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CAROL JOSEPH

248-842-5167 | caroljsph@gmail.com | 144 Spring Lake Circle, Naples, FL 34119

PROFESSIONAL EXPERIENCE
Marketing/Communications Director
2014 Present
Fiddlers Creek, Naples, FL
- Responsible for rebranding and setting new creative standards for a 4,000-acre 6000-residence master-planned community
with beach, boating and golf memberships and its affiliate resort hotel on Marco Island.
- Conceptualize, write and execute all brand print and digital advertising, builder and brand collateral, monthly magazine-style
newsletters, membership materials, internal communications and more.
- Oversee advertising, marketing and public relations for launch of a new luxury high-rise to be completed in 2017.
- Conduct reviews for, hire and manage public relations and website design companies and other outside suppliers for all three
entities.
Area Administrator/Marketing Specialist
2011 2014
Young Life Collier County, Naples, FL - Part-Time Plus Volunteer
- Oversaw all local administrative aspects of Young Life Naples, part of a national non-profit organization.
- Maintained clear and consistent communication between supporters, board members, beneficiaries and
the community. This included writing, designing and supervising production of direct mail materials, e-newsletters,
brochures and press releases and maintaining a website.
Freelance Copywriter/Journalist/Columnist
Naples, FL
- Published in Naples Daily News, Collier Citizen, Sassy Magazine and others.

2006 2014

Copywriter, Senior Vice President


BBDO Detroit - Troy, MI
- Created and produced award-winning national advertising campaigns for the Jeep brand.
- Worked in all media, including television, print, interactive, direct mail, and event marketing.

2003 2005

Creative Director, Group Senior Vice President


2001 2003
BBDO Detroit - Troy, MI
- Oversaw the development and execution of national advertising and marketing campaigns for the Chrysler
automotive brand.
- Worked directly with clients; supervised, managed and directed creative teams.
- Worked to ensure brand continuity between national, retail, cataloge, interactive, event marketing and
advertising.
Creative Director, Vice President
2000 2001
FCB/Bozell Detroit - Southfield, MI
- Worked directly with clients and account staff to develop marketing strategies and advertising materials
for The Coleman Company, including brand image campaigns and launch of a new outdoor furniture line.
Senior Copywriter, Vice President
1994 2000
FCB Detroit - Southfield, MI
- Created and produced award-winning national advertising campaigns for Jeep, Chrysler, Hush Puppies, Shop
Vac, United Way and Vietnam Veterans Memorial.
- Assisted with new business pitches.
Senior Copywriter, Vice President
Young & Rubicam - Detroit, MI
- Created and produced national advertising campaigns for Lincoln and Mercury brands.
- Created the advertising campaign that helped our Chicago office win the Molson beer account.

1993 1994

AWARDS
Cannes, One Show, Kelly, Clio, ANDY, Mobius, Addy, IAAA, New York Festival, Detroit Caddy

EDUCATION
Bachelor of Arts in Advertising, Michigan State University, East Lansing, MI.

1982