ACKNOWLEDGMENT

No doubt that Allah is the main

source of knowledge and wisdom. He is
omnipotent as well as omniscient. It is a
great blessing of Allah, that he enabled
us because of His Holy Prophet (PBUH)
that we are presenting our humble
contribution for the distribution of
knowledge.

PRESENTED TO

. FIZZA
RIZVI
MAM

DEDICATION OF PROJECT

GROUP MEMBERS
ABDUL BASIT

M14BBA015

History
Henri Nestl established
Nestl in 1867 in
Switzerland (Vevey HQ)
His first product was
lactogen formula for
infants by the name
Farine Lacte

Mission
Statement
To positively enhance the quality
of life of the people of Pakistan by
all that we do through our people,
our brands and products and our
CS activities.

Vision statement
Nestl aim is to meet the
various needs of the
consumer every day by
marketing and selling food of
a consistently high quality.

SLOGAN

KEY DATES 1866 COMPANY

FOUNDATION
1905 Merger between Nestl and Anglo-Swiss
Condensed Milk Company
1929 Merger with Peter, Cailler, Kohler Chocolates
Suisses S.A.
1971 Merger with Ursina-Franck
1977 Acquisition of Alcon (2002: partial IPO)

1988 Acquisition of Rowntree

1990 Cereal Partners Worldwide

1991 Beverage Partners Worldwide (formerly CCNR)
1992 Acquisition of Perrier

2000 Acquisition of Power Bar

2001 Acquisition of Ralston Purina
2002 Acquisition of Schller and Chef America
2002 Dairy Partners Americas and
Laboratories innov
2003 Acquisition of Mvenpick, Powwow and
Dreyer's
2004 Acquisition of Valio (ice cream activities)
2005 Acquisition of Wagner, Protika, Musashi

BRANDS & PRODUCTS OF NESTLE

Baby Foods
Breakfast Cereals
Beverages
Bottled Water
Chocolate & Confectionery
Dairy Products
Food Services
Ice Cream
Prepared Foods
Petcare
Pharmaceuticals
Cosmetics

ABID HUSSAIN
M14BBA036

MANAGEMENT
Segmentation of world in three
zones

US
Asia
Oceania & Africa

GLOBAL MANAGEMENT

Chairman
Braback Letmathe

President & CEO

P.Bulcke

Deputy Chairman
D.P FRICK

Organization Chart

CHAIRMAN
P.Barbeck-letmathe

CEO
P.Bulcke

Corporate governance

Corporate
communications

D.P FRICK

Operations
J.Lopez

R.Ramsauer

Finance & control

SBUs marketing &sales

J.Singh

W.Bauer

Nestle waters

Nestle nutrition
R.T.Laube

Zone EUR: EUROPE

L.Freixe

J.J.Harris

Zone AOA: ASIA/AFRICA

F.Van Dijk

Pharma &
cosmetics HR

F.Castaner

Innovation technology &

R&D

W.Bauer

Nestle Professional
M.Caira

Zone AMS: Americas

L.Cantarell

NESTLE IN ASIAN
Bangladesh
China
Hong Kong
India
Indonesia
Iran
Israel
Japan
Jordan
Kazakhstan
Kuwait
Lebanon
Malaysia

Pakistan
Philippines
Republic of Korea
Saudi Arabia
Singapore
Sri Lanka
Syria
Taiwan
Thailand
United Arab Emirates
Uzbekistan
Vietnam

N E S T L E

P A K I S T A

Nestle has divided the whole

Pakistan in to three zones:
Northern Zone
Central Zone
Southern Zone

NESTLE IN PAKISTAN

BOARD OF DIRECTORS

Mr. Syed Yawar Ali

Chairman
308-Upper Mall, Lahore, Pakistan

Mr. John. M. Davis

Director
308-Upper Mall, Lahore, Pakistan

Mr. Magdi BATATO

Managing Director
308-Upper Mall, Lahore,
Pakistan

Mr. Naveed Ahmad Khan

Director
308-Upper Mall, Lahore, Pakistan

Mr. Syed Hyder Ali

Director
Packages Limited, Shahrah-e-Roomi, Lahore, Pakistan

Mr. Faal Krichane

2, Chemin de Paudille
CH 1803 Chardonne - Switzerland
Mr. Pierre Schaufelberger
Director
Avenue Nestl 55
1800 Vevey
Switzerland

Mr. Syed Babar Ali

Director
Packages Limited, Shahrah-e-Roomi, Lahore,
Pakistan

Mr. Osman Khalid Waheed

Ferozsons Laboratories Limited,
5 km, Sunder Raiwind Road, Raiwind, Lahore, Pakistan

CHF 60.75 (0.00%)

NESTLE SHARE PRICE

PAK RS. 9280
LAST TRADED ON

10TH JANURAY 2014

(160 shares)

REGISTERED HEAD OFFICE

NESTL PAKISTAN LIMITED
308 UPPER MALL,
LAHORE - 54000, PAKISTAN.
PABX: (042) 111 637 853
FAX: (042) 35789303-4
EMAIL:INFO@PK.NESTLE.COM

INTRODUCTION
Gujranwala Plot No: 144-A, First Floor
Satellite-Town Market, Gujranwala,
Punjab, Pakistan. Phone: (055) 3733415
Fax: (055) 3733415

REGIONAL SALES OFFICES

Nestle has 10 Regional Sales Offices in all
over the Pakistan.:
Hyderabad

Quetta

Gujranwala

Islamabad

Peshawar
Multan
Karachi
Sukhur
Lahore

Faisalabad

FACTORIES
Nestle has two factories in Pakistan for the
production of different food items.

1.
2.

Sheikhupura near Lahore

Kabirwala near Multan

SHER AFZAL
M14BBA072

A N I Z A T I O N A L

S T R U

MANAGEMENT

CEO
MANAGEMENT DIECTOR
FINANCE MANAGER

MARKETING MANAGER

PRODUCTION MANAGER

NATIONAL SALES MAANGER

ZONAL SALES MANAGER
NORTH

ZONAL SALESMANAGER
CENTER

ZONAL SALES MANEGER

SOUTH

SALES DEPT
A/C DEPT
SALES PROMOTION DEPT
REGONAL SALES MAANGER
SALES DEPT

A/C DEPT
AREA SLAES SUPERVISOR
SALES FORCE

MANAGEMENT PROCESS
PLANNING

Recognition
R&D
Plan
Formulation
Estimation

ORGANIZING

People
Process
Situation

LEADING

Decentralized
People oriented
Motivating
activities

CONTROLLING

Comparing of
Manufactured
products

HUMAN RESOURCE
MANAGEMENT
Evaluation of the employee is done quarterly in a
year.
Wages, salaries and fringe benefits increases with
the working duration of employees in the
organization.
Training programs are offered primarily and
frequently to improve the skills of employees.
Companys policies and procedures are displayed
as a chart in every office of Nestle and they are also
accessible at net

Human Resource Security

Management Audit
All the employees and contractors are well
informed about their responsibilities and
companys rules and regulations before they are
hired.
All third-party users are fully aware and are
told their limits i.e. up to that extent they are
eligible and allowed to use the facilities.
All the employees are assigned to perform
duties and responsibilities that they can perform

SECURITY AND ENVIRONMENTAL

MANAGEMENT

Different actions like emergency exit

signs, training sessions on safety are
taken by the SEM committee.
SEM training records are updated on
monthly basis. Its the duty of reporting
safety officer in every region/area.
Department is established for safety
policies according to job description and
according to the sensitivity of area.

FALAK SHER
M14BBA076

CRITERIA FOR SELECTING CANDIDATES

Good qualification
Good efficiency to work
Experience is prefer
Self ability to work
Follows the rules and
regulations
Good behavior with customer

TRAINING OF EMPLOYEES
New employees are prepared to gain
experience in sales and marketing-related
activities & other areas of the business.
Activities include:

Production,
Supply chain & information systems,
Finance & control,
Purchasing,
Communication & Market Research.

MOTIVATION
Employees get Motivation by:Immediate job satisfaction
Long-term career development
Superior pay and benefits
The personal growth that comes from
experience and training
Materialistic as well as internal motivation

REWARDS & BENEFITS

Health screening/on-site occupational health

facilities
Sick pay
25 days' holiday
Mobile phone on a business need basis
Company bonus scheme
Contributory final salary pension scheme
Childcare vouchers (dependant on salary)
Gym facilities at larger sites
Staff shop at most sites
Flex time at some sites

CUSTOMERS

Every person, of any age group,

gender etc is the target customer of
Nestle
Nestle target its customers by
knowing
customer needs & demands. For this
purpose it made customer profile.
Customer profile based on two
criteria:

MARKETING AND SALES

PROMOTION
Nestle knows the specific
segment of the market, its
business is attempting to
serve.
It determines the sales of
its products against those
of its competitors with the
help of research.

TAXES AND LEGAL

OBLIGATIONS

Tax, finance and accounting department is

responsible for all tax reports and payments.
Company has its own multiple distribution
channels which enables company to supply
any critical items.
Before any purchases, comparison market
statement is made and according to the
prices in that statement purchases are made.

GENERAL INFORMATION
Name of the agency: Regional Sales Office,
Satellite Town, Gujranwala.
Postal address: Plot No: 144-A, First Floor,
Satellite Town Market, Gujranwala,
Pakistan.
Postal code and City: 52250.
Country: Pakistan.
Phone: 92-055-3733415, 92-055-3733243

ZEESHAN KHAN
M14BBA035

SWOT ANYLSIS
PROBLEMS
SUGGESTIONS/SOLUTIONS
&
CONCLUSION

!
Strengt
hs

Weakne Opportun
Threats
ities
sses

SWOT Analysis

Who needs SWOT Analysis?

SWOT Analysis is useful for various aspects from the perspective of the
following:

Swot Analysis
Strengths
Weaknesse
s
Opportuniti
es
Threats

STRENGHTS

Value added products

Brand name
Six brands having
70% group sales
R&D department
Unique features and
technologies
40 & 60% test result
criteria

Weakness:
Less consumer research in few
areas.
Opportunity:
Market expansion by using biotechnology.
Threats:
Baby milk action
New and indirect competitors
Product acceptance

T
S

MANAGEMENT

T
W

Analyze Internal & External

Helpful
Environment
Analyze Internal & External
WEAKNESSES
Environment:

Internal

STRENGTHS
Internal

Technological
skills
Lack of important skills
Analyze
&
Analyze
Internal
&

Employees take part in

Weak Management image
External
Environment
External management
step
decisions.
Poor distribution
The first
of SWOTchannels
Analysis is to

Management
are
made
in
good
Lock
of
understanding
between
Environment
analyze
the
situation
from
both internal
environment.
management and employees

There is no big gap between top

No satisfaction/retention
and external
aspects. Hence, carrying
and low management.
Perform SWOT
out the internal analysis will help you

Given attention to employees.

Analysis & Document

to find the strengths

and weaknesses of
THREATS
your organization
that affect the

Change in decision making

Changing employees tastes

On the other hand, carrying

Technological advances and situation. style.

Threats from
competent
promotion
of managerial
out the external
analysis
will help you
Prepare Action
Plans
management.
people.
to find theTechnological
opportunities
and
advances
in threats

There are great opportunities

controlling but
and organizing.
will affect your
for employees according to that are external

No
permanent
job
of
change.
organization
in
the
situation.
managers in some cases.

External

OPPORTUNITIES

Harmful

PROBLEMS
HRM department is not giving good
salaries to the employees, so employees
are de-motivated and dont work with the
company for very long.
Staff is not as responsible as it should be.
There are not much security measures in
the office.
A constant threat to the companys
economic balance due to unstable
government policies

SOLUTIONS/SUGGESTIONS
Bonus packages and increment in
salaries for a selective level of work and
efficiency should be awarded to attract the
employees concern.
Staff should be made more responsible by
implementing strict rules and regulations
and taking disciplinary actions against
any un-professional behavior.

CONCLUSION
Nestle is a market leader due to different
reasons:
Its price is high against its competitors but
it matches its quality with its competitors.
Nestle is using its brand name to promote
its products & its very popular as compared
to its competitors.
Its packaging is good.
We can easily find Nestle from any retailer
shop.