You are on page 1of 19

CARAT MEDIA WEEKLY NEWSLETTER

No. 784

Media Report
2014

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2014

201420143.74%
7

20143QE

90

103.57
70

(2015/02/16)
(r)(p)

14-Dec

14-Nov

14-Oct

14-Sep

14-Aug

14-Jul

60

106

102
100

14-Jun

0.78
0.68 0.42

2.60
1.41
1.45

86.36

104

14-Mar

2.31

80

14-Feb

3.32

4.32
3.87
3.40 3.41
3.35

14-Jan

4.63

4.28

14-May

7.37

&()

14-Apr

2011-2014()

: %

13-Dec

(2015/02/05)2011
(2015/01/27)

98

2014

20144472013
2.9%25

54,577

2004-2014

49,043 47,778

45,377

49,748 50,246
42,365 41,853

46,069 46,072 44,743

18.9%

6.5%11

-1.2%
-2.6% -5.0%
-6.6%
-10.1%

0.0%

1.0%

-2.9%

-8.3%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2013/2014
2013

3,891

6.5%

3,653

3,046

3,665
3,714

3,224

3,909
3,860

2014
4,000
3,967

1.3%

3,766
3,890

3,779
3,987

3,588
3,831

3,642
3,745

3,955

4,065

3,597
4,062

3,905
4,075

0.8%

-1.3%

-3.2%

-5.5%

-5.2%

-2.8%

-2.7%

-4.2%

-6.3%
-11.4%

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0


2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

10

11

12

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0


2009 0.097/ 0.039/ 0.370/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0
2013 0.081/ 0.051/ 0.280/ 0.440/ 0.290/ ()1.0
2014 0.076/ 0.052/ 0.310/ 0.430/ 0.290/ ()1.0

2014

2014(2.9%)
2004//

(46.7%)//
(-0.4%)

(--/)
2013/2014

3,678
3,817

+: -0.9 %

- 3.6%

2014
2013

9.6%

20,906
20,992

-0.4 %
7,906

8,679

+: 54.9
(53.9%)

8.2%

(9.0%) (8.3%)

7.0%

(6.8%)

- 8.9 %

10.8%

(11.5%)

4,844 -8.5 %

5,294

3,122
3,121

0.0 %

4,288
4,168

46.7%

2014

17.7%

(18.8%)

2013

2.9 %

AIS (Advertisement Information Service)

(45.6%)

2014

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2014

5,511.3
3,708.6
3,694.3
3,178.5
2,877.8
2,680.5
2,624.8
2,237.1
1,868.1
1,844.9
1,554.5
1,538.3
1,529.1
1,490.6
1,475.2
1,357.1
1,315.7
987.0
952.8
748.4
30,225.9
43,174.4
44,743.4

12.3%
8.3%
8.3%
7.1%
6.4%
6.0%
5.9%
5.0%
4.2%
4.1%
3.5%
3.4%
3.4%
3.3%
3.3%
3.0%
2.9%
2.2%
2.1%
1.7%
67.6%
96.5%
100%

-16.1%
2.9%
8.8%
-5.6%
12.0%
17.3%
4.2%
-5.0%
-11.6%
11.2%
-14.4%
-2.9%
-7.5%
0.0%
1.2%
1.6%
-24.6%
-4.3%
-9.6%
-13.9%
-0.7%
-2.9%
-2.9%

2013

6,570.8
14.3%
3,604.3
7.8%
3,394.2
7.4%
3,367.4
7.3%
2,570.3
5.6%
2,284.7
5.0%
2,518.2
5.5%
2,353.9
5.1%
2,112.5
4.6%
1,658.6
3.6%
1,816.9
3.9%
1,583.9
3.4%
1,652.5
3.6%
1,491.0
3.2%
1,458.4
3.2%
1,335.1
2.9%
1,745.7
3.8%
1,031.3
2.2%
1,054.5
2.3%
869.3
1.9%
30,435.0
66.1%
44,473.6
96.5%
46,071.6
100%

1
2
3
4
5
8
6
7
9
12
10
14
13
15
16
17
11
19
18
20
-

///92%
AIS (Advertisement Information Service)

2014

2014(12.0%)(17.3%)(11.2%)
16.1%0.7%

/201411
20152

2014/
17.9%11.2%

2014

11 20 (-14.4%) (24.6%)(-13.9%)

2014

20144G
24.6%

2014

2014

()
//
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2014

4,301.1
1,597.6
1,505.6
1,426.0
1,263.7
813.4
694.9
675.1
623.8
601.2
574.6
550.7
545.0
477.9
476.7
464.9
452.8
439.5
439.2
437.0
18,360.7
44,743.4

9.6%
3.6%
3.4%
3.2%
2.8%
1.8%
1.6%
1.5%
1.4%
1.3%
1.3%
1.2%
1.2%
1.1%
1.1%
1.0%
1.0%
1.0%
1.0%
1.0%
41.0%
100%

-20.1%
-5.2%
67.3%
8.3%
6.1%
35.4%
-5.1%
-0.9%
-6.7%
6.1%
8.5%
-5.2%
-2.1%
-13.5%
5.3%
8.7%
-7.3%
0.0%
13.0%
4.9%
-1.1%
-2.9%

2013

5,380.1
11.7%
1,685.3
3.7%
899.9
2.0%
1,317.2
2.9%
1,191.2
2.6%
600.6
1.3%
732.4
1.6%
681.2
1.5%
668.7
1.5%
566.7
1.2%
529.7
1.1%
580.9
1.3%
556.9
1.2%
552.6
1.2%
452.5
1.0%
427.8
0.9%
488.4
1.1%
439.4
1.0%
388.8
0.8%
416.7
0.9%
18,556.9
40.3%
46,071.6
100%

AIS (Advertisement Information Service)

1
2
5
3
4
9
6
7
8
12
15
10
13
14
20
23
17
21
27
24
-

2014

2014/(67.3%)(35.4%)

2014

/20132.2%3.4%

2014
235.4%8.3%
50%

1120()13%
(13.5%)

2014()
4.4
201313%

20106.320144.72014
20132014

2014

/2014

13

0.9%

3.5%/
()
21.2%
//7.3%

1,500

63.3%

2013/2014

2013/2014
2013

2014

-0.8% 9.7%

1,200

900

38.4% -1.9%

-7.0%

-4.1% -12.2% -7.0%


4.0%

-3.7

2.0

3.2

300

7.3

600

-3.5

1.9
-0.5

1.3

-21.2

2014
2013

-4.2

0
2,000
4,000
6,000
8,000
10,000

AIS (Advertisement Information Service)

2014

8.9%

14.2%2014

12.1%

3C
8.4%

4,500

4,000

-21.0%

2013/2014

3,500

2013

3,000

2014

2,500
2,000
1,500

26.1%

3.6% 29.1% 18.9%


-23.4% 1.6% 34.6% 18.4%
-9.2%

1,000
500
0

2014

7, 111. 3

518. 6

6. 6% -12. 1%

276. 2

3. 5% -14. 2%

7,906.0

89. 9% -8. 4%

-8.9%

2013

7, 767. 0

89. 5%

590. 2

6. 8%

321. 9

3. 7%

8,679.1

- (9)

- (2)
- (1)
AIS (Advertisement Information Service)

2014

9.9%
8.5%

11.0%

500
450

2013/2014

-9.9%

2013

2014

-33.3%

400
350
300

-2.5%

250

-13.8%

200

27.0%

150

1.8% -9.8%

-21.8%

100

-11.5%

-24.1%

50
0

2014

2013

1, 315. 2

27. 2%

-11. 0%

1, 477. 4

27. 9%

1,213.9

25.1%

-7.1%

1,306.9

24.7%

919.6

19.0%

-3.2%

950.0

17.9%

341.2

7.0%

-5.3%

360.3

6.8%

270.9

5.6%

-5.6%

287.0

5.4%

239. 9

5. 0%

-17. 0%

288. 9

5. 5%

219.6

4.5%

-5.4%

232.1

4.4%

170.5

3.5%

-0.3%

171.0

3.2%

64. 3

1. 3%

-16. 6%

77. 1

1. 5%

10

39. 4

0. 8%

-43. 5%

69. 8

1. 3%

10

11

27. 5

0. 6%

-34. 7%

42. 2

0. 8%

11

12

21. 8

0. 4%

-29. 6%

30. 9

0. 6%

12

4,843.9

-8.5%

5,293.6

AIS (Advertisement Information Service)

2014

2014

11.2%

/
/
1.5%1.8%

800
700

2013/2014

-13.3%

2013

2014

600
500
400

19.6%

300
200
100
0

2013

1 ,4 6 0 .2

4 6 .8 %

2 .0 %

1 ,4 3 2 .1

4 5 .9 %

1,336.0

42.8%

-1.5%

1,357.1

43.5%

325.8

10.4%

-1.8%

331.7

10.6%

5.8% -2.4%

-26.5%
30.0% 11.2% -1.1%
15.0% 8.2%

2014

3,122.1

0.0%

3,120.8

- (7)(i like radio)989ICRT

- (6)HIT FMPOP Radioi radio


KISS RADIO
- (2)NEWS 98
AIS (Advertisement Information Service)

2014

/
/2.9%
10.8%
20134
23.2%4-128.6%
/

()

3,000

1.1%

2014

285.8 2%

212.7 -13%

150.9 14%

84.1 -6%

133.6 5%

83.6 -27%

125.8 40%

//

114.4 56%

//

10

2014

2,000
1,500
1,000

7.4%

0.8%

500

10.8%

23.2%

169.8 5%

52.3 372%

39.0 1082%

49.9 2%

33.7 625%

16.3 1%

3.2 -23%

32.7 32%

30.5 654%

12.0 13%

2.3 155%

30.3 0%

//

29.8 17%

10.8 31%

2.3 137%

76.7 19%

29.0 -32%

22.5 -29%

2.0 -15%

72.0 -3%

22.1 3%

16.3 4%

9.9 17%

1.8 NA

110.6 20%

71.5 4%

21.7 17%

15.3 -49%

9.7 NA

/ 1.4 NA

106.9 -18%

68.9 -40%

20.3 39%

14.8 557%

8.4 75%

63.4 177%

19.7 -26%

6.5 27%

184.4 -11%
125.1 41%

188.7 107% /

()
34.1%

89.3 38%

60.0%

57.0 32%

11.7 54%
50.4%

85.6 -32%
35.3%

2013

2,500

/
7.4%
2013
0.8%

Top 10

2013/2014

23.8 6%
18.5 196%

10.0 302%

49.3%

(2013/04)
AIS (Advertisement Information Service)

5.4 120%
4.1 277%

1.3 179%
1.2 171%
50.4%

2014

2014

20142.9%

2014/

2015

2015

2015
OTT2016

*****

FOXGTVGTVGTV
JETMTVMUCH
TVBS**

*
TVBSTVBS

AXN

LS Time

FOXFOX

GTV

ANIMAXCartoon networkmomo

FOX(FOX201412)GTV(GTVK2014527)FOX
(2014816)
(*)(2013.06)(2013.08)(2014.04.28)(2014.09)
(2014.12)(2014.12)
(**)(2013.06)

30CareerCHEERSMoneySMART/

BAZAARBRANDChocefELLEFASHION QUEENFG
GIRLminaViViVoCEVOGUEWith
*COSMOPOLITANBeauty()Beauty()
-me!***GLA***Ray***

TVBS()()()()()()()
()

BODY***
****7 LOHAS***

BANG!COOLA TYPECOOLB TYPEEsquireGQ(


)Men's unoWE PEOPLEFHM

OptionMotor World

7-WATCH***AZTaipei WalkerTOGOTraveler
Lonely Planetalive**

ARCHDECOLa Vie***

GOLF

ComputerDIY**PC DIYStuffPC HOME

ppaper**

(A)(B)
AIS (Advertisement Information Service)
2014(*)(2014.01)(2014.01) alive(2014.03)(2014.07)
2014(**)ComputerDIY
(***)(2013.03)me!(2013.05)GLA(2013.07)7 LOHAS(2013.07)(2013.09)Ray

(Dentsu Aegis Network)

(Carat)
(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)
(Amnet)

11023,000

www.dentsuaegisnetwork.com


carat.weekly@carat.com

(02) 2717-5238 ext.9285

APP

APP for Android

APP for iOS