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SafeSexistheBestSex

HSC394
Fall2014
LorenCihlar
AlexisDeWeese
DaniellePayson
JakeTrezak

TABLEOFCONTENTS
I.
II.
III.
IV.
V.
VI.
VII.
VIII.

IntroductionandBackground......3
TargetAudience.......8
GoalsandObjectives.......10
PretestingConceptsandMessages..12
Messages.59
Materials..62
Partnerships..63
References64

I.IntroductionandBackground
Ourprogramwillfocusonreducingtheproportionofcollegefemaleswhoreportan
unintendedpregnancywithinthelast12months.ThisissuewasaddressedintheHealthyCampus2020
report,whichindicatesthatthisisaproblemwithinthistargetpopulationandneedstobeimproved.Our
programwillimplementabehavioralchangewithinthecollegestudentpopulation,inordertoreduce
theseratesofunintendedpregnancy.Throughthis,wewillimplementaprogramtoincreaseconsistent
condomuse.
TheepidemiologicresearchcompletedonunintendedpregnancyrateswithintheUnitedStates
provesthat51%ofpregnanciesintheUnitedStatesareunintended,whichresultsin6.6million
unintendedpregnancieseachyear(GuttmacherInstitute,2013).Theproportionofunintended
pregnanciesintheUnitedStatesishigherthantheproportionofunintendedpregnanciesinother
industrializedcountries(Gardiner,2010).Studiesindicatethatthehighratesofunintendedpregnancy
directlycorrelatewithfrequencyofsexualactivityandinconsistencyincontraceptionuse.TheNational
InstituteofHealthreportsthat80%ofcollegefemalesaresexuallyactive(GuttmacherInstitute,2013).
Ofthat80%,65%ofsexuallyactivefemalesconsistentlyusecontraception(GuttmacherInstitute,
2013).Therefore,thefemaleswhoaresexuallyactiveandconsistentlyusecontraceptiononlyaccount
for5%oftheunintendedpregnancieseachyear(GuttmacherInstitute,2013).Althoughthemajorityof
collegeagedstudentsareusingprotectionduringsexualintercourse,thispopulationisexperiencinga
riseinunintendedpregnancyrates.AccordingtotheCentersforDiseaseControlandPrevention
(2013),theproportionofpregnanciesthatwereunintendedincreasedto83%amongfemalesbetween18
to19yearsold,andincreasedto64%amongwomenbetween20to24yearsold(CentersforDisease
ControlandPrevention,2013).Studiesindicatethatinconsistencyincondomuseamongcollege
femalesis19%,whichaccountsfor43%ofunintendedpregnancies(GuttmacherInstitute,2013).The
remaining16%ofsexuallyactivecollegefemales,whodonotpracticeanyformofcontraceptionuse,
accountfor52%oftheunintendedpregnanciesintheUnitedStateseachyear(GuttmacherInstitute,
2013).Thesestatisticsprovethatalthoughtherearecollegestudentswhousecontraception,thereisstill
ahighpercentageofstudentswhoaresexuallyactiveanddonotusecontraception.Therefore,thishas
becomeasignificantproblemforcollegestudentsinparticular.
Theincidencerate,orrateofnewcases,showsanincreaseinunintendedpregnanciesto51%in
2008(GuttmacherInstitute,2013).Unfortunately,therateofunintendedpregnanciesamongwomen

belowthepovertylinehasincreasedto56%since1994,anditaffects137ofthe1,000womeninthe
UnitedStates(GuttmacherInstitute,2013).Therefore,theincidenceofunintendedpregnancyis
consistentlyrising.Thishaspartlytodowiththewidevarietyofpopulationsthatareaffectedby
unintendedpregnancy.
Anyonewhoisabletobecomepregnantcanbeaffectedbyunintendedpregnancy,even
individualswhousecontraception.Thisisduetothepossibilitythatcontraceptionisnotusedortaken
properly.However,therearecertaindemographicpopulationsthataremoreatriskthanothers.For
example,studiesindicatethatlargeincreasesinunintendedpregnancyrateswerefoundamongwomen
withlowereducationlevelsandlowsocioeconomicstatus(CentersforDiseaseControlandPrevention,
2013).Lowereducationlevelsarethoughttoheavilycorrelatewithratesofunintendedpregnancydueto
peoplehavinglessknowledgeaboutsafesexandpreventivemeasures.Inaddition,alowsocioeconomic
statuscontributestoanincreaseinunintendedpregnancies.Researchindicatesthat82%ofurbanpoor
womeninvolvedinastudydidnotplantheirpregnancy,and83%ofthesewomendidnothave
insuranceorreliedsolelyonMedicaid(Besculides&Laraque,2004).Peopleoflowsocioeconomic
statusaremorepronetounintendedpregnancyduetotheinabilitytopayforhealthinsurance,
contraception,orotherpreventivemeasures.
Althoughstudiesindicateloweducationlevelsandsocioeconomicstatusaremajorfactorsin
unintendedpregnancy,demographicfactorsincludingage,race,andethnicitycanalsoaffectapersons
susceptibility.Currently,theproportionofpregnanciesthatareunintendeddecreasesasageincreases
(GuttmacherInstitute,2013).Thehighestrateofunintendedpregnancywithintheagedemographicis
femalesbetween20to24yearsold(GuttmacherInstitute,2013).Thisagegroupistypicallycollege
students,whichisourtargetpopulationforthisprogram.Whenevaluatingraceorethnicity,22%non
Hispanicblackfemales,17%ofHispanicfemalesand11%ofnonHispanicwhitefemalesexperience
unintendedpregnancy(CentersforDiseaseControlandPrevention,2013).Thisindicatesthatnon
Hispanicblackfemalesaremostlikely,Hispanicssecondmostlikely,andnonHispanicwhitefemales
areleastlikelytogetunintentionallypregnant.
Therearecausativefactorsthatalsoinfluenceonesriskofunintendedpregnancy.Themost
commoncharacteristicsthatmayincreaseonesriskofunintendedpregnancyarelowselfesteem,
sexualactivity,andalcoholanddruguse.Peoplewhohavelowselfesteemareoftenvulnerableand
easilyinfluencedbyothersdecisions.Therefore,someonewholacksselfconfidencehasagreater
chanceofbeingpressuredintohavingsex.Inaddition,alcoholanddrugusecontributesignificantlyto
theriskofunintendedpregnancy.Alcoholanddruguseinhibitsdecisionmakingabilities,whichhasa

pooreffectonanindividualsjudgment.Studiesshowthatpeoplewhoareintoxicatedaremorewilling
toengageinsexwithoutacondom(Abbey,Parkhill,JacquesTiura,&Saenz,2009).Thus,peopleare
morelikelytomakeunhealthysexualactivitydecisionswhileintoxicated,duetotheiralteredjudgment.
Thelastmajorcausativefactorisfrequencyofsexualactivity.Thisisamajorfactorbecausetheearlier
anindividualchoosestoparticipateinsexualactivity,themorelikelytheyaretoengageinrisky
behaviors,suchashavingsexwithmultiplepartnersornotconsistentlyusingproperprotection.The
earliersomeonebecomessexuallyactive,thelongertheyareexposedtotherisksofsexualactivity
(Winters,Botzet,Fahnhorst,Baumel,&Lee,2009).Luckily,therearemultiplewaysinwhichthese
causativefactorscanbeprevented.
Thebestwaypeoplecanpreventunintendedpregnancyistousecontraceptionproperlyduring
everysexualencounter.Ourprogramisspecificallypromotingcondomuse.Itispossiblethatmaking
condomusemoresociallyacceptablecanpreventunintendedpregnancies.Ifpeoplebegintocreatean
environmentwherecondomuseisopenlydiscussed,accessible,andusedmorethatcouldalterthe
hesitancepeoplecurrentlyhaveaboutcondoms.Asitwasstatedbefore,peoplewhoareuneducatedare
morelikelytohaveanunintendedpregnancy.Therefore,increasingknowledgenationwidethroughout
schoolsystemscanalsopreventunintendedpregnancy.Sincepeopleareengaginginsexualintercourse
atyoungerages,studentsmustbeeducatednotonlyaboutthebenefitsofcondomuse,butalsotherisk
ofnotusingthem.Knowledgeispowerandbyobtainingthisinformation,studentscanbewellequipped
totaketheproperstepstowardsafersexandpreventingunintendedpregnancies.Anothermajorwayin
whichunintendedpregnancycanbepreventedisbymakingcontraceptivesmoreaccessibleand
affordable.Aswepreviouslymentioned,peopleoflowsocioeconomicstatusaremoreatriskfor
unintendedpregnancy;so,condomswouldbemoreaccessibletothegeneralpopulationinorderto
lowertheirrisk.Althoughtherearemanypreventivebehaviorsonecantakeinordertoprotectthem,
therearemanyinfluencesonanindividual'sbehaviorsthatincreasetheirlikelihoodofunintended
pregnancy.
Thereareseveralinfluencesthatimpactwhetheranindividualchoosestouseprotectionduring
sexualintercourse.Themostcommonbarrierstocondomuseincludelossofsensationduetocondoms,
feelingembarrassedaboutbuyingcondoms,orpeerpressure.Malesoftenreportexperiencingalossof
sensationwhenengaginginsexualintercoursewithacondomon.Thiscreatesabarrierandcauses
malestofeelasthoughsexualintercourseislesspleasurablewhenwearingacondom.Therefore,males
maybelesslikelytodecidetouseacondomduringsex.Inaddition,itiscommonforpeopletofeel
embarrassedaboutpurchasingcondomsinpublic.Thisbeliefresultsinafrequentdecreaseincondom

use(Small,Weinman,Buzi,&Smith,2009).Theembarrassmentisduetothepossibilityofseeing
someonetheyknowwhilebuyingthecondomsandthefearofsomeonejudgingthem.Anothercommon
barriertocondomuseduringsexualintercourseispeerpressure.Peerpressurecanbeanissuein
friendshipsorrelationships.Someonemaybepressuredbytheirsignificantothertodisregardcondom
use.Sexualintercoursecreatesafeelingofvulnerability,whichallowsanindividualtogiveintopeer
pressuremoreeasily.Couplesmaystopregularcondomusebecausetheyfeelthatiftheyareina
committedrelationship,theycandisregardtheirriskofunintendedpregnancy(Certain,Harahan,
Saewyc,&Fleming,2009).Therefore,peopleareofteneasilyinfluencedbypeerpressurebecauseof
theirdesiretopleasetheirpartner.
Unintendedpregnancycangreatlyimpactbothindividualsandcommunitiesasawhole.
Individualswhoarefacedwithunintendedpregnancymayexperienceadditionalstress,analteredlife
course,andstrainedrelationshipswiththeirspouseandfamily.Thecostofhavingandraisingababyis
ahugefinancialburdenforanyone,butevenmoresoforcollegestudents.Parentsofindividualswho
becomeunintentionallypregnantmayshowsignsofdisappointment,whichcancausestrainonthe
familysrelationship.Womenwhoareunintentionallypregnantmayalsohaveastrainedrelationship
withtheirspouseduetotheseriousnessofthesituation.Alloftheseindividualeffectscancausethe
womantoexperienceadditionalunnecessarystress.
Thecommunityanindividualbelongstoisalsoaffectedbyunintendedpregnancy.Womenof
lowsocioeconomicstatusaremorelikelytogothroughwiththebirthoftheirbaby,ratherthangetan
abortion(GuttmacherInstitute,2013).Therefore,thesewomenareofteneligibleforMedicaid,food
stamps,andwelfare.Thecommunityfundstheseprogramsthroughtaxes,butanincreasedrateof
unintendedpregnanciescanbeextremelycostly.Thetotalpublicexpensesforunintendedpregnancy
birthsnationwidewereestimatedtobe$12.5billionin2008(GuttmacherInstitute,2013).This
demonstratesthatthehiddeneffectsofunintentionalpregnanciescanburdenthecommunitywith
additionalfinancialresponsibilities.
Aswithallhealthissues,therearenumerouspossiblecausesofunintendedpregnancies.A
majorcauseofunintendedpregnanciesisinconsistencyincondomuse.Researchindicatesthat80%of
collegefemalesaresexuallyactive.Ofthat80%,only65%consistentlyusecontraception(Guttmacher
Institute,2013).Inconsistentcondomusecanbeattributedtocollegestudentslowperceived
susceptibilityofbecomingunintentionallypregnant.Seventyonepercentofourfocusgroup
participantsknowsomeonewhohasbeenaffectedbyunintendedpregnancy,yetstudentsstilladmitto
inconsistentcondomuse(Cihlar,DeWeese,Payson,&Trezak,2014).Sixtypercentofcollegewomen

admittheywouldstillengageinsexualintercourseiftheirpartnerrefusedtowearacondom,which
indicatesthatstudentsperceivetheirsusceptibilityislow.Therelationshipstatusofacollegestudent
canalsobeconsideredapossiblecauseofunintendedpregnancies.Oldercollegestudentsusecondoms
lessthanyoungercollegestudents;and,thismaybeduetothefactthatoldercollegestudentsaremore
likelytobeincommittedrelationshipsthanyoungercollegestudents(Certain,Harahan,Saewyc,&
Fleming,2009).Typicallywheninacommittedrelationship,bothpartnerstrusttheirpartnerandwill
optoutofusingcondoms,soitisamorepleasurableexperience.
Ourprogramwillfocusonpreventivemeasuresforunintendedpregnancies,suchasthebenefits
ofconsistentcondomusewhenengaginginsexualintercourse,increasingawarenessofsusceptibility,
easieraccesstocondoms,andmakingcondomuseasocialnorm.Womenwhopracticeconsistent
condomuseonlyaccountfor5%ofunintendedpregnancieseachyear(GuttmacherInstitute,2013).
Yet,the16%ofsexuallyactivewomenwhodonotpracticeanycontraceptionuseareresponsiblefor
52%oftheunintendedpregnanciesintheUnitedStateseachyear(GuttmacherInstitute,2013).If
collegestudentswereawareoftheiractualsusceptibilityofunintendedpregnancies,theywouldbemore
likelytopracticeconsistentcondomuse.OurprogramwillalsofocusoneducatingBallState
UniversitystudentsabouttheeasyaccessibleandfreecondomsattheHealthCenter.Lastly,wewill
focusonmakingcondomusemoreacceptableinourtargetpopulation,inordertominimize
unintentionalpregnancies.Bybreakingthenegativesocialstigmaassociatedwithcondoms,wewill
successfullypromotesafesex.Manypeopleviewsexasataboosubjectandareunlikelytoask
questionsregardingtheirsexualhealth;however,bymakingcondomusemoreacceptableinthecollege
atmosphere,ourprogramwillpotentiallydecreasethenumberofunintendedpregnanciesatBallState
University.
Asourprogramevaluatedtheprevalenceandincidenceofunintendedpregnancies,wealso
explorewhoisprimarilyaffectedinspecificdemographicssuchasage,sex,raceorethnicity,economic
situation,educationallevel,andlocationofresidence.Otherfactorsourprogramassessedwere
causativeandpreventivebehaviorsofunintendedpregnancy,influencesonthebehavior,theeffects
unintendedpregnancyhasonindividualsandcommunities,possiblecausesandpreventivemeasures,as
wellaspossiblesolutionstoreducingunintendedpregnancy.Afterconductinganindepthanalysisover
unintendedpregnancyinvariouspopulations,ourprogramchosetospecificallytargetcollegestudents
whoattendBallStateUniversity.

II.TargetAudience
Our primary target audience includes all Ball State University students. Condom use is relevant
to all students who attend Ball State because every student will be faced with the opportunity to
experience sexual encounters at some point in their lifetime. These sexual encounters could lead to
unintended pregnancies no matter what age, gender, or ethnicity.
Most college students range from ages 18- 23 and these are the age groups that our program will
focus on. This age group is very important to target about condom use because sexual activity is very
common during this time in others life. Since it is so common for college students at this age to have
sexual intercourse, it is for them to understand the importance of using a condom. If these students are
not using a condom and have multiple sexual partners, this could lead to an unintended pregnancy or
other negative consequences that college students arent prepare for.
Both men and women bear equal responsibility in the act of using a condom, which is why our
program will target both sexes. Many may feel as though it is only the males responsibility to carry a
condom, as we found out during our focus group (Cihlar, DeWeese, Payson, & Trezak, 2014). However,
it should be both genders responsibility to have a condom with them during sexual intercourse. Both
genders should always have a condom with them in order to be properly prepared, because they never
know if they will need to use it or not. Therefore, it is important for us to target males because they are
the ones that have to wear the condom during sex. It is also important for the female, even though they
arent the ones having to wear the condom, because a male could forget to a condom or the condom
could break. Therefore, it is important for females to have a condom with them at all times as a backup
plan.
Our program specifically chose Ball State University students, because the leaders of our
program are very familiar with Ball State since thats where they also attend. Because our leaders attend
the same school as the target population, then it is easy for them to understand how to best reach the
audience to get our message across to as many students as possible. Our leaders also know the behaviors
of the college students because they have gone to school with many of them. Our leaders will be able to
relate to the students and have a better understanding of the sexual situations they are facing. By relating
to the audience, it will help the audience understand the importance of using a condom.
It is also important to target every student even if they are not sexually active. If a student is not
sexually active, they will eventually become sexually active and it is just as important for these students
to know the importance of condom use when this time comes. This is also important because those

students who have sex and those who dont still mingle and interact with one another. This could be
important because they can all learn from one another on the importance of using a condom. By
thoroughly understanding our target audience, our program will be able to better accommodate their
needs in order to fulfill the goals and objectives.

III.GoalsandObjectives

EvaluatingtheoverallsexualhealthofBallStatestudents,ourgroupdecidedtofocuson

implementingabehaviorchange.Forstudents,collegeisatimetoindependentlydiscoverthemselvesas
youngadultsinordertopursueasuccessfulandstablecareer.Thistimeofindependenceoffersmany
opportunitiesthatthetargetpopulationcantaketoachievetheirambitions.However,withthisnew
independencecomestheresponsibilitytomakepositivechoices.Someofthesechoicesareweighted
morethanothersandcouldprovetobedevastatingtostudentsdevelopment.Withtheoverallincreased

sexualactivityamongcollegestudents,ourprogramhasdecidedtomakeitourdutytoensurethat
studentsaretakingtherightstridesinpracticingsafesexandpreventingunintendedpregnancies.An
unintendedpregnancycanalterthelifecourseofmaleandfemalestudentsandpotentiallykeepthem
frompursuingtheirprofessionalandpersonalgoals.
Uponimplementingourprogram,wehaveorganizedaseriesofobjectivesthatwillaidusin
achievingtheprimarygoalofourcampaign.Theprimarygoalistodecreasetheproportionoffemale
BallStateUniversitystudentswhoreportanunintendedpregnancyinthelasttwelvemonths.Wehave
decidedtopromoteourprogramthroughoutcampus,whilefocusingoureffortsinhightrafficareas.We
intendtodistributeavarietyofflyersandposterstopromoteprogramevents.Areasourprogramwill
emphasizearestudentknowledgeinthefrequencyandrisksofunintendedpregnancy,studentbeliefs
aboutunintendedpregnancy,andusethesecomponentstochangethepotentiallydetrimentalbehaviors
ofthestudentpopulation.
Morespecifically,weintendtoaccomplishtheseobjectivesbycertainnumericalincrements,
whichwebelieveareobtainableandwillbenefittheBallStateStudentpopulation:

ByMay2016,therewillbea40%increaseinthenumberofBallStatestudentswhousea

condomeverytimetheyhavesex.
ByMay2016,thenumberofBallStatestudentswhoreportconsistentlycarryingacondomwill

increaseby40%.
ByMay2016,therewillbea25%increaseinthenumberofBallStatestudentswhoknowhow

prevalentunintendedpregnanciesareamongcollegestudents.
ByMay2016,therewillbea25%increaseinthenumberoffemaleBallStatestudentswhofeel
responsibleforprovidingacondomduringsexualintercourse.

Byworkingtowardstheseobjectives,webelievewecanchangethewaycollegestudentsview
condomuseduringsexualactivity.Bychangingthemindsetofthesestudents,studentswillbetter
recognizetheirsexualhealthandtherisksthatcouldharmtheirfuture.Therefore,wecanhelpsave
manystudentsfromreportinganunplannedpregnancy.Furthermore,wecanbettertheBallState
communityandmakeanimpactonthesestudentslivesforyearstocome.

IV.PretestingConceptsandMessages

ModeratorsGuide
FocusGroup#1
Sunday,September28,2014
Introduction:Thanksforagreeingtobepartofourfocusgroup.Weappreciateyourwillingnessto
participate.Wehopethislaidbackenvironmentwillencourageyoutoshareyourhonestandopen
thoughtsinordertomakethisexperiencefunandsuccessful.
Introduceourselves:Jakeisthemoderator.Loren,Danielle,andAlexisareassistantmoderators.Weare
allhealthsciencemajorsandaretaking394thissemesterwithProfessorWood.
Wehaveafewgroundrulesbeforewebegin.Firstofall,wewantyoutodothetalking.Weare
extremelyexcitedtohaveyouguyshere,becauseyouhavealltheanswerswearelookingfortohelpus
withourprogram.Therefore,weneedyouguystospeakupanddontbeafraid,thisissupposedtobe
funandrelaxing.Next,therearenorightorwronganswers.Speakupwhenyouagreeordisagreewith
anything.Wewanttohearawiderangeofopinions.Thirdly,whatissaidinthisroomstayshere.We
wantyoutofeelcomfortablesharingwhensensitiveissuescomeup.Anythingyousaywillnotbe
repeatedtoanyoneelseoutsideofthisfocusgroup.Lastly,wewillbevideorecordingthissessionfor
ourprofessor.Youwillremainanonymousandwhatyousayisonlybeingvideotapedforthepurpose
ofgrading;therefore,anythingyousayisconfidential.Thelast,extremelyimportantthingweaskof

youguysistospeakoneatatimeandraiseyourhandifyouhavesomethingtoaddtotheconversation
whenothersarespeaking.
IceBreaker:name,year,major,goalforthenextyear,funnyquestion(tellusaboutyourfirstkiss)
Questionnaire:(questionnaireswillbeonthetablebeforethefocusgroupbegins)Wewouldlikeyouto
completethisquestionnaireforus.Itiscompletelyanonymous,sopleasebeashonestaspossible.
Cake
Picture(getprojector):
1. Whenyoulookatthispicture,
a. Whatdoyousee?
b. Howdoesthispicturemakeyoufeel?
c. Whatdoyouthinkhappenedbeforethispicture?
d. Whatdoyouthinkhappenedafterthispicture?
Sidenote:Ifitishardtogetthemtotalk,thenwewillhavethemtalktotheirneighborsfirstandthen
speaktothegroup.
(Lorenlookoverthequestionnaireanswers.)
DiscussionQuestions:
1.
2.
3.
4.
5.
6.

Whatdoyouthinkitmeanstobesexuallyactive?
Whydoyouhavesexualintercourse?
Howdoyoufeelaboutcondoms?
Whydogirlsspendmoremoneyonbirthcontrolratherthanusingcondoms?
Isittheguyorgirlsresponsibilitytohaveacondom?
Haveyoueverforgottouseacondom?
a. Ifmoresayyesthannoonthequestionnaire,why?
7. Whydoyounotuseacondomifyouareinarelationship?
8. Whydoyounotuseacondomafterdrinking?
9. Thismanypeoplesaidtheydontuseacondomeverytime,whatisyourreasoningbehind
notusingone?
Continuediscussionuntilthereare20minutesleft.
Game:
Everyonegetstwocups.Onecupwillbeemptyandtheotherwillhaveaspecifickindofcandy.(The
moderatorandassistantmoderatorwilleachhavetwocups,oneofwhichwillonlycontaingreen
candy).Everybodywillbestandingacrossfromsomeoneandwhenthemusicstarts,everyonewillwalk
aroundthetable.Oncethemusicstops,everyonewilltradeacandywiththepersonacrossfromthem.
Wewilldothisforfiveroundsandafterthelastround,everyonewilllookintheircuptoseethe
differentvarietyofcandytheyaccumulatedandthemoderatorwillask:
Whatisthedifferencebetweenyourcupbeforeandafterthegame?
Whatdoyouthinkthetradingofthecandiesrepresents?
OurgreencandiesweretheSTDS.Thosewhohavegreencandieshowdoesthatmake
youfeel?Whowouldyouwanttoknow?

Wewanttothankeveryoneforcomingtoourfocusgroupandsharingyourthoughtswithus(Givethem
condoms).

Transcript
FocusGroup#1
Sunday,September28,2014
Loren:Wealsohaveslipsforanybodythatthisisextracreditforaclass.So,justmakesureyougetthat
after.Dontforgetit.
Jake:SofirstoffIwantedtothankyouguysforcomingout.ItsreallybeentoughofonussoIamglad
youguysaregettingsomeextracreditforthis.So,yayforus,Iguess,asonewholeteam.Mynameis
Jake.Iamgoingtokindofhelpguideyouthroughtheeventsoftonight,aswillmyfriendshere.You
guyswanttointroduceyourselves?
Danielle:ImDanielle.
Loren:ImLoren.
Alexis:andImAlexis.
Jake:Alright,sofirstoff,Iguesswhatwewanttostressisthatthisisnotonlyforusbutitisforyou
guysaswellinawaythat,youknow,obviouslygradewise,butweregoingtobelookingatabunchof
differentthingstonightandthemainthingthatIwantyouguystogetoutofthisisthatyoufeel
comfortable.Whathappensinthisroomstaysinthisroom.Everythingisconfidential.Anytypeofdata
oranythinglikethatisgoingtobestrictlyforus.Itsnotgoingtobespreadamongtheschoolanditisa
100%safezone.Okay?SoIguessfirstoffforthegroundrules,wewantyouguystoendupdoingthe
talkingprimarily.Wewantthistobefun.Wewantthistobeengaging,alotofgroupdiscussionand
kindofgetonthesamepagewitheachother.Secondoff,letssee,therearenorightorwronganswers.
Feelfreetospeakyourmindatanytime.Speakupwhenyouagreeordisagree.Wewantawiderange
ofopinions;andthirdly,likeIsaid,thisisa100%safezone.Wewillbevideotapingthis,butthe
videotapewillbehidden.Audiencelaughing.Iseeourmindsarealreadyheadinginonedirection.
Anyway,Iguesstogettheeventsstartedforthenight,weregoingtogothroughalittlebitofan
icebreaker.SoIguessstarting,say,here,weregoingtogoaroundthetableandjustfeelfreetosayyour
name,youryear,major,yourgoalfornextyear,andafunnyquestion.Sotellusabout,Idontknow,
yourfirstkissorsomethingmaybe.Howaboutthat?(Audiencelaughing).Iseveryonecomfortablewith
that?Firstkiss?Acouplefunnystories?

Audience:WellImAshley.Imajunior.Well,Imaseniorbutwhatever.Iamahealthsciencemajor.
Whatwastheotherquestion?
Audience:Yourfirstkiss.
Audience:Idon'tremembermyfirstkiss.NotsayinglikeImtrashy.Imjustsayingitwasareallylong
timeagoIguess.
Jake:Thatsfine,thatsfine.Okaysowhataboutagoalfornextyear?
Audience:Agoal?Tograduate,Iguess.IllbeafifthyearseniorsoIreallywanttograduate.So,right
on.
Audience:ImIzzy.Imahealtheducationmajorwithatheatreminor.Iguessagoalfornextyear
wouldbe,likenextschoolyearor?
Jake:Well,Iguesswhateveryouwant.Itcouldbenextupcomingschoolyearifyouwanttomakeit
academicoranythingpersonal,anythingthatyouhavehobbywise?
Audience:Iguessnextyearwouldbetogetaninternshipataspecifictheatre.Andmyfirstkisswasmy
freshmanyearofhighschoolanditwasmyfirstboyfriendanditwasthedayafterChristmas.Itwas
likeperfect.Itwasverycute.
Audience:OkayImGrace.Imafreshman.Mygoalfornextyear,Idontreallyknow.Idontreally
haveany.Thatsoundsbadbut,juststayinschoolandnotdodrugs.Andthen,myfirstkisswasinmy
schoolwrestlingroomandIcriedafterwardsbecauseIwaslikeImdirtynow!Next.
Audience:ImGreg.Iamacomputertechnologymajorwiththreeotherminors.Mygoalfornextyear
wouldbetogetaninternshipatacompanyIinternedatthissummerandalsocomebackwithagreater
knowledgeofwhatImstudyingbecauseIamtiredoffeelinglikeIdon'tknowanythingbecauseIjust
switchedmajors.Andmyfirstkisswasinthehottubwiththehottestgirlinschoolonatruthordare.
Audience:MynameisRichard.Iamasophomoreaccountingmajor.Goalforthefutureorthenextyear
orwhateveristogetaninternshipwithanaccountingfirminIndy,hopefully.Andmyfirstkiss,I
honestlydontremember.
Audience:MynameisCaroline.Imajunior,publicrelationsmajor.Mygoalwouldbetohopefully
graduatenextyear.AndmyfirstkisswaswithKyleKing.Ialwayslikedhisname.
Audience:MynameisMaya.Imafreshman.Imundecided.Mygoalistochooseamajor.Myfirst
kisswaswiththisguy.ItwasterribleanditmademerealizeIdontlikeguysatall.
Audience:HimynameisAli.Imahealthsciencemajor.Imajunior.Mygoalistogetintoallthe
programsIamapplyingtonextyear.Andmyfirstkisswasinkindergarten.
Audience:MynameisLindsey.Imachilddevelopmentandfamilystudiesmajorwithaminorin
Spanish.Mygoalfornextyear,letsseeIllbeajunior,probablyjustkeepingmygradesup,gettingan
internshiporsomething.Iwanttostudyabroadnextsummer.MyfirstkissIwaslikefifteenanditwas
inthebackofavanandhegavemeareallyweirdlookafterwardssothatwasmyfirstkiss.

Audience:MynameisSydney.Iamasophomore,publicrelationsmajor,Spanishminor.Mygoalis
maybetobefluentinSpanish.Thatdbecool.Andmyfirstkiss,itwassetupreallynicely.Itwason
thisgrassyhillandeverything.Hewasreallyslobberysoitwasnasty.
Audience:MynameisCollin.Iamasophomore,musicmediaandproductionsmajor.Iwouldsaymy
goalfornextyearwouldprobablybetodosomesortofinternship.Ithinktheyhave,Ithinkthereis
somerecordingstudioaroundherethattheydointernshipswithlikethekidsinmymajor.Idon'treally
remembermyfirstkiss.IthinkIwasinelementaryschoolorsomethingsoitwasreallylongago.That's
me.
Audience:ImSteph.Imasophomore.Iamahealthsciencemajor.Goalfornextyear:Iamhopefully
switchingtoIUforrecreationtherapy.Andthen,firstkiss.Itwaswithmybrothersbestfriend.YOLO.
Itwasntgood,atall.
Audience:ImThomas.Imafreshman.Imundecidedrightnow.Mygoalfornextyearwouldbeto
decidewhatIwanttodowiththerestofmylife.Myfirstkisswasyourstereotypical,like,friends
basement,truthordare,withagirl.Itwas,samething,mademerealizethatIdidn'tlikegirls.(Audience
laughing)
Audience:Iwonderifallofthesepeoplecanhearus.
Loren:Itssoundproof.
Audience:AlrightImAllie.Imafreshman.Imanexercisesciencemajor.Mygoalfornextyear
wouldbetomakesureIdon'tliveinthedorms.Andmyfirstkiss,Iwasinseventhgrade,anditwasin
mybackyardwithmyneighbor.
Jake:Thereyougo.Well,IcantellyouthatImahealthsciencemajor.Iamajuniorcreditwise,senior
otherwise.Iguessmygoalfornextyearwouldbeto,Imlookingatdoingsomehealthcoaching.Trying
tosetupaninternshipinDenver.Ireallywanttogetoutthere.Myfirstkississimilartothebackyard
story.Although,Idon'ttypicallyrememberitbut,IguessIdon'trememberit.Butmymomtoldmethat
whenIwasinpreschool,thisreallycutefriendwhowasaneighborandstuff.Andwewereswingingon
theswingsandapparentlyshekissedme.AndIdon'tknowwhybutIspazzedoutandlikepushedher
offtheswingorsomething.AndsoIwasknownaslikethatkidforalittlebit.Stilltryingtolivethat
onedown.So,okay.Nowthatwerekindoflooseandgotthejittersoutalittlebit,Iamgoingtotake
thattoascreechinghaltandIwantyouguystolookatyourquestionnaire(pg.33)
Loren:Wait,firstwhowantscakebecauseIwillcutitwhileyourewriting.Anybody?Imadethisand
nobodywantsit.
Jake:Whatflavorisit?
Loren:Funfetti.Okaywellmaybeyouwillchangeyourmindwhileyouredoingyourquestionnaire.
Justletmeknow.
Audience:Idon'twantanyonetolookatmyanswers.

Alexis:Here'sapen.Thereyougo.
Audiencefillsoutquestionnaire,andassistantmediatorshandoutcaketothosewhowantit.
Jake:IfeellikeyouretakinganSATorsomething.Everyoneissuperquietandsuperserious.
Loren:WhenyouredoneIcangrabthemfromyou.
Danielle:Letmeknowifyouwantmorecake.
Jake:Sohowiseveryonesdaygoingsofar?TypicalSundays?Nogoodstoriesfromtheweekend?
Audiencetalkingamongstthemselvesandhandinginthelastquestionnaire.
Jake:Alright,alright.So,letssee.Alrightsoontothenextpart.Nowthatyouguyskindofgotmoreof
thepaperworksideoutoftheway,weregoingtoletyouguyskindofthinkandtalkamongst
yourselveshere.Wegotthispicture.Lookslikeweregoingtohavetohitthelights,inaroomfullof
condoms.Wheresthelightsat?
Alexis:Jake,rightbythedoor.
Jake:Okaycool.SoIwantyouguystotakeasecondandlookatthispictureandjustkindofreflecton
it.Thinkaboutwhatdoyouseehere?Whatarethedifferentelementsofthispicture?Youguyscanjust
speakfreelywheneveranythingcomestomind.
Putpictureuponprojector.
Audience:WellIseeamotherwithababydoingsomeschoolworkandstudying.
Audience:Thebabyisprobablymakingithardertogetgoodgradesandmessingwithhergrades.
Audience:ImeanIhaveacatanditsstillhardtodomyhomeworksoIcantimaginehavingababy.
Jake:Howdoesthispicture,then,youknowobviouslyweseethatshemightlookalittledistressed.She
mighthavealotonherplate.How,overall,doesthatmakeyoufeel?Iguesswhenyoukindofreflecton
thepicture.
Audience:ItslikeIdon'twantababy.
Alexis:Heyguys,canwegetyouguystotalkoneatatimebecausewehavetotranscribeallofthissoif
everyoneistalkingatoncewerenotgoingtobeableto.
Audience:OhImsorry.
Audience:Losiento.
Loren:Itsokay.Justraiseyourhand.
Audience:Itmakesmefeelgratefulformylife.
Jake:Okay.Icanseethat.Andtheninwhatway,Iguess,wouldthatmakeyou...
Audience:Itmakesmefeellike,theprecautionsthatItake,likeitmakesmefeellikemoreresponsible
andlikeitmakesmefeelgoodthatImbeingcareful.
Jake:Sokindoflikeyouremakingaconsciouseffortdaytoday?
Audience:Yes.
Jake:Okay.Anybodyelse?Whatabout,letsseewhatdoyouthinkhappenedbeforetheeventsinthis
picture?Whatdoyouthinkleduptothispicturebeingtaken?
Audience:Sex.
Jake:Yes!
Audience:Thatmayormaynothavehappened.
Audience:Adoption?
Audience:Unplannedpregnancy.

Jake:Unplannedpregnancy.Okaysothengoingoffofthewholeteenmomthing,howwouldyou
comparetheeventsinthelifethatyouseeonTeenMomandkindoftheglorifiedversionversuswhat
mightactuallybehappeninghere?Howwouldyoucompareandcontrastthetwo?Foranyonethat
actuallywatchestheshowinhereknowanythingaboutit?
Audience:Idon'tthinkit,like,glorifiesit.Itjustgivesthemalotmoreattention.Like,girlsthatare
younger,like,willwatchitbecauseitsallintenseandtheygetreallyintoitandcantwaittowatchit
nextweek.Itsjustalotofdrama,whicheveryonefeedsoffof.So,thisistherealityofitIfeellike,
versuslike,notrealitywithallthedramaandstuffsothatsjustkindofmyopinionofit.
Audience:Ihadfriendswhogotpregnantinhighschoolandtheyneverreallygraduated.Anditmadeit
alittleharder.Theyhadtogetajobanddroptwoclasses.
Jake:Sooverallthen,youwouldsaytherewasalotofcoursechangethen?
Audience:Yes.
Jake:Iguessthen,givingtheaspirationsthatpeoplehavedaytoday,couldyouseeyourselffulfilling
thosegoalsorthingsyouwanttogetdoneinyourlifepotentiallylivingthroughthissituationhere?Or
wouldyoudrasticallyhavetoalterthewayyougoaboutyourdaytoday?
Audience:ImeanlikeIgotoschooljustlikeeveryoneelseandthenIgotorehearsalseverynightuntil
theweehoursofthenightsoIwouldnotbeabletodoanytheateratallifIhadababy.Likewouldnt
happen.
Audience:YeahIcanbarelytakecareofmyself.Iliterallycantfunctiononadaytodaybasisfor
myselfsoIdontknowhowIwouldtakecareofanyoneelse.
Jake:Okay.
Audience:IfeellikemygoalswouldbelikespreadoutsolikestuffIcouldaccomplishinayearwould
takesomuchlongerthanthatlikeIwouldIhavetodropclassesandeverything.
Audience:Ithinkthatshesawesomeforhavingakidforstickingwithit,keepingthekid,andstill
goingtoschool.Likeyeahthatdsuck,yeahitdbehardlifechange,butImeanpersonallyIdkeepit
andIdmakeitworkout.IdgobackhomeandyoudhavetosacrificebutIthinkitsawesome.Its
possible.YeahIthinkitsgreat.
Audience:Itspossible.
Audience:YeahImeanalotofpeoplethatgetpregnantatourageitslikelifechangingforthem.Like
theyaregoingdownabadpathandgetpregnantandarelikeholyshitIhaveakidIneedtorethinkmy
lifeandgobackforthischild,likefixmylifetofixhers.Yaknow?LikethatshowIwouldthink.
Audience:Yeahsheisliketakingresponsibilityforheractions.
Audience:Likeheissittingtherebuggingherandsheisstilldoingwhatshehastodotobetterher
child.
Jake:Right.Idefinitelythinkthereisalotmoreofmaturityandresponsibilitythatcomesinto
discussionofthingslikethisbecauseultimatelyitisalifecourse.Iguessitisdefinitelyabigchange

thatonewouldhavetoovercome.AndsoIguessjusttobeabletorecognizethatwoulddefinitelyhelp
you.Okayletssee.Wellotherthanthesupergranulatedpictureisthereanythingelsethatstandsoutto
anybody?Anythinganyonewantstotouchupon?
Audience:Wheresthedad?
Jake:Thereyago.Anothergoodobservation.
Audiencechatterandlaughter
Audience:makingdinner
Audiencelaughter
Audience:Probablynot
Jake:Sothen,stemmingoffofthatImeanIguessthequestioniswhereisthedad?Imean,couldit
potentiallybethatheisthere,heisgone.Howdoesthatactuallyplayinyoureyourrelationshipwith
yoursignificantotherpotentiallyhavingakid?Doyouthinkthatthemajorityofthetimethatitwillend
upworkingout?
Audience:No
Audience:ImeanIthinkinmostscenariosthatweliketothinkthatitwouldworkout,butthatisnot
alwaysthecase.Itwoulddefinitelyputastrainontherelationship.
Jake:Okay.SoIguessestablishingthefactorsthatshehaspotentiallyakidhere,shehasalotgoingon,
notreallyafatherfigure,Iguessyoucouldlookatthepreventativemeasuresforthis.Causethereare
upsforthisasAshleysaid,butthereareobviouslyconsequences.So,Iguesslookingatitwouldyousay
thatassumingshewasinarelationshipbeforetheeventsofthistookplace,wouldyousaythatitismore
commonforpeopleinrelationshipstousecondoms?Orwouldyousaythatitsmorekindoflikeatrend
thinganditsonlylikelongtermrelationshipsmaybetheylluseacondomordoyougettoo
comfortable?Iguesswhatareyourguysthoughtsoncondomsandleadinguptothis?
Audience:Leadinguptothis,Idsaysheobviouslydidntuseacondomortherewasanaccidentandit
wasabadcondom.ButImeanasfarasmyself,Ialwaysuseacondom.
Jake:Andforwhatreasons?
Audience:FormostlypreventativemeasuresagainstthingslikehavingachildandalsoImeanIve
neverbeenwithanyonewhoIthoughtwasunsafe,butImeanIguessifIwasitdalsobeforprotection
againstSTDs.
Jake:Okay.
Audience:Butmostlyitsbeenacontraceptive.
Audience:ImeanIknowalotofgirlswhoiftheyareonthebirthcontrolpillandtheyaredating
somebodyandtheytrustthatpersontolikeandtrusttheirboyfriendthentheyrelikeokayIlltakemy
birthcontrolpillandyoullpullout.Andlikethatwayyouhaveboththosemeasures.ImeanIdont
thinkthatpullingoutaloneiseffectiveatall,butIknowalotofgirlslikewhenyouaredatingsomeone
foralongtimeandyoutrustthemandyouhaveanotherformofbirthcontrol,Iknowthattheywont
usecondoms.

Jake:Okay.Sothenwhatareyourthoughts,Imeanwouldyourathertakepreventativemeasuresof
condomuseorwouldyourathertrytousealternatemethodssuchasbirthcontrolorIguessthe
withdrawmethod?Iguesswhatisyouropiniononcondomuseversusotherformsofcontraception?
Audience:Iuseallofthem.
Audiencelaughter
Audience:Allthree
Jake:Asmanyaspossible?
Audience:yeah,Imeanwithmygirlfriendatthetime,Idusecondoms,shewasonbirthcontrol,and
Idpullout.Nochancestaken.
Audience:What?
Audiencelaughter
Audience:ImeanIthinkthatallthreewouldbeidealcausewearenothavingababy,butlikeIdont
knowiflikeyouarereallycomfortablewiththeperson,okaywearegettingrealpersonalhereguys,like
ImonbirthcontrolandlikeIwasreallycomfortablewithmyboyfriendsolikewewouldhavesex
withoutacondombutlikeIdidntreallyconsideritunsafeeventhoughitprobablywas.
Audience:Andalsolikealotofpeopledontevenknowhowtouseacondomlike100%correctly,so
likesometimesitslikewellwedontknowhowtoputacondomoncorrectlysoitslikewell
Audience:Ohyeahinourhealthscienceclass,wehadaguy,wehadlikepenisstatuesandshewhipped
outadildojustrandomly
Audience:What?
Audience:Andtheguyevenlikeputitonwrong.
Audiencechatter
Audience:AndhelikerolleditonthewrongwayandshelikesnappeditandImsureandwouldve
broken.Yeahthatwouldvebeenachild.
Audiencelaughter
Jake:OkaysothenIguesslookingattheresponsibilityforhavingacondom,whoseresponsibility
wouldyousaythatitisinarelationshiptohavethecondom?So,doyouthinkthatitismorethemans
responsibilitygiventhefactthatitis,inaway,hisformofcontraception,ordoyouthinkthatitisalso
thefemalesresponsibilitytoengageintheactaswellandbeprepared?
Audience:Iguessthatitwouldbeboth,butfrommyperspective,sincemyhouseisalwayswheremy
girlfriendandIwouldhavesex,wewouldusuallyhavethecondomsthere.ButImeanwetookturns
buyingthecondoms.
Jake:Solikelocationbased?Likeifyouwentovertoherhouseshewouldprovidethecondom?
Audience:Noweneverhadsexatherhouse.Itwasalwaysatmyhouse.Butwewouldtaketurns
buyingthecondomslikeonceweranout.
Audience:Soyouneverboughtthemtogether?
Audience:Imeanyeahweboughtthemtogetherthefirsttime.
Audience:Ohthatscute.
Audiencelaughter

Audience:ButafterthatIdbuythemifIwasatthestoreandweneededthemandwerelow,Idbuy
some.
Jake:Anybodyelse?Letsexpandonthisalittlebit.
Audience:ImeanlikemyboyfriendandIdonttaketurns,butsinceIbuymybirthcontrolhewilljust
buythecondoms.Kindalikeevensoutdependingonthebirthcontrolandinsurance.LikeIhavetobuy
minesinceIdontgetitforfree.Kindasplitsitsinceitsnotcheap.
Jake:Okayokay.Definitelynotcheap.IfoundthatoutwhenIwastryingtopurchasesomeofthese
here(pointingatthecondomsonthetable)Itellyouwhatwasevenmoreweirdiswalkingoutof
WalgreenswithabunchofM&Msandcondoms.Thatsaninterestingstoryforsure.Igotalotofweird
looks.
Audiencelaughter
Jake:Sothen,howmanyofyoufeelconfidentinthefactyouknowhowtoproperlyuseacondom?Do
youguysfeellikeitssomethingthatismorecommonknowledgeordoyoufeellikealotofpeople
struggledaytodayactuallyjusttryingtothrowitonandawayyougo?
Audience:IsayitscommonknowledgecauseIveneverhadanyonedemonstrateitformeoranyhelp
inmysexeducationclassesIhad.Likethefirsttimeweusedacondom,Iwaslikeokayletsfigureout
howthisworksandIwaslikeohthatsprettysimple.
Jake:Soyoujustthrewyourselfintoit?
Audience:YeahImeanitwasntanythingcrazy.
Jake:Anyoneelse?Commonknowledgeor?
Audience:Inmyhighschool,wehadtolearnhowtodoitproperlybecausesomepeopleputitontoo
tightanditbreaksorsnaps.
Jake:Sotheyactuallyhadmorethanjustpregnancyandinformationlikethat?Theyhadactual
contraceptives.Thatsverygood.ImactuallysurprisedaboutthatcauseIfeellikealotofplacesdont.
Audience:Yeah.
Jake:Okay
Audiencechatterandlaughter
Jake:Alright,soIguesswearegoingtodivealittlebitdeeper.Imeannotterrible,yaknownothing
bad,buthasthereeverbeenatimewhereyoumightveforgottentouseacondom?Justaccidentally
slippedyourmindormaybeyoujustwingeditandwentalongwithit
Audience:Yes
Jake:Yes?Okay.Imeanisthatsomethingyoufeelhappensoften?Imeanwasitmorecircumstancesof
justhurryingandnotwantingtodoit?
Audience:Yeah
Jake:Okay
Audience:YeahliketherearetimesthatIjustlikeoopsforgotacondom.
Audience:Likeyouknowinthebackofyourhead.Causemyboyfriendisexactlylikeyouatfirstand
wehavebeendatingforalmostayearanditskindofnotreallylikethatanymore.Solike,whatever,

butyeahexactlylikesometimesyoujustaresointhemomentorwanttohurryituporwhateverand
thenyouarelikeohshitshouldveusedacondom.
Audience:yeahlikeafterwardsyourelikedang
Jake:Soyouthinkitsobviouslyinthebackofsomeonesheadeverytimetheygotodoitwhetherthey
useitornot?
Audience:Inmyheadatleast
Jake:Okayunderstandable
Audience:UnlessImlikeintoxicatedorsomethingthenlikeitsreallynotaworry
Audience:untilthemorningandthenyourelikedang
Audiencelaughter
Jake:WellandthatswhereIwasgoingtogo.Whydoyouthinkthatpeopledontusecondoms?
Audience:WellmostpeoplearelikeitstooexpensiveandImlikewellyouknowababyislike500
timesmoreexpensivethanthe$10boxofcondomsyouregonnabuy.Mostpeoplearejustlikelackof
care;thinkitstooexpensive,caughtinthemomenttypeofthingandtheythinktheyaresafewiththe
pulloutmethodorsomethinglikethatbutIdontknowitsalwaysinthebackofmymind.
Audiencelaughter
Jake:Definitely.Thereyagoproofisinthepudding.Anybodyelse?Anybodywanttocontribute?
Audience:Ithinksomepeoplecouldpossiblybeembarrassedtobuycondoms.
Audience:YeahIthinkthatisabigreasonwhyhighschoolkidsgetpregnant.Theydontwanttogo
buyemorwhatever.
Audience:Yes.
Audience:Ifyouaretooscaredtogobuycondoms,thenyoushouldntbehavingsexanyways.
Audiencelaughter
Jake:HeyIwouldagreewithyou.Ithinkitsoneofthosethingsthatyouseeitalotoncampusand
reallythatisthereasonweareheretoday.Kindadigalittledeeperintowhycondomsareusedandwhy
condomsarentused.Iwouldsaytoothatthereisalsoasocialaspectlefttoit.Ifeellikeasyougrow,
youdogetmorecomfortableasyougetintoadeeperrelationshipandgetalotmorecomfortablewith
thatperson.AndIfeellikeyougainmoreconfidence,butIfeellikewithconfidencecomesfalse
confidenceinthecaseofGregoverhere,justkindawingingitmaybe.Notexactlyreadingthe
directions.
Audiencelaughter
Jake:Butthatisntnecessarilyhisfaultthough.Iwouldsaylookingatittoo,thereisalotofmisguided
infoandtherearealotofstepsthatarenttakenouttheretoactuallyteachpeopleaboutcontraceptives.
AndsoIguesslookingatthewholething,ingeneral,wouldyousaythatcondomswouldbean
importantpartofyoursexuallife?Likecouldyouseeyourselfusingacondomprovidedyouare
presentedwiththeopportunity?Moreoftenthannot?
Audience:yeah

Jake:Okay.Alrightletssee.Okaysonowthatwekindofgotthatoutofthewayandgotalittlebitof
groupthinkingdone,Ithinkitstimetomovealongtothefunpartandkindatakemeoffofthehotseat
alittlebit.Wegotagameforyouguysthatwearegoingtoplay.Everyonegetstwocups.Onecupwill
beemptyandtheotherwillhaveaspecifickindofcandy.Nowthisistheparteveryonehasbeen
lookingforwardto.Wevejustbeendanglingcandyinfrontofyou.
Passingoutadditionalcupsandaudiencechatter
Loren:Ineedtwoemptycups
Jake:Everyonehavetheircups?Alrightnowyoucanstretchyourlegsoutalittlebitifyouguyswantto
standup.Thegamewearegoingtoplayiskindoflikeacontraceptivemusicalchairs.
Audiencelaughter
Jake:Alright.So,whenthemusicstarts,everyoneisgoingtowalkaroundthetable.Oncethemusic
stops,everyoneisgoingtotradecandywiththepersonacrossfromthem.Wearegoingtodothisfor
fiverounds.
Loren:Soprettymuchthemusicisgoingtostartandyouguysaregoingtowalkaround.Whenthe
musicstops,youarejustgoingtofindachairandsitinit.Okay?Soonceyousitinit,youaregoingto
takeyourspooneveryoneshouldhaveaspoon.Doyouhaveaspoon?
Audience:No
Loren:Alrightwewillgetthatforyou.Youaregoingtotakeyourspoonandyouaregoingtogivea
scoopfultoyourpartnerofyoucandyandyourpartnerisgoingtogiveascoopfuloftheircandytoyou
inyouremptycup.Soyouaregoingtotradecandy.
Audience:Okaythatmakessense.
Audiencechatter
Audience:Dowecarryourcups?
Loren:Yeahyouaregoingtocarryyourcups.Doeseverybodyunderstand?
Audience:Yeah
Loren:Okayso
Jake:Sowhenthemusicstarts,carefullystartwalkingaroundthetable.
Audience:Whichwayarewegoing?
Jake:Letsgocounterclockwise.
Audience:Letsgoclockwise.
Audience:Letsgothisway.
Audience:Imalreadyturnedthisway.
Audience:Stopbeingselfish.
Loren:Alrightready?
Audience:Yep
Loren:Wegotsomelovemusic.
Sexplaylistplaysandmusicstops
Loren:Okaysitdowninachair.
Audiencelaughterandeveryonefindsachair
Loren:okayandthenthepersonthatisrightnexttoyou,thepersontoyourright
Audiencetradingcandies

Loren:Tradewiththepersonnexttoyou
Audiencetalkingamongthemselves
Loren:Listen.Justthepersonnexttoyou.
Audiencetalkingamongthemselves
Audience:Idonthavemanyleft.
Audience:Ialreadyhavesome.
Loren:Okaysogettingreadytostart.
Audience:Weputtheminouremptycupright?
Loren:Okaytimeout!Everybodyshouldveputtheircandyintotheemptycupoftheirpartners.Gotit?
Okaywearegoingtodoitagain.
Jake:Round2
Sexplaylistplaysandmusicstops
Loren:Alrightsohaveaseat.Okay.Sonowgoacross.Sothepersonacrossfromyou.
Audiencelaughterandchatterwhiletradingcandies.
Audience:Immoreunpure.
Loren:Alrightready?
Sexplaylistplaysandmusicstops
Loren:Okaysonowyouaregoingtogotoyourleft.
Audiencelaughterandchatterwhiletradingcandies.
Loren:Okaywearegoingtodothisonemoretime.Solastround.
Jake:Lastround,speedround.
Sexplaylistplaysandmusicstops
Loren:Alright,sofindsomeoneyouhaventtradedwithandtradewiththem.
Danielle:Icantradewithyou.
Audience:Willyoutradewithme?
Audience:Iwantthose.
Audience:Idonthaveskittles.
Audience:Iwantwatermelon.
Jake:Alrightwhenyouguysaredonewiththatwillyoutakeaseatforme.
Audience:Dowegoback?
Loren:Yeahyoucangobacktoyourseats.
Jake:Circlebackaroundtoyourseats.
Audiencelaughterandchatterastheymaketheirwaybacktotheirseats
Jake:Alright,sowhatdoyounoticeaboutyourcupsbeforeandafterthegame?
Audience:Ihavealotlesswatermelon.
Audience:MypersonalcupisratherlowrightnowandmyemptycupwhichImdubbingthesexcupis
alldifferent.
Jake:Okay.
Audience:IhavealotofSTDs.
Audience:IdontthinkIgavealotoflovecauseIhavealotofcandyleft,butImeanIreceivedalittle
bit.
Audience:ImeanIgavefullscoops.
Audience:SourPatchKidsyoucanonlygetoneonthere.
Audience:Ohyeahthatstrue.

Jake:Imkindofguessingthatthisisthedirectionthatthisisworkingrightnow.Whatdoyouthink
thatthetradingofthecandiesrepresents?
Audience:Havingsex
Audience:STDs
Audience:Havingsex
Audience:Sperm
Jake:Sperm,STDs,havingsexokay.Wellthepurposeofthisgamewasobviouslytradingcandiesor
tradinganexperiencewithadifferentpartner.Okay?SoIwantyoutotakeonemorelookatyourcups.
Alright.Ifyouhavegreencandies,guesswhatthatmightbe.
Audience:STDs
Audience:Gonorrhea
Audience:Chlamydia
Audience:Gonorrheaforsure
Audiencelaughter
Audience:Nothisischlamydia
Jake:Thereyago.AnyformofSTD.
Audience:WellIgotalot
Audiencelaughterandchatter
Audience:Ihavetwo
Jake:Forthesakeoftheactivity,wecancallitchlamydiaokay?Soyes,ifyouhaveagreencandy,you
havechlamydia.Howdoesthatmakeyoufeel?
Audience:Itstreatable.
Jake:Okaysomethingthatisnttreatable.
Audiencetalkingamongthemselves
Loren:Oneatatimeguys,oneatatimeplease.Thankyou.
Jake:Okaysaythat,okay,scratchChlamydia.SayitsanSTIingeneral.Yougo,youjustfindoutyou
havesomefunkystuffgoingon.Howdoesthatmakeyoufeeloverall?
Audience:Sad
Audience:Itmakesmefeelprettybad,kindalikeawhore
Audience:Ifeeldirty
Jake:Oneatatime,oneatatime
Audiencelaughter
Jake:Okaysohowdoesthatmakeyoufeelonanemotionallevel?
Audience:sad
Audience:likeyouarenasty
Audience:depressed
Loren:Oneatatime,please.Sorry,gottawritethislater
Audience:contagious
Jake:Ithoughtyouweregoingtoraiseyourhand
Audience:Ohno.Idontknow.Iguessitwouldmakemekindoffeeldirty,butyoucangetitlike
clean.cured.
Audience:SomeSTDs
Jake:Sometimes

Audience:someofthemyes,likethemajorityoftheonesthatcollegestudentscatchcanbecured.
Majority.ButIguessitwouldmakemefeeldirty
Jake:Okay.
Audience:Itmakesmefeelkindofnervousbecauseitshowsthatitcanhappentoanyone.Likeeven
me.
Audience:Itwouldmakemefeeluncleanandprobablyputsomenervesanddoubtsintohavingsex
againcauseIfeelbadifIgivesomebodyelse.Ifeellikenoonewouldreallywanttohavesexwith
someonewhohasanSTI.
Jake:Okay.
Audience:ItmakesmefeellikeImastatistic.
Audienceagrees
Jake:wow
Audience:sodeep
Jake:Yougotrealdeeponthatone.
Audience:Thatshowitwouldmakemefeel
Audience:IwasjustgonnasayIdfeellikeembarrassed.LikeImnottellinganyone.AndImalso
probablynotgoingtohavesexwithanyoneuntillikeitscleanedup.
Audience:Mhmmm
Audience:Nothankyou
Audience:Yeahnobodyisgoingtoknow.
Audience:Igottwofeelingsgoingon.FirstwouldbeprobablysadaboutwhathappenedandId
probablygotothedoctor.SecondonewouldbedidtheyknowtheyhaveanSTD?
Audience:Ohhhhhh
Audience:Yeah
Audienceagrees
Audience:Thatsalawsuit
Audiencelaughter
Audience:Lotsofcrying
Jake:Okaysowegotalotguiltgoingonhere.WellIlltellyouwhatgivemeyoursideofit.Whatare
youthinkingrightnow?
Audience:Iwouldjustlikestartoverthinking.Likestartquestioningeverything,likeiftheyknewitlike
hesaidorhowdidthishappenkindofthing,reallyquestioningeverything.
Jake:Okay.Soquestioningthen,thereisalotofguiltgoingon.Feellikeastatistic,anothernumber.A
littlebitoutofcontrol.Okay.SowhatifItoldyounowthatthegreencandies,insteadofbeingSTDs
wasactuallythechancethatyourehavingakid.WhatifItoldyouthatyouwerepregnantand
expectingalittleoneontheway.
Audience:Ohhhhh
Audience:Ohlittleones
Audience:Thewatermelonshavehalfgreenso
Audience:Yourehavinghalfababy
Audience:Ifyouhavetwowatermelonsthatmayequalafullbaby.

Audience:OhhhhStop
Audience:Excellent
Jake:Sothen,howdoesthatmakeyoufeel,Iguess,comparedfromtheSTDs/STIs?Howwouldyou
havetoplanknowingthatyouregoingtobeaparent?
Audience:ImeanliketheSTDsmakemefeelsadandthisonejustmakesmefeelohmyGodmylifeis
over.Thisisit.
Audience:Catastrophic
Audience:Yeah
Audience:YeahhavingababywouldbealotworsethanhavinganSTD.Thatsoundssobad.
Audience:IsitapermanentSTD?Likeherpes?Somethingyoucantgetridof
Jake:Okay.Okay.Okay.Whataboutrighthere,whatdoyouthink?
Audience:IwouldfeelinfinitemorehappytohaveakidthanhavinganSTD.
Jake:Okaysoyouthinkthatthisisavery.OkayIguessdoesitfallmoreontheseverityoftheSTD
versushavingakid?
Audience:Idontknow.STDsaresomethingyoucanhide.
Audience:Yourenottheonedeliveringthebaby
Jake:Fairenough,fairenough
Audience:IwouldbeallthemoreexcitedtobehavingakidthanSTD.
Audience:Mymomwould
Audiencelaughter
Audience:Iwouldbemoreexcitedtohavethekid.Imstokedforhavingkids.
Jake:Okay
Audience:IthinkhavingakidoveranSTDisalotbetter.Likeyeahitsucksatfirst,itsabiglifestyle
change,butyourenotendangeringyourbody,likeyourinsidesbutIdontknowhowtowordthat.But
Imeanonceyougetoverthefactthatyourehavingakid,thenyouaregoingtobeexcitedforit.Cause
itshappening
Jake:Yeah
Audience:Itsnottheendoftheworld.
Audience:Mhmmm
Audience:Yeah
Audience:SoImeanifyoudontwanttohavethatkid,youcanalwayshaveanadoptionplaceforitto
goor
Audience:LikeanSTDyoucouldnthavesexwithpeople.Imeanyoucouldnthaveababyinthe
futureoritwouldbealotharder
Audience:tosafelyhaveababy
Audience:andyoudbeinpainanddiscomfortalotinthefuturecauseitsalwaysgoingtocomeback
Audience:Yeah
Jake:Okayokay.
Audience:Yeahjustgoingoffwhateveryonehassaid,Ifeellikeifyouhaveababyyouhavemore
optionsthanifyouhaveanSTDdependingonifitspermanentorcanbetreated.
Jake:Okay.Whichdoyouthink,nowIwantyoutoreallythinkaboutthisforasecondbecause
obviouslyyoucouldlookatfinances,youcouldlookatsomanydifferentaspectsofit,whichoneof

thesedoyouthinkthatyouwouldneedtobemoreresponsiblegoingaboutyourdaytodaybasis?Say
thatyoudidhavesomethingthatcouldbepassedthroughblood,likeabloodbourneillness,or
somethingthatcouldbepassedthroughblood.Sorry.Stumblingonmywords,butdoyouthinkthatit
wouldbehardertoactuallyhaveakidorwoulditbemoreresponsibilitytogoaboutthatorwoulditfall
moreonpersonalresponsibilitytoensurethatyouknowyouareinfectednow,yourlifecoursechanges
andthatwouldyoutrytopreventandkeepothersfrom?
Audience:ImeanifyouhaveanSTD,Ifeellikeyouwouldgetintoaroutineandyouwouldtakeyour
medicineoryoukindahavetowarnpeople,youhavetotakeembarrassingmeasureslikethat.Butifyou
haveachild,youaretakingcareofanotherpersonlikeconstantly.Thatsdefinitelymoreresponsibility.
Imeantheyarebothresponsibilities,but
Jake:Rightrightright.Okay
Audience:Thatsanotherthingthatwouldbedifficult.Beingresponsibleforeverything.
Audience:everythinglike24/7for18yearsatleast
Jake:Thereyougo
Audience:Thatsalotofyears
Audience:IdsaySTIandSTDs.Havingababywouldalteryourlife,butanytimeyoustarttolike
somebodyorgetintoarelationshipagain,youhavetotellthemeverysingletime.LikeohbythewayI
haveanSTI,hopethatscool.Soitwouldreallyjustsuck.
Jake:Right
Audience:Oreverysingletime,youdbelikeohyeahIhaveachild.Andthatmightscarepeopleoff
Audience:Thatsalittledifferentthough
Audience:Butthatsadealbreakerforalotofpeople.Likecanyouimaginebeingincollegeandtrying
todateandbelikeohbythewayIhaveaoneyearold.Likeisthatokaywithyou?Iwouldimaginea
lotofguysbeinglikeohlikeno.
Audience:Right.
Audience:LikeImnotready
Audience:Itwouldbealoteasier,IwouldfeelalotbetterlikeIhaveachildthanImightinfectyou
withsomething.
Audience:Idontknow.
Audience:Ifeellikeitsmorecommonnowandsomuchmoregirlsaregettingpregnantinhighschool.
Idontknow.Idontthinkitsasbigofaproblemasitwasprobably20yearsago.
Audience:Didntthepregnancyrategodown?
Audience:ActuallyIthinkitis
Audience:Itsgoingdown.
Audience:Really?
Audience:Itsgoingdownalot.
Jake:Okay
Audience:Itsjustmorepublicizedtoday
Audience:Yeah
Audience:LikeonTVshows.butinrealityandstatisticallywiseitsgoingdown.

Jake:Okay.Alrightwellsothen,lookingateverythingwehavekindoftalkedaboutheretoday,cause
wearegoingtostarttocometoanend,wrapthingsupalittlebitandletyouguysgetonyourway,
whatdoyouthinktheoverallmessagehereis?Imeanwhatdoyouguysthinkyoucangetfromthis?
WhatstheoverallmessageherebetweentheSTDsandthekids?Wheresthiswholethinggoingtogo?
Audience:Useacondom
Audience:Haveaplan.Beresponsible.
Audience:Itsbetterbeingsafethansorry.
Jake:Okay
Audience:Alwaysask
Audience:knowyouroptions
Audience:Yeah
Jake:Okaysoresponsibility;beawareofwhatyouaredoing.Bettertobesafethansorry,whichbrings
ustotheendofthis.Youguyswillbefreetogoasyouplease.Ihopethatyouguystakecakeandmore
importantly,weboughtabunchofcondomshereforeverybodytotake.
Audience:Woooooo
Loren:Alsoyouguyscaneatyourcandytoo
Jake:Youguysaremorethanwelcometohavemorecake.
Loren:Reallyquick.Reallyquick.Forthosethataregettingextracredit,Isignedtheslips.
Jake:Wewanttothankyouguysforcomingouttonight.

FocusGroup#1Questionnaire
Sunday,September28,2014
ThisisCOMPLETELYanonymous,sopleasebeashonestaspossible.
1.Sex
2.Age
3.Yearinschool
4.Areyousexuallyactive?
5.Howmanytimesamonthdoyouhave
sex?
6.Haveyoueverforgottouseacondom?
7.HaveyoueverusedPlanB?
8.Haveyoueverhadaonenightstand?
9.Howmanyonenightstandshaveyou

MaleFemale
181920212223
FreshmanSophomore
JuniorSenior
YesNo
015510Morethan10times
YesNo
YesNo
YesNo

had?
10.Whatdoyouthinktheaverageageof
firstsexualintercourse?
11.Haveyoueverhadapregnancyscare?
12.Doyouknowanyonewhohashada

YesNo
YesNo

pregnancyscare?
13.Canagirlgetpregnantifherpartner

YesNo

pullsoutbeforeheejaculates?
14.Whatbirthcontroldoyouuse?
15.Doyouhaveanypeerswhohavebeen

YesNo

affectedbyunintendedpregnancy?
16.WhatpercentageofBallStatestudents
haveanSTD?
17.Ifyouaresexuallyactiveanddonot
useacondomeverytime,whatisthemain
reasonyoudont?
18.Doyoudrinkalcohol?
19.Haveyoueverhadsexafterconsuming
alcohol?
20.Howlikelyareyoutouseacondomif
youhavebeendrinking?

YesNo
YesNo
Notlikely
Somewhatlikely
Unsure
Likely
ExtremelyLikely

21.Areyouinacommittedrelationship?
22.Ifyouhavesexwithyour
boyfriend/girlfriend,doyouuseacondom?
23.Ifyouuseacondom,whose
responsibilityisittohaveone?

YesNo
Always
Sometimes
Rarely
Male
Female
Both

24.Howmanysexualpartnershaveyou
had?
25.Haveyouoryourpartner(s)everuseda
condom?
26.Condomsareaneffectivemethodof
preventingpregnancy
27.Condomsareaneffectivewayof
protectingagainstsexuallytransmitted
diseases
28.IfeellikeIknowhowtouseacondom
properly.
29.Iwouldrefusetohavesexwith
someonewhoisnotpreparedtousea
condom.
30.Howdoyouthinkhavingababyright

YesNo
Agree
Notsure
Disagree
Agree
Notsure
Disagree
Agree
Notsure
Disagree
Agree
Notsure
Disagree

nowwouldaffectthegoalyoumentioned
tothefocusgroup?
ModeratorsGuide
FocusGroup#2
Sunday,November9,2014
Introduction:Thanksforagreeingtobepartofourfocusgroup.Weappreciateyourwillingnessto
participate.Wehopethislaidbackenvironmentwillencourageyoutoshareyourhonestandopen
thoughtsinordertomakethisexperiencefunandsuccessful.
Introduceourselves:Lorenisthemoderator.Jake,Danielle,andAlexisareassistantmoderators.Weare
allhealthsciencemajorsandaretaking394thissemesterwithProfessorWood.
Wehaveafewgroundrulesbeforewebegin.Firstofall,wewantyoutodothetalking.Weare
extremelyexcitedtohaveyouguyshere,becauseyouhavealltheanswerswearelookingfortohelpus
withourprogram.Therefore,weneedyouguystospeakupanddontbeafraid,thisissupposedtobe
funandrelaxing.Next,therearenorightorwronganswers.Speakupwhenyouagreeordisagreewith
anything.Wewanttohearawiderangeofopinions.Thirdly,whatissaidinthisroomstayshere.We

wantyoutofeelcomfortablesharingwhensensitiveissuescomeup.Anythingyousaywillnotbe
repeatedtoanyoneelseoutsideofthisfocusgroup.Wewillbevideorecordingthissessionforour
professor.Youwillremainanonymousandwhatyousayisonlybeingvideotapedforthepurposeof
grading;therefore,anythingyousayisconfidential.Thelastextremelyimportantthingweaskofyou
guysistospeakoneatatimeandraiseyourhandifyouhavesomethingtoaddtotheconversation
whenothersarespeaking.
IceBreaker:name,year,major,goalforthenextyear,funnyquestion(whoisyourcelebritycrush?)
Questionnaire:(questionnaireswillbeonthetablebeforethefocusgroupbegins)Wewouldlikeyouto
completethisquestionnaireforus.Itiscompletelyanonymous,sopleasebeashonestaspossible.
QuestionnaireDiscussion:Loren
DiscussionQuestions:
1.
2.
3.
4.
5.
6.
7.

Wheredoyouspendmostofyourtimeoncampus?Why?
Wheredoyouspendmostofyourtimeoffcampus?Why?
Whatsocialmediasitedoyouusethemost?Why?
Howoftendoyoucheckyoursocialmedia?Why?
Howoftendoyoucheckyourschoolemail?Why?
Whatsocialmediasitedoyoutrustthemost?Why?
Sospeakingofsocialmediaadvertisingandadvertisingingeneral,wewanttoknowhow

condomadvertisementsmakeyoufeel.Sohereisanexample:showit.
8. Didyoutakeitseriously?
9. Whereyouthinkingaboutthemessageorfocusedonotherpartsofthecommercial?
10. Whataresomefactorsthathelpyoudecidewhichbrandofcondomtobuyatthestore?Why?
(price,brand,advertised)
Continuediscussionuntilthereare20minutesleft.
Picture(getprojector):
2. Whenyoulookatthispicture,
a. Doyouthinkthispersoniscredibleforspeakingaboutunintendedpregnancy
prevention?
b. Whatarethepros?
c. Whatarethecons?
Sidenote:Ifitishardtogetthemtotalk,thenwewillhavethemtalktotheirneighborsfirstandthen
speaktothegroup.Movetonextpicturewhennecessary.
Wewanttothankeveryoneforcomingtoourfocusgroupandsharingyourthoughtswithus.(Give
themcondoms)

Transcript
FocusGroup#2
Sunday,November9,2014
Loren:Weregoingtogetstartedthenso,umthankyouforcomingout.Iknowyouprobablyhavestuff
todothatyouwouldratherbedoingbutthankyouforhelpingusout.IamLorenandIamgoingtobe
themoderatorfortonightandthesearemyassistantmoderators,thatsJake
Jake:Howsitgoing?
Loren:AlexisandDanielle
Danielle:Hi
Loren:AndweareallinHealthScience394,sothisisforourclassandwehaveafocusgroupfor
unintendedpregnancies.Um,sowehavefewgroundrulesbeforewebegin.First,wewantyouguysto
doallthetalkingsothisisforourproject.Wearenotgoingtobetellingyouguyswhattosayandwe
arenotgoingtobebiasatanythingthatwesay.Sothisisallforyouguys.Um,thereforeweneedyou
guystospeakupanddontbeafraid.Thisissupposedtobefunandrelaxing.Um,nextthereareno
rightorwronganswers.Um,speakupwhenyouagreeordisagreewithanythingbecausewewantto
hearawiderangeofopinions.Thirdly,whatissaidintheroomstayshere.Sowearenotgoingtogotell
everybodywhatyousaidandevenifyoufeeluncomfortablesayingsomethingjustsayit.Um,andthat
goesalongwiththefactthatwearegoingtoberecording.Soum,justmakesurethatwearenotgoing
toshowanyoneorputitonyoutubeandthisisjustforourprofessor.Soumforgradingpurposes.SO
werenotgoingtogopostthisanywhereonballstatescampus.Andlastly,thisisprobablytothemost
importantthing,whenyouhavesomethingtosaymakesureyouraiseyourhandbecausewehaveto
transcribethislaterandweneedtobeabletohearwhatyouaresayingandbeabletowriteoutwhatyou
aresaying.So,wearegoingtostartoffwithanicebreakerandwearegoingtogoaroundtheroom.So
firststateyourname,youryear,yourmajor,yourgoalforthenextyear,andthenwhoisyourcelebrity
crush.Thinkaboutit.
Audience:Okaywhatwasitagain?
Loren:yourname,youryear,yourmajor,yourgoalforthenextyear,andthenwhoisyourcelebrity
crush
Audience:MynameisKaitlyinMatchit,umIamasophomore,uhmymajorisdietetics,andmygoal
forthenextyearwouldbeIguesstomakereallygoodgradesandumchanningtatum
Audience:Solid
Audience:IamGabbyRomirez,IamasophomoreandaspeechpathologymajorwithaSpanishminor
andumandmygoalforthenextyearisprobablythesame,tokeepmygradesupandstayonthedeans
listandmycelebritycrushisJasondeurulo
Audience:IamBrittanyMailandIamaseniorPRmajorandmyplanforthenextyearistomoveto
NewYorkandworkforDonnaKarenandmycelebritycrushwouldhavetobezacefron

Audience:IamKatherineHamblinandmymajorisbusinessandmyminoriscommunications.Iama
freshmanandummygoalistomakethedeanslistandestablishconnectionseverywhereandmy
celebritycrushwouldhavetobeDavidBeckum
Audience:ImElanaGordonandIamafreshmanandafamilyconsumersciencemajorandummygoal
forthenextyearistogetbetterstudyhabitsandmycelebritycrushitTreySongz
Audience:MynameisChanelleMcClayandIamafreshmanandIjustdecidedmymajorwhichis
nursingandmygoalfornextyearistostayfocusedandnotprocrastinateandummycelebritycrushis
Beyonce
Audience:ImSammy,ImasportsadministrationmajorandIamajuniorsomygoalnextyearisto
graduateanduhmycelebritycrushisJoeMowen,heplaysbaseball
Audience:MynameisRobinWhiteanduhmymajoristelecommunicationsandnewsandbroadcasting
andmygoalfornextyearwouldprobablybetogetmoreexperienceandbuildmoreconnectionsanduh
whatwastheotherquestions?Celebritycrush?
Loren:yes
Audience:EldruseHelpa
Audience:Hi,ImAshley.Imasenior.Imdoingphysicaltherapyandummygoalfortheyearisto
graduateandmycelebritycrushisEricDunham
Audience:ImBeverlyandIamjuniorandahealthsciencemajorandmygoalfornextyearisto
graduateandthenmycelebritycrushwouldbescottymcquiry.
Audience:MynameisCourtneyandIamadieteticmajoranduhwhatwasIsaying
Loren:Youryear
Audience:Oh,uhIamajunioranduhmycelebritycrushisprobablyChadMichealMoray
Audience:Um,ImSydney,Imafreshmananduhmymajorisjournalismandnewsanduhwhatelse?
Loren:Yourgoal
Audience:Ohyeah,mygoalfornextyearisumgetgoodgrades
Loren:Wereyouherelasttime?
Audience:No
Loren:Oh,ImsorryIthoughtyouwere
Audience:ImAshleyandIamasophomoreandmymajorisearlychildhoodandspecialeducationand
mygoalistogetintotheimmersivelearningprogramnextyear
Loren:thatsagoodone
Audience:Therearemorepeoplecoming
Loren:Isitaguy?
Audience:Yes,youshouldmakehimanswerallthequestionstoo
Loren:Hi
Audience:Hey
Audience:Youcanpullupachair
Loren:Youcamejustintime
Audience:Perfect
Loren:Um,sorrytoputyouonthespotbutcanyousayyourname,youryear,yourmajor,yourgoalfor
thenextyear,andthenwhoisyourcelebritycrush

Audience:UmBrooks,whatwasthenextone
Loren:Yourmajor
Audience:SportsAdministration
Loren:Youryear
Audience:Junior
Loren:Yourcelebritycrush,onnoagoalfornextyear
Audience:UhIdontknow,getbetteratcoaching
Loren:andyourcelebritycrush
Audience:KimKardashian
Audience:(laughs)
Loren:same,same.Umokay,Iwasjusttryingtogettoknoweveryoneandbreaktheicealittlebit.So
nowflipoveryoursheetsandthisisalittlequestionnaire.Soitsayslabeleverything1through5,with1
beingleastlikelyand5beingmostlikelyandstatewhyandelaboratemorewithasentence
Audience:Didyousaywritewhy?
Loren:Um,wearegoingtotalkaboutitsoifyoudontknowwhatthenyouwillbefine
Audience:Doyouhavetheextracredit
Loren:Questionnaire
Alexis:Oh,theextracredit
Audience:Yeah,willyoupassthatdown
Loren:Okay,umareyouguysjustaboutdone.Okayum,sinceweonlyhaveoneguy,youneedtoput
yourinputinalittlebitbecauseweneedsomevarietyalittlebit
Audience:Okay
Loren:CauseIhaveafeelingthesemightbethesameanswers.Okay,soum,Iamjustgoingtogoover
someofthesequestions.Notallofthem.Okay,wearegoingtostartwithhowembarrasseddoyoufeel
toactuallygooutandbuycondomsandactuallygoingtothestoreandgoingtobuycondoms?
Audience:IdontthinkIwouldbeembarrassedtodoit.ImeanIhaveneverhadtodoit,butImeanI
dontthinkIwouldbeembarrassedjustbecauseitisbettertouseitthentonotanditsnotlikeIwould
everseethepersonagainandforthemtobeabletojudgemeforit
Audience:ImightfeelembarrassedifIdidinmyhometownbecauseIseethemallthetimeand
obviouslyIwouldntwantthemtoseebecausetheycouldbejudgmentalaboutitbecauseIknowthem
sowell,butotherthanthatIdontcareaboutit.
Loren:Okay,yes?
Audience:Um,Iamlikethem,IhaveneverhadtodoitbeforeandumIdontthinkIwouldbe
embarrassedbecauseIthinkIlookolderthanwhatothersthinkIam.SoIwouldbelikeah,itsnoneof
theirbusinessandtheywouldnthavetoIDmeoranything.
Audience:(laughs)
Loren:Okay,anybodyelse?Yes.
Audience:Um,Ikindoffeeldifferently.UmthismightsoundcrazybutIthinkthatbuyingacondomis
moreofaguythingversesagirlthingsome,whodoesnotlookolder,itiskindofweirdgoingtobuy

condomsandsittinginacondomaislefiguringoutwhatcondomyouwanttobuy.AndIfeellike,I
dontknow,itmakesmeuncomfortable
Audience:(nods)
Loren:Iwasgoingtoaskthattoobecausethegirlsthatsaidthattheywouldntbeembarrassed,you
guysallsaidthatyouhaveneverhadtodoitbefore.SoIguessIamwonderingwhodoesitthenifyou
haventhadtodoitbefore
Audience:Theguydoesit
Loren:Brooks,howdoyoufeelaboutthat
Audience:Um,IwouldntbeembarrassedbecauseIthinkitisbettertodothatthanforotherstothink
thatyouarehavingsexandyouarenotgoingoutandbuyingcondoms
Loren:Alright,didyouhavesomethingtoadd?
Audience:No
Loren:okay,sothenwewillmoveontothenextquestion.Howlikelyareyoutomakedecisionsbased
onpostersthroughoutcampus,soyourwalkingthroughcampusandyouseeapostersayinganything,
howlikelyareyoutolookatthatanditinfluenceyou?Yeah.
Audience:TheposterwouldhavetocatchmyattentionfirstbecauseIknowthatweIwalkintomy
dormandwehavepostersinourelevatorandthathasenoughtimeformetoatleastlookandread.Soit
wouldhavetocatchmyattentionformetostopandlookandreadandlookatitandbelikeoh,okay!
AndIfeellikeitmaybeappliedselfconsciously,butnowIdoknowit
Loren:Okay,anyoneelse?Whataboutifthispostersaidgobuycondomstoday,wouldyoubelikeoh
okay?
Audience:Iwouldhonestlytakeapictureofitandsendittomyfriends
Loren:Likeitsfunny?
Audience:Yeah
Loren:Okay,Soum,howlikelyareyoutouseFacebook?Howlikely,likehowoftenordoyouuseit.
WhateveritsaverybroadquestionbuthowlikelyareyoutouseFacebook
Audience:Idontuseitatall
Loren:youdont?whynot?
Audience:Iusedtouseitbackintheday,butnow,IdontknowIjustdontuseit
Loren:Onesecond
Alexis:HowlikelyareyouguystocheckFacebook?BecauseIknowpeopleouragecheckitlike800
timesadaybutneverpostanything
Audience:IfIgetanotificationthenIlllookatitorscrollthrough
Audience:Same
Audience:IfeellikeIhavetocheckitsometimesbecausethatishowsomepeoplecommunicatelike
whatsyourFacebookandImlikeIdontknowletmedoublecheckbecauseIdontreallycheck
Facebook
Loren:soifyouarelikereallyboredandyoucheckfacebooklast.Okay,anyoneelse?No.Okay,so
whatabouttwitterthen

Audience:Yes
Audience:(nods)
Audience:Allthetime
Loren:morelikely?
Audience:Yes
Loren:thatsmoremainstreamnow?
Audience:Yes
Audience:(nods)
Loren:why?
Audience:Informationisspreadlikewayfaster.Likewithfacebookyouhavetoseeitcomingthrough
yourfeedbutliketweetsarepostedlikeeverysecondandlikeevenifyourfriendlikeretweets
somethingwithinformationthenyougetthenotificationandthenyoureaditandthenyouretweetit
Audience:OnethingIcomparetogetastoryout,isthatfacebookhaslongparagraphsandIamnot
goingtoreadthat
Loren:right
Audience:(nods)
Audience:BycheckingtwitterIcanseeeverythingthatisgoingonandseewhatIwanttoreadand
dontreadthatisntapagelong
Loren:right
Audience:Ipicktwitterbecausefacebookhasalotofarticlesandthereistoomuchspam
Loren:yeah
Audience:Sup
Loren:wefoundsomebody,hey
Audience:(laughs)
Loren:Hello,ImLoren
Audience:Hi,ImPatricknicetomeetyou
Loren:Nicetomeetyou,umokaysothenwhataboutInstagram
Audience:Yeah
Audience:SeewithInstagram,withitbeingmorelikepicturebasedanditkindofhardforyouto
communicateunlessyouaretryingtoslidesomebodyemailsbutIcheckInstagramalot,likeIcheckita
lot.Ijustdontfinditmysourceofcommunication
Loren:Okay,anyoneelse?Yeah
Audience:IfeellikeInstagramisagoodthinkbecausepeoplearemorevisualanditcancatchusmore
thenreadingawholebunchofwords
Loren:Yeah,okay,umandthenwhataboutballstateemails,sodoyouguyscheckthem
All:yeah
Audience:BecauseIhaveto
Audience:IdontreallyreaditunlessitissomebodyIknowandifnotthenIdontusuallyreadit
Loren:right
Audience:Igetalotofspam,solikeshesaid,youdontlikelookatitunlessitissomethingthatyou
needtolookat.Soifitisfromaprofessororaclassorsomethingelse

Loren:okay,anyoneelse?Andthenum,thisdoesntreallyhaveanythingtodowithwhatwewerejust
talkingaboutbuthowlikelyareyoutogetyourfreecondomstouseatthehealthcenter?Well,Iguess
myfirstquestionis,didyouguysknowthatyoucangetfreecondomsatthehealthcenter
Audience:(nods)
Audience:Yeah
Loren:okayhow,orwhohasevergonethereandgottenfreecondoms
Audience:(Boysraisedtherehands)
Audience:IhaveacoupleoftimesbuttheyarenotgoodbrandsIdontthink.SoIjustgotoWalmart
andbuythemandIdontdothoseones
Audience:Trojans
Loren:thesearefromthehealthcenter,sotheyaresafeandeverything
Audience:Yeah
Loren:soum,youguyshavegottenthemfromthehealthcenterright?
Audience:YeahIdidlastyearbutIamafraidtheyaregoingtopokeholesinthemorsomething,likeI
donttrustthem
Audience:(laughs)
Loren:Idontthinkthattheywoulddothattoyou
Audience:(laughs)
Loren:sowedidntaskyouthisquestion,buthowdidyoufeelgoingupthere?Didyoufeelweird?
Audience:Uh,NoIjustwentupthereandIwaslikegotsomecondoms
Loren:Okay
Audience:AndIdidmyownthing
Loren:yeah,sothensogirlswhyhaventyougone,justcurious
Audience:Becauseitisoutoftheway
Audience:Justbecausetheguysaretheonesthataresupposedtocarrythecondomsaround
Audience:Idontputtheminmypocket
Audience:Yeah
Audience:Ithinkitistheguysjob,personally
Audience:Well,Ithink,ImjustdifferentonthatnottolikecallyououtoranythingbutIgetthemfor
thepurposeofmeandforlikemetobesafeandifIcarrythemaroundthatisonlywhenIforsureknow
thatIamgoingtohavesex.IjustdontgogetcondomsifIdontneedthem,butifIdidthenIwould.
ButIdocarryonewhenIknowIamgoingtoforlikethepurposeofmebeingsafetoo.LikeIdont
wanttoputallthepressureonthembecausetheycouldmakeamistakeandforgetorjustnotbringone
atallandtheymayormaynotcare
Audience:Ithinkuh,versus,uhIdontknowIfeelsometypeofwayofgoingtothehealthcenter
versusgoingtothestoreandbuyingthemandIthinkitsjustliketheenvironment.Likegoinguptothe
healthcenterhereandIjustliketakeafewoftheseversuslikegoingtothestoreandbeinglikethisis
whatIwant,likeIdontknow.Maybeitisjustlikeanenvironmentsettingforme
Loren:Likestiffalmost?
Audience:Yeah
Loren:Haveyouguyseverbeen?

Audience:Ihavebeentothehealthcenter,butnottogetacondomjustifImsick
Audience:AndIdontknow,Ifeellikepeopleselfconsciouslyjudgeyou,Imeanpeoplejudgeyouall
thetimebutthatsjustbutthatisjustlikeonethingthatlikeisjustpressuredlikeyouknow.Yousee
olderladiesoryoungerladiesorlikeanybodyandyougointhereandgetcondoms,likehowdoesthat
reallylook.Itjustlike,likeIfeelliketheyareselfconsciouslyjudgingyou,likeohweknowwhatshe
doing
Audience:(laughs)
Audience:LikeIwouldrathergobuythemthenlikeyouknow
Loren:AndIknowthatwhenwehadtogogetthem,whenwehadtogogetthecondomsforyouguys,
megrabbingthemfromthehealthcenter.Theyarentevenforme;theywereforyouguysandIfelt
weird,likeIwasmakingjokes.Ifeltweird.SoIknowwhatyouguysaresaying.Umandthen.Wehave
anewperson,hey.Okay,thisisasidenote,thisisforus,sohowwouldyouguyspromoteanideato
ballstatestudentsifyoucoulddoitanyway,Instagram,socialmedia,posters,whateverdidyouguys
comeupwithanything?Yeah
Audience:Iknowinhighschoolumlikewehadtimeswherewesetupwhenwehadalmostlikea
confrontationandoneofthethingsitdealtwithwastextinganddrivingandtheywouldhaveuscome
andsitdownandwatchlikeamovieandalmostlikeanadvertisementforit.Andoneofthemwasfor
liketestingadrivingandwasreallygruesome.AndalotofusleftthereandwerelikeIdontwantto
useacellphonenomore.Sohavingapresentationoraconfrontation,stufflikethatwouldbeagood
waytodoit
Loren:Soserious?
Audience:Yeah
Audience:Iagreewithyou,asaPRmajorIthinkthatfearisareallygreattacticbecauseitgetspeoples
attentionlikeforacommercialorwhateverlikeandIthinkhumorisagoodwayitsalsoagoodwayto
rememberwhatsgoingon
Audience:Yeah
Loren:anybodyelse?
Jake:whatisthecurrenttopic,justsolikethatguyswhojustgotinhereknowwhatwearetalkingabout
Loren:Um,wearetalkingabouthowtopromoteyourideas,soweweretalkingaboutunintended
pregnanciesandincreasingcondomuse,sohowwouldyoupromoteittoBallStatestudents.Iknowyou
justcameinsoyoudontneedtosayanythingrightnow,butitsopen
Audience:Iknowthatlikemaybehandingstuffouttopeopleastheywalkby,itskindofannoyingbut
Iamgoingtolookatwhateveryouhandmeanditsgoingtoincreaseyouroddsofmelookingat
Audience:whateveryouarepromoting.Butifyouputsomethingonawallorwhatever,Iamnever
goingtoseethoseifitsnotlikeinmyhand.

Loren:Imcurious,Ijustthoughtaboutthisinmyhead,butweinvitedyouguysherethrough
Facebookso,noIamjustwondering,didyouguysseeitrightaway?Ordidyoulikethinkohthis
notificationisrighthereandnotclickonit.Orwereyoucuriousastolikewhatisthis?
Audience:Um,IminMiss.Mullinsclassforhealthandshebasicallysentusthisandwaslikeifyou
wantthisextracreditthenshewaslikehereisthelink,soIwaslikealright.AndthenwhenIwenttothe
linkanditjustsohappenedtobeFacebook.So
Loren:okay,sojustbychance
Audience:Yeah
Loren:okay,anyoneelse?
Audience:Iwasinvitedbymyroommate,andthatswhyIwaswondering,ifyoudonthavea
Facebookhowwouldyougoaboutitbyoneevenknowingaboutitortwoevenbeabletocometoit
Loren:right
Audience:Sothatwaskindofmything,ImeanyeahIgetthenotificationthroughFacebookbecauseI
haveaFacebookbutlikeshedonthaveaFacebooksolikehowwouldshebeabletogo
Audience:Thereweresignupsheetsonthewall,andthatswhatIdid
Loren:Okay,sowearegoingtocontinueourdiscussionbutcanweopenupfortheguysrealquick
becauseIfeelbadforexcludingthem
Audience:Oh,itsalright
Loren:SolikeIsaidthisfocusgroupisforus,solikewhenwedoourprogramweknowwheretosend
outmessagesandforustobestreachourtargetaudienceandsoummyfirstquestionis,wheredoyou
guysspendmostofyourtimeoncampus,soanywherethatisconsideredBallStateUniversity,where
doyouspendmostofyourtime?
Audience:Thereccenter
Audience:Yeah
Audience:RecCenter,Library,Atrium
Audience:Mydorm
Loren:Yourdorm?Whatdorm?
Audience:Lafollette,itbepoppininLafollette
Audience:(Iaughs)
Loren:Iknow.Okay,sodorms,reccenter,atrium,library?
Audience:Yeah
Loren:yeahthatsit?Okayum,IdontknowifIcanreallyaskthisbutwhydoyouspendmostofyour
timethere?
Audience:Illgofirst,Iworkthere.Likeforthecardinalcolumns,Iworkthere,itslikeaPRagency,I
amalwaystheregettingmyofficehoursin.SoIamalwaysthere,orforlikeclass,solikeifIseea
posterorsomethingIllseeit.
Audience:Um,mydormbecausetheyprettymuchhaveeverythingtheresoIdonthavetodoanywhere
else.SoIdonthavetolikegoanywherebecausetheyhavelikethecomputerlabdownstairsand

activitiesgoingon.AndwegotlikealoungeandsomeofmyfriendsareuptheresoIjustlike,food,so
Ijustlikeamthere.
Audience:Thereccentertostayactiveandlookgoodandgetswolle.
Loren:Getswolle?
Audience:Yeah
Audience:IagreewithwhoeversaidtheatriumbecauseIfindmyselfintherealotbecausethereisalot
offoodvarietyandthereisjustalotintherethatyoucandoandthenlikesinceitscold,Ifindmyself
alwaysgoingintheretogettoLafollette.Thereisalsothoselittleartboards,soitsjustlikeIamalways
there.
Loren:Okay,sooffcampus.Wheredoyouguysspendmostofyourtimeoffcampus,andbythatwe
mean,inMunciestillbutnotdirectlyoncampus
Audience:SigmaChi
Audience:Fraternitieshousesontheweekendandsuch
Audience:Yeah
Audience:Thevillage
Loren:whereinthevillage?
Audience:Brothers,casualgatheringplaces
Loren:akabars
Audience:Walmart
Audience:(nods)
Audience:Windermere
Loren:Windermere?So,whataboutdopeoplenotgotothemallanymore?
Audience:See,themallissodead,thereislikelegittumbleweedsinthemall.Imeanitislike
convenienttogoandbuysomestuff,butifyouaretryingtogoandhangout,youknowitsjustnot
there.
Loren:Okay,soIthinkwekindofalreadyanswered,whatsocialmediacitedoyouusethemost,and
weallsaidtwitterandInstagramandnotFacebook.
Audience:No
Loren:Okay,Facebookisdead.Andthenum,howoftendoyouguyscheckyoursocialmediaandwhy?
Audience:Waitwhatwasthequestionagain?
Loren:Howoftendoyoucheckyoursocialmediaandwhy?
Audience:Every10seconds
Audience:(laughs)
Audience:IjustgotomyInstagramandthentwitter
Audience:Yeah
Audience:Andthensnapchat
Loren:DoyouguysuseanythingelsebesidestwitterandInstagram?
All:snapchat
Audience:YikYack
Loren:YikYak?WhatsYikYak?AmIaloser?
Audience:Itskindofliketwitterbutitsnot.Butyoucanlikeshelfitordownit

Loren:oh,okay.Gotit.Soyouguyscheckitlikeprettymucheverysingleday?Allthetime?Nomatter
what?Neverhaveyourphoneoutofyourhands
Audience:(everyonenods)
Loren:okay,soum,whatsocialmediasitedoyoutrustthemost?Sonotwhatdoyouusethemost,but
whatdoyoutrustthemost?Solikewhichonedoyouthinkisthemostreliable?
Audience:Ifollowabunchofnewssourcesontwitter,whichIknowislamebutItrustthemsowhen
youarelikesurfing,theywillpostlikerealnewsstoriesanditsprettyaccurateandFacebookhasalot
morespamlikewesaidearlierandfakearticleslikethatKellyguyorwhatever
Loren:okay,isthatwhatyouweregoingtosay?Anyoneelsehaveaninput?No?okay,soumspeaking
ofsocialmedia,andadvertisingingeneral.Sammiecanyouscootover,becausewearegoingtolookat
afewadvertisements.SoIjustwantyouguystolookattheadvertisementsandthenIwillaskyou
questionsaboutit.Sowhileyouarewatching,keepinmindthemessagethattheyaretryingtoportray.
Okay,wewillgetthisthingrolling.Canyouguyssee?
Audience:(Video)
Loren:Okay,sothatwasthefirstoneandwearegoingtotalkaboutitforasecond.Sowhatdidyou
feelthemessagewasinthatadvertisement?Canyouclosethelens,itsblindingme.
Audience:Ohsorry
Loren:Okay,sowhatwasthemessageinthat?Whatweretheyasking?
Audience:Knowyousize
Audience:Ijustthoughtitwaslikethebrand,likeitdidntreallyhavethatbigofamessagelikeoutside
ofthatandtherewasacondombrandattheendofthat
Loren:Okay,soumdidyouguystakeitseriously?
All:No
Loren:Why?
Audience:Becauseitwashumorous
Loren:okay,Iguessmyquestionislikethesedaystheyhavekindoftakencondomadvertisementsand
madethemfunny,soprettymucheverycondomadvertisementyouseeisfunny.Soitobviouslyworks,
orelsetheywouldntbedoingit.Sowhataboutthisdidtheydothatmadeyouguysnotbeabletotake
itseriousatall?
Audience:Itwasdrastic,like
Audience:Liketheyarejustdoingit,likeinthemiddleofthestore
Audience:Yeah
Audience:Theywerejusttryingtoohard
Audience:Butliketheydidntreallytalkaboutthebrand
Danielle:Wouldyougooutandbuythatbrandafteryousawthat?
Audience:No
Audience:Ihaveneverevenheardofit
Alexis:Itsanoverseasbrand,likefromAustralia
Loren:Sosayitwaslikeawellknownbrand,likeTrojan,andtheydidthat.Wouldyougobuythat
brandifyousawitinthestore?

Audience:No
Audience:Ijustdontfeellike,no,becauselikeIdontknowIdidntreallygetthemessagebecause
likethewholetimealltheykeptsayingislikethesizeittoobig,thissizeisliketoosmall,andthenthey
werelikethisisgood.SolikeIthoughtmaybeknowyoursize?Liketheydidntevensaylikeyeahthis
condomisgoodorlikeanything.
Loren:Whatabouttheguys?
Audience:Iwouldntbuyitbecausetherewasntlikeanystatisticalinformationaboutit.Wherelikeum
Trojandoesuhpercentageofdiseasesandprotectionandstufflikethat.SoIwouldratherbesafethan
sorry.
Loren:andjustoutofcuriositybecausegirlsyousaythatyoudontbuythecondomsright?Guysdo
youhaveaspecificbrandthatyouuseeverytimeor?
Audience:Trojan
Audience:Yeah
Loren:YouuseTrojan?
Audience:Yeah
Loren:why?
Audience:JustbecauseIseeitonthecommercialalotandtheyalwaysprovideinformationaboutittoo
Loren:Soanotherbrandthatmaybedoesntadvertiseasmuchyouwouldntuse?
Audience:Probablynot
Loren:andyousaidthatyouuseadifferentkindofcondom
Audience:Idontthinkitreallymatters;Ithinkthatitisjustpersonalopinion.Ifyouareacondom
manufacturethenIthinkyouknowwhatyouaredoing
Loren:yeah
Audience:Youwouldntbeallowedtoifyouwerentgoingthingstherightway
Loren:so,ifyoudontmindmeasking.Whenyougotothestoreandyouseeallthesecondoms,how
doyoudeterminewhichonetopick,likepriceor?
Audience:Yep,priceprobablywouldprobablybethebiggestone
Loren:alright,andyouguys?
Audience:IjuststickwiththebrandTrojanbecauseeveryonealwaystalksaboutit,andIdontcare
aboutanythingelsereallybecausetheyalwayssayitsthesafest
Audience:TrojanandMagnum
Loren:Alright,wearegoingtolookatanothercommercialandthenafterIwillaskyouthesame
questions
Alexis:itsgoingtobebright.
Loren:okay,sowhataboutthatcommercial?Yeah?
Audience:Thatwasthescaretacticthatweweretalkingaboutearlier,Idontwantthattobeme
Loren:sodidthemessageaffectyou?
AllAudience:yes
Loren:Soifaffectingyou,butitwasfunnythough,youguyssaidthathumordidntwork
Audience:Humorworkstoacertainextent.Itwasntliketheothercommercial.Thiscommercialwas
morecomfortabletowatch.Ifyouwereathomeandsittingwithyourmomma,thenyouwouldfeelvery

uncomfortable.AndthenyouwouldprobablyturnthecommercialbecauseIwouldbeso
uncomfortable,whereaswatchingthatIwaslike,hm,useacondom.AndIthoughtthecommercialwas
likeright,likeIagreed
Loren:yeah.Okay,anyoneelsehaveanythingtosay?No?guyscomeon.
Audience:Yeah,uhcanyourepeatthequestion?
Loren:sowhataboutthatcommercial,didyoubelievethatcommercial?Firstoff.Wouldyougobuy
condomsbecauseofthatcommercial
Audience:Yeahlikeshesaid,Ipreferthatcommercialovertheotheronebecausehumormakesit
easier,butinthiscaseitstressedtouseacondomandthattherebrandisgoingtoprovideyouwiththe
protectionyouneedthatwouldstopyoufromaunwantedpregnancy.Theotheronewasjustaboutthe
differentsizes,butwhatdoesthatmatterifyouaregoingtogetsomeonepregnant?So
Audience:Ialsofeellike,eventhoughwesaidlike,guysareusuallytheoneswhobuythecondoms,it
wasadadinsteadofitbeingamomandliketheyinitiatedtheguysbuyingthecondomstoo
Loren:thatisverytrue,yeah.Uminthiscommercialthatusedakidasascaretactic,whatotherkinds
ofthingscouldtheyuseasascaretactic?
Audience:Diseases
Audience:YeahStds
Audience:Abortionpictures
Audience:(laugh)sorry,shesaidtheduggars,theyhavelike19kids
Audience:(laugh)
Loren:okay,sowearegoingtomoveontoournextactivity,soumthisismoreofacredibilityexercise.
Soifyousawthispersonandtheycametocomespeaktoyouaboutunintendedpregnanciesandusing
condoms,howcrediblewouldtheybetoyou?Howlikelywouldyoubetolistentothem?Thefirst
personwehaveJanellefromteenmom.Sodoyouconsiderthispersontobecredible,Imeanshehas
beenthroughitbyfirsthandexperiencesoshewasateenmom,sowouldyouconsiderhertobe
credibleifshecameintospeaktoyou?
AllAudience:no
Audience:Aboutusingcondoms?
Loren:yeah,aboutusingcondoms,aboutpreventingpregnancies?Yeah?
Audience:Iwouldbecauseherlifescaresme.IwoulddefinitelylistenbecauseIdontwantmylifeto
belikeher.
Loren:guyswearetalkingoneatatime.Soyouwould?
Audience:Yeah
Loren:anybodyelse?Youguysallsaidno.
Audience:Isaidyesbecauseofwhatshesaidbecauseifshewouldbelike,Imeanifyouweretowatch
anepisodeofherlifeandsheweretocomeinhereandbelifeuseacondom,Idbelikeokay.
Audience:(laughs)
Audience:Loren:okaybutwouldyoubelieveherthoughbecauseumshehasbeentojailandhertract
recordisnotverygood.Yeah?

Audience:Iwouldprobablylistentoeveryoneelseonthatshow,butIwouldnotlistentoher,because
youcannottrustanywordthatcomesoutofhermouth.
Audience:Shescrazy
Loren:didyouhavesomething?
Audience:No,Iwasjustsayingthatthelightisbright
Audience:ActuallyIsaidthatIwould,becauseshehasbeenthroughwhatshehasbeenthroughandI
wasalsogoingtosaythatsexandcondomuse,andthedrugsandjailtime,maybethereisacorrelation
betweenthatbutthereisnocausationandthereisabigdifferencebetweenthat
Loren:yeahokay,soifshedidcometospeak,whatwouldbetheprosofhercoming,likethepositives,
likewhatwouldyouthinkwouldbethegoodthingsofhercomingintospeak?Yeah?
Audience:Becauseshehasababy
Loren:yeah?
Audience:Becauseshehastwobabies
Loren:isthatit?Justbecauseshehasjustexperience?
Allaudience:yeah
Loren:okay,whataboutthenegatives,thecons?
Audience:IdontthinkthatIcouldreallybelievethatsheusedtheprotectionbecauseImeanshegot
pregnantandhadababy,thenyougotpregnantagainandthenhaveanabortion.Thengotpregnantand
hadanotherbaby.Likewhy?
Loren:yeah
Audience:Iamkindofbackandforthonitbecauselikeyesherlifescaresme,likethesituationbutifit
weretohappentome,ourlifestylesarentthesame
Loren:right
Audience:ShewasadrugaddictandIguessIcouldntbelieveitbecauseIcouldntconnectwithher
Loren:Youfeellikethatwouldnt
Audience:Yeah
Loren:yeah
Audience:Ihavenoideawhosheis,soifshecameandtalkedthenIwouldntlistentoawordshesaid
becauseshehasnoformaleducationandlikeandyoucanbebiasedofsomebodywhoislikethatsoI
wouldignoreeverywordthatshesaid
Loren:alright,sothenextpersonistheveryniceDr.Ferguson
Audience:No
Loren:whohasmethim?
Audience:Someaudienceraisestheirhands
Audience:Hesfunny.
Loren:Okay,sowouldyouguyscomeandlistentoDr.Fergusonspeakaboutunintendedpregnancyand
condomuse?
Audience:No
Audience:No,Iamnotsayingthatheisnotexperiencedoranything,Ijustfeellikeheisnotonthe
samepageandheisnottalkingtomeaboutthis
Loren:yeah

Audience:ImeanageislikeahugeissuebecauseIknow,likeIwantsomeonethatismyagethatIcan
relateto
Loren:whataboutthepositivesofhimcoming?
Audience:Hesexperienced
Loren:thatsit?
Audience:Oldageequalsexperienced
Audience:Hecantbeavirgin
Audience:Thatstrue
Audience:Imeanasapersonheiskindofcool,Imeanheisestablishedandanythinghesaysisfactual,
itjustdoesntmeanIamgoingtolistentoitbecausehesaysit
Audience:Heismuchmoreformal,ImeanheismuchmoreformalthatJanelle.ImeanJanelleisnot.
Heisolder,moremature,andheactuallyhasfactstobackhisthingsup.Iwouldlistentohim,because
heisactuallyabigdeal
Loren:right,thenwhataboutthenegatives?Whatwouldntyoulikeaboutit?
Audience:Ummoresotheagedifferencebutalsolikeheisaman,Imeanifitislikeamanleadingthe
discussionImeanIdontknow,thatisjustthewayIam.Imeanheisolderandheisaman,Imean
thosetwoandthenmetalkingaboutmysexuallifeorhimtalkingabouthissexuallifewithmeis
enough
Loren:youfeeluncomfortable?
Audience:Yeah
Loren:Alright,sowearegoingtomoveontothenextperson.Soadoctor,thisdoctor,umokay,so
wouldyoufeelcomfortablewithhim?Orher?Justadoctor?
Audience:Yes
Loren:justanydoctor,yourdoctor,anydoctor
Audience:IdontbecauseIgotothedoctorandIknowhowneverrackingitisandwhentheyaskyou
allthosequestionsandstuff.Anditisjustreallyawkwardbecauseitisjustyouandhimandyoudont
wanttotellhimlikeaboutyoursexlifebecauseitsyourdoctorandIdontknow,itsjustweirdtome.
Audience:Iwantto,butlikeshesaid,itskindofawkward,itskindofhardjustlikewhentheyaskyou
questions,likewhentheyaskyouquestionslikeingeneralaboutyoursexlife,youwanttoanswertrue
fullybutreallyitsawkward
Loren:yeah,didyouhavesomething?
Audience:NoIamgood
Loren:yeah
Audience:ImeanIopenuptomydoctorallthetime.Theyaretheretohelpyou.Ifyoudontsay
anythingorifyouarescaredtosayanythingthenyouwonthaveyourproblemssolved
Audience:Imeanheismydoctor,soIhonestlydontcareifhethinksthatIamlikeamanwhoreor
anything.Imeanhejobisnottojudgeme,hisjobistocurethesick.Andalso,hehasformaleducation
inthingssuchasunintendedpregnancy.Soifheisgoingtotellmesomething,thenIwouldlistento
whathehastosay

Loren:right
Audience:Andhehasbeendoingthisforyears,soyoucouldliterallytellhimanything,andIamsure
hehasheardmuchworsefromotherpatients
Loren:Right
Alexis:Um,forthepeoplethatsaidtheydonttelltheirdoctoreverything,doyouhesitatebecauseyou
arescaredthattheyaregoingtotellyourparents,orislikethateveranissue?Orisitbecauseyoudont
wanttotellyourdoctorbecauseheisyourdoctor?
Audience:Backinthedaythatusedtobeanissue,likeImeanlikeIwasntdoingnothingbackinthe
daythatIwouldntwantyoutotellmemomso,Idontknow.Ithinkthatwouldprobablybeanissueif
Iwereyoungerbutnotreallynow,butIthinkprobablyuhitwouldbeeasiertotellagirldoctorversusa
guydoctor
Loren:right,umjustfrompersonalexperience,Irememberinhighschool,Iwenttothedoctor,andshe
waslikeyourenotsexualactiveareyou?SoIunderstandthattheyjudgeyoualittlebitandyoufeel
likeyouaregettingjudged.Um,letsmoveontothenextperson,okaysoaballstatestudent,Idont
knowifyouguyshaveeverheardofpeerhealtheducatorshere?Okay,sopeerhealtheducatorsthey
advocatehealthandhealthybehaviorssowhatifapeerhealtheducatorcametotalktoyouabout
condomuse?
Audience:WouldItrustthem?
Loren:yeahlikehowwouldyoufeel?Wouldyoubelievethem?Wouldyouwanttolistentothem?
Audience:Theyarecloseinage,andthatissomethingthattheyhavebeenstudyingsoyeah,Iwould
Audience:IamapeerhealtheducatorandwedotalkaboutthisstuffandIthoughtaboutatfirstthat
peoplewouldnottakeitserious,butpeopleactuallyasklikeseriousquestions,so
Loren:thatsgood,soIamassumingthatyouwouldlistentothem?
Audience:Yeah
Loren:okay,soanybodyelse?Sowhatwouldbethepositivesaboutthemcomingtotalk?
Audience:TheyarehealtheducatorsandtheyareoneofusandballstatestudentssoIwoulddefinitely
listentothat
Loren:Alrightandthenthenegatives?
Audience:Theyarestillstudentsandtheyhaventgottheirformaleducationyet
Loren:right
Audience:Ifeelliketherewouldbesomestuffthattheycouldntanswerformejustbecausetheyare
studentsso
Loren:wouldyoufeeluncomfortabletellingthemcertainthingsbecausetheyareyourpeers,orwould
youfeelmorecomfortable?
Audience:Both
Audience:BecauseyouaremypeerIfeellikeyouwouldgetitbecauseyouaregoingthroughthesame
experience,butthenagainyouaremypeerandIdontwantyoutogobackandtellnobody

Loren:exactly,okay,Ithinkthisisourlastperson,Ithink,yeah.Dr.Kotecki.Whoknowswhothisis?
SoIguesshealthsciencemajorsdo.Um,thisisDr.KoteckiandumsoIguessifyoudontknowwho
heisthenthiscouldbekindofdifficultbutheisverywellknowninthehealthsciencedepartment.SoI
guess,forthoseofyouwhodontknowraiseyourhand.Okay,Iwantyouguystoanswerthis,how
wouldyoufeel,himcomingtotalk?Havingnoideawhothisis,butjustknowingthatheisaprofessor
here?
Audience:Ifitwasoneofmyprofessors,Iwouldntopenupbecausethatwouldbereallyweirdbut
sinceIdontknowhimthenIguessbecauseIamsureheknowswhatheistalkingabout
Audience:Iwouldlisten,butIdontknowifIwouldnecessarilyopenupwiththis,this,this,andthis,
butIwouldlisten
Loren:okay,solikewhatthepositives?
Audience:Heknowswhatheistalkingaboutandhesworkedwithit
Loren:andthenthenegatives
Audience:Idontknowany
Loren:Alrightdoesanybodyelsehaveanything?So,Jakecanyouturnthelightsonandthatabout
wrapsitup.Um,youguys,thankyousomuchforcomingandtalking.Youguysreallyhelpedusout
withourprojectthatwehavetodoandeverythingthatyouhavetodofortherestofthesemester.You
cantakeyourfoodwithyouandalsograbacondom.Thankyousomuch.

FocusGroup#2
November9,2014
Questionnaire:
ThisisCOMPLETELYanonymous,sopleasebeashonestaspossible.
Onascale15:
Howlikelyareyoutobringacondomwithyouwhenyougoout?
Howlikelyareyoutohaveaonenightstand?
Howconfidentareyouinyourabilitytoproperlyuseacondom?
Howembarrasseddoyoufeelgoingtobuycondoms?
Howlikelyareyoutomakedecisionsbasedoninformationonpostersthroughoutcampus?
HowlikelyareyoutouseFacebook?

HowlikelyareyoutouseTwitter?
HowlikelyareyoutouseInstagram?
HowlikelyareyoutocompletelyreademailssenttoyourBallStateemailaccount?
HowlikelyareyoutogetyourfreecondomsfromtheHealthCenter?
Pleasewriteasmuchasnecessary:
HowwouldYOUpromoteanideaorproducttoBallStateUniversitystudents?

OurfirstfocusgroupwasconductedonSunday,September28th,2014inBrackenLibraryatBall
StateUniversity.Wehadatotalof14participants,fourmaleand10females.Ourparticipantsranged
inagefrom18yearsoldto22yearsold,andtheyallattendBallStateUniversity.Ourfocusgroup
discoveredthatseventyninepercentoftheparticipantsaresexuallyactive,whichindicatesthehigh
proportionofstudentswhocouldpotentiallyfaceanunintendedpregnancy(Cihlar,DeWeese,Payson,
&Trezak,2014).Onehundredpercentofourparticipantsadmittoknowingsomeonewhohas
experiencedapregnancyscare;yet,43%ofparticipantshaveengagedinsexualintercoursewithouta
condom(Cihlar,DeWeese,Payson,&Trezak,2014).Thisindicatesourprogramcouldgreatly
influencestudentsdecisionstoparticipateinsafesex,ifmarketedandimplementedcorrectly.
Ourprogramgainedvaluableinformationfromourfocusgroupparticipants.Welearnedthat
collegestudentsareawareofthewaystopreventpregnancyandavoidsexuallytransmitteddiseases.
Ninetythreepercentofparticipantsbelievecondomsareeffectiveinpreventingpregnancy(Cihlar,
DeWeese,Payson,&Trezak,2014).Onehundredpercentofthemalefocusgroupparticipantsare
confidentintheirabilitytoproperlyuseacondom,whileonly70%offemalefocusgroupparticipants
areconfidentintheirability(Cihlar,DeWeese,Payson,&Trezak,2014).Thisledustobelievethat
lackofknowledgeoncondomuseisnotthebiggestbarrierforcollegestudents;instead,theirlackof
perceivedsusceptibilityisthemostsignificantbarrierwithinthistargetpopulation.
Collegestudentsperceivesexualactivitytobesociallyacceptableinthecollegeatmosphereand
studentswiththissenseofperceptionmaybemorelikelytoengageinunhealthysexualbehaviors,

includingunprotectedsex.Seventyonepercentofparticipantsknowsomeonewhohasbeenaffectedby
unintendedpregnancy,butstudentsarestillnotconsistentlyusingcondomsduringsexualintercourse
(Cihlar,DeWeese,Payson,&Trezak,2014).Collegestudentsbelievetheyareinvulnerableinmany
instancesbecauseoftheirlowperceivedsusceptibility.Collegestudentsdonotthinktheycouldbecome
astatisticofunintendedpregnanciesandtheiroveralllackofcondomuseillustratesthat.Ifcollege
studentswereworriedaboutbecomingunintentionallypregnant,thenalargerpercentagewouldonly
engageinsexualintercoursewhenusingacondom;unfortunately,only36%offocusgroupparticipants
reportedtheywouldrefusetohavesexwithsomeonewhoisnotpreparedtouseacondom(Cihlar,
DeWeese,Payson,&Trezak,2014).
Weusedthisvaluableinformationthatwelearnedaboutourtargetpopulationwhenplanningthe
marketingtechniques.Ourfocusistoincreasestudentsperceivedsusceptibility.Inordertodothis,our
programwillairacommercialdepictingayoungfemalecollegestudentwhothinksthereisachanceshe
ispregnant.AttheendofourcommercialthephraseProtectyourself,willflashacrossthescreento
remindviewerstouseacondomwhenengaginginsexualintercourseinordertoavoidunintentional
pregnancies.Sincethemajorityofcollegestudentsdonotbelievetheycouldbeaffectedbyan
unintendedpregnancy,usingsomeonewhocouldbetheirpeerinourcommercialwillshowitcan
happentoanyone.
SincealargeproportionofBallStatestudentsaresexuallyactive,ourprogrammustfocuson
increasingawarenessofthepotentialconsequencesofengaginginunprotectedsex.Oursecondfocus
group,conductedonNovember9th,2014,informedusonstudentspreferredmethodofobtaining
information.Collegestudentsprefertoobtaintheirinformationabouteventsthroughdifferentformsof
socialmedia,includingFacebook,Twitter,andInstagram(Cihlar,DeWeese,Payson,&Trezak,2014).
Programplannerstookthisinformationintoaccountwhendecidingonwhichcommunicationchannels
toemploy.
WedecidedtouseFacebookandTwitterasourmainformsofsocialmediacommunication,in
ordertodisseminateinformationtoourtargetpopulation.Welearnedthatcollegestudentsbelieve
TwittertobethemosttrustworthyandreliableformofsocialmediawhencomparedtoFacebookand
Instagram(Cihlar,DeWeese,Payson,&Trezak,2014).Ourfocusgroupinformedprogramplannersthat
havingsomeonewhohaspersonallyexperiencedunintendedpregnancyasacollegestudentwouldbe
themostcredibleandintriguingspokespersonintheireyes.Thisindicatesthatstudentsprefersomeone
whoisrelatableandexperiencedinunintendedpregnancytodiscussthepreventioninsteadofsomeone

whoismoreprestigiousandeducated,suchasadoctororprofessor.Afterlearningthisvaluable
information,ourprogramwasmorepreparedtodisseminateourmessagetoourtargetpopulation.

V.Messages

Objective:ByMay2016,therewillbea40%increaseinthenumberofBallStatestudentswhousea
condomeverytimetheyhavesex.
Thisisthefirstmessageofourcampaignbecausewebelievethatitbestdefinesthegoalofour
program.Protectyourselfexplainstoourtargetaudiencethatyoushouldwearcondomsduringevery
sexualencounterinordertoavoidunintendedpregnancy.Inaddition,itintriguesthetargetpopulation,
duetothealluringandboldstatement.ThismessagewouldbeusedduringSeptember2015because
studentsaresettlinginforanewschoolyear.Showingourcommercialontelevisionsthroughout
campusinNovemberwillemphasizethismessage.Ourprogramwillpromotethismessagebyshowing
aPSAtoourtargetaudience.ThisPSAwillshowacollegestudentwhofindsoutsheisunexpectedly
pregnant.AttheendofthePSA,thewordsProtectyourselfwillshow.Thiswilldiscouragestudents
fromputtingthemselvesinhersituationandencouragethemtousecondomsduringsexualactivity.
Thenextmessage,Continuingyoureducationandgoalsasplanned,isanimportantmessage
becauseitrelatestothetopicofriskingonesaspirationsduetoanunintendedpregnancy.Itwillbe
promotedthroughoutthemonthofOctober2015onpostersandflyers.Also,wewillputasmallbooth
onthefirstfloorofBrackenLibraryfrom4pmto9pmonOctober8th,wherewewillpassoutflyers
explainingthismessagewithgraphics.Brackenisarenownedplaceforstudyingoncampus;so,this
promotesourmessageofpursuingonesgoalsthrougheducationtodiscourageunsafesexualactivity.
Objective:ByMay2016,thenumberofBallStatestudentswhoreportconsistentlycarryacondomwill
increaseby40%.
ThenextobjectiveisthatbyMay2016,therewillbea40%increaseinthenumberofBSU
studentswhoreportconsistentlycarryingacondom.Ourfirstmessagetopromotethisobjectivewillbe,

Dontkilltheheatofthemomentbynotbeingprepared.Thiswillgrabouraudiencesattention,and
helpthemrealizethatnothavingacondomcouldruinthemoodduringsexualintercourse.Thiswill
helpourtargetaudiencerealizetheyshouldalwaysbepreparedtouseacondom.Topromotethis
message,wewillhostabowlingeventinApril.ThiswilltakeplaceattheStudentCenterbowlingalley
from6pmto8pm.Becausethisisaninteractiveevent,morestudentsmightwanttocomejointhefun;
therefore,wewillbeabletopromoteourprogramtoagreaternumberofstudents.
Oursecondmessageforthisobjectiveis,Yousnoozeyoulose.Wewillpromotethismessage
duringthemonthofMarch.InthebeginningofMarchourprogramwillhaveseveralpostersandflyers
placedallthroughoutcampusincludingtheAtrium,recreationalcenter,andStudentCenter.Wewill
alsopromotethismessagebypassingoutflyersatthescramblelightfrom11amto3pmeveryFriday
duringMarch2016.ThestrategyofhavingthismessageinMarchisbecausethisisnormallythetime
forspringbreak.SincespringbreakisduringMarch,wewillbeabletostresstheimportanceofusing
condomsbeforestudentsengageinunsaferiskybehaviors.Ifstudentssnoozeonspringbringbreak
andforgettouseacondom,theycouldloseandpotentiallyfacethenegativeconsequences.
Objective:ByMay2016,therewillbea25%increaseinthenumberofBallStatestudentswhoknow
howprevalentunintendedpregnanciesareamongcollegestudents.
Ourprogramwillpromotethisobjectivethroughtheuseoftwomessages:Dontbeastatistic,
andNotusingacondom:flippingacoinonyourchancesofunintendedpregnancy.Ourprogramwill
focusonthisobjectivethroughthemonthsofNovemberandDecember.Followingourfirstandsecond
focusgroups,ourprogramdiscoveredthatstudentswithinourtargetpopulationdonotperceive
themselvessusceptibletounintendedpregnancy(Cihlar,DeWeese,Payson,&Trezak,2014).Although
theymayhaveexperiencednumerouspregnancyscares,theydonotactuallybelievetheywillget
pregnant.Thefirstmessage,Dontbeastatistic,simplymeanstosetyourselfapartfromother
collegestudentswhohaveaddedtothehighrateofunintendedpregnancy.Inordertopromotethis
message,boothswillbesetupintheAtriumandattherecreationalcenterdisplayinginformation
regardingprevalenceratesandstatisticsaboutunintendedpregnancyamongthispopulationfrom10am
to5pmonSeptember4th.Flyersandcondomswillbedistributedinordertopromoteourmessage.
DuringDecember,wewillpromotethemessageNotusingacondom:flippingacoinonyour
chancesofunintendedpregnancy.Thismessagecanbeusedtoelicitascareinourtargetaudience,in
ordertounderstandtheirchancesofunintendedpregnancy.Thismessageisbasedonthestatisticthat
Sixteenpercentofsexuallyactivecollegefemales,whodonotpracticeanyformofcontraceptionuse,
accountfor52%oftheunintendedpregnanciesintheUnitedStateseachyear(GuttmacherInstitute,
2013).Inordertopromotethismessage,ourprogramwilldisseminateaflyerwithagraphicofa

quartershowingitbeingflippedintheairwiththemessagestatedatthebottom.Wewillpostflyers
throughthemainareasofcampus:recreationalcenter,businessbuilding,RobertBell,DavidLetterman,
BrackenLibrary,Atrium,TeachersCollege,NorthQuad,CooperScience,andallfreshmandorms.We
willpost3flyersperbuildingforthemonthofDecember.
Objective:ByMay2016,therewillbea25%increaseinthenumberoffemaleBallStateUniversity
studentswhofeelresponsibleforprovidingacondomduringsexualintercourse.
ThisobjectivewillbeourprogramsfocusduringJanuaryandFebruary.Ourfirstmessage,
Usingacondomeverytimeyouhavesexisawaytoshowrespectforyourpartner,willbethe
Januarysfocus.Providingacondomtypicallybecomesthemalesresponsibility;however,wehopeto
encouragefemalestosharetheresponsibilityofpracticingsafesex.Wewillhostaneventforfemale
BallStatestudentsandstresstheimportanceofbeingpreparedinallsituations.Wewillalsohandout
freecondomstoattendeesofthisevent,aswellasencouragethemtoretrievetheircondomsfromthe
CondomShoppe.
Oursecondmessageforthisobjective,Whatsmoreembarrassing:buyingcondomsorgetting
unintentionallypregnant?willbeourprogramsfocusthroughoutFebruary.Thisphrasewillbepartof
thedesignonlargepostersdisplayedinhightrafficbuildingsoncampus.Wewillalsopostthemessage
asadiscussiontopiconourprogramsFacebookandTwittertogeneratediscussionamongstudents.By
stressingtheimportanceofcondomusewiththesemessages,wewillhopefullybeabletoovercomethe
negativesocialstigmamanypeopleassociatewithcondoms.

VI.Materials
Ourprogramwillproposea30secondtelevisionPSAtoourtargetaudience.ThisPSAwill
portrayseriousandemotionaltonesinordertoelicitthedesiredresponsefromourtargetaudience.
Seriousandemotionaltoneswillmosteffectivelycapturetheimportanceofincreasingcondomusein
ordertopreventunintendedpregnancy.ThisPSAwillbeusedinordertoprovokeascare,whichwill
influenceourtargetaudiencetopracticesafesex.OurprogramwillcreateatelevisionPSAthatwill
depictanaveragefemalecollegestudentwhoisuncertainifsheispregnantornot.Shewillbegetting
readyforajobinterview,whilecontemplatingwhethertotakeapregnancytest.Shewillfinallydecide
totakethepregnancytest,whichwillturnuppositive.Shewillbegintocrybecauseofthe
consequencesofunintendedpregnancy,andthenthescreenwillgoblack.Wordswillappearonthe
screenstating,Notusingacondomcanunexpectedlychangeyourfuture.Protectyourself.Slowand
sombermusicwillbeplayingthroughoutthedurationofthecommercial,inordertogivethemessagea
seriousandemotionaleffect.Thiscommercialwillallowourtargetaudiencetoreflectonthe
consequencestheymayfaceasaresultofnotusingacondom.Inaddition,afemalecollegestudentas
themaincharacterwillconveythemessagethatunintendedpregnancycanhappentoanyonewhodoes
notpracticesafesex;therefore,thiswillincreaseourtargetaudiencesperceivedsusceptibility.
Ourprogramwillalsocreateposterstodisplaythroughoutcampus.Theposterwillhavealarge
balancebeaminthecenteroftheposter.Ononeendofthebalancebeamtherewillbeaboxof
condomswithasingledollarsignbeneaththepicture.Ontheotherendofthebalancebeamtherewill
beapictureofababywithafewofthetoys,diapers,andbottles,whicharenecessitiesinordertotake
careofababy.Thesideofthebalancebeamwiththebabyonitwillbeweigheddown,andwillhave
fourdollarsigns.Thiswillindicatethatbabiesaremoreexpensivethanbuyingaboxofcondoms.At
thebottomoftheposter,wewillstatethequestion:Whatismoreembarrassing:buyingcondomsor
gettingunintentionallypregnant?Theseposterswillforcestudentstothinkabouttherisksand
potentialconsequencestheycouldfaceiftheyarenotwillingtousecondoms.Itwillallowthemto
weighthebenefitsandbarriersbyvisuallyindicatingthepricesyoupayforaboxofcondoms,as
opposedtoababyandallthenecessitieswithit.Ourprogramisawarethatdecisionsareaffectedbyan
interactionofbenefitsandbarriers.Therefore,wechosetoprovidebothbenefitsandbarrierstoour
flyer,inordertovisuallyexplainhowunprotectedsexcreatesmorecoststhancondoms.Theseposters

willbedisplayedthroughoutcommonareasofcampusincludingrecreationalcenter,Brackenlibrary,
theatrium,NorthQuad,andallfreshmanresidencehalls.

VII.Partnership
Alongwithourmaterialstohelppromoteourprogram,ourpartnershipswillalsohelpus
successfullyadvocateforourprograminordertoachieveourgoals.Ourprogramwouldliketohave
twopartnerships,theCondomShoppeandtheBallStateCommunicationCenter.Ourprogramchose
thesepartnershipsbecausetheyarelocatedonBallStateUniversityscampusandhaveaccesstomany
resourcesthatcanhelpimproveourprogram.
TheCondomShoppeisapromisingpartnershipforourprogrambecausetheyhavethe
knowledgeandresourcesavailabletohelppromotecondomusetoourtargetpopulation.TheCondom
ShoppeislocatedinsidetheHealthCenter.Theywillbeabletohelpupwiththeknowledgeof
promotingourprogrambecausetheyhavepromotedfortheirownevents.Thisallowsustolearnfrom
thepromotionalstrategiestheyhavedoneinthepastwiththeirshoptoputthesamestrategiesinto
promotingourprogram.Theyalsohelpuswithourprogrambecausetheyarepromotingthesame
behavior,condomuse.TheypromotecondomusebygivingawayfivefreecondomsadaytoBallState
students(BallStateUniversity,2014c).Thiscanplayintoouradvantageandhelpeliminateabarrierto
ourprogram,whichisthecostofcondoms.Bygivingfreecondoms,studentswonthavetheexcusethat
theydonthaveenoughmoneytopayforcondoms.TheCondomShoppealsoprovidesuswiththe
opportunitypassoutfreecondomsinalargequantity.Sinceourprogramispromotingresponsible
sexualbehaviors,theywillgiveustheopportunitytogiveawayalargequantityoffreecondoms
throughoutcampus(BallStateUniversity,2014c).
TheBallStateCommunicationCenterwouldalsobeanotherorganizationwewouldliketo
partnerwith.Theycouldhelpuswithpromotingourprogramandourdesiredbehavior:condomuse.
Theywouldbeabletospreadthewordandadvertiseabouteventsourprogrammaybehostingthrough
BallStateswebsite.TheirwebsiteisdedicatedtoinformstudentsaboutnewsandeventsonBallState's
campus(BallStateUniversity,2014b).Ourprogramcanusethistoouradvantagebecausewecan
informstudentsonsafesexpracticesthroughtheirwebsite.Forexample,eachweektherecouldbea
factpublishedontheirwebsiteaboutsafesexpractices.Wecouldalsousethistohelppromoteany
eventsourprogramwillbehaving.TheCommunicationCenteralsohasaccesstotheradiostationon
campus.Thisisanotherwayforthecentertohelpuspromoteanyeventortovocalizetheimportanceof
usingacondomandotherresponsiblesexbehaviors.Inaddition,theCommunicationCentercouldbe
abletoprovideuswithfacilitiestheyhaveavailabletouseforourprogramactivitiesorevents.They

willhaveaccesstomanysitesoncampus,inwhichourprogramcantakeadvantageoftouseforevents
wewillbeholding.

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