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Research design will be exploratory or observational

QUESTIONS :Is any substitute available at cheaper rate and good quality?
Is the brand good?
Is it cost effective?
How is the product useful?
Is it cost effective?
How often you purchase it?


1. Preferences of substitutes- Ordinal
2. Client base - Nominal
3. Revenues Ratio
4. Price Ratio
5. Quantity - Nominal
6. Perception of customer - Nominal
7. Availability of resources - Nominal
8. Quality of product - Ordinal
9. Pricing method- Ratio
10.Physical Presence of the product- Nominal
11.Customer satisfaction- Interval
12.Customer valuation of product in terms of their competitors- Interval
13.Content available in the books- Interval
14. Quality of book binding- Interval