1 

Online Communications

www.jonbuscall.com

Tuesday, February 9, 2010

 

Effective
communication
is all about trust

Tuesday, February 9, 2010

 3


Computers have changed the way we interact

Tuesday, February 9, 2010

 

Email is so
easy!

(1999)

Tuesday, February 9, 2010

 
I’m sure we’ll
get somewhere
with this new
website
(2002)

Tuesday, February 9, 2010

 
Do you
think this blog
thing could be
dangerous ?

(2006)

Tuesday, February 9, 2010

 7


The tools are just about people talking to people

Tuesday, February 9, 2010

 8


It’s part of what we do

Tuesday, February 9, 2010

 9


“This would be
easier on
Facebook”

but communication is evolving

Tuesday, February 9, 2010

 10


...rapidly

Tuesday, February 9, 2010

 11


The emergence of social media...

Tuesday, February 9, 2010

 12 

has changed the way we

communiate

Tuesday, February 9, 2010

 

How
come?

Tuesday, February 9, 2010

 
400 million
users are on
Facebook!
1. China
2. India
3. Facebook
4. USA
5. Brazil

Tuesday, February 9, 2010

 

150 million logins daily

30 million+ access via mobile
average stay on site 13 mins
1.5 million pieces of content shared daily

Tuesday, February 9, 2010

 16


Fastest growing group on Facebook?

Tuesday, February 9, 2010

 17


55-65 year-old women

Tuesday, February 9, 2010

 18


2 million Norwegians on Facebook

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 19


And also businesses

Tuesday, February 9, 2010

 

New kid
on the blog

Tuesday, February 9, 2010

 

Ashton Kutcher
has almost as many followers
as the population of...

Tuesday, February 9, 2010

 

Ashton = 4,458, 106

Norway = 4,644, 457

Tuesday, February 9, 2010

 
Increasingly
we live on
social media sites
sharing
thoughts
opinions
rants
raves

Tuesday, February 9, 2010

 24 

Social Media
is
the Number 1 activity
on the Net

Tuesday, February 9, 2010

 25


We’re connecting like never before

Tuesday, February 9, 2010

 26


Everything is public

Tuesday, February 9, 2010

 27


Even when your customers are angry!

Tuesday, February 9, 2010

 28


So?

What does this mean for your business?

Tuesday, February 9, 2010

 29


Rethink your web strategy

Tuesday, February 9, 2010

 30


Fact: People no longer trust advertising ...

Tuesday, February 9, 2010

 31


The old way of talking is ... old

Tuesday, February 9, 2010

 

Consumer Trust
text (sms) ads = 24 %
Online banner ads = 33 %
Radio = 55 %
TV = 62 %
Brand websites = 70 %
Consumer opions posted online = 70 %
Recommendations from friends = 90 %

Source: The Nielsen Company

Tuesday, February 9, 2010

 33


The rise of social media shows people have a lot to say

Tuesday, February 9, 2010

 34


... & want to connect with people who share their passions

Tuesday, February 9, 2010

 35


So stop yelling at them!

Tuesday, February 9, 2010

 36


and start building trust with your online communications

Tuesday, February 9, 2010

 

How?

Tuesday, February 9, 2010

 38


Create cool content

Tuesday, February 9, 2010

 39


Remember: Your attitude shows

Tuesday, February 9, 2010

 40 
news

info stories

tips Website support

cool
video
stuff
Distribute cool content across various channels

Tuesday, February 9, 2010

 41 

create content > share content

Tuesday, February 9, 2010

 42


Build communities...and drive “friends” to your website

Tuesday, February 9, 2010

 43


Don’t underestimate the power of business blogs

Tuesday, February 9, 2010

 44 

Blogs are read

by 1 in 4 people daily

Source: The Nielsen Company

Tuesday, February 9, 2010

 45


Start listening

Tuesday, February 9, 2010

 46 

Create listening posts

Tuesday, February 9, 2010

 47 

Always respond
Be friendly & helpful
Never lose your cool

Tuesday, February 9, 2010

 48


Monitor your brand | Manage your brand

Tuesday, February 9, 2010

 49 

How will this help ?

Tuesday, February 9, 2010

 

Case Study
Internationella Engelska Gymnasiet,
Stockholm

Tuesday, February 9, 2010


The Brief
replace costly print campaign
replace costly radio campaign
recruit 250 “top” students for 2010 entry
provide a foundation for “better” times
increase brand recognition
Tuesday, February 9, 2010
Internationella Engelska Gymnasiet Södermalm
IEG promotes education and knowledge
as a way of engaging with the world and
the community, helping students to find
the balance between striving for
individual expression and group
responsibility.
By accepting difference and
showing generosity to those around us
we create an atmosphere of collegiality
and respect, preparing individuals to
become responsible members of a
democratic society.

Ethos
IEG believes that every student has
the capacity to develop intellectually,
personally and morally. Our pedagogy
is based on a work ethic where
improvement comes through hard work,
creativity, commitment and dedication.
Intellectual curiosity is imperative for
academic development and for
understanding the world we live in.
At IEGS every individual has the right to
a calm and quiet working environment.
Each individual is personally
responsible for their role in the school
environment, which entails being
prepared to work at the right place and
at the right time. IEG places strong
emphasis on group cohesion and
individuals developing social
competence within the group dynamic.
 

Case Study
Internationella Engelska Gymnasiet,
Stockholm
www.engelskagymnasiet.se/latest-news

Tuesday, February 9, 2010

 53
ROI 
375 Facebook Fans
9th graders already engaging, thinking “Our school”
Website 25,000 unique visitors per month (compared to 2000 in September)
450 students attended Open House on a snowy Thursday evening in January
100 subscribers to Newsletter
300 subscribers to RSS email
1,200 YouTube views (in 3 weeks)
Social mentions
Job applications
The “right” kind of students applying for next year

Tuesday, February 9, 2010

 

Talk to your
audience

Tuesday, February 9, 2010

 

Lead the way

Tuesday, February 9, 2010

 

Be
everywhere!

Tuesday, February 9, 2010

 57


Really, really care about what you’re doing

Tuesday, February 9, 2010

 58


Ask stuff

www.jonbuscall.com jon@jontusmedia.com @jonbuscall

It’s now up to you!

Tuesday, February 9, 2010

 

59
Slideography
Pictures 4,5,6, 67, 68,
www.ufoseries.com/
Other pictures Flickr Creative Commons
www.flickr.com

Tuesday, February 9, 2010