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Theory

We have chosen to use the Diffusion Theory for our objective. It is a five-step
process that will help us reach our objective.
1. Awareness: In this stage a person will become aware of the mission of Hearts
and Hands of Indiana.
2. Interest: A person wants to know more about the mission of Hearts and
Hands of Indiana, such as how to donate or volunteer.
3. Evaluation: A person asks how the organization will benefit him. A person will
ask for feedback from peers.
4. Trial: A person will test out the information he/she has gained by donating
time or money to Hearts and Hands of Indiana.
5. Adoption: A person will start donating time or money to Hearts and Hands of
Indiana on a regular basis or he will tell his friends about the mission.