Business Description

Our business name is Juice bucks and we have different varieties in juices and ice creams and traditional drinks as well and our juice bucks is located in GT road rah wali beside the HFC

Why Juice Bucks
Juice bucks is providing the totally fresh juices and shakes and traditional drinks as well so from the last few years. People are very much conscious about their health and mostly people are like the fresh food rather than the pack drinks

Product and services
Fresh Juices: We make fresh juices 15 flavors in juices available throughout the year Pineapple;

Mango, Apple, Sweet lime, Chanab (orange & mossambi), Cocktail, Carrot Watermelon, Tomato, Fresh lime soda, Fresh lime water, Vegetable juice, Grey fruit Grape, Cocktail special Seasonal juices: In seasonal juices we initially introduced Pomegranate (anar) Strawberry Lichee cherry Peach Plum Seedless grape. Milk shakes: 13 flavors of Milk shake Apple ,Pineapple , Banana, Vanilla, Chocolate, Rose,

Raspberry , Rooh afza Cold coffee ,Chic choc milk shake, Butterscotch milk shake , Cold coffee with ice-cream, are available throughout year .


Seasonal milk shakes: Seasonal milk shake is available in 8 flavors Strawberry, Lichee, cherry, Peach, Plum Fresh Anjeer, Dates Dry Fruit Milk Shakes: Our Dry Fruit Milk Shakes include Kaju milk shake, Anjeer, Badam pista, Kaju Anjeer, Badam pista illachi Falooda: Falooda is also available in 7 flavors include Butter scotch Falooda, Mango, Dry fruit chocolate, strawberry, Anjeer, Mix fruit. Falooda with fresh cream Falooda with fresh cream is available Butter scotch Falooda cream, Mango Falooda cream, Dry fruit Falooda cream, chocolate Falooda cream, strawberry Falooda cream, Anjeer Falooda cream, Mix fruit Falooda cream Our specialty Our specialty is in Badam pista with fresh cream, dry fruit with fresh cream Anjeer with fresh cream, Kaju Anjeer with fresh cream Fruit with fresh cream: Fruit with fresh cream Mix fruit cream Apple cream, Chikku cream, Banana cream, Vanilla cream , Butter scotch cream Seasonal fruit with fresh cream: In Seasonal Fruit with fresh cream we are introducing a variety of 10 flavors Custard Apple cream , Mango cream ,Strawberry cream ,Fresh Anjeer cream Lichee cream, Cherry cream ,Chocolate custard apple cream ,Kesar custard cream, Kesar Mixed fruit cream, Peach cream


Fresh fruit with ice cream Fresh Fruit with ice cream, Mix fruit with ice cream, Mango fruit with ice cream, Custard apple with ice cream, Strawberry with ice cream, Lichee with ice cream, Jelly with ice cream Dry fruit with ice cream Fruit Bowl Fruit Bowl Mango bowl, Custard Apple bowl, Lichee bowl, Strawberry bowl, Jelly bowl Sharbat SherbetRooh afza, Rasberry, Rose, Shikanjbee

Legal form of company
Our business is partnership and we are five partners and we invested 5 Million Rs in this business and with the profit and loss ratio is Fahad Ali 25% Abou raees is 25% Muhammad Jameel is 20% Samra and Sarwat is 15%

Product Differentiation
Uniqueness of Our Product and Services We are providing the huge range of products in local market before no one local has a large number of Variety in this field so that we have a comparative edge on other juices shops. Point of difference • • 100% pure juice 98 different flavor



 Become as the Best New Juice Shop in the Gujranwala  Improving the customer satisfaction through the good quality of products  Turn in profits from the first year of operations.  The creation of unique, innovative and healthy products that will differentiate Juice bucks from local juice shops  Four new Outlets in next five years in other city of Pakistan  Net profit Margin of 45% or more in next three years  To exceed 6 million in annual sales by the third year of plan implementation.

Keys to Success factors
 Store design that will be both visually attractive to customers, and designed for fast and efficient operations.  Employee training to insure the best juices preparation techniques.  Marketing strategies aimed to build a solid base of loyal customers  The products we serve are of the highest quality. We combine this quality with great service and atmosphere  Customer satisfaction with high quality juices and services  Competent management staff whose makes the juices and shakes fresh and good quality  Location is our key success factor means that on GT road Rah wali is very suit able for our business.  Management that treats every employee equally. We create an atmosphere where employee's love coming to work and can earn good money.  Our commitment to providing excellent quality Juices at all times


 Excellent Customer Service. Quick delivery and each customer will be treated as would an honored guest in our homes  The best products - freshest, cleanest premium serving  Product quality. Not only great food but great service and atmosphere  The creation of a unique, innovative, upscale atmosphere that will differentiate  Fresh juice daily will give customers a unique experience as well as excellent product.  Maintain good relationships with reliable supplier  Repeat customers.

Establish Juice bucks as the Local leading source of healthy energy in the form of freshly blended juices and creamy with an uncompromising commitment to making a difference through our values

Explore all over the Pakistan from Fresh juices, providing for all their needs always with the assurance of outstanding quality.


Industry Back Ground
Citrus fruits, like oranges, have been cultivated for the last 4,000 years in southern China and Southeast Asia. One variety, the citron, was carried to the Middle East some-time between 400 and 600 B.C. Arab traders transported oranges to eastern Africa and the Middle East sometime between 100 and 700 A.D. and during the Arab occupation of Spain, citrus fruits first arrived in southern Europe. From there, they were carried to the New World by explorers where they spread to Florida and Brazil by the sixteenth century. By the 1800s, citrus fruits achieved worldwide distribution. In the 1890s, the demand for them greatly increased because physicians discovered that drinking the juice of oranges or other citrus fruits could prevent scurvy, a vitamin deficiency disease. The popularity of orange juice dramatically increased again with the development of the commercial orange juice industry in the late 1920s. In its early days, the juice industry primarily relied on salvaged fruit, which was unsuitable for regular consumption because it was misshapen, badly colored or blemished. In the 1930s, development of porcelainlined cans and advances in pasteurization techniques led to improved juice quality and the industry expanded significantly. Then, in 1944, scientists found a way to concentrate fruit juice in a vacuum and freeze it without destroying the flavor or vitamin content. Frozen concentrated juices were first sold in the United States during 1945-46, and they became widely available and popular. After World War II, most Americans stopped squeezing their own juice and concentrated juice became the predominant form. With the increase in home refrigerators, frozen concentrate became even more popular. The demand for frozen juices had a profound impact on the citrus industry and spurred the growth of the Florida citrus groves. Frozen concentrates remained the most popular form until 1985 when reconstituted and NFC juices first out-sold the frozen type. In 1995, NFC juices were responsible for 37% of the North American market. This is in comparison to reconstituted


juice, which held about 39% of the market. Today, commercial aseptic packaging allows RTD juices to be marketed without refrigerated storage. The current worldwide market for orange juice is more than $2.3 billion with the biggest area being the United States followed by Canada, Western Europe, and Japan. The fruit juice industry coupled with beverage industry is considered to be one of the largest industrial sectors in Pakistan. It is to growing at a robust rate of 27%1. Modernization of this industry, in consonance with the change in urban life style, massive shift of rural population to the urban areas, growth in population, etc., predict a growing potential for instant solutions in fruit juice segment of the beverage industry. Traditionally in Pakistan and generally all over the world people prefer to use natural drinks rather then carbonated soft drinks and this perception is gaining more currency day by day which also adds to the advantage of the fruit juice industry. Common people especially young generation is inclined to have ready to consume drinks; in addition hotels, hospitals are also expanding day by day where juices could be marketed successfully. Moreover the global trend of preferring fresh fruits and juices also marks possibilities of growth in this sector. Furthermore, the growing exports volume and withdrawal of CED (customs and excise duty) on fruit juices (produced locally) could further supplement significant growth in the fruit juice industry. Uniqueness of our products or services

About Pakistan
Pakistan with a large and growing population of 160 million considered as most attractive place for investors in the world. The end of year 2008 marked the culmination of one of the most volatile periods in the country’s history. In the face of U.S recession and relative slowdowns in China and India, the outlook for international commodity prices is bleak in 2009. The cost of importing oil and cotton increased by 30%, 65% increase in wheat and 47% palm oil during the commodity boom which pushed the fiscal year 2008 trade deficit to USD15.3bn.The PKR has weakened by 29.0% during first quarter of 2009 and tight liquidity had spawned rumors of bank defaults. IMF support has boosted the FX reserve position to over USD10bn, while remittance activity recorded yet another high for -7-

December 2008.The inflation seems to have finally peaked, the last CPI reading came in at 23.3%. Moreover, projections for GDP growth in this fiscal year are now 3.5%; a significant fall from 6.4% and growth of economy witnessed over the last five years is pulse 7% annual. However, corporate will still have to deal with a weaker PKR than has been over the last few years along with restructuring and higher unemployment that will hurt overall consumption patterns. First quartile of 2009 shows a slight decline in overall corporate earnings by 0.9%.

About Gujranwala
City in Punjab province, Pakistan, 65 km/40 mi north of Lahore. Gujranwala is located at 32.16° North, 74.18° East and is 700 feet above sea-level. Gujranwala, with a population of over 4.3 million is the fifth largest city in Pakistan. In Gujranwala the youth 35-40percent that are including in the juice Bucks target market. It is a centre of trade in oilseed, oranges, rice, sugar, and wheat. Grain trading and pottery, and a ceramic institute has been established. There are tanneries and silk and textile processing, as well as electric fan production and rice milling. It is situated on the Grand Trunk Road which links Kolkata (formerly Calcutta) with Peshawar. It is a former Sikh capital and the birthplace of Ranjit Singh, founder of the Sikh kingdom, which once extended from the Khyber Pass to the Himalayas. His ashes, and those of his father, Mahan Singh, lie in a tomb in the city.

Age Structure:
   0-14 years: 15-64 years: 65 years and over: 40% (male 879016, female844554) 56.9% (male 1250401 female 1203865) 4.1% (male 881758 female917750)


Market analysis
Currently in Pakistan, there are 24 fruit juice/pulp processing units and a number of small units in the informal sector are working. The present installed capacity is estimated around 400,000 metric tons per annum with a demand for juices growing at a combined annual growth rate of 27%. The fruit juice industry reported sales of 8.526 billion Rupees in year 2008.
250 200 150 100 50 0


2001 2002 2003 2004 2005 2006 2007 2008 The outlook for the canned food industry - which can exploit rising demand for

convenience and consumer fears over food origin and hygiene - and the soft drinks and beverages industry - which can capitalize on the asp rational demands of Pakistan's young population - have both been moderately accelerated. Forecast canned food sales growth to 2012 now stands at 46.7%, while soft drinks sales growth to 2012 is forecast to stand at 36.4%. Both have contributed to a per capita food consumption growth forecast amendment to 15.4%. It is also expected that the average consumption of the single person will be 85.5 hundred litters per years in 2012.

2500,000 liters juices approx drink by Pakistani people in a month. And per day there is 83330 liters approx juices drink by people.


The market of juices is growing because the consumption of juices increases every year and expected it increase continually due people change the life style and more health conscious. They prefer juices on other soft drink.

The market share of the Juice bucks juices is 60%. Which mean 1500,000 litters in a month and 50,000 litters in a day Juice bucks is name of pure life so quality is their guarantee. So if they lose their quality then they lose their sale because these don’t operate on the given image. And increase in rates of raw materials also influence the level of demand because due to increase in cost the sale price also increase and due to price war in a market of Pakistan demand level is effected. Or increase in tax there will be increased cost price which also effect in decreased in demand. Increase in inflation rate in Pakistan then this also effect in decrease in demand level.

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Through the early 1990s, soft drinks were synonymous with “colas” in the mind of consumers. In the 1999s and 2000, however, other beverages (from bottled water to tea) became more popular. So Researchers continue to actively study the compounds found in fruits and vegetables. They find out that tell us all how these compounds help maintain good health. In addition, fruits juices add variety to the diet and taste good at the same time. This important role of fruit juices in our daily diets was confirmed by the 2005 Dietary Guidelines Advisory Committee Report. The report tells us that fruit juices provide several vitamins and minerals. They do not provide fiber. Fruit juices are an excellent compliment to whole Fruit juice will also contribute to the recommended daily fluid intake. Some fruit juice contains nutrients such as calcium, which helps boost intake of this important nutrient. Many orange juice brands contain calcium. . Today, while the soft drink industry’s value has increased in 2004, the volume sales of carbonated soft drinks has declined due to a large proportion of consumers who are opting for the trend towards healthier alternatives in the functional drink segment (energy drinks, smoothies, milk & juice drinks, sports drinks) as well as bottled juices and water . The functional market is expected to show sustained growth and consumer interest in the future years as consumption shifts to trendier, healthier and more sophisticated products

Seasonality of Demand
Processed food products are in great demand during July-December. This is the peak period for tourists and hoteliers as well as tour operators to stock the products in large quantities to cater for the increased number of arrivals. It is also a dry season when the fruit juices are in great demand by the local consumer.

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Market Characteristics
Customers are sensitive to the quality, price, color and size (weight) of the product. They would purchase the products frequently, immediately and with minimum effort; to the marketer of food-processed products, this calls for prompt and regular supply of the products and effective marketing/advertising.

Drinks segment in Pakistan has been consume 2500 Kg juice daily. This product segment has shown a steady growth since 1999: an increase of 13.5% over a period of 6 years. The growth of this particular market is largely due to a slow shift in consumer trends.

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PEST Analysis Political or legal forces Taxation Law
If government imposes heavy taxes on the industry then it badly effects the industry growth. The taxes impose is from government side and it varies from industry to industry. Juices have no tax except sales tax.

Labor Laws
Labor is being privileged here having all the laws. Juices Bucks also follow these laws like government announce minimum salaries of an employ Rs 6000.

Laws on hiring & promotions
Hiring & promotion is followed by law. People with better capabilities are privileged because they deserve it, for the betterment of the organization. As well as a well educated & skilled experienced person is a precious asset for the company suit should be hired on better term & conditions and be promoted on the basis of it capabilities.

Environmental protection Laws
They do concern for environment and contribute more and more for the betterment of environment.

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Foreign trade Regulations
Foreign trade regulation does not effect the over all policy and the working of the “juices Bucks” because they operate locally not internationally

Political instability
The government stability also plays a great role for any industry. In Pakistan government face lot of difficulty from the side of terrorism and also its activity that badly effect environment of the country which is totally very upset. Recently in Punjab instability of government creates lot of problem for the industry like shortage of electricity that badly affects the industry operational process. Juices Bucks have not much affect this condition but in future it may be face some difficulty for operating.

Economic forces Inflation Rate
Now in Pakistan inflation rate is almost 22.3%.

Economic growth rate
Economy growth rate accelerate is 7+

Social factor Health consciousness
Today people are more health conscious so juices Bucks identifying this need of the people they are also producing health conscious fresh juices with more vitamins.

Demographic trend

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In Pakistan the population growth rate is 1.828% in 2008 and total population is 167,762,040 (July 2008 est)

Age structure
0-14 years: 15-64 years: 65 years and over 40% (male 33,293,428; female 31,434,314) 56.9% (male 48,214,298; female 46,062,933) 4.1% (male 3,256,065; female 3,542,522)

Key Indicators
Population: Growth rate: Birth rate: Death rate: 164,741,942 (July 2007 est.) 1.828% (2007 est.) 27.74 births/1,000 population (2007 est.) 8 deaths/1,000 population (2007 est.)

Environmental concerns
About the environmental concerns, juices Bucks also play it role in this field.

Work life quality
Quality of work life is very safer & environment friendly.

Lifestyle changes
They consider quality life changes and take advantages of accordingly so that customer can convinced as well as it plays a vital role to attain & retain the customer.

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Consumer adopts the trend of changing environment because of modern facility as well as globalization they are aware about each and every thing happening all around them.

Technological forces

New Products
Juices Bucks also focusing concentric and conglomerate diversification because in present era it is not possible for any organization to exist in market for long run by providing just one product. So juices Bucks are diversifying according to changing demand of customers and trends.

Product innovation
Product innovation is becoming more necessary for the organization because of globalization people are becoming aware about the changes being taken place around them so in order tactical the situation juices Bucks is focusing on product innovation by introducing new flavor of juices with the passage of time.

Productivity improvement through automation
Automation doesn’t matter a lot but to some extent it contributes towards productivity and improvement. Juices Bucks also increase productivity through automation.

Total spending on R&D
Juices Bucks also give different flavor to their customer for this purpose it all ways doing R&D and take innovation in their fresh juices according to customer need.

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New communication technology
All the modern as well as traditional ways of communication are being adopted by juices Bucks including through cable, Newspaper and Billboard for better communication among to their customers.

SWOT Analysis of Juices Bucks Strengths Quality
Juices Bucks produce good quality products. It can not compromise on quality.

Juices Bucks provide big range of juices flavor and at that time no any one competitor provide that range of flavor in fresh juices. Juices Bucks provide 98 different flavor to it customer.

Juices Bucks have also place advantage because in Rahwali no any big competitor in fresh juices and that is place is also famous for Food Street.

Well-developed strategy
Juices Bucks has recognizes need well and establish a good strategy that, there is a right time and right place for their product; therefore, their strategy makes room for adjustments

Good marketing skills and services

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Juices Bucks is now a days working on this concept because they want to increase their sales. They are providing quality products to the customers that include their services and products .

Product innovation
The juices Bucks has been continuously introducing new products, thus expanding its product offerings.

Weaknesses Storage ability
Juices Bucks has no storage ability for long time

Opportunities Changing Social Trend
Consumers in drink fresh juices on a regular basis as they increasingly concentration adopts Western lifestyles, especially the younger generation which is hugely influenced by the Western media. Younger consumers tend to follow Western eating and drinking habits. There was an increase in demand for functional drinks over the review period

Health conscious
Increasing health and hygiene awareness among Pakistanis has greatly increased sales of fruit/vegetable juice. Both the government and the media have started health awareness campaigns to make Pakistanis realizes that consumption of fruit/ juices is as essential as eating food. Fruit/ juices are doing very well in both urban and rural areas

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Market growth
Juices market expands very fast .A new research proves that in future (2012) every person use 85.5 liters juices per years.

Limited options in real fruits juices
Limited options in locally produced real fresh fruit juices.


Increase in competition
There is large competition in fresh juices market in Gujranwala.

Low price
There are many local fresh juices competitor in Rahwali and Gujranwala that provide juices at low price, so that customer whose are price conscious they attract in the competitor side.

Labor costs
Increase labor cost like Pakistan govt. fix minimum employ wages 6000 RS

Inflation rate
Increase inflation rate very fast .In 2008 expected inflation rate 23.3%.

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Porter five forces model
Michael Potter's five forces framework can be used to determine whether the industry is attractive enough to sustain a small or medium size enterprise. The five forces of Entry, Rivalry, Substitutes, Buyers and Suppliers jointly determine the intensity of competition and profit potential for a small and medium size firm in a given industry or market sector. In analyzing each market force, the question is whether it is sufficiently strong to reduce or eliminate industry profits. The focus at this stage is at the industry level because industry dynamics and profits of necessity dictate profits of other firms that enter the industry. Also, in carrying out a five forces analysis we want to be able to answer this question: If the competitive forces in the industry are strong, is there some strategy that firms might employ to defend it, or influence the forces in their own favors?

Threat of new entry
The threat of new entrance means when any other company that is not operate in that product category but operate in the other product market or the company that start it new venture see a opportunity in this field like juices and they decided to enter in this market. So the current Fresh juice that is operating in the market has a great threat for the new - 20 -

entrance. New entry can raise the threat of competition. In juices market there is great threat of new entry. Because in last few years many new juices Shops enter in market. There is no major barrier for local juices to enter in market. So many local fresh juices enter in the market. These are some barrier for entering new Entrepreneur in the market. Economies of Scale Product Differentiation Capital Requirements Switching Costs Access to Distribution Channels Cost Disadvantages Independent of Scale Government Policy If all these things present in the market then no Entrepreneur want to enter in that market because they know there is no any opportunity for it.

Bargaining power of supplier
The company needs raw material, labors, component and other supplies. These requirement leads to buyers-suppliers relationships between industry and the suppliers. Suppliers, if powerful can exert an influence on the producing industry, such as selling raw materials at high price to capture some of the industry profits. Suppliers have great bargaining power if the company can not produces its raw materials or other ingredients. Suppliers have weak bargaining powers, if in the market many suppliers and demand of raw material is low. Juices Bucks purchase it raw material direct from market rather then buy from supplier. So juices Bucks do not faces the bargaining power of supplier because they buy direct on low price rather then supplier high price. So juices Bucks management reduce the bargaining power of supplier in this way to buy direct from fruit market.

Buyer Power
Bargaining power of customer is one of the important forces in the porter five forces. In the field of juices customer has a low bargaining power because they purchase a single - 21 -

unit and have not in that situation that they can negotiate with seller on price matter. So juices Bucks customer has low bargaining power. Here you ask yourself how easy it is for buyers to drive prices down. Again, this is driven by the number of buyers, the importance of each individual buyer to your business, the cost to them of switching from your products and services to those of someone else, and so on. If you deal with few, powerful buyers, they are often able to dictate terms to you. If there are good competitor then the buyer power also increase because they see both competitor and it switching cost is low. But in the case of juices Bucks buyer power are not strong because in Rahwali no major competitor operate.

Threats of substitutes
Substitute products refer to products in other industries. To the economist, a threat of substitutes exists when a product demand is affected by the price change of a substitute product. A products price elasticity is effected by substitute product – as more substitute become available, demand becomes more elastic since customer have more alternative . A close substitute products constrains the ability of firms in an industry to raise prices. While the treat of substitutes typically impact an industry through price competition. If substitution is easy and substitution is viable, then this weakens your power. The substitute product has a strong affect if the following things are occurred Sales of substitutes are growing rapidly Producers of substitutes plan to add new capacity Profits of producers of substitutes are up In juices market Juice bucks juices has great threat for substitute like Shezan, Haleeb etc.

Competitive Rivalry
The big factor determining the strength of rivalry is how actively and aggressively are rivals employing the various weapons of competition in jockeying for a stronger market position and seeking bigger sales. In the market rival create a great threat. Many local juices operate in the market like Manjosa and Freshco juices.

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Juice Bucks Weight Rating Score 0.15 3 0.45 0.15 3 0.45 0.10 4 0.40 0.08 4 0.32 0.10 4 0.40 0.05 3 0.45 0.10 4 0.40 0.10 4 0.40 0.05 4 0.20 0.12 3 0.36 1.00 3.83 Manjosa Rating Score 4 0.60 3 0.45 3 0.30 2 0.16 2 0.20 3 0.15 4 0.40 3 0.30 2 0.10 2 0.24 2.90 Freshco Rating Score 2 0.30 2 0.30 2 0.20 3 0.24 2 0.20 4 0.20 2 0.20 2 0.20 1 0.05 1 0.12 2.01

Critical success factors 1 Sales 2 Competition 3 Advertisement 4 Attractive pricing 5 Taste 6 Services 7 Quality 8 Environment 9 Flavors 10 Customer satisfaction Total

The results of CPM are showing that the juice bucks is having higher weighted score so the Manjosa and Freshco is good competitive for

Analyze buyer behavior Initiate buying behavior
There are two stimuli that insist the consumer to purchase the product that is 1) Consumer internal stimuli 2) Consumer external stimuli

Customer external stimuli
These thing include in the external stimuli that influence to buy juices

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Family Reference group Sometimes if there is group of same age people like young generation friends group then any of one or more then two person can insist to drink juices. In external stimuli family also play a major role.

Customer internal stimuli
A person also insist itself to drink juices due to its internal desire to drink the juice. This is the internal stimuli in which person itself to insist to drink juice.

Media play great role

Media also play very imported role in buying process because they give full information about brand. Media also create demand of brand trough use different method. So media have a great role to create awareness in the mind of customer and produce demand to buy that product. It also insists to buy the product.

Factors stimuli to purchase
There are the following factors that insist the person to buy the juices. These are Taste & Flavor Fit for body

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Thirst Most persons drink the juices due to taste and different fruity flavors. Today people are health conscious and they prefer fresh juices. So many people like to drink juices for taste, for purpose of fit to body and fulfill their thirst. They also prefer to drinking fresh juices that prepare at the point of purchase and give maximum benefit like today people are more health conscious and want maintain their body health for a long a time and use fresh juices rather then packaged juices.

Evaluate the alternative product
Customer evaluates the product by considering the brand name like juices Buck and their ingredients and quality of services, taste, flavor and quality. If the flavor and ingredients are satisfied for the customer and better then the competitor then customer can insist itself to buy that fresh juice, otherwise customer may can choose the competitor’s juices.

Who take final decision
Usually when family go out for drinking fresh juices the main member made the final decision of buy juices. But a single person also can take that decision according to his or her desire. They also implement the purchase transaction. In a family if the main family member implement the purchase transaction and whole family drinks the fresh juices.

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Marketing Plan

Marketing Objectives

Maximum profit margin
The big price objective Juice Bucks that they provided high quality product and satisfied the customer with its product then juice Bucks taken premium price to their customer other than our competitors. Juice Bucks contain maximum profit margin other than their competitors.

Quality leadership
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The main objective of Juice Bucks that its responsibility to provided best quality which they promised to their customers. Juice Bucks successfully fulfills their promised. Juice Bucks main objective to provide quality products that satisfied the customer need and their requirement so juice Bucks deliver the quality product.

Long relationships with customer
Juices Bucks provided superior value to their customer who they promised throwing advertising. So the customer are loyal the juice Bucks bran and build long term relationships.

Communication objective
Juice Bucks use different sources to attract their target customer. The objective of juice Bucks produce awareness in our customer about new products and also produce awareness to new customer about juices Bucks. Juices Bucks also tells their customer that they provide pure juices to their customers. Juice Bucks also give the knowledge of their juices give you energy and good taste. Juice Bucks also give message that their juices are good for your health.

Strategy marketing objective
 To build unique distribution system that provides ubiquity at low cost.  To build high speed, efficient and vertical integrated manufacturing capabilities to gain low cost advantage.  To reduce energy consumption during production  To increase advertisement activities.  To redesign packaging to a more attractive and familiar.  To make innovation in product so that it become more portable and in convenience oriented form. - 27 -

 To improve product quality as ever provide


Market segmentation divides the market into distinct groups of homogeneous consumer who have the similar need and consumer behavior and who require the similar market mixes. We are going to segment the juices Bucks on bases of ‘Behavioral Segmentation”. Behavioral segmentation bases are often most valuable in understanding branding issue because they clear strategic implication. In Behavioral segmentation we segmentation the juices Buck on tree bases which are given below

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Sensory segment: In this segmentation those customer include who want to buy product on flavor and product appearance bases. So juices Bucks segment that customer who want to see different flavor in juices.

Worries segment: In this segment customer see what benefit provide the product and they more conscious toward the product. Juices Bucks segment that customer who are health conscious and buy those juices that provide more energy and improve their health.

On the bases of Behavior juices Bucks has segmented its product. Juices Bucks currently targeting sensory and worries segments. For every segment juices Bucks has made its product. Juices Bucks targeting the all customer who include in both segment sensory and worries. Juices Bucks targeting all customer those are health conscious and seeking benefit in the product. Juices Bucks provide juice with different flavor and traditional drink to fulfill the need of customer of every segment. Juices Bucks targeting market customer

Health conscious Benefit sought Family Age 16-25 Income Rs 1000 or more The juices Bucks primary targeting customer young customer those are more health conscious and seeking benefit in the product.

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Positing strategy is at the heart of marketing strategy. It is the act of designing the company offer and image so that it occupies a distinct and valued place in the target customer mind. Juices Bucks want to create an image in the mind of customer that juices Bucks provide you fresh juices with Excellent Quality, Taste, energy and Nutritious. Juice Bucks give good quality juices with great vitamin that help you to maintain good heath. Juices Bucks want to create image that juices maintain your heath and provide you good quality fresh juices. Juices Bucks main objective in positioning strategy to insure that juices Bucks have excellent Quality, Taste and full of nutritious.

Point of parity
• • Fresh juices Packaging facility

Point of difference
• • 100% pure juice 98 different flavor

This is the point of differentiate that juices Bucks always provide good and pure juices which is fit for human body

Brand element Name
Juices Bucks is the brand name and Bucks means mixture of juices, that show juices Bucks provides lot of different flavor to their customer.

Slogan & logo
Slogan is the short phrase that communicates descriptive or persuasive information about the brand. “Enjoy Zindage” slogan of juice Bucks. The slogan shows that juice Bucks relies that it provides that added pleasant movement in your life.

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Juice Bucks logo

Marketing mix Product

Juice Bucks provide high quality and excellent taste in their all type of juices. Juices Bucks provide the different type of juices to customer with different flavor and taste to satisfy the customer need. Juice Bucks taste and flavor is according to the customer expectations because it use fresh fruit and prepare at the sport juices which is full of vitamin and nutritious. Good Quality is our guarantee and juices Buck promised to the customers that we stop the product rather to low the quality of product. Juices Buck provide different fruit juices like, Pineapple, Mango, Apple, Sweet lime, Chanab Kinnara (orange &mossambi), Cocktail, Carrot Fresh lime water, Vegetable juice , Watermelon, Tomato, Fresh lime soda, , Grey, fruit, Grape, Cocktail special, Seasonal

juice,Pomegranate (anar ), Strawberry, Lichee, cherry, Peach, Plum, Seedless grape, Milk shake, Apple, Pineapple , Banana, Vanilla, Chocolate, Rose, Raspberry ,Rooh Afza , Cold coffee, Butterscotch milk shake , Cold coffee with ice-cream, Seasonal milk shake, - 31 -

Strawberry, Lichee, Cherry, Peach, Plum, Fresh Anjeer, Dates, Dry Fruit Milk Shake, Kaju milk shake, Anjeer, Badam pista , Kaju Anjeer , Badam pista illachi, Falooda, Butter scotch Falooda, Mango Falooda, Dry fruit Falooda, Chocolate Falooda, Strawberry Falooda, Anjeer Falooda, Mix fruit Falooda, Kulfi Falooda, Falooda with fresh cream, Butter scotch Falooda cream, Mango Falooda cream, Fruit Falooda cream, Chocolate Falooda cream, Strawberry Falooda cream Anjeer Falooda cream Mix fruit Falooda cream, Bucks Specialty, Badam pista with fresh cream, Dry fruit with fresh cream, Anjeer with fresh cream, Kaju Anjeer with fresh cream, Fruit with fresh cream , Mix fruit cream, Apple cream, Chikku cream, Banana cream, Vanilla cream, Butter scotch cream, Custard Apple cream, Mango cream, Strawberry cream, Fresh Anjeer cream, Lichee cream, Cherry cream, Chocolate custard apple cream, Peach cream, Fresh Fruit with ice cream, Mix fruit with ice cream, Mango fruit with ice cream, Custard apple with ice cream, Strawberry with ice cream, Lichee with ice cream , Jelly with ice cream, Dry fruit with ice cream, Mango bowl, Custard Apple bowl, Lichee bowl, Strawberry bowl, Jelly bowl, Sherbet, Rooh afza/Rasberry/Rose, Shikanjbee, Traditional drinks , Chatee De Lasee, Mango lasee, Strawberry lasee, Sweet Lasee, Salted lasee, Alu bhukra ka Sharbet , Emblee ka Sharbet

COMPANY QUALITY OF SERVICES Good Normal Normal LOCTION Excellent Good Normal EXTRA FACILITY Good Normal Average

PRODUCT Juices Bucks Excellent Freshco juice Average Manjosa juice Average

- 32 -

Price Strategy

Juices Bucks set it juices price on value pricing method. juices Bucks selling its juices at price added cost and prifit margin and also keep in mind the key competitors price. Juices Bucks provide it customer quality fresh juices that provide customer good health and enjoyement. Juice Bucks are available…?flavored. Juices Bucks is a main objective that its responsibility to provided best quality who they promised to their customers and they fulfill their promised. Juices Bucks is a big price objective that they provided high quality and taken premium price to its customer. Juices Bucks contain maximum profit margin is another objective of pricing strategy. juices Bucks provided superior value to their customer who they promised throwing advertising.

Price Structure
Fruit juices Pineapple Mango Apple Sweet lime Chanab Kinnara (orange &mossambi) Cocktail 30 60 100

- 33 -

Carrot Watermelon Tomato Fresh lime soda Fresh lime water Vegetable juice Grey fruit Grape Cocktail special Seasonal juice Pomegranate (anar ) Strawberry Lichee Cherry Peach Plum Seedless grape Milk shake Apple Pineapple Banana Vanilla Chocolate Rose Raspberry Rooh afza Cold coffee Butterscotch milk shake Cold coffee with ice-cream Seasonal milk shake Strawberry Lichee Cherry Peach Plum Fresh Anjeer Dates Dry Fruit Milk Shake Kaju milk shake Anjeer Badam pista Kaju Anjeer Badam pista illachi Falooda

Butter scotch Falooda Mango Falooda Dry fruit Falooda Chocolate Falooda Strawberry Falooda Anjeer Falooda Mix fruit Falooda Kulfi Falooda Fal ooda with fresh cream Butter scotch Falooda cream Mango Falooda cream Fruit Falooda cream Chocolate Falooda cream Strawberry Falooda cream Anjeer Falooda cream Mix fruit Falooda cream Bu cks Specialty Badam pista with fresh cream Dry fruit with fresh cream Anjeer with fresh cream Kaju Anjeer with fresh cream Fruit with fresh cream Mix fruit cream Apple cream Chikku cream Banana cream Vanilla cream Butter scotch cream Custard Apple cream Mango cream Strawberry cream Fresh Anjeer cream Lichee cream Cherry cream Chocolate custard apple cream Peach cream Fresh Fruit with ice cream Mix fruit with ice cream Mango fruit with ice cream Custard apple with ice cream Strawberry with ice cream

90 80 120 100 120 130 100 50

120 100 130 120 120 120 130

140 150 110 150 100 60 70 50 80 100 100 80 100 100 120 120 100 100

100 110 120 110

- 34 -

Lichee with ice cream Jelly with ice cream Dry fruit with ice cream Mango bowl Custard Apple bowl Lichee bowl Strawberry bowl Jelly bowl herbet Rooh afza/Rasberry/Rose Shikanjbee Traditional drinks Chatee De Lasee Mango lasee Strawberry lasee Sweet Lasee Salted lasee Alu bhukra ka Sharbet Emblee ka Sharbet

- 35 -

Distribution Strategy
A distribution strategy defines how you are going to move products from point of creation to points of consumption, in a cost-effective manner. The effectiveness of distribution coverage and practice is of paramount importance in achieving the desired fruit juice sales. We select place fore juices Bucks shop Right side of HFC near Rahwali cant Gujranwala. Our location very attractive because that place also very famous for Food Street. There is no any fresh fruit juices shop in Rahwali as well as near Rahwali. That place is also attractive for juices because there is no juices corner but there are many good food restaurants like HFC and Chicken Dabu. So that is advantage of place for juice Bucks.

Communication Strategy
Juices Bucks use different sources to communicate their target marketing. Juices Bucks use those sources on that the more customer attract like LOCAL CABLE, NEWSPAPERS, BILLBORD and when they lunch any scheme in juices they use pamphlets to aware their customer. Juices Bucks use the following media channel to attract the customer and give fully information about juices Bucks through these media. The main objective to create awareness about juices Buck through different media and produce recall and reorganization.

Ads in Local Cable channel
Juices Bucks give ads on different local cable channel at different time. Juices Bucks management also keeps in mind that their competitors use what channel and what time they give ads. Juices Bucks management also keeps in mind what type of customer they attract and what time they sit before TV. Juices Bucks different time on different channel to keep in mind the target customer TV watching time juices Bucks give ads in in cable channel that operate in Gujranwala and Rahwali. That cable covers all most all areas in

Gujranwala and Rahwali. So in this way juices Bucks exposure more its element and produce awareness that creates recall and reorganization.

News papers
Juices Bucks advertise their juices through news papers. Large numbers of customers have reading habits of news papers, so juices Bucks use the media of news papers to attract their customer. Juices Bucks management also keep in mind that their competitors use what type of news paper and what time they give their ads. So after all these analysis juices Bucks select DAWN, NAWAE-WAQT and EXPRESS NEWSPAPERA. Juices Bucks give their ads on both news papers at the time of Sunday.


Juices Bucks attract their customer through billboard. Juices Bucks select the location for Billboard in Chock Rahwali and Pindi Bypass and those places where large numbers of customer easily attract.

Value chain
Supplier Formation Juice bucks Customer

We bought our raw material on daily basis from fruit market as well as dry fruit and dairy. We bought all things in the form of fruit and cream on early morning and bring into our kitchen through our own van. Here we make different type of juices according to our recepies. Some of them make on the spot according to customer demand. But and serve to our customer on demand. The distinctive competence of Juice bucks is its ability to create unique tasting flavors which none Of its competitors are able to do. This core competence leads to its competitive advantage of being a Beverage manufacturer of unique flavored drinks. Presently Juice bucks has lot of unique tastes which is currently absent in the other beverage companies. Such unique flavored soft drinks JuicceBucks ability to create different and previously unheard-of drinks successfully. It is through this that we have managed to Suppliers Own outlet End Customer. We have strong brand loyalty with consumers, because it is a unique taste that consumers demand for when they choose a drink, and oftentimes when Juicebucks’s one drink is not available, brand loyal consumers will settle for anything. we do not have inventory system because we focus on fresh juice. So we cannot invent our fruits more than two days at any cost.


Management Summary
We “JucisBucks” are a small drinks shop owned and operated by abou raees, fahad Ali butt, Muhammad jameel, and sarvat raiz and samra chisti, as a partnership. They are group members in their class. Abou raees is participate as HR personal and hold all employees as well as their pay roll, incentives, rewards and apply motivation tools to increase their efficiency.Fahad Ali butt is a finance manager and accountant.muhammed jameel is a marketer and designer of the shop as well as interior designer. Sarwat Raiz is assistance of fahid Ali butt and manages financial work under her manager. Samra chisti is operational manager and manage all products as well as customer relation and manages the store. These partners do not have extensive experience in this and related industries, butt they have business knowledge and they know, they will be manage their business. They all have knowledge about their duties and jobs.

Management style
The company's management philosophy will be based on responsibility and mutual respect. Our management style reflects the participation of the owners; we are not very hierarchical, and encourage all employees to learn as much as possible about all aspects of the business. “Juicebucks” has a very strong organizational culture. It believes on teamwork. The structure is very flexible. We respect its community of co-workers, and will treat all workers well. We well maintain an environment and structure that will encourage productivity and respect for customers and fellow employees. Additionally, the environment will encourage employees to have fun by allowing creative independence and providing challenges that are realistic and rewarding. s a family business, we understand that our teatenders, cleaners, and other help are not just workers; they are people with their own lives, personalities, and hopes. So it is important to us that they enjoy their jobs and feel well-rewarded for their work.

Our business culture

There is a tight internal control in the organization. The check and balance system is also very strong in the organization. No body is allowed to abide the said principles of organization. Due to this check and balance system they can make corrections in their plans. If the plan is not working well and the targets are not achieved, the managers know it at a right time and they can make it well. No one is allowed to violate his powers.

Personnel Plan
The Personnel Plan chronicles the growth of the organization to approximately 8 employees. Future years may require a few additional people besides those indicated, depending on the growth of the company.

Qualities we’ll need
• • • •

High degree of adaptability Unquenchable thirst for knowledge and innovation Superb communication skills The ability to assume control in any field


What makes people want to work with a particular company? Immediate job satisfaction or long-term career development? Superior pay and benefits or the personal growth that comes from experience and training. We want to give our employees a feeling for what it's really like to be part of the JuiceBucks success story.

Job with us
A job here feels different because it is different. To understand it fully, you have to be part of it. But here are some of the things they believe in - and act upon. . Great businesses are built by great people. We believe in people rather than systems.

All employees will receive the following base rewards & benefits:
• • • • •

Health screening Life cover Sick pay Sick days' holiday Childcare vouchers (dependant on salary)

If you have the desire to learn - and to keep learning and improving every day of your career - then you'll do well at JuiceBucks. Ensuring you are always motivated and fulfilled is essential to both their success and to yours.

Your career development will be as unique as your needs and your progress through the business will depend on the following characteristics, which they see as vital for JuiceBucks managers as well as workers:
• • • • • • •

Ability to learn, open-mindedness and perceptiveness Ability to communicate, motivate and develop people Ability to create a climate of innovation Courage, capacity to deal with stress Thinking in context Credibility (practice what you preach) Willingness to accept and manage change

Organization Structure Chart

CEO Fahad Ali Butt Operation Manager Samara Chisti

Finance manager Fahad Ali Butt

Marketer Muhammad Jameel

HR Abou Raees



Security guard

Assistant Sarwat Raiz

HR personal
Abou Raess is managing HR responsibilities in Juice bucks. He is a student of MBA with major in HR at GIFT University.

• • To maintain and develop HR policies, ensuring compliance and to contribute the development of corporate HR policies. To develop the HR team, to ensure the provision of a professional HR service to the organization. Manage a team of staff. Responsible for mentoring, guiding and developing them as a second line to the current position. • To ensure timely recruitment of required level / quality of Management staff, other business lines staff, including non-billable staff with appropriate global approvals, in order to

meet business needs, focusing on Employee Retention and key Employee Identification initiatives. • Provide active support in the selection of Recruitment agencies which meet the corporate standard. Ensure Corporate Branding in recruitment webs and advertisements. • Develop, refine and fine-tune effective methods or tools for selection / or provide external consultants to ensure the right people with the desired level of competence are brought into the organization or are promoted. • Prepare information and input for the salary budgets. Ensure compliance to the approved salary budget; give focus on pay for performance and salary benchmarks where available. Ensure adherence to corporate guideline on salary adjustments and promotions. Coordinate increments and promotions of all staff. • • • To develop the HR business plan. Ensure appropriate communication at all staff levels. To maintain and develop leading edge HR systems and processes to address the effective management of people in relation to the following in order to maintain competitive advantage for:

Performance Management
• • • • • • • • Staff Induction. Reward and Recognition. Staff Retention. Management Development / Career Development. Succession Planning. Competency Building / Mapping. Compensation / Benefit programs. To facilitate / support the development of the Team members

• • • • • • • • • • •

To facilitate development of staff with special focus on Line Management To recommend and ensure implementation of Strategic directions for people development within the organization. Ensure a motivational climate in the organization, including adequate opportunities for career growth and development. Administer all employee benefit programs with conjunction with the Finance and Administration department. Provide counsel and assistance to employees at all levels in accordance with the company's policies and procedures as well as relevant legislation. Oversee the central HR Administration – Employee offer letters Salary letters and employment contracts. Approve updated organizational charts on a monthly basis and maintain Complete/accurate personnel records. Co-ordinate the design, implementation and administration of human resource policies and activities to ensure the availability and effective utilization of human

Operational personal
Samara is the operational personal and responsible all the activities of operation in juice bucks

Responsibilities of Operational Manager
• • • • Purchasing the all staff of food with better quality from food market Responsible for all the operations with in the shops (cleanness, quality of food, timely delivery to the customer) Responsible all the food expenses recodes Responsible to works with all other managers

Finance Department Finance manager and Assistant
Fahad Ali and Sarwat Raiz is responsible of Finance department both of us they did MBA in Finance from the GIFT University Gujranwala and their responsibilities are

• • • • • • • • • Accounts Payable Accounts Receivable Audit Budgeting Cash Receipts Fixed Assets Current Assets Payroll / Benefits Utility Billing

Marketing department
Jameel is responsible for the all the marketing in the juice Bucks and their responsibilities are Responsibilities of marketing department • • • • • • • Focus on the Customer Monitor the Competition Own the Brand. Find & Direct Outside Vendors. Create New Ideas. Communicate Internally. Manage a Budget.

• •

Understand the ROI. Set the Strategy, Plan the Attack, and Execute.

Financial Analysis

Year 2010
Sale Forecast Income Statement Balance Sheet

Year 2011
Sale Forecast Income Statement Balance Sheet Ratio Analysis of both years Break even Analysis

Fruit juices Avg Sale price Cat 1 TOTAL Milk shake Avg Sale price Cat 2 TOTAL Fresh Fruit with ice cream Sale price @ unit Cat 3 TOTAL Traditional drinks Avg sale price Cat 4 TOTAL Dry Fruit Milk Shake avg sale price Cat 5 TOTAL Falooda with fresh cream avg sale price Cat 6 TOTAL Fruit with fresh cream avg sale price Cat 6 TOTAL Monthly totals: All Categories

Jan-10 1000 50.00 50,000 1500 40.00 60,000

Feb-10 1050 50.00 52,500 1600 40.00 64,000

Mar-10 1100 50.00 55,000 1800 40.00 72,000

Apr-10 1150 50.00 57,500 1900 40.00 76,000

May-10 1400 50.00 70,000 2500 40.00 100,000

Jun-10 1600 50.00 80,000 2800 40.00 112,000

Jul-10 1700 50.00 85,000 2900 40.00 116,000

Aug-10 1800 50.00 90,000 2000 40.00 80,000

Sep-10 1700 50.00 85,000 1800 40.00 72,000

Oct-10 1650 50.00 82,500 1600 40.00 64,000

Nov-10 1200 50.00 60,000 1500 40.00 60,000

Dec-10 1000 50.00 50,000 1200 40.00 48,000

Annual Totals 16350 817,500 23100 924,000

300 60.00 18,000

350 60.00 21,000

400 60.00 24,000

450 60.00 27,000

500 60.00 30,000

550 60.00 33,000

600 60.00 36,000

650 60.00 39,000

700 60.00 42,000

750 60.00 45,000

800 60.00 48,000

850 60.00 51,000



600 20.00 12,000

650 20.00 13,000

700 20.00 14,000

750 20.00 15,000

1200 20.00 24,000

1400 20.00 28,000

1500 20.00 30,000

1700 20.00 34,000

1750 20.00 35,000

1050 20.00 21,000

1000 20.00 20,000

800 20.00 16,000

13100 262,000

300 50.00 15,000

350 50.00 17,500

400 50.00 20,000

450 50.00 22,500

500 50.00 25,000

600 50.00 30,000

650 50.00 32,500

650 50.00 32,500

1000 50.00 50,000

1300 50.00 65,000

1300 50.00 65,000

1500 50.00 75,000

9000 450,000

250 70.00 17,500

260 70.00 18,200

280 70.00 19,600

300 70.00 21,000

320 70.00 22,400

340 70.00 23,800

400 70.00 28,000

450 70.00 19,600

400 70.00 28,000

420 70.00 29,400

440 70.00 30,800

460 70.00 32,200

4320 290,500

300 70.00 21,000

320 70.00 22,400

340 70.00 23,800

380 70.00 26,600

370 70.00 25,900

410 70.00 28,700

430 70.00 30,100

460 70.00 32,200

490 70.00 34,300

520 70.00 36,400

540 70.00 37,800

580 70.00 40,600

5140 359,800














Juice Bucks Income Statement for the Year ended 31 dec 2010
Net Sales 3,517,800.00

Cost of Goods Sold:
Beginning Inventory Add: Purchases Freight-in 0.00 900,000.00 150,000.00

Less: Ending Inventory Cost of Goods Sold Gross Profit

1,050,000.00 25,000.00 1,050,000.00 2,467,800.00

Advertising Maintaince Salaries Building Rent Repairs Depreciation Office Expenses Miscellaneous Professional Fees Telephone Utilities juicer and shaker Bowl and Glasses 800,000.00 30,000.00 90,000.00 360,000.00 15,000.00 163,400.00 20,000.00 10,000.00 70,000.00 36,000.00 99,000.00 60,000.00 10,000.00


Net Income


Balance Sheet

Liabilities Currents Liabilities Supplier 80000

Assets Currents Assets Cash and cash equivalents Inventories Bank

100000 25000 3540180

Equity Fahad Ali Abou Raees Jameel Samra Sarwat Total

1250000+176100 1250000+176100 1000000+140880 750000+105660 750000+105660

1426100 1426100 1105660 855660 855660 5749180

Fixed Assets Building Freezer Furniture and fixture Computer Van Total

800000 54000 500000 30000 700000 5749180

12-month Sales Forecast 2011 Jan-11 1200 50.00 60,000 1500 40.00 60,000 Feb-11 1250 50.00 62,500 1600 40.00 64,000 Mar-11 1300 50.00 65,000 1800 40.00 72,000 Apr-11 1350 50.00 67,500 2200 40.00 88,000 May-11 1450 50.00 72,500 2300 40.00 92,000 Jun-11 1800 50.00 90,000 2400 40.00 96,000 Jul-11 1900 50.00 95,000 2500 40.00 100,000 Aug-11 2000 50.00 100,000 2400 40.00 96,000 Sep-11 2200 50.00 110,000 2300 40.00 92,000 Oct-11 1800 50.00 90,000 2200 40.00 88,000 Nov-11 1500 50.00 75,000 2100 40.00 84,000 Dec-11 1200 50.00 60,000 2000 40.00 80,000 Annual Totals 18950 947,500 25300 1,012,00 0

Fruit juices Avg Sale price Cat 1 TOTAL Milk shake Avg Sale price Cat 2 TOTAL Fresh Fruit with ice cream Sale price @ unit Cat 3 TOTAL Traditional drinks Avg sale price Cat 4 TOTAL Dry Fruit Milk Shake avg sale price Cat 5 TOTAL Falooda with fresh cream avg sale price Cat 6 TOTAL Fruit with fresh cream avg sale price Cat 6 TOTAL Monthly totals:Categorie s

300 60.00 18,000 600 20.00 12,000

350 60.00 21,000 650 20.00 13,000

400 60.00 24,000 700 20.00 14,000

450 60.00 27,000 750 20.00 15,000

500 60.00 30,000 1200 20.00 24,000

550 60.00 33,000 1400 20.00 28,000

600 60.00 36,000 1500 20.00 30,000

650 60.00 39,000 1700 20.00 34,000

700 60.00 42,000 1750 20.00 35,000

750 60.00 45,000 1050 20.00 21,000

800 60.00 48,000 1000 20.00 20,000

850 60.00 51,000 800 20.00 16,000

6900 414,000 13100 262,000

500 50.00 25,000

600 50.00 30,000

700 50.00 35,000

800 50.00 40,000

900 50.00 45,000

1000 50.00 50,000

1100 50.00 55,000

1200 50.00 60,000

1300 50.00 65,000

1400 50.00 70,000

1450 50.00 72,500

1500 50.00 75,000

12450 622,500

350 70.00 24,500

450 70.00 31,500

550 70.00 38,500

650 70.00 45,500

750 70.00 52,500

850 70.00 59,500

950 70.00 66,500

1000 70.00 19,600

1000 70.00 70,000

1100 70.00 77,000

1130 70.00 79,100

1150 70.00 80,500

9930 644,700

400 70.00 28,000

500 70.00 35,000

600 70.00 42,000

500 70.00 35,000

550 70.00 38,500

600 70.00 42,000

330 70.00 23,100

360 70.00 25,200

600 70.00 42,000

700 70.00 49,000

800 70.00 56,000

900 70.00 63,000

6840 478,800














Juice Bucks Income Statement For the year ended 31 dec 2011
Net Sales 4,381,500.00

Cost of Goods Sold:
Beginning Inventory Add: Purchases Freight-in 25,000.00 1,400,000.00 160,000.00

Less: Ending Inventory Cost of Goods Sold Gross Profit

1,585,000.00 35,000.00 1,585,000.00 2,796,500.00

Advertising Maintaince Salaries Building Rent Repairs Depreciation Office Expenses Miscellaneous Telephone Utilities Juicer and shaker Bowl and Glasses 800,000.00 35,000.00 90,000.00 360,000.00 18,000.00 163,400.00 21,000.00 20,000.00 38,000.00 115,000.00 63,000.00 13,000.00

1,736,400.00 1,060,100.00

Net Income


Balance Sheet Liabilities Currents Liabilities Supplier 70000

Assets Currents Assets Cash and cash equivalents Inventories Bank

100000 35000 4580280

Equity Fahad Ali Abou Raees Jameel Samra Sarwat Total

1426100+265025 1426100+265025 1105660+212020 855660+159015 855660+159015

1691125 1691125 1317680 1014675 1014675 6799280

Fixed Assets Building Freezer Furniture and fixture Computer Van Total

800000 54000 500000 30000 700000 6799280

Ratio Analysis
Year 2010 Return on Investment = Net Income\Total equity = 704400\5000000 = 14.088% Gross Profit Margin= Gross Profit \ Net Sales = 2467800\3517800= 70.15% Net Profit Margin= Net Profit \ Net Sales =704400\3517800= 20.02%

Year 2011 Return on Investment = Net Income\Total equity =1060100\ 5000000 = 21.202% Gross Profit Margin= Gross Profit \ Net Sales = 2796500\4381500=63.82% Net Profit Margin= Net Profit \ Net Sales = 1060100\4381500=24.19%

Break Even
Sale…………………………………………………3517800 Less: variable cost Purchases ………………………900000 Fright in………………………...150000 Maintain…………………….... 30000 Repair…………………………..15000 Office Expense………………….20000 Utilities………………………….99000 1214000 Contribution margin……………………………2303800 Fixed Cost Advertising…………………………800000 Salaries……………………………...90000 Building Rent……………………….360000 Depreciation………………………...163400 Miscellaneous……………………….10000 Professional Fees…………………….70000 Telephone……………………………36000 Juicer and shaker……………………..60000 Bowl and Glasses…………………….10000 Total Fixed cost ……………………..1599400 Contribution margin ratio= 2303800/3517800 = 0.65 Break Even in Rs= Fixed Cost/ Contribution margin ratio 1599400/0.65 = 2460615 Sale

Future plans
Our future plan is to come in pizza and sandwiches market so that Juice bucks are comfortable and inviting. We are a fast-casual operation with dine in, take-out, and delivery. The decor and theme are centered on the cutting edge open kitchen with brick arches and distinctive lighting. Our energy and atmosphere will appeal to families, groups, and schools. The real power and energy of the juice bucks will come from the attentive and courteous service provided by our managers and staff. Our fresh menu will be prepared by our motivated kitchen team, and carefully orchestrated to provide the best service to our customers who are our priority. We will have at least one manager on duty at all times. Our hours are Sunday thru Thursday 11 am. To 10 pm. Friday and Saturday 11 am. to 11 pm. Take out available during store hours. Delivery hours are 4 pm to closing everyday we are open. We will offer delivery all day on Saturday and Sunday and some holidays. Stuffed Crust Pizza Sicilian Pizza:Grand Pan Pizza:The Italian. The Edge:Twisted Crust:The Quad The Big New Yorker:-. 4forALL The Dipper Cream and Sweet Chili. Cheesy Bites:Yummy garlic butter

Sandwiches Meatball Cheesesteak Bánh mì Italian sausage Ham and cheese Roast beef Veggie Cheese Tuna Fish Chicken Bacon Breakfast Tofu Turkey cheese Roast pork Bobbie

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