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Published by Ravi Kumar

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Published by: Ravi Kumar on Apr 28, 2008
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05/09/2014

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A Brand Called

Jia

By Jia Liu www.jiajiablog.cn jliu14495@suffolk.edu

In a Chinese village

Jia was born and raised up…

At eleven she went to a middle school in the city

But for

three years One friend there…

she only made

She felt

something within herself should be and

overcome

she did

went to college

volunteered to help seniors

received annual scholarships

S H E

involved with Drama festival activities

won prizes in National English contests

served on the Chinese Department Students’ Association

and … made

a lot of friends

Later… She realized Lotus flower is not born to be so beautiful Life favors courage, confidence, and efforts

So… She made

a choice upon graduation

Gave up the offer
to be an M.A. candidate in Sociolinguistics at Sun Yat-Sen University

Immigrated to California
without knowing what the future would be…

An Ocean Away, A

World Apart

Upon arriving…

She was fascinated by the strong business climate on
the west coast and soon started as a sales associate in a clothing boutique

She found that was a perfect place for beginners to be
familiar with business practices, observe consumer behaviors, and enhance persuasion skills Later, she was promoted to be the assistant manager

She made and carried out promotion plans; participated in
merchandise ordering, buying, and stocking; built up and maintained customer databases by using QuickBooks; trained new employees and assisted in managing the sales team

Meanwhile…

She took college classes in Economics, Marketing, Statistics
etc. to better understand the world outside of sales

She was delighted to find that her sales background would
be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on…

As Marketing is being challenged by

Media Clutter Market Fragmentation Technology Innovation Touchpoints Interaction
Then it means

Everybody within a company is, could, and should be a marketer

The Marketing Universe

4P

4C

4E

SHE CONCLUDED THAT…

+
Product Price Place Promotion Consumer

+
Experience Exchange Everyplace Evangelism

=

Cost Convenience Communication

A gradual integration process in mind and practice

That is why she is now an M.A. candidate in

Integrated Marketing Communications

at Suffolk University

Her

strong internet information collection and research skills substantial knowledge about Asia bilingual language skills
will definitely add an different perspective to your company as an intern

The appropriate person fits the appropriate position, and that’s what she firmly believed in.

Thanks for Your Precious Time!

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