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A2

Very Independent

Media
Identities

Blogs
Investigation

Linked
Practical

Chrisbarnes.weebly.com

I will sometimes ask


you to read sections of
my blog and leave
comments.

Your blog is where I (and others you want to


let in) can leave you comments and links,
relating to research and the other work you
do.

Researching Your
Investigation

Investigating the
text(s)

Two Types of Research


Investigating the issue(s) relevant to
your question

Investigating the text(s) relevant to


your question

Researching The Media Issues


How and why do media products challenge genre
conventions?
How and why do media products influence

audiences?

How and why do media products reflect the beliefs of


the audience?
How and why do media products reflect the fears and
anxieties of the audience?
How and why are brands built and maintained
using the media?
How and why have the times we live in (social
attitudes, technological changes, political
movements) affected media products?
How and why do the institutions that produce media
impact on their media products?

The Investigation
Choose a media issue that
interests you.
Choose a media text (post
2010) that you can explore
this issue through.

You Decide!

CHOOSING YOUR PRACTICAL

Choose a practical that in some


way reflects the issues your
investigation is going to explore.

Choosing your primary research


text(s).
Primary
research texts are the actual media products you will
research, not general descriptions.

Horror films - NO
Saw 3 - YES
James Bond films - NO
Skyfall - YES
Vogue - NO
Vogue September 2013 -YES
Dr Who - NO
Dr Who Series 7 - YES

You may need more than


one primary text, e.g. You
may look closely at two
magazines, e.g. Kerrang
August 2013 and NME
August 2013

You will need to have


constant access to your
primary research texts,
e.g. DVDs, Youtube films,
Hard copies of
magazines, newspapers,
recorded radio shows,
website screen shots

Investigating the Texts


These texts are there to help you explore the issue and debate and your
primary text(s) e.g.
How and why are NME trying to maintain their print platform in a market
where print sales are falling dramatically?

Primary research text(s) Two copies of


NME

3-6 Secondary (comparison/contrast)Texts


Historical, main rival, NME Website

Tasks
Gather examples of your primary research
text(s) that maybe useful for to help your
explore your question.
e.g. trailers, magazine pages, clips, game play, promotional materials,
web page (screen shots)

Gather example texts which you can


compare and contrast with your
primary research text
Historical
Competitors
Similar genre product

Researching
My Issue/debate
How and why do media products challenge genre conventions?
My 2010+ text
Xmen:Days of Future Past
My Question Does Xmen:Days of Future Past challenge conventions of the
superhero genre, or is it just a rehash of previous films.
Possible Research Terms: Genre, Superhero genre, Media Studies, Xmen

Questions to ask yourself


1) Do I have a working question?
2) Does my question explore a media area/issue? e.g. audience
influence, narrative, representation, branding, beliefs in society.
3) Do my question explore this issue using example(s) from 2010 and
after? (My primary research texts)
If yes then move on
4) Have I gathered some primary research textual examples that I
can investigate in detail? e.g. Clips, screenshots, trailers,
webpages, gameplay etc.
5) Have I gathered some useful comparison/contrast research
examples? e.g. Historical examples, competitors, similar genre,
same but different in some way, different platform versions
If yes then move on
1. Have you researched the contextual background to your primary
text? e.g. ownership, critical acclaim, target audience, size of
audience
2. Have you researched your media area/issue to find quotes and

Research into the contextual


background of primary text(s)
You will introduce the investigation with a
brief background of the primary research
text(s).
Who produces the primary text?
What is its history? (Basics)
Who are the audiences for the text? What is the
size of the audience/readership/circulation?
TV=BARB, Radio = Rajar, Print=ABCs, Film
IMDB
What are the trends in audience?
What is the revenue/profits? (Films)

Researching
My Issue/debate
How and why do media products challenge genre conventions?
My 2010+ text
Xmen:Days of Future Past
My Question Does Xmen:Days of Future Past challenge conventions of the
superhero genre, or is it just a rehash of previous films.
Possible Research Terms: Genre, Superhero genre, Media Studies, Xmen

How do I find
quotes?
Have you heard of
the internet?
Are you
patronising
me?

Will you show


me.

Does the film Xmen: Days of Future Past challenge and develop the
superhero genre?
Search superhero genre in google but also
use terms like media studies and academic
Find credible sites, (educational, academic,
journalistic, business). Academic sites often
use .ac .edu

I found some good stuff what do I do


with it?

Cut and paste the info and the


address into a document where you
keep all your research. Then get
some more.

Does the film Xmen: Days of Future Past challenge and develop the
superhero genre?
http://film.edusites.co.uk/article/the-superhero-genre-codes-andconventions/#
Initially Saturday Movie Serials - e.g. Batman (1943) and Captain America
(1944) - were successful with young audiences, but fundamentally Superhero
Movies went into decline in the 1950s and 1960s, and did not pick up until
much later. Occasional films like Batman (1966) with Adam West, borrowing
from the success of the TV series, and Mario Bavas Danger: Diabolik
(1968) were exceptions, offering limited interest at the cinema.
With this in mind, it was not until Superman (in 1978) that the genre took off
with the film scoring a critical and commercial. This is why when we talk
about historical examples of the genre it is difficult to cite examples before
1978, as in terms of cinema the genre has only featured broadly in cinemas
since the late 1970s. In relation to literature, the Superhero genre has always
maintained a cult following, facilitated to a significant degree by DC Comics
and Marvel.
Many Superhero films in the 1970s and 1980s benefited from the developing
popularity of the Fantasy genre, and the commercial
Wellsuccess
done of Science
Oh Yeah!
Fiction films, like Star Wars (1977). The films also explore
young notions of
This is
hybridity crossing over with Action, Science Fiction
and Fantasy, Childrens
Wolverine.
happening.
animated films, Comedy and to a lesser extent, Horror.
Now watch!

Keep a research record or you


will be hurt!
Quote

Source

How it could be
useful

it was not until


Superman (in 1978)
that the genre took
off with the film
scoring a critical and
commercial
success.

http://film.edusite
s.co.uk/article/thesuperhero-genrecodes-andconventions/#

useful to
introduce
historical
background

Dont mess with


me Magneto. I
know that
Wikipedia can not
be used as a
source!

You have so much to learn.


LOOK!

Does the film Xmen: Days of Future Past challenge and developed the
superhero genre?
http://film.edusites.co.uk/article/the-superhero-genre-codes-andconventions/#
it was not until Superman (in 1978) that the genre took off with the film
scoring a critical and commercial success. useful to introduce historical
background
the Superhero genre has always maintained a cult following, facilitated to a
significant degree by DC Comics and Marvel. useful to introduce the
audience
Many Superhero films in the 1970s and 1980s benefited from the developing
popularity of the Fantasy genre, and the commercial success of Science
Fiction films, like Star Wars (1977). - useful with exploration of
commercial success of genre
The films also exploreIve
notions
of hybridity crossing
over with Action, Science
Thats
just wet
Fiction and Fantasy, Childrens
animated films, Comedy
normal and to a lesser
myself with
extent, Horror. - useful
with ideas about genre
excitement

Do it or else!
Quote

Source

it was not until


Superman (in 1978)
that the genre took off
with the film scoring a
critical and commercial
success.

http://film.edusites.co useful to introduce


.uk/article/thehistorical background
superhero-genrecodes-andconventions/#

The films also explore


notions of hybridity
crossing over with
Action, Science Fiction
and Fantasy, Childrens
animated films, Comedy
and to a lesser extent,
Horror. -

As above

Many Superhero films in As above


the 1970s and 1980s
benefited from the

How it could be
useful

useful with ideas


about genre

useful with
exploration of
commercial success

Have you heard of Google


Books?

They do
books?
Really! Go to Google, click
on more select books and
search for your area.
Include Media Studies in
your search to help focus it
to useful books.
Will you show
me.