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2015

07

01

ARO / MMX
3 ARO / MMX

IX Survey

17

2015

07

01

2015

07

01

2015

07

01

2013
2012

KPCB
2015 Internet Trends
10%
2014
8%
65%
2013
27%
2014
(
)

2012
11%

M

23%
(

2015

07

01

D: KPCB Internet Trends 2015

comScore
Desktop(

Platform Report
Total Digital Population

MMX + VMX

2)

Total Digital Population

Mobile Metrix

Desktop

Desktop

Mobile Mobile Metrix

Smartphone
comScore

Multi-

3)

Mobile

2015 4
1)
Mobile(

Media Metrix (MMX) + Video Metrix (VMX)


(iPhone + Android Phones) + Tablet
App

(iPad + Android Tablets)

comScore SDK

SDK

App

comScore
3

Total Digital Population

Desktop + Mobile

Desktop

Mobile

18

18
2015

07

01

comScore ulti-platform Report

ARO

2015

Multi-Platform Report
Multi-Platform Report
Computers (Desktop)
Mobile
Computers
MMX
VMX
Mobile
Smartphones
Tablets

Multi-Platform

Computers

Mobile

Smart
Phones

Phones
Android

Browser

2015

Apps

07

01

Phones
iOS

Browser

Pages
(MMX)

Tablets

Tablets
Android

Apps

Browser

Videos
(VMX)

Tablets
iOS

Apps

comScore ulti-platform Report

Browser

ARO

Apps

2015

2015

Multi-Platform Report

comScore 2015
1,492
Views)
Minutes

Multi-Platform
PC
+
(1,343.7 )
Total Views
PC
MMX
(browsers)
305
7,400
PC
148
Desktop
April 2015 Taiwan
Multi-Platform Report
Total Digital Population
Total Unique Visitors/Viewers (000)
Total Views (MM) ( 3)
Total Minutes (MM) (

4)

Exclusive Mobile UV (000) (

Total Digital
Population
14,917

(Total Digital Population


TDP)
18 +
(1,048.5 )
(Page Views) VMX
(Video
397
5,800
Total
(MMX
VMX
)

Desktop
13,437 (

1)

Mobile
10,485 (

39,758

38,085

1,673

30,574

28,431

2,143

1,480

5)

2)

Desktop UV = Media Metrix (MMX) UV + Video Metrix (VMX) UV duplicate UV

Mobile UV = Smartphone (iPhone + Android Phones) UV + Tablet (iPad + Android Tablets) UV duplicate UV

Total Views = MMX PVs + VMX Views + Mobile Browsing PVs

Total Minutes = Desktop Minutes + Mobile Minutes (Browsing + App); Desktop Total Minutes = De-Duplication of MMX Minutes & VMX Minutes

Exclusive Mobile UV =

Desktop

16
2015

07

01

comScore ulti-platform Report

ARO

2015

6
Mobile

Desktop
25-34

25-34
35-44

35-44

Mobile
25-34
15-24
Desktop
25-34
Desktop
25-34

Mobile
6

10
Mobile
Total Unique Visitors /
Viewers (000)

April 2015 Taiwan


Multi-Platform
Total Digital Population

TDP

Total Audience
All Males
All Females
Males: 6-14
Males: 15-24
Males: 25-34
Males: 35-44
Males: 45-54
Males: 55+
Females: 6-14
Females: 15-24
Females: 25-34
Females: 35-44
Females: 45-54
Females: 55+

14,917
7,728
7,188
623
1,571
1,979
1,680
1,145
731
615
1,456
1,931
1,630
1,112
444
2015

07

01

Desktop
13,437
7,029
6,407
623
1,467
1,692
1,534
1,045
668
615
1,362
1,541
1,467
1,016
406

Mobile
10,485
5,339
5,145
N/A
808
1,807
1,489
1,021
213
N/A
884
1,764
1,488
934
74

18

Total Views (MM)


TDP

Desktop

39,758
22,494
17,264
912
4,834
5,920
5,830
3,433
1,564
950
3,975
4,839
4,267
2,268
966

38,085
21,685
16,400
912
4,681
5,642
5,616
3,298
1,535
950
3,801
4,535
4,034
2,128
951
D

Mobile
1,673
808
865
N/A
153
278
215
134
29
N/A
173
303
232
140
16

6-14

N/A

Total Minutes (MM)

Exclusive
Mobile UV (000)

Desktop

Mobile

TDP
30,574
17,864
12,710
759
4,457
4,648
4,187
2,574
1,239
724
2,980
3,399
3,065
1,754
788

comScore ulti-platform Report

Mobile

28,431
16,769
11,663
759
4,250
4,252
3,893
2,407
1,208
724
2,771
3,016
2,783
1,595
773

2,143
1,095
1,048
N/A
208
396
295
167
30
N/A
208
383
282
159
15
ARO

1,480
699
781
N/A
103
287
146
99
63
N/A
93
390
162
96
39
2015

Population (TDP)
!

comScore
Desktop (Media Metrix / Video Metrix)

Total Digital Population


Mobile
18

Total igital

Mobile (Mobile Metrix)

Desktop + Mobile

Desktop

6
18
! Desktop
Media Metrix
Video Metrix
! Mobile
Mobile Metrix
Smartphone
(iPhone + Android Phones) + Tablet
(iPad + Android Tablets)
Mobile
comScore
App
comScore SDK
Facebook Pixnet
comScore
Yahoo
App
comScore
SDK mobile
D
PC web
Ettoday udn.com
SDK
! Yahoo
comScore

2015

07

App

01

App
Flurry Pulse

comScore ulti-platform Report

Flurry Pulse
comScore

ARO

2015

2015

Multi-Platform Report ; Top Property Ranking


Desktop
Mobile
(98.2%
)
(YouTube
Google

Yahoo Sites
1,465
Google Sites
VMX
Next Media
(Exclusive Video UV)

Desktop
)
Mobile
Google Sites
(Exclusive Mobile UV)

Google Sites
app
[P] [ ]

Total Unique Visitors/


Viewers (000)

April 2015 Taiwan


Multi-Platform Report
Top Property Ranking

TDP

Total Audience

Desktop

Mobile

% Reach
TDP

Desktop

12

Total Views (MM)


Mobile

TDP

Desktop

16

Total Minutes (MM)

Mobile

TDP

Desktop

Mobile

Exclusive
Video UV
(000)

Exclusive
Mobile UV
(000)

Desktop

Mobile

14,917

13,437

10,485

100.0

100.0

100.0

39,758

38,085

1,673

30,574

28,431

2,143

1,480

1 [P][2]* Yahoo Sites

14,651

13,095

9,118

98.2

97.5

87.0

4,212

3,881

332

4,243

3,903

340

191

1,556

2 [P][1]

Google Sites

13,352

13,352

--

89.5

99.4

5,463

5,463

4,566

4,566

3 [P][3]

Next Media Interactive Ltd.

12,718

5,336

9,817

85.3

39.7

93.6

468

180

288

764

179

585

13

7,382

4 [P][1]

ETtoday & EMI Group

11,639

5,357

8,588

78.0

39.9

81.9

402

203

199

384

158

226

6,282

5 [P][0]

Facebook

9,988

9,988

--

67.0

74.3

4,484

4,484

4,253

4,253

6 [P][3]

UDN Group

9,962

5,222

6,963

66.8

38.9

66.4

272

211

61

194

122

72

4,741

7 [P][1]

Liberty Times Group

9,321

3,618

6,980

62.5

26.9

66.6

130

63

68

134

56

79

5,703

8 [P][3]

China Times Group

8,363

3,586

6,269

56.1

26.7

59.8

245

128

117

290

223

67

4,777

9 [P][4]

Microsoft Sites

7,890

7,665

582

52.9

57.0

5.5

242

236

544

540

225

PIXNET

7,601

7,601

51.0

56.6

185

185

144

144

10 [P][0]

2015

07

01

--

--

--

--

--

comScore ulti-platform Report

--

957

--

--

ARO

441

2015

--

--

--

2015

Multi-Platform 10
Property

TDP

/App

Platforms Currently Tagging on

:
Web

Web Video

Smartphone Apps

Tablet Apps

[P][2]

Yahoo Sites

web, web video

Partially Unified

Fully Unified

not measured

not measured

[P][1]

Google Sites

web video

Panel Only

Partially Unified

not measured

not measured

[P][3]

Next Media Interactive Ltd.

web, smartphone apps, tablet apps

Fully Unified

Panel Only

Measured

Measured

[P][1]

ETtoday & EMI Group

web

Fully Unified

Panel Only

not measured

not measured

[P][0]

Facebook

none

Panel Only

Panel Only

not measured

not measured

[P][3]

UDN Group

web, smartphone apps, tablet apps

Partially Unified

Panel Only

Measured

Measured

[P][1]

Liberty Times Group

web

Partially Unified

Panel Only

not measured

not measured

[P][3]

China Times Group

web, smartphone apps, tablet apps

Partially Unified

Panel Only

Measured

Measured

[P][4]

Microsoft Sites

web, web video, smartphone apps, tablet apps Partially Unified

Partially Unified

Measured

Measured

[P][0]

PIXNET

none

Panel Only

not measured

not measured

2015

07

01

Panel Only

comScore ulti-platform Report

ARO

2015

2015

Multi-Platform Report; News Category Ranking


Yahoo

Ettoday
Yahoo

PC
app

April 2015 Taiwan


Multi-Platform Report
News Category Ranking

TDP

Desktop Mobile

% Reach
TDP

Total Views (MM)

Desktop Mobile

TDP

PC
Ettoday
6

PC

Total Unique Visitors/


Viewers (000)

Yahoo

Total Minutes (MM)

Desktop Mobile

TDP

Desktop Mobile

Exclusive
Video UV
(000)

Exclusive
Mobile UV
(000)

Desktop

Mobile

Total Audience

14,917

13,437

10,485

100.0

100.0

100.0

39,758

38,085

1,673

30,574

28,431

2,143

1,480

[G][2]
[S][3]
[M][1]
[C][3]
[M][1]
[M][3]
[P][1]
[P][1]
[M][1]
[G][2]
[P][0]
[C][0]
[C][0]

11,625
12,278
11,152
9,913
9,178
8,089
3,920
2,906
1,859
939
704
201
166

9,002
5,024
4,860
5,117
3,433
3,341
1,832
980
945
739
296
201
166

7,056
9,637
8,327
6,962
6,915
6,107
2,596
2,081
1,081
258
447

77.9
82.3
74.8
66.5
61.5
54.2
26.3
19.5
12.5
6.3
4.7
1.3
1.1

67.0
37.4
36.2
38.1
25.5
24.9
13.6
7.3
7.0
5.5
2.2
1.5
1.2

67.3
91.9
79.4
66.4
65.9
58.3
24.8
19.9
10.3
2.5
4.3

742
380
367
271
113
239
53
9
10
12
2
3
1

624
164
174
209
46
126
42
3
7
11
1
3
1

118
216
193
61
67
112
12
5
3
1
1

1,178
648
368
194
127
285
53
9
10
12
2
1
0

1,034
159
149
121
49
222
40
2
7
11
1
1
0

144
489
219
72
78
63
13
7
3
1
1

384
8
0
3
0
0
0
0
0
17
0
0
0

2,623
7,254
6,293
4,795
5,745
4,748
2,088
1,926
914
201
407

Yahoo Taiwan News


APPLEDAILY.COM.TW
ETTODAY.NET
UDN.COM
LTN.COM.TW
CHINATIMES.COM
NOWNEWS.COM
THENEWSLENS.COM
Yam.com News
MSN News - Taiwan
NewTalk TW
Pchome News
HINET.NET News

2015

07

01

---

---

---

comScore ulti-platform Report

---

ARO

2015

---

2015

Multi-Platform Report; Top Web Domain Ranking (excluding News Category entities)

Facebook

Yahoo
Facebook

PC

Total Unique Visitors/


Viewers (000)

April 2015 Taiwan


Multi-Platform Report
Top Web Domain Ranking
(excluding News Category)

TDP

Total Audience
[E][2] YAHOO.COM.TW
[M][1] YOUTUBE.COM
[M][0] FACEBOOK.COM
[E][0] GOOGLE.COM
[C][1] NEXTMAG.COM.TW
[M][0] PIXNET.NET
[P][1] YAM.COM
[P][1] TEEPR.COM
[M][0] XUITE.NET
[M][0] NAVER.JP
[M][0] HINET.NET
[M][0] BAIDU.COM
[C][0] BLOGSPOT.TW
[M][1] CK101.COM
[M][1] MOMOSHOP.COM.TW

14,917
14,673
11,026
9,974
7,935
7,824
7,597
5,783
5,780
5,169
4,989
4,867
4,515
4,349
4,287
4,225

2015

07

Desktop Mobile

01

13,437
13,142
11,026
9,974
7,935
2,424
7,597
4,692
1,728
5,169
4,989
4,867
4,515
4,349
2,162
2,305

10,485
8,420
----

6,042
-1,701
4,458
------

2,922
2,582

PC
app

% Reach
TDP
100.0
98.4
73.9
66.9
53.2
52.5
50.9
38.8
38.8
34.6
33.4
32.6
30.3
29.2
28.7
28.3

Total Views (MM)

Desktop Mobile
100.0
97.8
82.1
74.2
59.1
18.0
56.5
34.9
12.9
38.5
37.1
36.2
33.6
32.4
16.1
17.2

Mobile

100.0
80.3
----

57.6
-16.2
42.5
------

27.9
24.6

TDP
39,758
3,788
2,655
4,474
596
79
183
52
42
52
20
118
228
25
278
154

Total Minutes (MM)

Desktop Mobile
38,085
3,512
2,655
4,474
596
13
183
44
11
52
20
118
228
25
171
74

Exclusive Exclusive
Video UV Mobile UV
(000)
(000)

1,673
275
----

66
-7
31
------

107
80

comScore ulti-platform Report

TDP
30,574
3,760
3,357
4,244
640
105
144
23
59
119
57
162
118
20
201
80

Desktop Mobile
28,431
3,481
3,357
4,244
640
18
144
16
16
119
57
162
118
20
118
26

2,143
278
----

87
-7
43
--

ARO

-----

83
53

Desktop

Mobile

0
1,480
149
1,531
-3,339
-483
-198
1
5,400
0 -0
1,092
1
4,052
-133
-20
-1,986
-65
-0
9
2,124
0
1,920

2015

2015

Multi-Platform Report; Entertainment Multimedia Category Ranking


-

YouTube
(
PC
YouTube
Youku & Tudou
Mobile
Funshion Sites
VIMEO.COM
DAILYMOTION.COM

Mobile
6
Yahoo
DAILYMOTION.COM
Yahoo
VIMEO.COM
Total Unique Visitors/
Viewers (000)

April 2015 Taiwan


Multi-Platform Report
Entertainment - Multimedia
Category Ranking

TDP

Total Audience
YOUTUBE.COM
Youku & Tudou
YOUKU.COM
TUDOU.COM
Yahoo Taiwan Screen
DAILYMOTION.COM
Iqiyi & PPS
IQIYI.COM
PPS.TV
VIMEO.COM
Funshion Sites
FUN.TV
LETV.COM
XUITE Video

14,917
11,026
4,224
3,534
1,501
4,097
2,493
2,346
1,900
1,132
2,325
1,853
1,787
1,238
1,217

2015

07

Desktop Mobile
13,437
11,026
3,603
2,971
1,304
2,789
2,058
2,223
1,834
1,053
1,247
1,853
1,787
1,118
1,217

01

10,485
-1,208
1,010
290
2,081
878
191
100
104
1,369
-178
--

% Reach
TDP
100.0
73.9
28.3
23.7
10.1
27.5
16.7
15.7
12.7
7.6
15.6
12.4
12.0
8.3
8.2

Total Views (MM)

Desktop Mobile
100.0
82.1
26.8
22.1
9.7
20.8
15.3
16.5
13.6
7.8
9.3
13.8
13.3
8.3
9.1

TDP

100.0
-11.5
9.6
2.8
19.8
8.4
1.8
1.0
1.0
13.1
- -1.7
--

39,758
2,655
68
49
15
27
76
26
18
7
12
79
79
13
15

Desktop Mobile
38,085
2,655
59
41
14
22
68
24
17
7
9
79
79
11
15

1,673
-10
8
2
6
8
1
1
0
3
- -1
--

)
Yahoo
DAILYMOTION.COM

Total Minutes (MM)


TDP
30,574
3,357
345
287
58
83
660
89
67
25
38
70
70
67
99

comScore ulti-platform Report

Desktop Mobile
28,431
3,357
239
184
55
76
650
87
65
25
34
70
70
65
99

2,143
-106
103
3
7
10
2
1
0
4
- -2
--

ARO

Exclusive
Video UV
(000)

Exclusive
Mobile UV
(000)

Desktop

Mobile

0
1,480
3,339 -452
621
296
563
344
197
474
1,308
795
435
205
123
410
67
61
79
873
1,078
0 -33 -443
121
380 --

2015

Total Digital Population Measures


Measures /
Measure Groups

/
/App

/
Total Unique Visitors/
Viewers (000)
/

PC Measures

Mobile Measures

)(

/App
(

/
)

1
)

)(

% Reach

Total Views (MM)

,
App

Exclusive Video UV (000)

App

--

--

Exclusive Mobile UV (000)

--

(
)

07

01

- (

Total Minutes (MM)

2015

comScore ulti-platform Report

ARO

2015

IX

2015

07

01

3,283
2,690

2013
2015

1
6

2015

07

23
1

01


19

3
6

8,106
2,637

2012 6 29
7 1
2014 1 30
2 5


(90.5%)

2015

2012
25-29
HTC
Samsung
Sony
Andorid
iOS
Windows Phone

65%

3G/3.5G/3.75G
LTE
56%

2015

34.3%
4G
4G


(43.8%)
(15.1%)

2015

App

/
(53.7%)
(48.9%)

/
6
(32.2%) 6

2015

(20.6%)

3.76 App
(64.6%)

21.4%

(32%)

2015

07

01

/
(52.4%)

App
100
101-500

500

4G

48.1%

2012
2013

51.9%
73.9%

26.1%
86.9%

2014
2015

13.1%

90.5%
0%

25%

50%

9.5%
75%

100%

Base


48.1%

90.5%

25-29

2015

07

01

2012


40%
30%

34.1% 30.0%
29.1%

2012

24.1%
20%

24.6%
21.2%

17.2%

15.0%
16.9%
12.6%
12.8%
12.6%

18.1%

2013

19.3%

10%

2014

13.1%

10.3%

11.8%

3.3%
1.1% 1.5%

2.6% 1.8%

2.9%

2015
2.4%

0%
HTC

Samsung

Sony

Apple

ASUS

LG

Base

HTC
Samsung

(18.1%)

6

3%

2015

07

(24.1%)

01

Sony
HTC
Asus

(12.8%)

Samsung
7%

Asus


100%
81.0%
74.2%

80%

86.1%
2012

62.3%

2013

60%

2014

40%
16.9% 18.9%
13.1% 12.0%

20%

2015
7.2% 3.7% 5.0% 1.8%

0%
Andorid

iOS

Windows Phone

3.2% 1.6% 0.8% 0.0%

Symbian

Base

2015

Android
Android

07

01

(86.1%)
2012


60%
50.9%
47.3%

43.9%

41.9%

40.8%

38.7%

40%

32.5%

32.7% 32.4%
30.5%

36.1%36.3%

31.8%

2013
31.4%

28.3%

29.9% 26.6%

23.6%

20%

30.5% 26.3%

23.2%

20.7%

20.9%

22.9%

2014
2015

0%

Base

/
/

(50.9%)

19
20-24

2015

07

01


60%
45.4% 47.4%

49.4%
2013

40%
27.6%

28.8%

26.0%

2014
20.9% 18.2% 18.9%

20%

2015
3.0% 2.6%

3.0%

2.4%

2.7% 2.7%

0%
Base


(26.0%)
%)
20-24
35
19
2015

07

01

6
(18.9


58.1%

2013

28.8%

18.7%

2014

34.2%

2015

35.8%

52.5%
29.7%

37.8%

32.2%

25%

48.1%

36.2%
32.0%

199
0%

37.1%

50%

75%

100%

200-399

400-599

600-999

1000

2014
2015
2014

Base

2015

Base
May 2015

2015
6

32.2%
6

32.0
6
WIFI
4G
6

2015

07

01

2014

600-999
(48.1%) 2014
10
894
200-399
400-599
450


4G

4G
59.5%

0.6%
49.3%

34.3%

44.0%

65.1%

56.0%
26.8%

4G

20.5%

4G

3G / 3.5G /3.75G

4G LTE

Base

0%

N=1500
June 2015

Base

4G

65%
3.75G

3G/3.5G/
34.3%

56%
4G
6

4G LTE

2015

07

01

40%

Base

N=977
June 2015

4G

20%

44%
(59.5%)
4G
(49.3%)

4G

4G

60%

N=429
June 2015


43.8%
20.6%
15.1%
10.6%
5.6%
2.2%

3C

2.1%
0%

10%

Base


(20.6%)

2015

07

01

20%

30%

40%

50%

N=2337
June 2015

(43.8%)
(15.1%)


App
App

11.1%
22.4%

64.6%
53.7%

52.4%

36.2%

48.9%

29.8%

42.1%

3-4

39.9%

5-6

37.7%

7
0%

Base:

App

N=2337
June 2015

Base

3.76
(29.8%)App 6

3-4

35%


(64.6%)
(53.7%)
(48.9%)

App
/
/
(52.4%)

/
App

07

01

N=2337
June 2015

6
/

2015

70%

/
App
20-29

App
33.6%

App

10.1%

9.5%
9.1%

5.2%

42.4%

5.0%

57.6%

4.5%

4.2%
3.7%
3.2%
0%

Base

App
App 6

N=2337
June 2015

10%

Base

20%

30%

App

App
42.4%

24

07

01

N=991
June 2015

(33.6%)
(10.1%)

(9.5%)

2015

40%

(9.1%)


App

App
6.4%

21.4%
78.6%

93.6%

Base

(6.4%)

Base

N=2337
June 2015

App
20-24

App
21.4%

App
App

2015

07

01

20-34
6

N=2337
June 2015

App
App

App

14.0%
11.7%

22.7%

37.5%

31.6%

23.1%

21.6%
66.7%

100

101-300

45.6%

100

301

Base

N=201
June 2015

App

101-500

Base

100

101-500

(66.7%) 6

(45.6%)6
6

07

01

501

500

501-1000

1001-3000

3001

Base

N=119
June 2015

App

2015

25.4%

App
500
(25.4%)

N=201
June 2015

(37.5%)
501-1000

2013

2014

4G LTE

34.3%
4G
4G

2015

07

01

4G LTE

6
(IX Survey

CyberPanel
12

:
:

2015/06/01 2015/06/08
N=2,637
95%

,
2015

2015

1310

49.7%

1327

50.3%

19

338

12.8%

20-24

198

7.5%

25-29

195

7.4%

30-34

240

9.1%

35-39

246

9.3%

40

1421

53.9%

1192

45.2%

696

26.4%

749

28.4%

07

01

1.91%
05

marcom@insightxplorer.com