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Ni just notes aku

Many recent research focused on gender stereotypes in


media
Research way back in the past focused on how the
concept of beauty brought forward the concept of
gender stereotypes
Focusing on recent literature, that brought forward the
research question presented earlier.
Since not much work has been done on beauty
stereotyping on magazine covers, this research aims to
find out exactly that.

Literature Review
Griffin, A. M., & Langlois, J. H. (2006). Stereotype Directionality And Attractiveness Stereotyping: Is Beauty Good
or Is Ugly Bad? Social Cognitive, 187-206.
Emmanuella Plakoyiannaki, Yorgos Zotos, (2009) Female role stereotypes in print advertising: Identifying
associations with magazine and product categories. European Journal of Marketing,1411 - 1434
Baker, C. N. (2005). Images of Women's Sexuality In Advertisement: A Content Analysis of Black and White
Oriented Women's and Men's Magazines. Sex Roles, 13-27.
Linder, K. (2004). Images of Women in General Interest and Fashion Magazine Advertisement from 1992-2002.
Sex Roles, 409-421.

Framework

Semiotic Analysis (RQ1)


-In depth analysis of the elements on the magazine covers that contributes towards beauty
stereotyping; the models, fonts, colours, topics/captions on the magazine covers and overall layout

Faircloughs Three Dimensional Framework of communicative events (RQ2)


-Specifically focused on the text/captions/titles on the magazine covers to find out how the ideology of
beauty stereotype are disseminated through the use of seemingly neutral words.

Youth Perceptions on Magazine Covers


Which gender do you see most often on the magazine covers that you read?

12%
Male
Female

88%

Which of the following word or phrases that will you associate with when the word beauty is mentioned?

5%
18%

30%

5%
10%
33%

Perfect body
Fair skin
Thigh gap
Flawless face structure
Having sex appeal
Woman
Others

What do you notice first when you look at magazine covers?

1%
27%
48%

24%

The model
The magazine layouts
The topics
The fonts
The colours