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Copyright ©2007 Jason Santa Maria. All Rights Reserved. www.jasonsantamaria.

com
These slides may not be used or distributed without written permission.
Hi, I’m Jason
Creative Director, Happy Cog Studios
Good to Great
DISCOVERY
Research
A List Apart
Happy Cog
We DESIGN beautiful websites
PUBLISH our best ideas
SPEAK to a worldwide community
PROCESS
Iterative design
BRANDING
Brand vs logo
A brand is a person’s gut feeling about a
product, service, or company.
—Marty Neumeier, The Brand Gap
Make it bigger

Animation by of Colossus, Inc.


A logo derives its meaning from the
quality of the thing it symbolizes, not
the other way around.
—Paul Rand
If a design can be refined, without
disturbing its image, it seems reasonable to
do so. A logo, after all, is an instrument of
pride and should be shown at its best.
—Paul Rand
Logo makeover
LAYOUT
Gridwork
Plan for placement
Whitespace
Hierarchy and focal point
Left to right,
top to bottom,
big and small.
—Winter Sorbeck
Restraint
DETAILS
Sweat the small stuff
TYPOGRAPHIC
INTERLUDE
http://www.flickr.com/groups/apostrophes/
Who cares?
IN CLOSING
APPENDIX
QUESTIONS?