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Marketing Budget Plan

Marketing Budget Plan


Category

Research
Research firm fees
Web research
Independent research
Other research

Estimated
Quantity

Estimated
Cost per Unit

2
1
3
2

$2,300.00
$1,100.00
$300.00
$250.00

5,000
5
13
1

$0.15
$4,000.00
$350.00
$350.00

List Services
Valet services
Entertainment #1
Entertainment #2
Other services
List Service Costs
Subtotal
Audio/Visual Services
Confidential Proprietary

$750.00
$20,000.00
$4,550.00
$350.00
$25,650.00

3
2
2

$50.00
$20.00
$32.00

Networking Costs Total


Event
Number of attendees
Meal (breakfast, lunch, or dinner)
Food
Tax (10%)
Food and beverage gratuity
(20%)
Meal Costs Subtotal

$4,600.00
$1,100.00
$900.00
$500.00
$7,100.00

Communications Costs Total


Networking
Memberships
Affiliations
Subscriptions

Notes

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Research Costs Total


Communications
Promotional brochures
Television
Radio
Web

Estimated
Subtotal

$150.00
$40.00
$64.00
$254.00

50

1
1
1
1

$23.00
$2.30
$5.06

$1,150.00
$115.00
$253.00
$1,518.00

$300.00
$800.00
$1,200.00
$200.00

$300.00
$800.00
$1,200.00
$200.00
$2,500.00

Page 1

Marketing Budget Plan


Category

Basic PA system and podium


Screen
XGA data/video projector rental
Wireless mouse
Power strips
Extension cords
Lavalier microphone
Labor and AV technicians
Tax (8.8%)
Audio/Visual Services
Subtotal

Estimated
Quantity

1
1
1
1
1
1
1
1

Estimated
Cost per Unit

$0.00
$0.00
$45.00
$12.00
$0.00
$0.00
$0.00
$300.00
$31.42

Estimated
Subtotal

$0.00 Provided
$0.00 Provided
$45.00
$12.00
$0.00 Provided
$0.00 Provided
$0.00 Provided
$300.00
$31.42

Notes

by venue (usually)
by venue (usually)

by venue (usually)
by venue (usually)
by venue (usually)

$388.42

Additional Costs
Invitation
(printing and postage costs)

$834.00

Time & Expense (T&E)


Company staff T&E
Customer testimonial T&E
Additional Costs Subtotal
Giveaways
Giveaway #1
Giveaway #2
Giveaway Subtotal

$600.00
$200.00
$100.00
0
25
25

$10.00
$5.00

Event Costs Total


Event Price per Person
Promotions
Product giveaways
Product discounts
Special offers

Confidential Proprietary

$600.00
$200.00 <Number of persons onsite>
$100.00
$1,734.00
$250.00 <Giveaway item description>
$125.00 <Giveaway item description>
$375.00
$6,515.42

$130.31

50
300
200

$8.00
$3.00
$2.50

Promotions Costs Total


Advertising
Brochures (development and produc
Mailings
Postcards
Television
Radio

$834.00

$400.00
$900.00
$500.00
$1,800.00

5,000
15,000
15,000
2
4

$0.15
$0.04
$0.03
$600.00
$300.00

$750.00
$600.00
$450.00
$1,200.00
$1,200.00
Page 2

Marketing Budget Plan


Category

Newspapers
Billboards
Bus sides

Estimated
Quantity

6
2
3

Estimated
Cost per Unit

$220.00
$556.00
$125.00

Advertising Costs Total


Public Relations
Charity events
Advertising
Employee promotions
Sponsorships

Notes

$1,320.00
$1,112.00
$375.00
$7,007.00

3
4
6
3

Public Relations Costs Total

ESTIMATED MARKETING GRAND TOTAL

Confidential Proprietary

Estimated
Subtotal

$200.00
$200.00
$200.00
$200.00

$600.00
$800.00
$1,200.00
$600.00
$3,200.00

$51,526.42

Page 3

Marketing Budget Plan


Research
Communications
Public Relations; 6% Research; 14%
Advertising; 14%
Promotions; 3%
Communications; 50%
Event; 13%
Networking; 0%

Networking
Event
Promotions
Advertising
Public Relations