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HHS4M1 UNIT 1: Introduction and Review

Research Methods
Quantitative and Qualitative

1. Historical Documents Quantitative


Wills, diaries, letters
Municipal records Qualitative
Church records

2. Official Statistics Quantitative


Statistics Canada
Canadian Consensus Qualitative
All government departments
Newspapers or other media polls

3. Content Analysis Quantitative


Written resource materials
e.g. encyclopaedia, books, periodicals, standardized Qualitative
tests

4. Case Study Quantitative


A description and detailed analysis of an
individual or event Qualitative

Created using a variety of methodologies


e.g. interview, observations, test scores

Generates questions but not intended to give a


total picture of human behaviour

5. Personal Observation Quantitative


Laboratory
Participant observation e.g. “Black Like Me” Qualitative
In order to minimize bias, several observers should be
used

Often hypothesis of the study are not revealed so that


observers cannot be accused of seeing only what the
study expects to find

6. Personal Interview Quantitative


Allows more detail than a survey
Involves open ended questions Qualitative

7. Survey Research Quantitative


An attempt to determine opinions, characteristics,
or behaviours of large groups of people Qualitative
HHS4M1 UNIT 1: Introduction and Review

Research Methods
Quantitative and Qualitative

Researcher remains distant and uninvolved so biased


results are limited

Must create a random sample  representative group


of individuals

Must use open and closed questions

E.g. Closed “Do you know what career you want?”

Yes ____ No____

Rank from 1-5 the following factors that motivate you in


school

1=most important 5=least important

Money___
Peers___
Teachers___
Parents ___
Self___

OPEN “explain what you think motivates teens”