REPORT

November 2009
Apple App Store, BlackBerry App World & Android Market

New and noteworthy

»» For this Report, Distimo partnered with Skyhook Wireless. The combination of Skyhook’s location based application list with
Distimo’s app store metrics gives unique insights in these types of applications.

»» The Apple App Store has the largest proportion of paid location based applications (57%), with BlackBerry coming second (49%)
and Google Android Market third (21%).

»» Prices of Maps & Navigation applications on BlackBerry App World decreased from $16.13 in September to $13.74 (-14.8%)
in November, while the average prices on Apple App Store and Google Android Market remained fairly stable despite the
announcement and introduction of free Google Maps Navigation.

»» The average price of location based applications on BlackBerry App World is about twice as high as on the Apple App Store ($14.37
compared to $7.34).

»» Besides the Navigation and Travel categories, most location based applications are published in News & Weather and Social, such
as AccuWeather, foursquare and Loopt.

About Skyhook
Founded in 2003, Skyhook Wireless has pioneered the development of the first hybrid positioning system to fully leverage
Wi-Fi, GPS and cell towers delivering precise location data supporting the growing market for location-based services.
Founded in 2003, Skyhook Wireless has pioneered the development of the first hybrid positioning system to fully leverage
Wi-Fi, GPS and cell towers delivering precise location data supporting the growing market for location-based services.

Skyhook Wireless is headquartered in Boston, MA, and is privately held. For more information visit http://www.skyhookwireless.com, send email to info@
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skyhookwireless.com or call 617-314-9802.

About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally
fragmented information and statistics. Nearly every major mobile device manufacturer and operator will launch their own app store by the end of 2009,
expanding the opportunities for mobile developers and brands to engage with mobile consumers.

Distimo produces in-depth, analytical reports for companies interested in the mobile application ecosystem, and gives valuable insight into important
trends happening within application stores including Apple’s App Store, Google’s Android Market and RIM’s Blackberry App World. Distimo also offers a
free analytics tool for mobile developers to monitor their applications and competitive applications across all app stores.

Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Distimo (c)2009, some rights reserved

 Distimo & Skyhook Report November 2009 - Apple App Store, BlackBerry App World & Android Market
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The average price of the 100 highest ranked applications in the Navigation, Travel and
Maps & Navigation categories for each store are displayed above (United States). In
September, the average price was $16.13 in BlackBerry App World, decreasing to an
average of $13.74 in November. On the Apple App Store, prices remained fairly stable
with an average of $4.36. Google Android Market however saw a significant price
increase at the end of November, from $3.20 to $5.10, which is due to CoPilot Live
Navigation applications for Europe (UK£ 50.43), AU+NZ (UK£ 44.99) and UK+IRE
(UK£ 23.47) entering the top 100.
As can be seen in the upper right graph, most location based applications are
published in the Navigation & Travel, News & Weather and Social categories. We
analyzed the same dataset in terms of pricing, and as can be seen above the average
price of location based applications on BlackBerry App World is about twice as high as
on the Apple App Store. However, the graph in the upper left indicates that prices of
Maps & Navigation applications on BlackBerry App World are decreasing, while prices
on the Apple App Store are fairly stable.
Distimo ©2009, some rights reserved
REPORT
In order to get more detailed information about location based applications, Distimo
partnered with Skyhook Wireless, combining data to get more in-depth insight in
these types of applications. As can be seen above, most location based applications
are published in the Navigation & Travel categories, such as turn-by-turn applications
(e.g. TomTom), marine navigation applications (e.g. Charts&Tides by Navimatics),
and restaurant finders (e.g. iFinder Restaurant). A significant amount of News and
Weather applications use location as well, such as CNN Mobile and AccuWeather.
The third category containing most location based applications is Social, with
applications such as foursquare, Friendmapper and Loopt.
The proportion of free and paid ranked location based applications is displayed in
the graph above. More than half of the ranked location based applications on the
Apple App Store are paid (57%), while for Google Android Market only 21% of
these applications are paid. On BlackBerry App World, the amount of paid and free
applications is about the same.
 Distimo & Skyhook Report November 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

Monthly highest ranked paid navigation & travel applications - Apple (US) Monthly highest ranked free navigation & travel applications - Apple (US)
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Rank App Publisher Price Rank Application Publisher

1 MotionX GPS Drive MotionX™ $2.99 1 Google Earth Google
2 FlightTrack – Live Flight Status Ben Kazez $4.99 2 MapQuest 4 Mobile AOL
Tracker
3 Yellow Pages Avantar LLC
3 ZAGAT TO GO '09 Handmark, Inc. $9.99
4 Urbanspoon Urbanspoon
4 MotionX GPS MotionX™ $2.99
5 Yelp Yelp
5 Travel Kit Molinker Inc. $0.99
6 Traffic.com uLocate Communications
6 Traffic.com Pro uLocate Communica- $2.99
7 Trapster speed trap alerts (now with Trapster.com
tions
Twitter and Facebook Connect)
7 FlightTrack Pro - Live TripIt Flight Ben Kazez $9.99
8 AT&T Navigator: GPS navigation (sub- AT&T Inc.
Status Tracker
scription fee appears on AT&T bill)
8 iTrans NYC Subway iTrans $3.99
9 Kayak Flight and Hotel Search kayak.com
9 LiveATC Air Radio LiveATC.net $2.99
10 MotionX GPS LTE MotionX™
10 Car Finder Intridea, Inc. $0.99
11 priceline Hotel Negotiator priceline.com
11 G-Park MotionX™ $0.99
12 WHERE uLocate Communications
12 MobileNavigator North America CandyCane $69.99
13 GPS Tracker InstaMapper LLC
13 Translate It! atebits $0.99
14 NYC Subway Map Gotham Wave Games
14 Geocaching SpiceLoop $9.99
15 Restaurant Finder Softweb Solutions Inc.
15 CoPilot Live North America SGN $24.99

Monthly highest ranked paid travel applications - Android Market (US) Monthly highest ranked free travel applications - Android Market (US)

Rank Application Publisher Price Rank Application Publisher

1 CoPilot® Live™ GPS (USA) ALK Technologies, Inc $34.99 1 Google Maps Google Inc.
2 GPS - 1 Click Direction Android Apps $2.99 2 NYC Subway Map episode6
3 Wikitude World Browser Mobilizy €0.99 3 Places Directory Google Places Directory
Premium Team
4 FlightStats for Android FlightStats $6.99 4 GPS Status EclipSim
5 GPS ~ a2b ~ GPS Froogloid, LLC $2.99 5 Where where
6 SpeedHUD Ian Hawkins UK£0.99 6 English Spanish Dictionary Baris Efe
7 Police Alert Ted Teresa $3.99 7 HotelsByMe Hotel Reservations HotelsByMe
8 Chicago Transit Tracker Pro jsdf, LLC $2.99 8 London Underground Visual IT Limited
9 UK Postcode Navigator SoftForge UK£1.99 9 Nav4All navigation/track&trace Nav4All
10 CoPilot Live Navigation UK+IRE ALK Technologies LTD UK£23.47 10 Trapster Trapster.com, Inc.
11 Velox Pro Marco Pfattner €0.99 11 WorldWideTime LYSESOFT
12 CarDar ClinkyBot $0.99 12 Star Translate StarObject
13 Sheriff Android: Alarm+Tracker Jagger Software UK£2.99 13 Japanese Traffic setomits
14 g Navigation Helper Codefan3000 $9.99 14 Houston Traffic Aristo Setiawan
15 CTA Tracker Pro jsdf, LLC $2.99 15 Hotels near me (classic) BluMedialab.com B.V.

Please note that application prices on Google Android Market are denoted in the
seller’s home currency.

Distimo ©2009, some rights reserved

 Distimo & Skyhook Report November 2009 - Apple App Store, BlackBerry App World & Android Market
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Monthly highest ranked paid maps & navigation applications - BlackBerry (US) Monthly highest ranked free maps & navigation applications - BlackBerry
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Rank Application Publisher Price Rank Application Publisher

1 Geocache Navigator (Try and Trimble Navigation $19.99 1 Poynt Multiplied Media Corpora-
Buy) Limited tion
2 Geocache Navigator for Verizon Trimble Navigation $19.99 2 WHERE uLocate Communica-
Limited tions Inc
3 Telmap Navigator - World Edition Telmap Direct Ltd. $79.99 3 buzzd buzzd
4 WhitePages Mobile WhitePages Inc. $6.99 4 GPS Tracker InstaMapper LLC
5 Trimble Outdoors (Try and Buy) Trimble Navigation $19.99 5 Gokivo Navigator - US and Canada - Networks in Motion Inc
Limited RIM 9000
6 Exit Strategy NYC JWeg Ventures LLC $3.99 6 BTSidekick (beta) CPSA
7 Telmap Navigator - Europe Telmap Direct Ltd. $59.99 7 Gokivo Navigator - US and Canada - Networks in Motion Inc
Edition RIM 8900
8 NYC Subway Map - JustTheMap JWeg Ventures LLC $3.99 8 Yellow Pages Business Finder and Yellow Pages Group Co.
Canada411 People Finder - Canada
9 Octo Traffic Octo Telematics $7.99
S.p.A. 9 BlackStar PingDev Ltd
10 Traxx Curtis Moxley $4.99 10 GPSed Lite Track and Map Your Trips SHAPE Services
11 Telmap Navigator - UK and Telmap Direct Ltd. $49.99 11 Travel Genius - FREE! MobileVision, Inc.
Ireland Edition
12 Nav4All Nav4All B.V.
12 WhereRYu - Family Location Volcari Software $39.99
13 Wisepilot - Mobile navigation (trial) Appello Systems AB
Tracking
14 Superpages Mobile Idearc Media Corp.
13 Prompt - GPS Calendar FREE Proxpro Inc. $29.99
TRIAL 15 GoodFoodNearYou GlobalFitnessMedia
14 WhereAmI Volcari Software $9.99
15 Travel Genius Pro MobileVision, Inc. $2.99

Distimo ©2009, some rights reserved

 Distimo & Skyhook Report November 2009 - Apple App Store, BlackBerry App World & Android Market
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Distimo custom reports

Pantone 541 Next to this free monthly report, Distimo delivers custom reports aimed at providing the specific mobile application store analytics that are relevant to your
Process Black

company. Currently, custom reports are available for the Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store and Windows
Mobile Marketplace. Other application stores will be available in the next few months. To get an idea of what kind of metrics we can provide, please see the
table below.

Metric Data
App Store Overview For every store, for every category:
- Amount of paid applications
- Average price of paid applications
- Amount of free applications
Popularity For the highest ranked applications for every category:
- Application and publisher names
- Daily ranks

For the application store as a whole:

- Highest ranked categories
- Highest ranked publishers
Pricing For every category:
- Amount of paid and free applications
- Average price for paid applications
- Number of applications per price-point

About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally
fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing
valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own
and competitive applications across all app stores, without any adjustment needed to their application’s code.

Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creative-
commons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license
your new creations under the identical terms. All trademarks are the property of their respective companies.

Distimo ©2009, some rights reserved