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Priya Villages Road Show

Priya Villages Road Show

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Published by Deepa
Case Study - PVR Cinemas - Tier I and Tier II cities
Case Study - PVR Cinemas - Tier I and Tier II cities

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Published by: Deepa on Feb 03, 2010
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07/12/2013

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Direction By: rDeepaChandrasekar

Revolution
People know you for what you've done, not for what you plan to do.

Man Behind Cinema Revolution

AJAY BIJLI

Birth Of PVR
Ajay Bijli Founded

PVR

1995 , “ Village RoadShows “

P

VR

Priya Village Roadshow

India's First Multiplex

Innovation

Today you have to run fast to stay in the same line

Ticketing
• Kiosk • Online Booking • Mobile Booking

Choose your seats

Visual Representation of the Seats Arrangement & Availability

Luxury
Seats and F & B were served inside the cinema hall.

Target Audience

Metro & Non Metro
Metro
• Premium Customers PVR Gold • Urban PVR Cinemas

Non Metro
• Targeting tier II & III cities PVR Talkies

Understanding the Customer
• Metro • Non Metro

Air conditioned Vs Air cooled

Metro

Non Metro

Technology

Technology
• The Real Life Sound Effect 3 Way Surround Sound System • State Of Art Projection Xenon Technology • Digital Cinema Technology

Policies
• PVR Pictures, entered into film co-production. • JV with Major Cineplex PVR Blu-O Entertainment. • Off Season Renting Out.

Future plans

Future Plans
• Collaborating with Networking Sites • Radio Frequency Identification. RFID

• Increasing the No. Of Screens
• Involving more into Producing Movies • Giving throughout India a Digital Movie Experience

Awards

Awards & Recognition
Highest Box Office Collections in INDIA for 5 Consecutive Yrs. “The Theatre World Newsmaker of the Year” Award for 2003. “Retailer of the Year”- 2005

“Franchise Award” - 2005

Competition

Winning firms lead their competitors

Major Competitors
INOX
ADLABS FAME FUN CINEMA

28 Screens
24 Screens 17 Screens 17 Screens

Promotion

Advertisements
• Inviting Shoppers to watch movie.

Market Share

The Financial Indicators

1800 1600

600

500 1400 1200 400

in INR Mn

1000 300 800 600 400 100 200 0 31st Mar '01 31st Mar '02 31st Mar '03 31st Mar '04 EBITDA 31st Mar '05 Sales 31st Mar '06 31st Mar '07 31st Mar '08 0 200

in INR Mn

The Strategies…
Foreign Investor for Financial Strength
First Mover Advantage in Unexplored Sector Target Group: High Middle Income Group to High Income Group Latest Technology : Surround System, Xenon Technology Marketing Strategy : Entertainment vs Movie watching

Latest Trends: Credit Card, Online ticket, Choosing seats, Offers etc. etc
Fast expansion : In Quantity (Multipls Cities) & Quality (Gold Class, Premiere)

SWOT Analysis
STRENGHTS Film Distribution & Diversified Business First Mover Advantage OPPORTUNITIES Growing Business Film Distribution Franchising

Largest Multiplex Operator in India
THREATS

WEAKNESSES Increasing Competition Lack of Customer Feedback for further Improvement of Services

Distributors/ Producers etc.
Economic Slowdown Govt. Regulations

Direction By: DeepaChandrasekar

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