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Tips for Qualitative


1. Pick a topic that

is interesting to you

2. Create a timeline

3. Prepare for
the interview

Informed Consent
CHARGED phone/recorder
Find a good location

4. Ask the right


Kinds of

Ask open-ended questions

Tips for asking questions

Follow-up questions
o Used to encourage expansion of ideas deemed most
relevant to the research questions
o Used to elaborate on themes, clarify concepts
o E.g. What do you mean by? Can you tell me more
about. Can you give more detail?

Tips for interviewing:

Do not ask leading questions. Make sure people are free to
give their own, honest answers.
Do not use emotional, loaded, or biased language.
Make sure your questions are clear and easy to understand
only use technical or academic language if you are sure your
interviewee will understand what you mean
Use encouragers.

5. Probe

The key to successful interviewing is learning how to
probe effectively that is, to stimulate an informant to
produce more information without injecting yourself so
much into the interaction that you only get a reflection of
yourself in the data (Bernard, 1995).
Probes are standardizes ways to get more depth and
o Probes should be short and simple to avoid breaking the
interviewees focus
o For continuation: Then what happened?
o For elaboration: Can you give me an example?
o For steering the conversation: You mentioned that