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By Anthony C. Cruz
The vision of AC Computer Shop is to be recognized in our community as a provider of a good quality service.
As the popularity of the internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. AC Computer Shop provides communities with the ability to access the internet and share internet experiences in a comfortable environment
Table of Contents
Body of Business Proposal
Introduction Objectives of the Project
Details of the Proposal
Manufacturing Process Plant Location Plant Layout Organizational Set-up Organizational Chart Communication Process Officers and Key Personnel Recommended Compensation and Benefits Policies and House Rules
4 5 6 7 7 7 8 8 9
Body of Business Proposal
Introduction Computer shop business is one of the most in demand businesses here in Bulacan. Nowadays, internet cafes are really in demand because of the fast changing technology that the people embraced just like here in the Philippines. Some have their own laptops and bring it to internet shops so that they could relax and at the same time prepare their assignments and paper works. The people today are very busy and would want to do their jobs in a beautiful and innovative environment that could satisfy their needs and lessen their stress due to busy schedule. The proposed name of the firm is “AC COMPUTER SHOP”, it is a medium size unit that will operate and will offer an internet services. AC Computer Shop will be located at Poblacion Bocaue, Bulacan. The owner will register the firm with the Department of Trade and Industry (DTI) and Local Government Unit (LGU) concerned. The firm will be registered as single proprietorship. The business is about computer shop. The business will be renting a space along Hi-way near to Government Office, and schools. The target consumers are students, teachers, office workers, and nearby neighborhood especially those people whose relatives or loved ones are abroad. The two hundred (200) meter radius requirements as provided in the existing zoning code and other applicable rules and regulations wherein computer shops and other similar establishments and places of amusements should be put up or constructed at least two hundred (200) meters away from the church, schools, hospitals and other government offices shall be strictly complied with. Objectives of the Project The AC Computer Shop looks forward to be the most competitive shop in Bocaue and nearby towns of Bulacan. The proponent dreams of making profit and staying long in the business. For operating and establishing “AC COMPUTER SHOP”, I am having some objectives. 1. To earn profit at less investments. 2. To satisfy our customers providing best quality service at effective price. 3. Providing the service at low cost by providing the best quality at affordable price. 4. To know a fair return on the capital invested by the owner Target Market The large student and nearby neighborhood population will become an important part of the AC Computer Shop customer base. The student population continues to grow with the success of the educational institutes. Access to the internet, entertainment, and the upscale ambiance will attract the students. Business community is growing rapidly with the addition of new companies day by day. 4
AC Computer Shop will provide an opportunity to local and traveling professionals to check their e-mails communications; this will be an attracting entity for the middle income group and for the residents of Bocaue as they do not have access to the internet at their living places.
Market Growth The market for the services AC Computer Shop will offer is growing rapidly. The computer shop hasn't come to this area yet, but similar services are growing rapidly on a global scale. Large cities that cater to large numbers of traveling business people have been saturated with businesses offering the services AC Computer Shop will offer. Business people use the Internet services to catch up on email and communications with their family. My area supports a population that has many of the same needs and interests of this larger group. The student population continues to grow as the University grows in popularity with high-school graduates from out of state. These students tend to have money and an interest in up-scale social centers. AC Computer Shop will target these groups with the use of fliers and tarpaulin. Market Strategies To penetrate the target market, different marketing strategies and promotions will be considered. Leaflets will be distributed and handed out to various business establishments, offices, schools, bus and jeepney stations, friends, and relatives. Games and services offered will be displayed on the store window. I will offer promo’s to attract the consumer like cheaper rate for computer rental, and membership card. I will put a tarpaulin on the place itself where my shop is standing, promoting the opening of my computer shop also one month before the opening. To let the people know that there will be a new Computer Shop on the vicinity. Lastly, I will keep developing my skills by attending seminars to improve my knowledge and to be updated in this business.
Market Needs As the popularity of internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Public wants access to the methods of communication and volumes of information now available on the internet, and access at a cost they can afford and in such a way that they are not socially, economically, and politically isolated. Marketing Strategies I create some advertising strategies like I will print a thousand of fliers printed with the total cost of Php. 908.00 (500 pieces on small fliers that cost Php. 220.50, while the second fliers are also 500 pieces with the cost of Php. 687.50), a month before the opening me and my staff will distribute the fliers. I will also put tarpaulin on the place itself where my shop is standing a month before the opening. It will promote the services offered and also the opening of my Computer Shop. To let the people know that there will be a new Computer Shop on the vicinity. The tarpaulin size is 64” x 100”and amounting Php. 497.75. Management Strategies Maintain a focus on quality products with bottom-line growth through cost reduction and optimal performance. I also focus on technology and innovation to make sure our employees skills are up to standard with today’s mode of production.
Details of the Proposal
In this chapter, I will discuss the product, the manufacturing process of my business including the plant size and production schedule. I will also discuss the machinery and equipment and also the other computer application that I will use in the business. In order for me to lessen my expenses, I purchase equipment in packages. I focus much in the hardware and software. I research on how much the hardware and software will cost me, through net surfing. The Services The following services of AC Computer Shop are listed below: • • • • • • • Gaming Typing Searching the net Printing/ Photo copying/Fax/Scanning Down loads Cd – burning Computer Repair 6
For gaming I will install popular online games like Warcraft, Counter strike, Battle Realms, Dance Audition, and Autojam. In typing I will install original Operating System of MS Office Professional 2007 like MS Word, Excel, Power point, Access, Desktop Publishing. I will have printer, Scanner, Photocopier, and Fax Machine for the Printing, Photo copying, and faxing. AC Computer Shop will also offer other services like DVD/CD burning, Pay phone, and Computer Repair.
Manufacturing Process This is the AC Computer Shop’s manufacturing process.
The “AC Computer Shop” will provide the product and services to the customers, and then the customer will give income or profit to AC Computer Shop in return. The income or profit that the customer gave in return will used to provide the product and services. The “AC Computer Shop” will operate seven days a week. AC Computer Shop opens at 8:00 am ahead to the other competitors. This will lead my shop of being known. My goal is to give the needs of the students and others in early manner of time. AC Computer Shop’s Time Schedule Opening
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
8:00 AM 8:00 AM 8:00 AM 8:00 AM 8:00 AM 8:00 AM 8:00 AM Total Operating Hours per week
11:00 PM 11:00 PM 11:00 PM 11:00 PM 11:00 PM 11:00 PM 11:00 PM
15 15 15 15 15 15 15 105
* AC Computer Shop will be closed in Christmas, New Year, All Souls Day,
“AC Computer Shop”
Organizational Set-up There are various forms of organizations such as single proprietorship, partnership (general or limited), and cooperative organization (consumer, producers, marketing, or financing). Out of this the most suitable form of organization for the AC Computer Shop can be single proprietorship. Single proprietorship – also known as a sole trader or simply proprietorship is a type of business entity which is owned and run by one individual and where there is no legal distinction between the owner and the business. All profits and all losses accrue to the owner (subject to taxation). All assets of the business are owned by the proprietor and all debts of the business are his debts and he must pay them from his personal resources. This means that the owner has unlimited liability. It is a "single" proprietorship in the sense that the owner has no partners (partnership). The main advantages of single proprietorship are easy to start up, relatively less regulation, full control over the business, easy to discontinue. Another advantage is that one takes all the profits of the business. This is the main reason that most businesses are of this type. A single proprietorship is not a corporation; it does not pay corporate taxes, but rather the person who organized the business pays self employment taxes on the profits made, making accounting much simpler. A single proprietorship also does not have to be concerned with double taxation, as a corporate entity would. A single proprietor usually has a quick decision process and doesn't have any opposition when making a decision as he or she has total control of his business. All profits and losses accrue to the owner Organizational Chart Communication Process
Officers and Key Personnel Manager Managers just don't go out and haphazardly perform their responsibilities. Good managers discover how to master five basic functions: planning, organizing, staffing, leading, and controlling. • Planning – This step involves mapping out exactly how to achieve a particular goal. These steps may include increasing advertising, inventory, and sales staff. These necessary steps are developed into a plan. When the plan is in place, the manager can follow it to accomplish the goal of improving company sales. Organizing – After a plan is in place, a manager needs to organize her team and materials according to her plan. Assigning work and granting authority are two important elements of organizing. Staffing – After a manager discerns his area's needs, he may decide to beef up his staffing by recruiting, selecting, training, and developing employees. A manager in a large organization often works with the company's human resources department to accomplish this goal. Leading – A manager needs to do more than just plan, organize, and staff her team to achieve a goal. She must also lead. Leading involves motivating, communicating, guiding, and encouraging. It requires the manager to coach, assist, and problem solve with employees. Controlling – After the other elements are in place, a manager's job is not finished. He needs to continuously check results against goals and take any corrective actions necessary to make sure that his area's plans remain on track.
• • • •
Knowledgeable and Friendly Staff Computer Shop is a service business. The success of the business depends upon the quality of the service offer and delivering the service consistently. So a knowledgeable friendly and eager to please staff, state-of-art computer hardware and a clear vision of the market need will help it succeed. Recommended Compensation and Benefits Compensation is payment to an employee in return for their contribution to the organization, that is, for doing their job. Estimated Annual Cost for Salaries and Wages
Description Manager Monthly Salary Annual Salary
Total Salaries and Wages Cost
Php. 8,000.00 6,000.00
Php. 96,000.00 72,000.00
* Additional fee to my employee for computer repair (labor)
Benefits • • • SSS PHILHealth Holiday pay (double pay)
Policies and House Rules ● To the Costumer No eating and drinking inside the shop. No smoking. always ask for assistance. ● To the Employee Always on time. Always ware your smile. Complete uniform Approachable.
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