direct Foreign Investment  Minority Interests  Joint Ventures  Majority Interest  Mergers  Horizontal  Vertical  Product Extension  Market Extension 4-12 .

Barriers To International Trade General Agreement on Tariffs and Trade (GATT)1947 Increasing Protectionism Trade Blocs & Free Trade Areas Strategy & Barriers 4-13 .