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Habib Bank Limited

Habib Bank Limited

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Published by viper9595

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Published by: viper9595 on Feb 15, 2010
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09/06/2015

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Adverse & unstable government policies
Political instability
Advance technology
Competition from other banks

PEST ANALYSIS AND ENVIRONMENTAL SCANING

A broad view of market is important when management is interested in introducing
better services for customers. Rapid technological change, global competition and the
diversity of buyers preferences in many markets require the constant attention of the market
vouchers to identify promises business opportunities, see the shifting requirements of the
buyers, evaluate changes in competitors positioning and guide the choice of which buyers to
target and classify them according to respective segments.
Identification of external and macro factors that influence buyers and thus change the size
and composition of market overtime involves initially building customer profiles. These
influences include:
Political and legal environment
Economic trends
Socio cultural environment
Technological factors

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