Museum trades memberships for data- Dallas Museum of Art gives you free

membership in exchange for giving personal data. Operating Revenue comes mainly
from grants, not entrance fees or memberships, and grants are tied to measurable
visitors. So this is very smart.

Simulating a cell- Scientists are now simulating EVERYTHING in a single cell, using
22+ system models which are then updated sequentially (i.e. t=0s; update all systems
sequentially; t=1s, update all systems sequentially etc.
This approach is leading to amazing insight because experiments can actually be done
on the computer, and all details of the cell tracked.
See Markus Covert.

Geoffrey West- the physics of cities

Psychology: METAPHORS!!!!
People clutching warm coffee perceive their companion as warmer
Alcholics who are shown pictures of triggers and then press a lever away from them
come to feel aversion to alcohol

Pheremones used to control pest infestations: trick is producing pheromones cheaply

enough. This can be done using bacteria now, thanks to advances in genetic
engineering.

Escape your body: How to induce out of body experiences:

Transparency: Sca/e, a cheap clearing agent

History: First farmers do appear to have arrive in mesopatamia right after meditarrian
flooded the black sea basin to create the black sea in 5000bc.

Megaprojects:

Ketamine cures depression

Other drug cures alcoholism
kilometer long nano fibers!!!

New technique for

High Dimensional Propensity Score Algorithm

We can now create Optical cloaking devices, Sonic clocking devices, and even
earthquake cloaking devices. Any wave can now be sent around an object.

Multifrequency overlays allow advance image analysis. I.e. picture of field at visual,
infrared, UV and Xray spectrums allows us to identify things that we couldnt on a single
spectrum.
That is, multiple objects may share a signature on one spectrum, but if we look at
multiple bands simultaneously each object has a unique fingerprint