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An Assignment on

Cox & King’s

Submitted by-: Submitted to-:

Aditya Srivastava Mr. Gaurav Asthana

BBA(CAM) 6th sem.

This is to certify that assignment entitled “COX & KING’S” which is

submitted by me under the internal assignment programme comprises only my
original work and due acknowledgement has been made in the text to all other
material used.

Name of the student: Aditya Srivastava

Enrolment no. 0442151907

Name of the Faculty-: Mr. Gaurav Asthana


This is to certify that assignment entitled “COX & KING’S” which is submitted by
Aditya Srivastava is a record of the candidate own work carried out by him under
my super vision. The matter embodied in this is original and has not been submitted
anywhere else.

Date: Mr. Gaurav Asthana


My sincere gratitude to my faculty who gave an opportunity to carry out this

assignment and had been a constant inspiration.

I am grateful to my faculty guide Mr. Gaurav Asthana for their regular guidance.

Finally I want to thank all the friends, colleagues for their constant cooperation,
encouragement, help and support throughout the study without which this work
would not have been possible.

Aditya Srivastava

Serial no. Topics

1.1) Definition of tourism
1.2) Tourism as a Service Industry & Types of Tourism

2.1) Product/Services
2.2.1) Destination Management

2.2.2) Outbound Tourism

2.2.3) Business Travel

2.2.4) Incentive & Conference Solution

2.2.5) Domestic Holiday’s

2.2.6) Foreign Exchange

2.2.7) Travel Insurance

2.2.8) Trade Fairs

2.2) Cox & King’s Advantage




3.1) Users of tourism services
3.2) Need for Segmentation
3.3) Segmentation






Tourism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people who "travel to and stay in places outside their usual
environment for more than twenty-four (24) hours and not more than one consecutive year for
leisure, business and other purposes not related to the exercise of an activity remunerated from
within the place visited". Tourism has become a popular global leisure activity. In 2008, there
were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007.
International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, corresponding
to an increase in real terms of 1.8%.

As a result of the Late-2000s recession, international travel demand suffered a strong slowdown
beginning in June 2008, with growth in international tourism arrivals worldwide falling to 2%
during the boreal summer months, and this negative trend intensified as international tourist
arrivals fell by 8% during the first four months of 2009.

Tourism is vital for many countries, such as the U.A.E, Egypt, Greece and Thailand, and many
island nations, such as The Bahamas, Fiji, Maldives and the Seychelles, due to the large intake of
money for businesses with their goods and services and the opportunity for employment in the
service industries associated with tourism. These service industries include transportation
services, such as airlines, cruise ships and taxis, hospitality services, such as accommodations,
including hotels and resorts, and entertainment venues, such as amusement parks, casinos,
shopping malls, various music venues and the theatre.

The United Nations classified three forms of tourism in 1994, in its "Recommendations on
Tourism Statistics: Domestic tourism", which involves residents of the given country traveling
only within this country; Inbound tourism, involving non-residents traveling in the given
country; and Outbound tourism, involving residents traveling in another country.
Tourism as a Service industry

The tourism industry, and the products and services that fall under its wide umbrella, are
complex indeed. There are a number of features that make it unique.

Tourism is a subjective experience and an amalgam of products and services - not a single
* Tourism products, like all services, are intangible. A Harbour cruise, a stroll
through a rainforest or a dinner at sunset are intangibles. They cannot be seen,
touched, felt or sampled before purchase.

The selling of tourism is the selling of images. The Indian Tourist Commission in
other countries does not sell tourism products, it sells what we may call a shifting
generic image of India.

* The tourism product is not a homogeneous product. We cannot standardize a

service. Hotels attempt to standardize their room and service delivery as efficiently as
possible through staff training and quality control procedures, but the human
ingredient complicates the equation. As most services require interaction between the
producer and consumer, each with their own set of expectations, it is highly unlikely
that any product can ever be perceived equally by all customers. External factors can
also affect the tourist experience. A bumpy flight can spoil an overseas trip and rain
can ruin a Coast stay.

* Tourism products are perishable. An unsold Park Grand hotel room, an unused
aircraft seat and a vacant concert seat is revenue lost. They cannot be stored for later
use, as can tangible products. Hence the prevalence of discounting in services.

* This leads to the major problem confronting the tourism operator: namely, demand
fluctuation. Tourism is perhaps more vulnerable than any other industry to seasonal
fluctuations in demand. Demand fluctuation can be unseen, sometimes due to natural
causes, others man-made. Acts of God include climate and natural disasters . Acts of
Man include strikes (domestic pilots' strike) and international events (War) and
murders (tourist murders).
Types of tourism

 Wildlife tourism

India has a rich forest cover which has some beautiful and exotic species of wildlife – some of
which that are even endangered and very rare. This has boosted wildlife tourism in India. The
places where a foreign tourist can go for wildlife tourism in India are the Sariska Wildlife
Sanctuary, Keoladeo Ghana National Park, and Corbett National Park.

 Medical tourism

Tourists from all over the world have been thronging India to avail themselves of cost-effective
but superior quality healthcare in terms of surgical procedures and general medical attention. It is
expected that medical tourism in India will hold a value around US$ 2 billion by 2012. The city
of Chennai attracts around 45% of medical tourists from foreign countries.

 Pilgrimage tourism

India is famous for its temples and that is the reason that among the different kinds of tourism in
India, pilgrimage tourism is increasing most rapidly. The various places for tourists to visit in
India for pilgrimage are Vaishno Devi, Golden temple, Char Dham, and Mathura Vrindavan.

 Eco tourism

Among the types of tourism in India, ecotourism have grown recently. Ecotourism entails the
sustainable preservation of a naturally endowed area or region. This is becoming more and more
significant for the ecological development of all regions that have tourist value. For ecotourism
in India, tourists can go to places such as Kaziranga National Park, Gir National Park, and Kanha
National Park.

 Cultural tourism

India is known for its rich cultural heritage and an element of mysticism, which is why tourists
come to India to experience it for themselves. The various fairs and festivals that tourists can
visit in India are the Pushkar fair, Taj Mahotsav, and Suraj Kund mela.
Company Profile

Cox & Kings is the longest established travel company in the world. Its distinguished history
began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India
under the command of Lord Ligonier.

By 1878, C&K were agents for most British regiments posted overseas, including the Royal
Cavalry, Artillery and Infantry, as well as the Royal Wagon Train and the Household Brigade.
The Royal Navy was next and in 1912, The Royal Air Force came under its wings.

Between 1750's and 1950's, Cox & Kings was witness to an exciting era in Indian history, and, in
its own way, helped to shape it. In 1947, the British administration departed, but bound by strong
ties to India, Cox & Kings stayed on and flourished. Today, Cox & Kings is a premium brand in
all travel related services in the Indian subcontinent, employing over 800 trained professionals.

Its India operations are headquartered in Mumbai and have the status of a limited company. It
has over 12 fully owned offices in India across key cities such as New Delhi, Chennai,
Bangalore, Kolkata, Ahmedabad, Kochi, Hyderabad, Pune, Goa, Nagpur and Jaipur.

The worldwide offices are located in UK, USA, Japan, Russia, Singapore and Dubai. It has
associate offices in Germany, Italy, Spain, South Africa, Sweden and Australia.
Product and Services

The principal services offered by the company are:

• Destination Management
• Outbound Tourism
• Business Travel
• Incentive & Conference Solutions
• Domestic Holidays
• Trade Fairs
• Foreign Exchange
• Insurance

Destination Management

COX & KINGS is India's market leader in destination management, with substantial competitive
advantage in this business segment. Cox & Kings operates a range of group and individual tours to
destinations throughout the Indian subcontinent for clients from all over the world.

Cox & Kings overseas is a renowned travel brand and an Indian subcontinent tour specialist and been
quoted as one of the top 5 premium tour operators by 'Conde' Nast Traveller'. This division also
provides specialist services to foreign participants visiting India for international meetings,
conferences, ad hoc incentives and exhibitions and also caters for domestic conferences and corporate
incentives. Ground related services to international cruise companies touching Indian shore with a
provision of shore excursions are other leading activities of this division.

A destination management provides a ground service based on local knowledge of their given
destinations. These services can be transportation, hotel accommodation, restaurants, activities,
excursions, conference venues, themed events, gala dinners and logistics, as well as helping with
overcoming language barriers. Destination management company (DMC) are able to provide
preferential rates based on the buying power they have with their preferred suppliers.

A DMC is an incoming tour operator catering for both corporate and leisure clients. DMCs differ
from tour operators in that DMCs do usually not deal directly with end-clients, but trade through
agents, which may be tour operators.
Outbound Tourism

Cox & Kings began a full-fledged in house tour operating activity by designing its own brochure
product under exclusive arrangements with direct suppliers and local agents across the globe. Cox &
Kings has been undertaking path-breaking initiatives to reach out to the travelers through innovative
products. These include:

'Duniya Dekho' Holidays to Europe, USA, Far East, South Africa, Mauritius, Australia and New
Zealand. For the "value for money" traveller.

Charges Under the Duniya Dekho Scheme-:

Name of Tour Duration Charges Discount

Splendours 19 D / 18 N INR 181,713 INR 54,514
Glimpse of
Europe - Winter 07 D / 06 N INR 112,811 INR 56,406

Splendours 20 D / 19 N INR 247,450 -------
Explorer 13 D / 12 N INR 244,954 -------
Malaysia &
Singapore 08 D / 07 N INR 107,950 INR 53,975
Orient &
Magical Far 13 D / 12 N INR 135,550 INR 67,775
East Summer
Australia 13 D / 12 N INR 264,156 INR 132,078
Kiwi Surprise
Summer 09 D / 08 N INR 139,214 -------

Magical China
Summer 11 D / 10 N INR 100,650 -------

Dubai Delight
Summer 04 D / 03 N INR 17,750 -------

South African
Adventure 09 D / 08 N INR 105,000 -------
'FlexiHols' is a concept in holidaying where the traveller enjoys all the comforts and convenience of
a planned holiday but at a pace & price that is set by him. This is targeted at the more discerning Free
Individual Traveller.

Luxury Escapes - It takes a travel company that has been round for two hundred years, to know
everything about royal treatment. Cox & Kings rolls out a whole new concept in Holidays - Luxury
Escapes. Spoil yourself. Get pampered rotten. Holiday like a king. Join us as we unveil country after
country laced with sinful indulgence and fine living. The finest luxury hotels in the world to the most
exclusive entertainment experiences await you.

Cox & Kings also represents and retails many international third party products including Cosmos,
Rail Europe, Silver sea Cruises, Star Cruise, and Escorted Tours to USA etc.

NRI - The NRI Division of Cox & Kings caters to the Non Resident Indians who would like to travel
around the world with Indian families. Cox & Kings organizes special tours for these families where
the NRI community would like to travel with like-minded families across the world. Duniya Dekho &
FIT Packages are specifically designed for this Market Segment by this division

Business Travel

Cox & Kings are one of the market leaders in business travel services in India, offering a full
range of business travel services to over 200 corporate clients, including major multinational
companies. C&K's strength in this business area is evident when one of the world's largest
conglomerate in business travel - Radius the First truly global travel management
partnership/consortium with merger of Travel Trust International and Woodside Travel
Management Corporation in 1992 selected Cox & Kings as their Indian partner.

C&K - Radius Overseas Travel Fulfillment Solutions through the Radius Brand

Leveraging the partnership with Radius, Cox and Kings can offer Travel Fulfillment Services to
Corporate Clients who are having offices overseas or project teams working on site at their
customer’s site, through its Radius Shareholders in the respective overseas regions. All travel
requirements will be controlled through the off shore 24 x 7 Travel Center based in Mumbai.
Incentive & conference solutions

Over 7000 incentives in the last 4 years make Cox and Kings the biggest player in Incentives. The
Incentive Solutions Division of Cox & Kings provides cost effective travel incentive schemes for
clients that recognize and reward exceptional effort of its employees, customers, suppliers or dealers.
A team of handpicked industry specialists committed to handling every aspect of an incentive /
conference event are a part of this team.

Cox & Kings is a ONE STOP SHOP. They offer the following services all under one roof -

• Business Travel (Air tickets Domestic & International)

• Visas/Passport/Medical Insurance assistance
• Hotel bookings
• Car/Coach/Railway bookings
• Foreign Exchange
• Leisure Travel (Overseas holidays land & cruise bookings)
• Destination Management(Domestic holidays & conference management)

Domestic Holiday’s

India with its large domestic consumer offers Cox & Kings a unique opportunity to launch its portfolio
of 'domestic holidays' for people resident in India. Launched in 2000, 'Bharat Dekho' (see India) is
today's leading 'branded' product in the country with a wide range of 'Indian Holidays' from cultural
holidays, pilgrim holidays, wildlife holidays, honeymoon tours, weekend getaways, customized FIT
Tours to nature trails, Bharat Dekho has captured over 50% of the domestic market.

Some of the Tour’s offers under Bharat Dekho are-:

Name of Tour Duration Charges

(Per Person)
Nainital, Mukteshwar , 08D / 07N INR 22627
Binsar & Corbett
Delhi, Agra & Jaipur 05D / 04N INR 13068
Srinagar, Sonamarg & 05D / 04N INR 11041
Kathmandu & Pokhara 06D / 05N INR 16800
Srinagar, Sonamarg, 06D / 05N INR 13401
Gulmarg & Pahalgam
Chandigarh, Panchkula, 08D / 07N INR 17046
Manali, Shimla & Kullu
Srinagar, Sonamarg, 07D / 06N INR 15851
Gulmarg & Pahalgam
Delhi, Jaipur, Agra & 07D / 06N INR 17848
Foreign Exchange

Cox & Kings has a full-fledged money changing division in Cox & Kings Offices servicing the needs
of the corporate traveller and the leisure travel clients. A strong distributor of American Express
Travellers' Cheques, Cox & Kings has been awarded 'Top Performer' for several years.

Travel Insurance

Policies for Leisure Domestic as well as International Travel and special Corporate Deals on
Insurance covering an array of specialized travel areas, some of which are:

• Loss of baggage (checked)

• Bounced Hotel / Airline Bookings
• Missed connections
• Personal Accident
• Trip Cancellation due to hospitalisation, death or curfew.
• Emergency Hospitalisation Death

Trade fairs
Cox & Kings a unique opportunity to launch its portfolio of 'Trade fairs' for people who take part in
the different trade fairs .

Some of the Tour’s offers under Trade Fairs are-:

Name of Tour Duration Charges

(Per Person)
CeBIT 2010 Exhibitor's Group 07 D / 06 N INR 49990 + EUR 750
Package - 1
Hannover 2010 Visitor's Group 05D / 04N INR 49990 + EUR 650
Heimtextil 2010 Exhibitor's 07 D / 06 N INR 49990 + EUR 750
Group Package
Wire & Tube 2010 Exhibitor's 06D / 05N INR 49900 + EUR 650
Group Package 07 Nts
The Cox & King’s Advantage

• Best Brand for over 250 years and been operational non-stop since 1758.
• One Stop Travel Fulfillment Center (Online as well as Offline Fulfillment) for all Travel
Related Services including a range of third party products
• Integrated Information Technology Platform to offer centralized reservation systems for
all business units
• Excellent Supplier Contracting Terms & Capabilities
• Strong online Presence
• Timely & Accurate MIS
• Knowledgeable Staff
• Support via BPO & Call Centers
• Innovative Products Design and Creative Marketing
• Global Shareholder of Radius

Cox & Kings today deploys highest information technology platform in the Indian Travel
Industry. It has developed totally integrated front, mid and back office solutions. This has
brought about huge cost savings for the organisation, thus managing to offer 'quality' service to
its customers at a great cost savings.

As one of the most established travel company, we have the leverage to negotiate commissions
and overrides on airfares, cruises, coach tours, holiday packages as well as hotel accommodation
and car rentals. Which means, with us you have access to preferential deals and a strong
competitive advantage to offer them to your customers.
Strategies to reach customers

Marketing Strategy

Online and Offline Medium is used for the marketing of Cox & Kings Products and to create the
brand awareness and reach out to the clients. National Level as well as Regional Marketing
Campaigns is adopted for creating the Cox & Kings brand awareness.

• Offline Strategy

The offline marketing of cox & king’s include the following-:

1) Franchisee

2) Cox and King’s offices


i) Franchisee

• A franchise is a business arrangement where the owner Cox & Kings (the franchisor) of a
business concept grants you (the franchisee) the licensed right to own and operate a
business based on the franchisor’s business concept, using its trademark. The franchisor
helps you (the franchisee) start your business, providing training, assistance with, site
development and ordering inventory, advertising and marketing support.
• A travel franchise offers you the chance to be your own boss, while operating under the
security of an established brand.
• As a travel franchise you could see healthy profits like any established travel company
without spending years concentrating on building your own brand to compete with the
big boys in the industry.

ii) Cox & King’s offices

The another strategy that cox & king’s adopt is the marketing or selling or offering their
services through their branch offices which are located in almost major cities in India.
iii) GSA/PSA

A General Sales Agent (GSA) is a sales representative for a tourism industry in a specific
country or region. Typically, the GSA is responsible for selling all products of the country
in its region which includes everything.

When a company selects a GSA as its sales representative for a region, as opposed to opening
its own branch, it generally does so for economic reasons or because the GSA has historical
ties with travel and cargo agents which will be too time-consuming for the company to build

Cox & King’s has Strong GSA/PSA network which strengthen its marketing strategy.

• Online strategy

Cox & Kings today deploys highest information technology platform in the Indian Travel Industry. It
has developed totally integrated front, mid and back office solutions. This has brought about huge cost
savings for the organisation, thus managing to offer 'quality' service to its customers at a great cost

Imagine when customer book a ticket they first go on to a Central Reservation System (CRS).
Next, they have to log into another system for a hotel from 'X' supplier, then into another system
to compare the rates with 'Y' supplier. Finally they have to physically capture all this information
and print that data
Not anymore…
With the Cox & Kings advantage, life is a lot simpler. Now with their online access system,
customer can complete all your processes using just one window - just one simple booking
system. Cox & Kings will also ensure that the most comprehensive IT Software is put into place
so they have everything they need.

Cox & Kings has developed an online portal, which is a web enabled dynamic system that
includes holidays, sightseeing, cars, hotels, transfers, insurance and other ancillary travel
services. Most of the products and services are available on a real time basis and is backed by a
24x7 call centre. With the company's online access system, one can complete all processes using
just one window, just one simple booking system.
Swot Analysis of Tourism industry in India


a. India's geographical location, a culmination of deserts, forests, mountains, and beaches.

b. Diversity of culture i.e. a blend of various civilizations and their traditions.

c. A wealth of archeological sites and historical monuments.

d. Manpower costs in the Indian hotel industry are one of the lowest in the world. This provides
better margins for the industry.


a. Lack of adequate infrastructure. The airlines in India, for example, are inefficient and do not
provide basic facilities at airports. The road condition in India is very bad.

b. A xenophobic attitude among certain sections of people.

c. No proper marketing of India's tourism abroad. Foreigners still think of India as a land of
snake charmers. There are many places where the image of India is one of poverty, superstition,
and diseases. The case of Plague in Surat in 1994 led to a decrease of 36% in arrival of foreign
tourists in India.


a. More proactive role from the government of India in terms of framing policies.

b. Allowing entry of more multinational companies into the country giving us a global

c. Growth of domestic tourism. The advantage here is that domestic tourism and international
tourism can be segregated easily owing to the difference in the period of holidays.


a. Economic conditions and political turmoil in other countries affects tourism.

b. Political turbulence within India in Kashmir and Gujarat has also reduced tourist traffic.

c. Aggressive strategies adopted by other countries like Australia, Singapore in promoting

Cox & King’s Customers Positioning & Segmentation

Users of Tourism Services

The users of tourism services can be categorized in a number of ways.

One such way of classifying the users is by dividing them into categories such as General,
Sex, Region, Education, etc.

1. General: Domestic, Foreign

Kids, Teens, Youths, Seniors

Students, Executives, Artists

Politicians, Movie stars

2. Sex: Men, Women

3. Region: Rural, Urban
4. Education: Literate, Illiterate
5. Status: Rich, Poor
6. Profession: Executives, Academics, Sportsmen, Artists
7. Occupation: White collar, Blue collar

Another method of classifying users of tourism services is on the basis of the frequency of
usage of services.

1. Non-users: They lack the willingness, desire and ability (income & leisure time).
2. Potential Users: They have the willingness but the marketing resources have not been
used optimally to influence their impulse.
3. Actual Users: They are already using the services generated by the tourist organizations
4. Occasional Users: They have not formed the habit of traveling
5. Habitual Travelers: They have formed a habit and avail of the services regularly.

Need For Segmentation

Consumer behavior can be defined in psychological terms as the whole range of the
generation of wants and their transformation into buying or using decisions. Users have
values, perceptions, preferences and expectations which are the result of environmental
influences. There are a number of factors that influence the behavioral profile of consumers.
Though there are a number of bases for segmentation of tourists, one of the most important is
Lifestyle. Traveling decisions are fantastically influenced by changing lifestyles. They are
also affected by other factors such as level of income, availability of leisure time, etc.

Holiday Mass market

Popular market

Individual market

Demand Primary



Geography International

On the basis of regions, cities, etc.

Psychography Lifestyle

Personality motive


Demography Age



Socio-economic Rich, Poor

Rural, Urban

Literate, Illiterate

Purpose Business Travel

Cultural Tourism

Common Interest Convention

Age Teens, Youth, Seniors

Such segmentation is useful when deciding the offerings to target a particular segment. For

♠ The mass market consists of vacationists that travel in large groups and prefer all-inclusive
tours. They are generally conservative.

♠ The popular market consists of smaller groups going on inclusive or semi-inclusive tours.
This group includes pensioners and retired people.

♠ The individual market consists of chairmen, senior executives, etc.

♠ As the lifestyle changes, consumption of services might change. For example, a newly married
couple might prefer holidays, but once they have children they would prefer family vacations
where there are plenty of activities to entertain kids.

♠ Teens and youth might prefer adventure holidays whereas senior citizens would probably
prefer more relaxing vacations.
Classification Of Services in Tourism Industry


The end user for Tourism Services is always the CONSUMER, and therefore on the basis of the
end user, Tourism Services fall under the category of ‘Consumers’. However these consumers
may vary, which is why Tourism Services also differ.


As per the Product-Service Continuum, Tourism Services fall under the category of “Goods +
Services”. The core product is the destination, which is purely intangible. However, tourism is
linked to a number of tangible goods such as souvenirs, cuisine, etc which constitute an
important part of any vacation or holiday any consumer might take. Therefore it cannot be
classified as only services, and falls under the category of “Goods + Services”.


Tourism Services are high contact services, as people interact with people at virtually EVERY
stage of the way. Tourism services are very people-oriented services, and the service people are
plenty and have high contact with the consumers. The consumer interacts with a myriad of
service people starting from when he books his ticket and throughout the course of his holiday.


Tourism Services are mostly professional services. The service people include travel agents, tour
operators, hoteliers, caterers, tour guides, etc. Almost all of these people are trained and are
professionals. They might be trained by professional institutes (IATA, IITM, etc.) or by the
agency/company they are working for (COX & KING’s).


All Tourism Services are commercial, and are undertaken with a view to earn profits.
Market Presence of Cox & King’s

Cox and Kings’ registered office is situated in Mumbai, India with 255 points of presence
covering 164 locations through a mix of branch sales offices, franchised sales shops,
General Sales Agents (GSAs) and Preferred Sales Agents (PSAs).

Cox and Kings’ have 14 branch sales offices located in Mumbai, New Delhi, Chennai,
Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa.

Besides, Cox and Kings also operates through 56 franchised sales shops spread across India to
have larger access to our customers. Further, they have an extensive network of 185 GSAs and
PSAs covering all major towns and cities of India.

Cox and Kings has a global presence with its operations in 18 countries besides India through
subsidiaries, branch offices and representative offices. They have subsidiaries in UK, Australia,
New Zealand, Japan, US, UAE and Singapore and operates from Moscow (Russia),
Maldives and Tahiti through our branch offices and Spain, Sweden, Germany, Italy,
France, Taiwan, South America and South Africa through our representative offices.

The company through its subsidiary in Australia has acquired Tempo Holidays, one of the
leading wholesalers in the Australian outbound tourism market.

CKIL’s subsidiary, Quoprro Global Services Pvt. Ltd., acquired in 2008 accepts and processes
visa applications from foreign nationals applying for Indian visas in Greece and Singapore.

Recently, they got further approvals from the diplomatic mission of India in Hong Kong.

In 2009, CKIL acquired the East India Travel Company in North America, one of the top three
source markets for the Indian subcontinent

Further, they have presence in overseas markets through a network of GSAs and PSAs covering
other countries enhancing our global presence.

 COX & KING’S has a very good reputation in the industry.

 People are more aware about Cox and Kings than Thomas
Cook SOTC.

 In small cities there is more potential of ticketing than

package tours.

 There is less number of people who book their tour ticket

through travel agents.

 Middle class people should not be considered as a major

customer group who are interested in package tour.

 COX & KING’S is one of the dominant in the industry.

 COX & KING’S global presence has also strengthened its

position in India.
Future Plans Of Cox & King’s

• COX & Kings is set to expand its foreign exchange business to more centres
in India

• Cox & Kings has come out with its package for Europe and packages for the
US and Far East will be publicized shortly

• The Indian Railways Catering and Tourism Corporation (IRCTC), and Cox
and Kings India Ltd., (CKIL), have signed a Joint Venture agreement to set
up a company called the Royale Indian Rail Tours Ltd., to manage and
operate the first pan-India luxury tourist train.

• Efforts are being made so that online and offline business models would
complement each other in a very effective manner in future

• Expecting a huge and unprecedented jump in the outflow and inflow of

tourists in the country, the Cox and Kings, has decided to expand its
operations in India.