Abstract

The goal of social marketing is to influence the behavior of targeted group and community a

Does Social Marketing Enhance business performance?

Since the birth of marketing as disciplinary, companies have soon relied intensively on mar
Does Social Marketing influence Behavioral Change?
Marketing as a disciplinary is highly used by commercial companies in order to effectively
Corporate Social Responsibility and Social Marketing
One of the contributions of social marketing to commercial companies is to benefit target a
Social Marketing and Enhanced Brand Image
Social marketing activities contribute favorably to commercial products since most consumer
Due to the presence of many alternatives and increased competition, any firm is faced with

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