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Blogging for Business

Blogging for Business

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Published by fritzth

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Published by: fritzth on Feb 01, 2010
Copyright:Attribution Non-commercial


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Failing to plan is planning to fail

On a weekly basis, you might decide to have certain content go out on particular days

- perhaps a poll on Tuesdays and a podcast interview on Fridays.

Having all this in your calendar will mean you are better placed to take advantage of

any opportunities that arise.

You will want to plan for vacations, big product launches and joint ventures. Then

there are seasonal considerations. Most industries will have a must visit trade show,

and there are national and religious holidays to work around.

Knowing when you will need content allows you to plan and have something ready.

After all, failing to plan is planning to fail. And another chestnut; prior planning

prevents poor performance!

An editorial calendar organizes your rollout of
content over the year. It should tell you who needs
to do what, when.

Prepared exclusively for charles thorp

Wordtracker Masterclass: Blogging for Business | 60


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