SALALAH COLLEGE OF TECHNOLOGY

BUSINESS STUDIES DEPARTMENT

Course: Entrepreneurship
Section: ____
Semester II, A.Y. 2014-15

A Business Plan on
Auto Parts Company
TOYOTA

Submitted by:
S.N

Name of the Student

Id No.

o.
1
2
3
4
5

Yazed Abdalrhman Said

Khalid Salim Musallam Tabook
Aseel Araf Ahmed
Mohammed Said Al-raai
Araf Ali Al-Amri

46S12118
42S11245
42J13299
46J1282
42J12236

EXECUTIVE SUMMARY
Write an Executive summary of your business plan by following the instructions
given below for providing the information in different paragraphs. The executive
summary is usually short and concise (1-2 pages).
Paragraph 1:
What is your line of business?
When will you launch the business?
What is the product that you would like to offer?
What is your vision and mission in setting up the business?
What are the objectives of your business?
Where is the location of your business?
Paragraph 2:
Who will be your target customers?
How will you sell your products?
In comparison with your competitors, how will you position your business?
Paragraph 3:
How much is the cost of setting up your business?
How much profit you expect to get in next three years?
Paragraph 4:
What is the background of the entrepreneur?
What is your qualifications and background in relation to your business?
Paragraph 5:
Write a concluding statement.

TABLE OF CONTENTS

S.No.

I.

II

III

IV

VI

VII

Topics

Business Description
Nature of the Industry
Name of the Business Organization
Description of Products/Services
Brand/Logo
Vision, Mission and Objectives
Ownership and Organizational structure
Market Analysis
Target Customers
Comparative Advantage
Advertising and Sales promotion
Pricing strategy
Sales and Distribution
Physical Facilities and Raw Materials
Location of business
Physical facilities
Raw Materials and Stock
Sources of Raw Materials
Other Expenses

Page No.

Human Resources
Human Resources required
Recruitment and Training

10

Financial Planning
Capital Required
Sources of Funds

11

Sales Forecasting and Profit Estimation

Sales Forecasting
Profit Estimation

12

Conclusion

14

VIII

14
References

BUSINESS DESCRIPTION:
3

1.1 Name of the industry to which the business belongs:

Auto parts company

1.2 Name of the Business organization:

Suhail Bahawan Group

1.3 Details of Products/Services:

-

Genuine parts specifications agency.

Made in Japan.

One year warranty with free check up every 6 months.

1.4 Brand name/ Logo:

1.5 Vision, Mission and Objectives

4

Vision:
offering the best Auto Parts services to our customers
Mission:
To provide modern and luxury Auto Parts in Dhofar region.

Major objectives or goals of your business:

High service quality

Be a leader business in Dhofar region

Gaining enough money.

1.6 Ownership and Organizational Structure:

Details of the ownership:

Yazed
Aseel
Mohammed
Araf
Khalid

20%
40%
20%
10%
10%

Organizational structure:

II. MARKET ANALYSIS

5

2.1 Determine your Target Customers:

(a) Individuals
S.No.
Gender
(Male/Female)
Male
Female

(b) Organizations
S.No.

Age Group
18-50
25-42

Organization

Place of the
Customers
Dhofar region
Salalah

Place

Diwan

Dhofar

Royal Oman police

Dhofar

Dhofar power company

Dhofar

Omantel company

Dhofar

Remarks

Remarks

2.2 Describe the unique benefits / competitive advantage of your product or service.
-

free check up every 6 months.

24 hour services
If buying parts over 100 Rials get free prize

2.3 Which media will you use for advertising?

-

Oman TV
Social media ( Facebook, Instagram, Whatsapp and Twitter)

2.4 How will you promote the sales of you product/services?

-

Advertising
Marketing

2.5 Pricing Strategy:

6

Explain how you will determine the price and what strategy would you follow
in pricing ?

Quality of product/services

Market demands

2.6. Sales and Distribution:

How will you sell/distribute the product?
Make more branches

III. PHYSICAL FACILITIES AND RAW MATERIALS

7

3.1 Location of the Business:

Write the location of your business:
Our business is located in Salalah Industrial area

Advantages of the location;

Near to many Auto rapair workshops

There are many people are living in Salalah

Tourists will be one of the customers of our services during khareef season.

3.2 Physical Facilities: (Building, Machinery, Equipment, etc.)

Facilities

Building
Machinery
Equipments

Quantity ( Units)

1
2
3

Price per unit

(OMR)

1000
500
1000

Total Cost
(OMR)

1000
1000
3000

Grand Total 5000

3.3 Raw materials:

(This is applicable if you choose manufacturing business)
Name of the
Raw Material

Source/
Supplier

Quantity

Price per
unit (OMR)

Total Cost
(OMR)

Remarks

Grand Total
3.4 Other Expenses (If any)
(Table can be modified according to the nature of business)
Expense

Per month(OMR)

Total Cost
per annum
(OMR)

Grand Total

IV. HUMAN RESOURSES:

4.1. Give the details of human resources (employees) required for your
business:
S.No Position/Title

Qualification

Responsibilities

Salary per
month (OMR)

Total Cost
per annum
(OMR)

Manager

Master degree Manage all the

In business
business

Staff

IT diploma

Secretary

Secondary
school

800

9600

Varied
500
responsibilities.
Answers phone 700
and receive
customers

3500

Grand Total

8400

21500

4.2 Recruitment and Training:

Write how do you recruit the above required employees?
First, we do interviews with them.
Second, we should know about their qualifications and experiences and
specifications.

Is there any training required for the employees? If yes, explain.

10

Three months general Training

V. FINANCIAL PLANNING:
5.1 Determine how much money you will need to start your business (Use the
physical facilities cost, raw material cost, Employees salaries, other expenses,
working capital etc.)
S.No.

Details of Cost/Expense

Amount (OMR)

Physical facilities
Total other expenses
Salaries - employees

60000
7000
21500

88500
Total funds required

5.2 Sources of funds (Explain how and from where you will get the required
funds)
S.No.

Sources of Funds

Own Capital

Loan from friends/relatives

Loan from Banks/Financial

Institutions
Other Sources

Amount (OMR)

10000

100000

Total

110.000

11

VI. SALES FORECASTING AND PROFIT ESTIMATION

6.1 Sales Forecasting:
Write the expected sales of your product or services:
Month

Sales Units/
Number of
customers

Price per unit/

customer
(average price)
100

80

8000

125

110

13750

109

125

13625

150

100

15000

80

120

9600

75

138

10350

178

95

16910

200

142

28400

302

45

13590

250

115

28750

180

60

10800

210

57

11970

January
February
March
April
May
June
July
August
September
October
November
December

Total sales
(per month)
(OMR)

Grand Total

180745

(per annum)

*In case of service business, specify the number of customers.

12

6.2 Profit Estimation:

Calculate the estimated profit from your business:
Profit = Total Revenue Total Expenses
The estimation of profit can be made by preparing projected Income
Statement as follows:
Projected Income Statement
(for the year______)
Amount (OMR)

Revenue:

(per annum)
180745

Sales Revenue (per annum)

Revenue from other sources
Total Revenue
Less: Cost of Goods sold*
Gross Profit

180745

154245

Less: Operating & other expenses

Administrative expenses:
Rent
Salaries
Telephone/ Fax/ Internet charges
Electricity & Water charges
Stationery etc.
Travelling expenses
Depreciation
Marketing expenses:
Salesman salaries & Commission
Advertisement/Promotion
Selling & Distribution expenses
Others Expenses ( If any)
Interest Expense
Total Expenses
Net Profit
(Gross Profit-Total expenses)

12000
21500
2000
1500
1000
2000
2000
--2400
2000
1000
--47400

106845

*Cost of Goods sold = Opening stock + Purchases + Direct expenses- Closing stock
13

VII. CONCLUSION:
Write a paragraph stating the feasibility of the proposed business and discuss the various
issues and risks associated with the implementation of this business plan.
We see that our business is new in Salalah, we may face some risks and challenges. we think
the project will be successful because the environment is safe but we may face financial
problems or we may disagree on some issues. Finally, we hope that we execute our project as
soon possible .

VIII. REFERENCES:
Write the details of books/reports/articles etc., which you have referred in writing this
business plan.

Reading about business plans on internet

www.toyota.com

Newspapers articles about marketing in Oman

Interviews with specialists

(successful business plan). 2015 by Mohammed Ali

14

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