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Mobility Index Report

Q1 2015
Report on App, Platform and
Device Preferences from the
Leader in Secure Mobility
May 2015

Report on App, Platform
and Device Preferences from
the Leader in Secure Mobility

This report is part of the Good Technology
Technology™
Mobility
MobilityIndex,
Index,an
anongoing
ongoinginitiative
initiativeto
to

track and analyze the impact of mobile apps and platforms. This document presents
the details of the Good Mobility Index and the methodology behind it.
With a diverse global customer base that includes FORTUNE® 100 leaders across a
wide range of industries, Good is uniquely positioned to provide insight into the
adoption of new mobile apps, platforms and devices. Leveraging data collected from
®
Mobility
Platform
or
our extensive customer base using Good
the Good
for Enterprise™
Dynamics® Secure
or the Good
Dynamics

, GoodGood
is reporting
on enterprise
mobile
application
adoption in
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for
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Platform,
is reporting
on enterprise
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addition
activations.
adoptionto
indevice
addition
to device activations.

02

EXECUTIVE SUMMARY
Businesses of all sizes and in all industries continue to aggressively mobilize their apps
and content. However, as this quarter’s Mobility Index Report highlights, different industries
are pursuing notably different mobile initiatives on different platforms and using different
form factors.
Beyond email, calendar and contacts, the secure browser is the leading mobile app being
deployed by businesses. This app has broad adoption across verticals and dominates app
adoption in industries such as manufacturing and transportation. At the same time, several
industries are moving beyond packaged apps with insurance emerging as an early leader in
terms of custom apps that enable new mobile business processes, while business and
professional services focus on mobilizing their content.
From the device perspective in Q4, iOS maintained its strong enterprise share across device
types and form factors. However, iOS continued to see some erosion in its once dominant tablet
adoption with Android continuing a surge and Windows emerging on the scene.

03

OVERALL
HIGHLIGHTS
Mobile apps continue to see
strong growth adding another
28% to their impressive growth
over the last quarter.

iOS remains the market share
leader continuing a surge that
began with the release of the
iPhone 6.

Secure browser remains the
most popular app outside of
email. Secure instant messaging
and custom apps follow as next
most popular apps.

Android remains strongest in
high tech and surges in energy
while iOS shows particular strength
in regulated industries and education.

Insurance emerges as an early
adopter of custom apps with
over a third of all apps activated
focused on mobilizing custom
business processes.

The tablet market space gets
more crowded with iOS still in
the lead but Android continuing
gains and Windows gaining
market share.

The Android robot is reproduced or modified from work created and shared by
Google and used according to terms described in the Creative Commons 3.0
Attribution License.

04

Detailed Findings

%

Good Technology analyzed both the
mobile apps and devices activated by
its customers over the first quarter of
2015 to highlight trends in mobility,
app and device preference.

05

Organizations Continue to Deploy
Increasing Numbers of Mobile Apps
In the first quarter, organizations continued to mobilize their apps and
content at a rapid and accelerating pace. Enhanced collaboration and access
to corporate content led the way, each experiencing dramatic growth.
Overall app activation was up 28% quarter-overquarter and 48% over the same period last year.

28

%

1 YEAR

160

%

For the full year beginning in April 2014
and ending in March 2015, total app
activation grew 160%.

01

06

Secure Browser and
Secure IM Lead All Apps
For the second quarter in a row, secure browser led all app categories
representing 21% of all apps deployed by organizations reflecting the
growing demand for secure access to the corporate intranet.
Secure instant messaging
moved up one spot to overtake
custom apps as the second most
widely deployed mobile business app.

Top 5 App Categories
Across Devices

1

Secure Browser

2
Secure IM

3
Custom Apps

4

5

Document
Access

Document Editing

01

07

Document Access and Document
Editing Show Strong Growth
While the order of mobile apps remained fairly constant, document access
and editing experienced the fastest growth. Increasingly businesses are
mobilizing their content and enabling mobile document-based workflows.

68

These two categories saw
growth rates of 68% and
51% respectively
quarter-over-quarter.

%

Document
Access

51

%

Document
Editing

SUNNYVALE
MAIN ST.

GOOD HQ

08

Insurance Aggressively Transforms
Business Processes with Custom Apps
The insurance industry is going through rapid business transformation
with new buying methods, claims processing and other key business
processes that are transforming the competitive landscape.
At the same time, insurance depends on
complex business logic involving a multitude
of legacy systems. For this reason the insurance
industry has been especially aggressive in
developing mobile apps to bridge this gap.

34%
CUSTOM
INSURANCE APPS

In the first quarter of 2015, fully
34% of all apps activated by
insurance organizations were
custom apps.

SUNNYVALE
MAIN ST.

GOOD HQ

09

When Time is Money,
Firms Invest in Secure IM
While financial services also aggressively invested in custom apps, the
top category of apps in this vertical was secure instant messaging (IM),
accounting for 27% of all apps activated by financial services firms.
In this industry, speed to decision
can mean the difference between
being in the red and in black.
As the industry mobilizes, secure
mobile IM is becoming a substitute
for a shout across a trading floor.

SECURE IM

27

%

10

Business and Professional Services
Focus on Mobile Document Editing
Business and professional services represent a wide variety of firms, from
law firms to consulting services to accountancies. However, the unifying
factor of this disparate set of businesses is that each of them works on
business docs.
Perhaps unsurprisingly then that document editing
apps dominated this vertical, making up 26% of all apps
deployed by business and professional services firms.
For these firms, the next most activated apps after
document editing apps were secure browser and
document access apps.
Together these three app categories, all of which center
around mobilizing content, made up 64% of all apps
deployed by business and professional services firms.

11

For Manufacturing Firms,
the Browser is King
Uniquely among all verticals, manufacturing firms utilized very few custom
apps and little secure IM. However, more than any other industry
manufacturing relied on secure browsers to access key information.

47% of all app

activations within
manufacturing were
made up of secure
browsers.

The widespread adoption of secure
browsers within the manufacturing industry
illustrates that while the usage patterns in
unregulated “blue collar” industries differ
substantially from regulated and “white
collar” industries, manufacturing too is
mobilizing key business processes.

47

%

12

iOS Retains
Strong Market Share
iOS retained the top spot for device activation, dropping a single percent to
72% of all activations. Android ticked up 1% to 26%. iOS has maintained
a market share of over 70% since the introduction of the iPhone 6.

72

Windows Phone activations remain consistent
with the six previous quarters and made up
1% of total device activations.

%

iOS

It was joined by Windows, which appeared for
the first time in the Mobility Index Report,
registering an additional 1% of activations.
Most of these devices were tablets running
Windows Pro.

26

%

Android

CUPERTINO

1

%

Windows

1

%

Windows
Phone

13

iPhone 6 Most Popular Device,
Galaxy S5 Leads Android Devices
The iPhone 6 remained the most popular device overall, making up 26% of
all activations in Q1 2015. The most activated Android device was the Samsung
Galaxy S5. Together Apple and Samsung made up 28 of the top 30 devices.

iPhone 6

26

%

OF ALL
ACTIVATIONS

Apple
&
Samsung

28

OF THE TOP
30 DEVICES

14

iOS Leads Tablets,
but New Competitors Emerge
iOS maintained its lead in tablets, with 81% of all activations in Q1.
However, this represented a 4% drop over Q4.
It continued a trend of increasing diversity in the tablet marketplace.
A year ago, iOS commanded 92% of tablet share.
Android gained an additional 1% from iOS, continuing a trend that has seen its
market share nearly double over the last year. Q1 also saw the emergence of Windows
tablets, including both Microsoft Surface devices and devices from Windows OEMs,
rising from 1% to 4% of tablet activations.

81

%

iOS

15

%

Android

4

%

Windows

15

iOS Maintains Strength
in Regulated Industries
Device adoption varies significantly
among industries. For the second
quarter in a row, iOS significantly
outpaced Android in regulated
industries.

80

%

PUBLIC SECTOR

80% of public sector
activations and 76%

of financial services
activations were
iOS devices.

76

%

FINANCIAL SERVICES

The most iOS-heavy
industry was education,
a traditional Apple
stronghold, with
83% of devices
% running iOS.

83

EDUCATION

16

Android Strongest in High Tech,
Surges in Energy
Android is strongest in unregulated industries.

47

%

44

%

For the second quarter in a row high tech
was the most Android-friendly industry, up
2% to 47% of all activations in this vertical.

Energy followed closely behind with 44%
of devices running Android, a significant
jump from last quarter when Android
represented just over a third of devices.

The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

17

Microsoft Devices
Begin to Find their Niche
Windows and Windows Phone showed strength in a couple of verticals.

5

%

7

Windows tablets made up 5% of all
activations in retail, while Windows Phone
devices made up 7% of all activations in
entertainment and media.

%

This is the first time any Microsoft
operating system has exceeded 5%
in any vertical in the report.

HOLLYWOOD

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Overview Of
Good Mobility Index
Methodology
The metrics cited in this report have been directly generated from internal data provided
by Good Technology, as aggregated from all devices activated across the company's
worldwide customer base in Q1 2015.
Good analyzed activations by month, among all its global customers that had at least five
activated devices over the quarter, to draw conclusions on the overall trends for
net new activations across iOS®, Android®, Windows® and Windows Phone® platforms.
Analyzing the long tail of net new device activations by platform provides unique insight
into not only the popularity of individual devices and form factors, but also the platforms
that enterprises prefer for enabling employees to access business data and applications.
Due to the fact that RIM devices use only the BlackBerry® Enterprise Server for corporate
email access, Good does not have insight into BlackBerry handset activation trends; and
they are not reflected in this report.

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ABOUT GOOD
Good Technology is the leader in secure mobility, delivering solutions across all stages of the mobility lifecycle for enterprises and governments worldwide. Good offers a comprehensive, end-to-end solutions portfolio, consisting of a suite of collaboration applications, a secure mobility platform, mobile device management, unified monitoring, management
and analytics, and a third-party application and partner ecosystem. More than 6,200 organizations in 189 countries use Good Technology, and we are trusted and deployed in
100% of the FORTUNE® 100 commercial banks and aerospace and defense firms as well as leaders across healthcare, manufacturing and retail. Learn more at www.good.com.

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