MANAGE, HYDERABAD

Introduction
 Started in 1892, Kolkata  Net sales – 31,122 Million Rs.  Manufacturing units: Kolkata, Uttaranchal, Delhi,

Chennai
 Contract Manufacturing Units: 40  Strategy to setup new contract manufacturing units atleast

at 35 locations in the country

Products
 Nutri Choice 5 Grain Biscuit  Good Day

 Treat Fruit Rollz
 Marie Gold  Milk Bikis

 Tiger
 50-50 Maska Chaska

 Daily Fresh Bread, Cakes, Rusks
 Shubh Kamnayein

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER
Category Glucose Marie Salty snacks Britannia Tiger Marie Gold 50-50 Parle Leader Parle-G Marie Gold Krack Jack Parle -G Marie lite Krack Jack

Choco chips
Milk Bourbon Nice Multi grain Cream Cookie

Good day
Milk bikis Bourbon Nice Nutri choice Cream Treat Good day

Hide n seek
Maha sakhti Hide n Seek Nice ----Kreme 20-20

Good day
Milk bikis Bourbon Britannia Nice Nutri choice Cream treats Good day

To innovatively market to the Secondary trade Channel
 Britannia India’s No. 1 Biscuit Brand: Rated as Super Brand for 2 consecutive years  Tamil Nadu has over 22% contribution in Britannia’s Volume in India  Only Kind of Program in Foods Industry

 Nearly 6 months of Management at Evolve
 Over 1500 Secondary Trade Partners from Tamil Nadu  360 Degrees approach once again  Encompasses
 Purchase Reporting & Tracking
 Planning to Dictate Product mix Models  Tele based Channel Support-Inbound and Outbound from Chennai Office  Introduction & Implementation of New Trade Offers to boost Sales in sagging

periods  Managing Personal Relationship Portfolio  Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 0.5 million Annually

Biscuit

Flows in Supply Chain

Material

Manufact urer

Distribut or

Funds

Retailer

Custome r

Info

CMU (Central Manufacturing Unit)
Depot

Distributor

Retailer Customer

Distribution Strategy
Parle Factory

Distributor (Institutional)

Distributor (Retailer)

Institutions Eg. Hospitals

Retailer

Customer

Britannia Supply Chain

a. Imported products b. Domestic products

a. Imported products b. Domestic products

Crude Palm oil comes from Indonesia and Malaysia
Shipped to Kandla Port

Refining of Crude Oil Traders supply refined palm oil to Britannia

a. Imported products b. Domestic products

Procurement Cycle

Supplier (Wheat)

Supplier (Sugar)
Company/CP

Supplier (Butter)

Replenishement and manufacturing Cycle

C N’F agent Distributors Wholesaler

Retailers
Customer Cycle

Customers

Analysis of Supply chain
 Model based on third party manufacturers  ERP Software:
 Consistent data sharing  Increase in efficiency.  Reduction in operational overheads.  Better working capital management.  Increased control over inventory management.  Realistic production scheduling.  Effective cost control system.  Optimal usage of capacity.

 Timely purchasing and efficient vendor management.
 Minimal effort in following regulatory norms because of a strong EXCISE


 

system. Make-to-stock Pull driven Balanced Score card SRM: Annual procurement meet


Uninterrupted supply.
Purchase on regular basis from traders.


Develop alternate source of supply
QQPRST

Recommendation ...
 Regulation of C’NF agent.  Self transportation

Thank you! Have a

Sign up to vote on this title
UsefulNot useful