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Its not just about the newspaper we read everyday or TV we watch, its much more than that.Media plays a significant role in our society today. It is all around us, from the shows we watch on television, the music we listen to on the radio, to the books and magazines we read each day. . These goals range from entertaining to educating. Lets talk about their role in society one by one. Lets firstly talk about NEWSPAPERS. Newspapers keep the people informed about the political activities of their government. They give in detail the statements of speeches made by the rulers at public meetings of on the radio or television. They also report the activities of political parties and leaders. Standard newspapers criticize the policies and statements of the government or of the political parties in a fair (just) way. News papers describe the economic policies of the government. For example they describe its import and export policies, its plans for future economic development, and the prices of different things fixed by it, and so on. Our newspapers have always reported in detail the economic policies of our different government in the fields of agriculture, industry and commerce. For example The Indian Express recently printed the performance of cabinet ministers in last 100 days. what they had promised and what they did.
Newspapers also describe the problems of labors, farmers and other working people and suggest their solutions. Newspapers give a true and correct picture of society. They describe the activities of the people in different fields like education business industry, law, medicine, science, and so on. They tell us about the activities of students and teachers, businessmen, industrialists, lawyers, doctors, scientists and all categories of working people. They convey information regarding the different crimes taking place every day. Newspapers tell about the political, economic and social changes in different countries. They give descriptions of changes government and revolutions in different parts of the world. They give descriptions of changes taking place in other societies in education, science, and medicine industry agriculture and defence preparation. From the century's people using different ways to send messages and making public announcements and informing bulletins used different Medias. They use to write on skins, stones, white boards, and cloths to send messages. First newspaper was printed in the form of new sheet in china in the 18th century. Newspapers are use to published research work. In the old days, they were sold as a source of book of different scientist, doctors, and researchers. Newspapers still plays a vital role even the changing in technologies creating challenges and opportunities for this media. Newspaper is main source of handy information provide up-to-date information. Every one
can afford to buy. It gives the sophisticated approach towards life in social, political, economical and entertainment framework. Provide knowledgeable information available to all ages and societal status. Because it is not necessary that every one have TV, or internet resources, radio, as these are the technological resources. It is global need of every culture. It is also beneficial to the different organization to sell their products through advertisements. it creates reading and research skills for children specially. It promotes freedom to journalism to project the truth in the society and aware with the global happenings.
Lets now talk about role of FILMS in society. Actor-social activist Rahul Bose feels that movies can't change society but can help make sensible people 'more sensible'. Even I do believe that movies play a vital role in shaping the society. All the things have their merits and demerits. Hindi films have played a significant role in the growth of hindi language, hindi culture, traditions, values. People from different countries and different localities have learnt hindi only through movies. films presents all the aspect of society. Its the mirror image of society. whatever they show in films is the reflection of society. yes its true that in reality everything is not visible. Everything happens behind the curtains. Films play a vital role in shaping the society and
influencing its people. A film is an art, formed by recording pictures from across the world or by creating images, animation, and presenting in the form of a motion picture. It is a popular source of entertainment and education. Since the time of its inception, the film industry has gone through various stages of development. Starting from pure visual art, silent movie, to becoming a narrative structure by stringing scenes together, the film industry has improved manifold. They have evolved with the psyche of the society and evolved the psyche of the society. If we look into the Bollywood Industry, we would see that during 1930s and 1940s, when the country was fighting for independence, many film makers tried to reproduce the same feeling in the films. Films like Mother India, Poorab aur Pashchim, Shatranj ke Khiladi, Rani Lakshmibai, Jhansi ki Rani, all depict the revolutionary mind set of the society. They influenced the people to fight against the oppression rule of the Britishers and gain independance. Such films depicted the mindset of the people and also motivated them towards the desired end, Independence. Now the Industry, as always, is deriving/ making people aware of the social hurdles a common man faces. Films like A Wednesday, Khuda Ke Liye and Amir, strike a cord in our hearts. Films like Rang De Basanti and Chak de, motivated the youth to bring about a change in the governance and the depriving condition of our country and sport. It is true that all films do not carry a message. Many are made for entertainment purpose, but every story has
a moral, and we should try to grab that. India is known across the world for its Bollywood Industry. We, through joint ventures with Hollywood artists, are making exceptionally good films like Slumdog Millionaires, which have the capability of leaving a mark on the minds of the viewers world over. Such films leave a positive impact, which makes us hopeful and incited for a bright future. though i even agree to the point that exceptions are always there. Talking about TELEVISION For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most people rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms and to inform us about current world issues. The problem is that sometimes what we hear or see on television is not always accurate or correct. Sometimes news stories give us the wrong information and we believe that it is true because it is being said on television. They may give
you a story, but they may leave out some details to prove their point or to make the story more interesting. Talking about its positive aspects Television is now playing a very important role in our lives. Television is not only a convenient source of entertainment, but also a comparative cheap one. Television keeps you informed about current events. It allows you to follow the latest developments in science and politics. It offers an endless series of programs that are both instructive and entertaining. Many television programs introduce people to things they never thought of before and have never heard of before. Television series have done a great job in popularizing many literary masterpieces. Television has been good company to those who do not work, like housewives, lonely old people, etc. With television people are still free to enjoy other "civilized pleasures", or even more. There are a considerable variety of programs on television. The viewer is always free to choose whatever he wants to see. Television provides enormous possibilities for education, like school programs via closed-circuit television. Television provides special broadcasts for those in a TV University, or Open University. It also offers specialized subjects like language teaching, sewing, cooking, painting, cosmetics, etc.
Television does the job of education in the broadest sense. Instructive programs achieve their goal through entertaining the viewers. Television provides an outlet for creative talents. People all around the world are no longer distant and isolated from each other. It brings most distant countries and the strangest customs right into your living room. Compared with radio, everything on television is more lifelike, vivid, and real. Television may be a vital factor in holding a family together. Especially where there are economic problems that cause the husband and wife to be at a breaking point. Television keeps people informed about the government and its programs. Television keeps people informed of the news and weather. Television keeps people informed of disasters like floods, winds, etc. In the case of serious problems television tells people what to do. People can be taught about safety through television. like films even television viewing has its pros and cons. its a tool in our hands, its upto us how we use it. Television has helped in a big way with respect to connecting with the audience. One learns discipline in the television medium and this helps in dealing with topicalities and strategic planning.
Also, the scope of RADIO as a medium to cater to both advertisers as well as consumers is immense. On Radio you may be reaching out to a mass audience, but you are actually speaking to one person…it is a very personal medium and especially so with the proliferation of personal devices like the mobile, portable music players etc. Radio is also a passive medium; hence you can consume it while doing your regular chores. The RJ plays an important role since he/she develops a personalized relationship with the listener. One of the biggest differences is that Radio is a completely local medium and hence the ability to tailor, makes content meet local tastes, which is not feasible with television. The turnaround time is less and hence the need to limit yourself is also less. While TV is a visual medium, Radio is an aural medium. This allows for the power of imagination on Radio!Radio, as any other mass medium that influences public opinion has a socially responsible role to play. Being a live and interactive medium, every radio station has to keep in mind sensitivities of the public at large. whether traffic updates, health updates, weather updates, humor quotient required in a stress-filled life… they package in as much as possible. Similarly, on ground, whether it is AIDS Awareness programs, Traffic Awareness Months or any other activity – they look at activities that really affect the people in a big way. for example when whole of the Mumbai was under water the RJ Anirudh of mumbai's radio channel helped all the people to
connect with the rescue teams and their relatives while all the other means of media and communication got freezed.. he was there for three days in the studio. this is just one example. there may be many more. Radio is live and real and works on the principal of the 'Theatre of Mind'. As a medium it therefore offers a seamless integration for brands as compared to other mediums. lastly talking about NEW MEDIA OR INTERNET.Until the 1980s media relied primarily upon print and art analog broadcast models, such as those of television and radio. The last twenty-five years have seen the rapid transformation into media which are predicated upon the use of digital computers, such as the internet and computer games. However, these examples are only a small representation of new media. The use of digital computers has transformed the remaining 'old' media, as suggested by the advent of digital television and online publications. Even traditional media forms such as the printing press have been transformed through the application of technologies such as image manipulation software like adobe photoshop and desktop publishing tools. New Media: Will alter the meaning of geographic distance. Allow for a huge increase in the volume of communication. Provide the possibility of increasing the speed of
communication. Provide opportunities for interactive communication. Allow forms of communication that were previously separate to overlap and interconnect. Security concerns over new media have increased due to the growing number ofcybercrimes. . National security experts reach out to computer hackers and train internal operatives in the field of computer security with the need to intercept and interpret digital communications. Some of these methods go against the intent of new media and contribute to the debate about netneutrality.New Media has been used extensively by social movements to educate, organize, share cultural products of movements, communicate, coalition build, and more. as a result of the evolution of new media technologies, globalisation occurs. Globalisation is generally stated as "more than expansion of activities beyond the boundaries of particular nation states". Globalisation shortens the distance between people all over the world by the electronic communication. It is important for us to remember not just the pros and cons of media but also to be able to assure ourselves about the ways in which it impacts various shortcomings and crisis throughout the world over various issues across domains of life. Our question should be does it help, beyond just bringing things into our notice. As just getting to know is not enough! Does it makes a difference to vulnerabilities of life? It
takes up a life span approach focussing a child, a girl, an elderly, an adult placed in various contexts and situations. Thus it provides us a situational analysis of people and places. We are exposed to the dim and the hard realities of life. It widens our lens to acknowledge a justice as well an injustice bridging the gap between people and policies and political processes. We should really be proud of its reach. But not to forget it is a two edged weapon!!
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