Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Creative & Design Direction
User Experience Development Silverlight / AIR /Flash Dynamic Content Site Architecture Design / Production Management

Jonathan Bates

Commerce Integration

Web design, creative direction & rich media development by Jonathan Bates
Revised January 2009 More portfolio samples, resume and more online at jonbatesdesign.com

My Background
6 years experience at CNET Networks  1996-1998, Director of Multimedia  2001-2003, Design Director (Commerce, All Network Sites) Roles/Responsibilities  Managed creative + production staff (4-30+)  Oversaw sub-brand designs, redesigns & daily production for 13 properties worldwide  Developed & design new commerce systems
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

My Background
@Home Network  Senior Producer, Multimedia Roles/Responsibilities  Produced daily broadband video content for two million subscribers worldwide  Managed production staff and videographers  Responsible for content syndication relationships with CNN, Bloomberg, NBC…
November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

My Background
Jon Bates Design  Creative Director Roles/Responsibilities  Multimedia/Dynamic Flash content  Silverlight & Adobe AIR rich media content  Commerce integration  Production systems integration and training  Content planning & site architecture

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Web user experience / UI / design
Designs, concepts and projects by Jonathan Bates

eCatalog Best 100 Products
eCatalog is a product directory system viewable on- or offline.
 Tight page load restrictions  Vendor-maintained product required

intuitive content production tools
 Commerce solution for CNET allowed

vendors to distribute and maintain product while delivering click-through revenue back to CNET

Portfolio / Site design + User experience
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Apple eMac Retailer Toolkit
The Retailer Toolkit was an online system for sales team product training
 Watch-and-Quiz format highlighted

selling points, specs and more
 Test results sent to store manager,

then sent for aggregation by Apple
 Apple was ensured greater

consistency in sales practices and retail proficiency
 Retail managers able to measure staff

proficiency and target re-training

Portfolio / Site design + User experience
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

CNET Reviews site redesign
‘Reviews’ is the primary commerce engine and revenue producer for CNET
 Redesign included new commerce

back-end, new ad system & new network-wide common templates
 Needed to improve user & vendor

experience without confusing them
 Business-critical redesign: failure in UI

or back-end would have impacted revenue significantly

Portfolio / Site design + User experience
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
 Existing product was clunky and

unintuitive, causing user complaints
 New UI and architecture used familiar

icon and common UI tools
 Introduced new ‘Help’ system and

running ‘Tips’ footer to educate user
 Main navigation stayed consistent,

allowing users to feel grounded

Portfolio / User interface (application)
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
 Integration of features like Instant

Messaging encouraged interaction between team members
 IM conversation logging saved to

blog-like space for internal review and sharing of practices, ideas and concerns across organization

Portfolio / User interface (application)
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

HP Change internal promotion
HP staff worldwide needed to be included in the roll-out of HP’s new ads

 Online web format replaced previous

print brochure approach, resulting in significant budget savings
 Tracking system gave HP metrics on

internal awareness, which brochures did not offer
 Online format allowed tweaking and

revisions; brochure required 6-12 weeks advance for printing

Portfolio / Site design + User experience
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

ZDNet worldwide redesign
CNET acquired ZDNet in 2001, requiring the rebuild of all properties worldwide to work with ad, content and analysis systems at CNET
 Conversion of 5+ years static pages to

dynamic publishing system pages
 Conversion of unmanaged sites to

common network-wide templates
 Integration with CNET ad & analysis

while keeping previous ZD ‘buys’ online
 3 month timeline, business critical

Portfolio / Site design + User experience
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

HotGigs site launch design
Contract staffing site needed new brand, site design & marketing campaign
 Wide range of visitors required UI

with ‘fast-track’ tools for savvy users and simple tools for newer users
 Formidable competition meant

HotGigs had to offer unique tools, services and approach
 New product launch included

publishing system and analysis integration, all during development

Portfolio / Site design + User experience + Brand development
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

G2 HomeWorks, Inc.
Branding, collateral and web site
 Wide range of visitors required UI

with ‘fast-track’ tools for savvy users and simple tools for newer users
 Formidable competition meant

HotGigs had to offer unique tools, services and approach
 New product launch included

publishing system and analysis integration, all during development

Portfolio / Site design + User experience + Brand development
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Lipservice Agency site design
Top national agency for voiceover talent in television and radio

 Designed site in newsletter format,

as old static site was rarely changed
 Content focused on personal

aspects of talent, to add depth to client perception of the actors

Portfolio / Site design + User experience + Brand development
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Mark Farina record release
Site to accompany release of new album by major San Francisco record producer and musician
 Created ‘Air Farina’ concept as

homage to old-style airline safety guides
 Client was so pleased with concept

that album was renamed ‘Air Farina’ and new song written with same name

Portfolio / Site design + User experience + Brand development
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Sabri Properties rebranding
Property developer with ‘image problem’ needed to rebrand & educate
 Refocused site content around

community involvement and donations, which had not been widely publicized
 Many images from communities

where Sabri developed, to give current residents sense of ownership
 Press section revamped and included

photos and bios highlighting good

Portfolio / Site design + rebranding
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

ChickFlick Productions site
Site for independent film release “See How They Run”, a documentary about the mayoral race in San Francisco.

Portfolio / Site design + User experience + Brand development
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Jiwire.com site design
New launch site for provider of highspeed wireless Internet information, products and services

Portfolio / Site design + User experience + Brand development
November 2008
Jonathan Bates (612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design / print projects
Designs and concepts by Jonathan Bates

Presentation design
Walker Art Center /HGA Architects
Presentation for donors and foundation members prior to construction of major addition to Walker Art Center facitilty

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design
Entry House, Inc.
Presentation for non-profit human services organization advocating education, self-sustainability training, employment aid, and achieving stability to reduce need for public financial assistance and reduce the extended use of other social services programs

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design
Sabri Properties
New construction presentation for city review and community impact meetings Designed in Adobe AIR as dynamic animation

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Presentation design
Sabri Properties
New construction presentation for city review and community impact meetings Designed in Adobe AIR as dynamic animation

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity design & brand building
Designs and concepts by Jonathan Bates

Identity & Brands
Echezeaux Restaurant
Total identity system

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
Foreign Cinema Restaurant
Logo design and ad campaign

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
ChickFlick Productions
Logo design and identity system

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
101Blu restaurant
Logo design and identity system

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Identity & Brands
101Blu restaurant
Logo design and identity system

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Other design and ad development
Designs and concepts by Jonathan Bates

Advertising design
California Freedom Coalition
2002 campaign for bus-stop ads by anti-Iraq war organization for worldwide protest

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Advertising design
3M Corporation
Ad campaign for new industrial fire barrier product line

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Brand design
IMPOSSIBLE FABRICS
Rebranding, ad campaign & corporate collateral system

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Broadcast design & production
Fox TV 1999 Emmy Awards
Segment for Emmy Awards show (Concept producer; designer; motion graphics supervisor)

November 2008

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Jonathan Bates

(612) 578 0222 jonathan@jonbatesdesign.com

Thank you for your interest!

Jonathan Bates
jonathan@jonbatesdesign.com www.jonbatesdesign.com

(612) 578 0222

Revised 10 Jan 2009

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